Explains timeline and suggestions for handling a publication redesign. This is an Allen Press Best Practices and Innovative Solutions webinar. It was presented by Bridget Bowles on July 16, 2016.
2. General Information
July 16, 2015 | 11:00 am CDT
Managing a Publication Redesign
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6. WHY?
Our
publication
looks
outdated
Is there any
way we can cut
costs on
production?
How can we
speed up our
workflow?
We have a
new article
type!
This is a
milestone
anniversary.
We are
rebranding our
whole society.
7. Perks of a Redesign
• Some changes can save up to 20% on
production costs
• Decrease pain points / cost of typesetting
• Speed up workflow
• Remove outdated elements
• Build up buzz and excitement about journal
8. Articles due for
Issue 1. All files
need to be ready.
Start Full
Journal
Redesign
Start
Content
Redesign
Start Cover
Redesign
Start Logo
Redesign
Launchredesignwithnewvolume
Start
Layout
Redesign
11. To update:
Style Guide
Table of Contents
Front Matter
Author Guidelines
Start Cover
Redesign
Prepare
Quote
Design
Final Touches Approve
Marketing
Start Layout
Redesign
To consider:
What to do with backlog
of typeset articles?
Will this affect print
costs?
Will this affect
typesetting time?
Look good in print and
online?
Articles due for
Issue 1. All files
need to be ready.
12. Start Cover
Redesign
Prepare
Quote
Design
Final Touches Approve
Marketing Articles due for
Issue 1. All files
need to be ready.
Start Layout
Redesign
To update:
Logo
Website Banner
Mobile Splash Page
Mobile Banner
Branded Promotional Items
Society Page – Thumbnail
Peer Review System Branding
19. • Know your organization’s
structure and work within it.
• Fit redesign in with larger
strategic goals.
Prepare
Quote
Design
Final
Touches
Approve
Marketing
20. 1 2 3 4 5 6 7 8 9 10
Minimal Substantial
• Decide degree of change you
are comfortable with.
• Survey readers for what they
like/don’t like.
• Use any available analytics.
Prepare
Quote
Design
Final
Touches
Approve
Marketing
21. • Gather Examples
• Magazine Designing
www.magazinedesigning.com
• Garcia Magazine
www.garciamedia.com/blog/categories/case_study
• Society of Publication Designers
www.spd.org/redesigns/
• Library
• Life
PreparePrepare
Quote
Design
Final
Touches
Approve
Marketing
22. Elements We See
Publishers Changing
• Trim Size –8.5” x 11”
• Smaller Margins
PreparePrepare
Quote
Design
Final
Touches
Approve
Marketing
23.
24.
25. Elements We See
Publishers Changing
• Trim Size –8.5” x 11”
• Smaller Margins
• Fonts
PreparePrepare
Quote
Design
Final
Touches
Approve
Marketing
The largest driver of cost in production is
the number of pages.
26. There is a place where the sidewalk
ends / And before the street begins,
/And there the grass grows soft and
white, /And there the sun burns
crimson bright, /And there the
moon-bird rests from his flight /To
cool in the peppermint wind.
- Shel Silverstein. “Where the
Sidewalk Ends”
There is a place where the sidewalk ends / And
before the street begins, /And there the grass
grows soft and white, /And there the sun burns
crimson bright, /And there the moon-bird rests
from his flight /To cool in the peppermint wind.
- Shel Silverstein. “Where the Sidewalk Ends”
Georgia. 16 pt. 1.5 spacing Arial Narrow. 16 pt. 1.5 spacing
28. 1 font point smaller. 2 more articles per issue.
29. Elements We See
Publishers Changing
• Trim Size –8.5” x 11”
• Smaller Margins
• Fonts
• Tail-in Articles
• Elements Requiring Manual Work – i.e. Shaded
Figures
• Reference Style
• Location of Author’s Contact Information
• Use of Grayscale Design Elements
PreparePrepare
Quote
Design
Final
Touches
Approve
Marketing
30.
31.
32.
33.
34.
35. Elements We See
Publishers Changing
• Trim Size –8.5” x 11”
• Smaller Margins
• Fonts
• Tail-in Articles
• Elements Requiring Manual Work – i.e. Shaded
Figures
• Reference Style
• Location of Author’s Contact Information
• Use of Grayscale Design Elements
• Adding DOIs, ORCID id, Altmetric Badges
PreparePrepare
Quote
Design
Final
Touches
Approve
Marketing
36.
37. Elements We See
Publishers Changing
• Trim Size –8.5” x 11”
• Smaller Margins
• Fonts
• Tail-in Articles
• Elements Requiring Manual Work – i.e. Shaded
Figures
• Reference Style
• Location of Author’s Contact Information
• Use of Grayscale Design Elements
• Adding DOIs, ORCID id, Altmetric Badges
PreparePrepare
Quote
Design
Final
Touches
Approve
Marketing
38. • Know your organization’s
structure and work within it.
• Fit redesign in with larger strategic
goals.
• Decide degree of change you are
comfortable with.
• Survey readers for what they
like/don’t like.
• Gather examples.
• Know what you want to change.
Prepare
Quote
Design
Final
Touches
Approve
Marketing
39. Talk to your service
provider(s)
Prepare
Quote
Design
Final
Touches
Approve
Marketing
Quote
• Provide information from preparation stage
• Communicate expectations
• Receive samples and quotes
Designer | Online Hosting | Typesetting
Printer | XML tagging | Copyediting
40. • Explain formats
• Print
• Online
• Mobile
• Explain priorities
• Time
• Money
• Space
• New look
• Etc.
• Show Examples
Prepare
Quote
Design
Final
Touches
Approve
Marketing
Design
Work with Service
Provider(s)
44. New Perspectives
• Full Redesign
• Magazine Style
• Approximately 2 Months of Design
Takeaways:
• Good color use
• Graphically interesting and efficient
• Retained and refined many elements
48. Aerospace and Electronic
Systems Magazine
• Full Redesign
• Approximately 1 Month of Design
Takeaways:
• Design one element, approve and move on
• Math can add time and difficulty to a redesign
49. Tips
• Make sure your designs will look
good in both print and online.
• Know the limitations of your workflow.
• Examples are much appreciated.
Prepare
Quote
Design
Final
Touches
Approve
Marketing
Design
Design Tips
50. GET FEEDBACK
Once designed,
• A Small Group of Members
• Editorial Board
Prepare
Quote
Design
Approve
Marketing
Final Touches
51. Remember that:
• If you change trim size – change front matter
• If you change style (fonts, words, etc.) – change style guide
• If you change logo – change the website
BUT BEFORE YOU
LAUNCH CHANGES…
Approve everything (Congratulations!)
Prepare
Quote
Design
Marketing
Final Touches
Approve
53. External
• Email
• Letter
• Ad in Journal or Journal Website
• Tip On Cover
• Launch at Annual Meeting
• Editorial
• Contest to Get Members Involved
Prepare
Quote
Design
Approve
MarketingMarketing
Final
Touches
54. Castanea
• Monochrome to 4K
• Same masthead
• Changing banner color each issue
• Photo contest for cover images
Takeaways:
• Sustainable source of cover images
• Photo contest generated excitement and
awareness.
4 Color covers can increase cost. Consider
selling ad on back cover to make up the cost.
55. External
• Email
• Letter
• Ad in Journal or Journal Website
• Tip On Cover
• Launch at Annual Meeting
• Editorial
• Contest to Get Members Involved
INTERNAL
• Launch Party for the New Design
• Give Everyone a Copy of the New Journal /
Access to Website or Mobile Site
Prepare
Quote
Design
Approve
MarketingMarketing
Final
Touches
56. Why Redesigns
Often Fail
• Cannot get approval
• Members dislike it
• Disagreement in organization
• No clear vision
• Exceed budget
• Politics
Prepare
Quote
Design
Approve
Marketing
Final
Touches
57. TIPS
• Start early.
• Spend time in the preparation stage.
• Have reasons and logic behind the designs.
• Don’t be afraid to make other changes later,
but try to get it as close as possible the first
time.
• Title changes can have larger implications
for I.F., aggregations, etc. Be wary.
Prepare
Quote
Design
Approve
Marketing
Final
Touches
59. Additional Information
Hashtag #apweb35
We encourage attendees to tweet during and after the event and include the hashtag. We will feed
all tweets using the appropriate hashtag to our "Twitter Feed" page for convenient viewing.
http://allenpress.com/events/webinar/twitter
You can also
continue the
conversation after
the webinar on our
Facebook® page.
Post a comment,
share an idea, or
ask a question!
facebook.com/allenpress
Slides and a video
recording of today’s
presentation will be
available at:
http://allenpress.co
m/resources/
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July 16, 2015 | 11:00 am CDT
Managing a Publication Redesign
