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© 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177
6 Simple Ways to Leverage
Gamification in the Contact Center
© 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177
Insight from our April 12, 2016 #ICMIchat
© 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177
Q1: How do you define
gamification?
© 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177
What is Gamification?
Tip #1:Have a goal in mind, and use strategic gameplay to achieve the
goal.
© 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177
Q2: What are some simple, low
cost ways to use gamification in
the contact center?
© 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177
Budget-Friendly Gamification
Tip #2: Offer parking spots or gift cards.
© 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177
Q3: What are the pros/cons of
using gamification for training?
© 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177
Pros and Cons of Gamification
Tip #3:Leverage gamification to stregthen retention, but be wary of
coaching to “wins” vs a great customer experience.
© 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177
Q4: Other than
badges/leaderboards, what are
some good incentives to offer as a
reward for employees?
© 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177
Money Isn’t Everything
Tip #4: Time sometimes means more than money. Consider extra PTO, or
other experiences.
© 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177
Q5: How can companies utilize
gamification in the hiring process?
© 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177
Gamification for Hiring
Tip #5:Be creative! Think of fun ways to assess skills.
© 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177
Q6: How can companies use
gamification with their customers?
© 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177
Gamifying the Customer Experience
Tip #6:Consider implementing a customer loyalty program.
© 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177
Join us Next Time!
© 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177
Check out our forum for full
recaps & info on future chats:
http://ubm.io/1OKA9lE

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6 Simple Ways to Leverage Gamification in the Contact Center

  • 1. © 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177 6 Simple Ways to Leverage Gamification in the Contact Center
  • 2. © 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177 Insight from our April 12, 2016 #ICMIchat
  • 3. © 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177 Q1: How do you define gamification?
  • 4. © 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177 What is Gamification? Tip #1:Have a goal in mind, and use strategic gameplay to achieve the goal.
  • 5. © 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177 Q2: What are some simple, low cost ways to use gamification in the contact center?
  • 6. © 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177 Budget-Friendly Gamification Tip #2: Offer parking spots or gift cards.
  • 7. © 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177 Q3: What are the pros/cons of using gamification for training?
  • 8. © 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177 Pros and Cons of Gamification Tip #3:Leverage gamification to stregthen retention, but be wary of coaching to “wins” vs a great customer experience.
  • 9. © 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177 Q4: Other than badges/leaderboards, what are some good incentives to offer as a reward for employees?
  • 10. © 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177 Money Isn’t Everything Tip #4: Time sometimes means more than money. Consider extra PTO, or other experiences.
  • 11. © 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177 Q5: How can companies utilize gamification in the hiring process?
  • 12. © 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177 Gamification for Hiring Tip #5:Be creative! Think of fun ways to assess skills.
  • 13. © 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177 Q6: How can companies use gamification with their customers?
  • 14. © 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177 Gamifying the Customer Experience Tip #6:Consider implementing a customer loyalty program.
  • 15. © 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177 Join us Next Time!
  • 16. © 2016 ICMI, All Rights Reserved @CallCenterICMI icmi.com | 800.672.6177 Check out our forum for full recaps & info on future chats: http://ubm.io/1OKA9lE