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What is Inbound Marketing?
Six & Flow
sixandflow.com
Richard Wood
sixandflow.com
Managing Director of Six & Flow
In marketing for 15+ years
Worked with both large and small br...
Who are Six & Flow?
sixandflow.com
sixandflow.com
Proudly Mancunian agency
sixandflow.com
What the hell is inbound?
sixandflow.com
Whether you’re ready or not,
marketing has already been
disrupted…
sixandflow.com
People no longer want to be
interrupted, broadcast to or
shouted at…
sixandflow.com
Traditional marketing is
broken…
sixandflow.com
86%
skip TV ads
91%
unsubscribe from
email
44%
of direct mail is
never ope...
To attract customers,
marketers have to give them
something they love…
sixandflow.com
Meet inbound…
sixandflow.com
Inbound marketing is a
holistic, data-driven approach
to marketing that attracts
individuals to your brand and
converts th...
What makes inbound different?
sixandflow.com
vs
Traditional Inbound
SEO
Blogging
Attraction
Customer centric
Cold Calling
...
When you use inbound
marketing, customers come
to you…
sixandflow.com
Genuinely. That’s not
bullsh*t.
(Although, admittedly it does sound like the kind of bullsh*t you’d
hear from a marketer…)...
Inbound marketing turns
strangers into customers and
promoters of your business
sixandflow.com
Inbound is all about content…
sixandflow.com
Interactive
tools
Photos and
infographics
E-books and
presentations
Videos an...
…and context
sixandflow.com
Right content, right place, right time… Your marketing becomes relevant
and helpful to your cu...
It’s multi-channel by nature
because you approach people
where they are, in the
channels they want to
interact with you.
s...
The inbound funnel
sixandflow.com
Get Traffic
Get Leads
Get
Customers
Analyse
Create content, SEO your content,
share and ...
Inbound is effective!
sixandflow.com
54% more leads are
generated through inbound
than outbound
sixandflow.com
Inbound costs 61% less than
outbound
sixandflow.com
sixandflow.com
52%
45%
38%
34% 33%
28%
19%
Blogs Social Media SEO Direct Mail Telemarketing PPC Trade Shows
Inbound market...
Inbound is the future of
marketing…
sixandflow.com
Want to grow?
Get in contact with us
hello@sixandflow.com
sixandflow.com
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What is inbound marketing?

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A brief insight into how inbound marketing works and how you can use it for your business from the team at Six & Flow.

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What is inbound marketing?

  1. 1. What is Inbound Marketing? Six & Flow sixandflow.com
  2. 2. Richard Wood sixandflow.com Managing Director of Six & Flow In marketing for 15+ years Worked with both large and small brands across the globe Massive believer in inbound marketing Twitter: @richtwood LinkedIn: /richardtempestwood/ You don’t have to be a client to talk inbound with me… Connect with me, drop me a line…
  3. 3. Who are Six & Flow? sixandflow.com
  4. 4. sixandflow.com Proudly Mancunian agency
  5. 5. sixandflow.com
  6. 6. What the hell is inbound? sixandflow.com
  7. 7. Whether you’re ready or not, marketing has already been disrupted… sixandflow.com
  8. 8. People no longer want to be interrupted, broadcast to or shouted at… sixandflow.com
  9. 9. Traditional marketing is broken… sixandflow.com 86% skip TV ads 91% unsubscribe from email 44% of direct mail is never opened 24m on the TPS register
  10. 10. To attract customers, marketers have to give them something they love… sixandflow.com
  11. 11. Meet inbound… sixandflow.com
  12. 12. Inbound marketing is a holistic, data-driven approach to marketing that attracts individuals to your brand and converts them to lasting customers… sixandflow.com
  13. 13. What makes inbound different? sixandflow.com vs Traditional Inbound SEO Blogging Attraction Customer centric Cold Calling Cold email (spam) Interruptive ads Marketer centric
  14. 14. When you use inbound marketing, customers come to you… sixandflow.com
  15. 15. Genuinely. That’s not bullsh*t. (Although, admittedly it does sound like the kind of bullsh*t you’d hear from a marketer…) sixandflow.com
  16. 16. Inbound marketing turns strangers into customers and promoters of your business sixandflow.com
  17. 17. Inbound is all about content… sixandflow.com Interactive tools Photos and infographics E-books and presentations Videos and podcasts Blogs
  18. 18. …and context sixandflow.com Right content, right place, right time… Your marketing becomes relevant and helpful to your customers, not interruptive Content PlaceTime
  19. 19. It’s multi-channel by nature because you approach people where they are, in the channels they want to interact with you. sixandflow.com
  20. 20. The inbound funnel sixandflow.com Get Traffic Get Leads Get Customers Analyse Create content, SEO your content, share and promote your content Use calls-to-action to drive visitors to landing pages with forms. Visitors fill out forms and get whatever you’re offering and become leads Send your leads automated emails to drive them along your buying cycle, provide your sales team with lead intelligence Analyse your marketing campaigns success and determine where you can improve and optimise
  21. 21. Inbound is effective! sixandflow.com
  22. 22. 54% more leads are generated through inbound than outbound sixandflow.com
  23. 23. Inbound costs 61% less than outbound sixandflow.com
  24. 24. sixandflow.com 52% 45% 38% 34% 33% 28% 19% Blogs Social Media SEO Direct Mail Telemarketing PPC Trade Shows Inbound marketing costs less than any outbound marketing channel
  25. 25. Inbound is the future of marketing… sixandflow.com
  26. 26. Want to grow? Get in contact with us hello@sixandflow.com sixandflow.com

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