This document discusses 4 ways to increase customer acquisition for a business. It recommends treating leads differently based on where they are in the buying process. It also stresses the importance of retargeting past leads through banners, emails, and social media ads. Businesses should avoid overspending on acquisition and should give marketing strategies sufficient time to work before changing approaches. Key metrics like bounce rate, time on site, and click-through rate can help evaluate strategy effectiveness.

1. 4 Ways To Increase Your
Customer Acquisition

2. Acquiring customers is the most vital step for any
business.
You may have the best landing pages in the world and
the best products or services out there, but if you
don’t know how to get customers then it is very likely
your business is not going to survive in the long run.

3. Statistics show that only 22 percent of
businesses are happy with their conversion
rates, which means that most of us have a long
way to go when it comes to retaining customers
for the long haul.

4. The Way You Treat Your Leads
One of the biggest mistakes we see businesses
make in their customer acquisition strategy is
that they treat all of their leads in the same way.

5. The consumer buying process is the
fundamental breakdown of why your customers
are coming to your page and reading your
content in the first place.
In fact, the first step of the consumer buying
process is the recognition of a problem or an
issue that they need solving.

6. Here is the consumer buying process broken
down in order-
#1: Consumer identifies a problem that needs to be solved
#2: Consumer does some research (this is where they find
your business)
#3: Consumer begins evaluating information
#4: Consumer begins exploring options and alternatives to
those options
#5: Consumer makes a decision to purchase
#6: Consumer actually purchases
#7: Consumer makes a post purchase evaluation

7. According to HubSpot research:
“61 percent of B2B marketers simply send
all of their new sales leads directly to the
sales team, but only 27 percent of these
leads are actually qualified and ready to
buy.”

8. Failing to Retarget Leads
Just because you don’t succeed the first time
doesn’t mean you can’t try again. When it
comes to gaining customers you have to be
aggressive and persistent in all the right ways.

9. By retargeting your leads you can
eventually turn them into paying
customers that continually come back to
your business time and time again.

10. •Creating banner ads that target leads
•Using Facebook pixels to track key actions
•Emails leads that abandoned shopping carts or
didn’t follow through with a particular action

11. In fact, research shows that the probability of
selling to an existing customer again is 60 to 70
percent, so make this work for your brand by
nurturing your customers as much as your
leads.

12. Don’t Compromise your ROI
We have seen many businesses make the mistake of
spending huge amounts of money acquiring
customers, only to go out of business very quickly.
This is not the path you want to go down, so having a
solid budget in place is really going to help save you
when it comes to the longevity of your business.

13. For example, one of the most popular ways to
generate leads is to run PPC campaigns on
networks like Google Adwords.
While Google Adwords is one of the most
popular and premier advertising networks out
there, it can be very expensive and competitive
for a younger business to compete.

14. Instead of ditching the idea of PPC advertising
altogether, consider other avenues like Bing
Ads, which is not as popular and not as
expensive.
It is little things like this that can pay off big time
for your brand and can help you to stay on track
and under budget.

15. The good news with this is that customer
acquisition is getting cheaper and cheaper
thanks to the power of social media and
influencers.

16. There are infinite ways that your brand can
reach customers cheaply and without spending
huge amounts of money, the trick is to get
creative and stick within the budget that you
can afford.

17. You are Not in it for the Long Run
When it comes to determining whether your
marketing strategy is effective or not, you have
to give it time.

18. Customer acquisition strategies take time to
tweak and finesse and do require a lot of
patience.
If you have been going through multiple
strategies, perhaps you may need to
reconsider your approach and see if you can
make tweaks rather than ditching things
altogether.

19. This is where tracking things can be your best
friend, because keeping abreast of all of your
metrics can help you to decide what needs to
be tweaked and what needs more time.

20. Here are some key metrics you can focus on that can
help to point you in the right direction.
These include the following:
•Bounce rates
•Average time on site
•Click through rate

21. Customer acquisition is one of the most
important strategies your brand will adopt.
While there are many ways to generate traffic
and leads, if you are not turning those leads
into paying customers your entire business is
going to suffer.