Sales & marketing alignment is a sure fire way to accelerate your growth. Having everyone on the same page speaking a common language and driving towards the same goals is the perfect way to increase overall company revenue.
Here are our top six tips to grow your business with sales & marketing alignment in 2018.
Visit https://www.sixandflow.com for more insight on inbound and business growth.
6 tips to better sales & marketing alignment in 2018
1. S A L E S & M A R K E T I N G A L I G N M E N T
O U R S I X T I P S T O G R O W Y O U R B U S I N E S S I N 2 0 1 8
S I X A N D F L O W . C O M
2. Subhead goes here or maybe a clever and witty statement.
R I C H A R D W O O D
M A N A G I N G D I R E C T O R
S I X & F L O W
3. Subhead goes here or maybe a clever and witty statement.
W H A T D O W E D O ?
I N S H O R T , W E H E L P O U R C L I E N T S G R O W
A C R O S S T H E S A L E S A N D M A R K E T I N G
F U N N E L
S I X A N D F L O W . C O M
4. Subhead goes here or maybe a clever and witty statement.
U S E C O M M O N L A N G U A G E
B E T W E E N T H E S A L E S & M A R K E T I N G
T E A M S
S I X A N D F L O W . C O M
5. Subhead goes here or maybe a clever and witty statement.
H I S T O R I C A L L Y , U S M A R K E T E R S A R E
A R E T A R G E T E D W I T H G E N E R A T I N G
L E A D S . B U T H O W D O E S T H A T M A K E
S E N S E F O R T H E C O M P A N Y ? O R E V E N
J U S T F O R S A L E S ?
S I X A N D F L O W . C O M
6. Subhead goes here or maybe a clever and witty statement.
M A R K E T I N G N E E D S T O F E E D S A L E S B U T
S A L E S N E E D S Q U A L I T Y N O T J U S T
Q U A N T I T Y .
S I X A N D F L O W . C O M
7. Subhead goes here or maybe a clever and witty statement.
S A L E S H A S I N S I G H T M A R K E T I N G
D O E S N ’ T …
S I X A N D F L O W . C O M
8. Subhead goes here or maybe a clever and witty statement.
T H E S I X & F L O W M A R K E T I N G T E A M A R E
T A S K E D W I T H G E N E R A T I N G M E E T I N G S ,
N O T L E A D S .
S I X A N D F L O W . C O M
9. Subhead goes here or maybe a clever and witty statement.
E M B R A C E T H E R O B O T S
C H A T B O T S W I L L B E T H E M O S T E X C I T I N G
T H I N G I N M A R K E T I N G I N 2 0 1 8
S I X A N D F L O W . C O M
10. Subhead goes here or maybe a clever and witty statement.
E A S I L Y I M P L E M E N T E D .
V E R Y E N G A G I N G .
W O R K W H E N Y O U ’ R E N O T .
C O M M U N I C A T E I N A V E R Y H U M A N W A Y
S I X A N D F L O W . C O M
11. Subhead goes here or maybe a clever and witty statement.
T H E B E S T P A R T I S , T H E Y R E A L L Y ,
R E A L L Y W O R K .
S I X A N D F L O W . C O M
12. Subhead goes here or maybe a clever and witty statement.
W E ’ V E S E E N C O N V E R S I O N R A T E S
I M P R O V E B Y U P T O :
20%
S I X A N D F L O W . C O M
13. Subhead goes here or maybe a clever and witty statement.
A N D C P L S D R O P F R O M £ 1 6 0
D O W N T O :
£35
S I X A N D F L O W . C O M
14. Subhead goes here or maybe a clever and witty statement.
A U T O M A T E W H E R E Y O U C A N
S T O P D O I N G S T U P I D R E P E T I T I V E S T U F F
S I X A N D F L O W . C O M
15. Subhead goes here or maybe a clever and witty statement.
M O S T S A L E S P R O C E S S E S A R E
R E P E T I T I V E I N P A R T S .
S I X A N D F L O W . C O M
16. Subhead goes here or maybe a clever and witty statement.
O F T E N , W H E N W E S T A R T W O R K I N G W I T H
A C L I E N T , W E ’ R E L U C K Y I F T H E Y T R Y A
L E A D M O R E T H A N T W I C E .
S I X A N D F L O W . C O M
17. Subhead goes here or maybe a clever and witty statement.
O N A V E R A G E , I T T A K E S 4 - 7 A T T E M P T S
T O G E T T H R O U G H T O A P R O S P E C T .
S I X A N D F L O W . C O M
18. Subhead goes here or maybe a clever and witty statement.
E V E N I N T H E L A T T E R S T A G E S O F T H E
S A L E S C Y C L E , W E C A N A U T O M A T E
F O L L O W U P S , H O M E W O R K … A N D
C O N T R A C T S …
S I X A N D F L O W . C O M
19. Subhead goes here or maybe a clever and witty statement.
A P P E A L T O T H E S A M E
C H A L L E N G E S
S A L E S & M A R K E T I N G N E E D T O A P P E A L
T O T H E S A M E C H A L L E N G E S A N D
D R I V E R S
S I X A N D F L O W . C O M
20. Subhead goes here or maybe a clever and witty statement.
S A L E S H A V E I N C R E D I B L E I N S I G H T . U S E
I T I N Y O U R M A R K E T I N G .
S I X A N D F L O W . C O M
21. Subhead goes here or maybe a clever and witty statement.
T H E Y C A N I N F O R M C O N T E N T A T T H E T O P
O F T H E F U N N E L …
S I X A N D F L O W . C O M
22. Subhead goes here or maybe a clever and witty statement.
B U T E V E N B E T T E R , M A R K E T I N G C A N
A L I G N C O N T E N T F O R U S A T T H E
M I D D L E A N D B O T T O M O F T H E F U N N E L
T O O .
S I X A N D F L O W . C O M
23. Subhead goes here or maybe a clever and witty statement.
C O N S I D E R A B M
I F Y O U ’ R E T A R G E T I N G A S M A L L P O O L
O F H I G H V A L U E C L I E N T S , C O N S I D E R
A C C O U N T - B A S E D M A R K E T I N G
S I X A N D F L O W . C O M
24. Subhead goes here or maybe a clever and witty statement.
A B M I S A B O U T C R E A T I N G S T R A T E G I E S
C E N T R E D A R O U N D T H O S E H A R D T O
R E A C H P R O S P E C T S .
S I X A N D F L O W . C O M
25. Subhead goes here or maybe a clever and witty statement.
I T ’ S A G R E A T W A Y O F G E T T I N G I N
F R O N T O F T H E M , N U R T U R I N G T H E M A N D
A L S O U S I N G T H E C O L L E A G U E S T O
I N F L U E N C E T H E S A L E .
S I X A N D F L O W . C O M
26. Subhead goes here or maybe a clever and witty statement.
A B M D O E S N ’ T W O R K I F S A L E S A N D
M A R K E T I N G A R E N ’ T A L I G N E D .
S I X A N D F L O W . C O M
27. Subhead goes here or maybe a clever and witty statement.
B E T T E R [ S H A R E D ] I N S I G H T
“ K N O W L E D G E I S P O W E R ”
S I X A N D F L O W . C O M
28. Subhead goes here or maybe a clever and witty statement.
P E R F O R M A N C E , W I N S , F A I L U R E S
S I X A N D F L O W . C O M
29. Subhead goes here or maybe a clever and witty statement.
S I X A N D F L O W . C O M
30. Subhead goes here or maybe a clever and witty statement.
S I X A N D F L O W . C O M
31. V I S I T S I X A N D F L O W . C O M F O R M O R E I N F O R M A T I O N O N H O W W E
C A N H E L P Y O U G R O W Y O U R B U S I N E S S I N 2 0 1 8
Editor's Notes
We work primarily in the tech and professional services b2b market.
We use everything from content, to automation and ppc through to sales enablement.
Where is the emphasis on what happens to those leads? The quality of them?
If marketing deliver 1,000 leads and sales sells none of them whose fault is it? And what was the point in generating the leads in the first place?
As a marketing team, we involve our selves in everything bar the phone calls and admin (although there is some stuff we can do there too).
By giving the teams a common, more effective goal, you increase effectiveness exponentially.
Very human way – ChatBots converse with site visitors, prospects and customers in a medium they understand and in a way they want to communicate.
We’ve run multiple tests and experiments across our own and client campaigns.
Varying sectors, from form-less landing pages to midnight sales agents – it’s more than incremental improvements.
Follow up emails, chasing, reminders, etc etc
(4-7 attempts is based on research from Salesforce and HuSpot)
So that’s either a lot of wasted leads…
Or wasted effort…
Most of this can be automated using tools like HubSpot.
Everyone in this room, will have experienced some of our sales automation, your welcome notes when you registered for the event, your reminders… We try to keep it human, but we try to keep make it do the leg work too.
They are the ones hearing the trends, challenges and objections from the prospects, day in and day out. Involve them in the process. Regularly.
Use it to nurture your prospects as part of a sales funnel/process.
… and delivering messages to them across multiple channels in a way that nurtures them into your funnel
You need shared targets and shared messaging.
Shared metrics are important for all sides to know how activity is doing.
For both ourselves and for our clients, we use shared dashboards like those within HubSpot
But also more wider tools like Databox, allowing us to integrate all manner of things like how quickly it’s taking the sales team to speak with chat leads…