Infuse design thinking and innovation into your day-to-day work. Creating new value and tackling big problems isn’t contingent on a prescribed sequence or linear design process. It’s about maintaining a core set of principles that create the foundation for a flexible, behavioral methodology to tackle any situation. Pitch and Commit is about communicating and sharing often to move work forward.

1. Copyright © 2017 Salesforce
PITCH and COMMIT
Communicating and sharing often to move work forward
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2. “Innovation is a social process.”
J U L E S E VA N S

3. PITCH and COMMIT

4. Copyright © 2017 Salesforce 4Crash Test Dummy, National Highway Traffic Safety Administration (NHTSA)

5. Copyright © 2017 Salesforce 5RL.00963,TitleOutdoor Advertising Association of America (OAAA) Archives

6. Copyright © 2017 Salesforce 6

7. Creating something new
is dependent on our
ability to communicate

8. Copyright © 2017 Salesforce 8
Innovation is a
social process
“Innovators cannot work in isolation if they want
their ideas to catch on. They must build a
coalition of supporters who will provide air cover
for projects, speak up for them, support
innovation so it makes it to the next stage.”
R O S A B E T H M O S S - K A N T E R
H A R VA R D B U S I N E S S S C H O O L

9. Copyright © 2017 Salesforce 9
You need hearts,
minds and resources
No one will pursue your
idea because its great
Resources are
always limited
New initiatives need to
demonstrate longevity

10. Pitch + Commit
Build resolution and
move forward
Verbal communication of
a point of view

11. Copyright © 2017 Salesforce 11
What do you want to
do tonight?
I’d like to get together and do
something active and a little
out of the ordinary; karaoke?

12. Action Pitch Session: Carlin Gettliffe at TEDxMission The City 2.0

13. What did you notice about
this communication?

14. Copyright © 2017 Salesforce 14
Why How What
Purpose Method,
approach
Supporting
information,
tactics, next steps
A clear purpose
creates momentum
A communication structure to
lead and empower others

15. Copyright © 2017 Salesforce 15
Strong opinions,
held loosely
A point of view or opinion-
whether ‘right’ or ‘wrong’- on
how to interpret information
and move forward creates a
starting point for discussion.

16. Copyright © 2017 Salesforce 16
Connection to both
people’s hearts and minds
Focus on what’s relevant to them,
not reporting data.

17. Communicate to
push work forward,
not convince

18. Copyright © 2017 Salesforce 18
Provide recommendations
and information to direct
next steps
What you learned must be interpreted
and used to further develop the ideas.
TIP #1

19. Copyright © 2017 Salesforce 19
Build communication
collaboratively
Physical manifestations of your work and
communication lets you work flexibly and
without commitment, gathering input
from others along the way.
TIP #2

20. Copyright © 2017 Salesforce
Pitch, iterate and repeat
Communication will evolve as you see how
people react and your work progresses.
TIP #3

21. Thank you!
L e a r n m o r e
s a l e s f o r c e . c o m / w o r k d i f f e r e n t l y
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