6 simple tips for marketers in the recruitment sector that will take the stress out of marketing strategy

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Supporting slides for a talk given at the APSCo Marketing Forum on 10/11/2016 at The Cumberland Hotel, London. Find out the six areas I believe marketers in the recruitment sector need to improve and the six simple tips that can help them immediately.

www.i-com.net | info@i-com.net | 0161 402 3170 Copyright © I-COM 2016 | All rights reserved

www.i-com.net | info@i-com.net | 0161 402 3170 Copyright © I-COM 2016 | All rights reserved
Why these stages?
➡
● Setting objectives
● Defining key messages
● Understanding your audience
● Planning
● Maximising your output
● Reporting

www.i-com.net | info@i-com.net | 0161 402 3170 Copyright © I-COM 2016 | All rights reserved
My marketing beliefs
➡

www.i-com.net | info@i-com.net | 0161 402 3170 Copyright © I-COM 2016 | All rights reserved
● PERM
● PARALEGAL
● LOCUM
● LARGE
● REGIONAL
● NICHE
● PERM
● PARALEGAL
● LOCUM
● LARGE
● REGIONAL
● NICHE
● PERM
● PARALEGAL
● LOCUM
● LARGE
● REGIONAL
● NICHE
● PERM
● PARALEGAL
● LOCUM
● LARGE
● REGIONAL
● NICHE

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Who am I?
➡

The B2B marketing world has changed dramatically. Today's marketer must be technically proficient, possess strong analytical skills and be innovative in their approach to aligning effectively with their sales counterparts. They must determine how they will increase demand creation through effective lead generation, inbound marketing and more impactful sales enablement with the sales organisation. In his keynote, John Neeson will review five best practice strategies that are leveraged by high growth organisations for better alignment and effectiveness. Specifically, he will address the following: •A best practice demand creation framework •Strategies that best practice organisations are using to effectively align marketing and sales •A marketing model for inbound, outbound and sales driven demand creation •Best practice demand creation for the channel •Identification of buying cycle phases and alignment of marketing activities and budget according to sales requirements in each phase.

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Over the past 20 years, I’ve been in hiring roles and have received thousands of resumes from new college graduates. I’ve interviewed many for real jobs and done my share of informational interviews. Sometimes I’ve hired people into entry-level positions. More often though, I haven’t. Those who did not get the job were sometimes just not the right fit. Other times, they were trumped by a more impressive candidate or victim to some other random event mostly out of their control. Too many had the background to make the cut or at least garner a second interview. But disastrous interviewing skills brought you down. Here are my top reasons why I will never hire you.

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6 simple tips for marketers in the recruitment sector that will take the stress out of marketing strategy

3. www.i-com.net | info@i-com.net | 0161 402 3170 Copyright © I-COM 2016 | All rights reserved Why these stages? ➡ ● Setting objectives ● Defining key messages ● Understanding your audience ● Planning ● Maximising your output ● Reporting

23. www.i-com.net | info@i-com.net | 0161 402 3170 Copyright © I-COM 2016 | All rights reserved ● PERM ● PARALEGAL ● LOCUM ● LARGE ● REGIONAL ● NICHE ● PERM ● PARALEGAL ● LOCUM ● LARGE ● REGIONAL ● NICHE ● PERM ● PARALEGAL ● LOCUM ● LARGE ● REGIONAL ● NICHE ● PERM ● PARALEGAL ● LOCUM ● LARGE ● REGIONAL ● NICHE

34. www.i-com.net | info@i-com.net | 0161 402 3170 Copyright © I-COM 2016 | All rights reserved Q&As Videos Events Press releases Guides Competitions E-books Infographics Polls/surveys Opinion posts Factsheets How to’s Checklists Social media

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