MORPC Social Media Workshop - MORPC

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This document discusses the importance of online communications and social media for outreach. It notes that people, especially younger demographics, are spending more time online using various devices. The document then provides tips for planning online communication campaigns, including setting goals and metrics. It also recommends ways to integrate social media with other outreach methods. Finally, it shows how one organization measured growth in Facebook followers over time and adjusted its approach in response to analytics, such as improving its website and using social media advertising.

Government & Nonprofit Technology Business

Planning & Analyzing Online
Campaigns
Wednesday, June 18, 2014

Why it’s Important
People are
spending more
time online
using a variety
of devices
Source: 2012 Nielsen US Social Media Survey

Social Media Usage
Source: 2012 Nielsen US Social Media Survey
Time spent on
social media
increased 24%
and continues
to rise

Mobile
83% of people
age 18-29 own a
smart phone

Outreach Needs
SERVICES
EVENTS
REPORTS
MEETINGS
NEWS
STUDIES
PROJECTS

Keeping Track
• Setup form for new campaigns
 Define a goal
 Determine message to portray
• Database for all campaigns
• Annual evaluations

Monitoring Buzz
• HootSuite dashboard
• TweetReach reports
• Google Alerts
• bit.ly stats

Where to Cross-Promote
• Websites
• Email signatures
• Social media sites
• Meetings
• Events
• Flyers
• Videos
• Presentations
• Reports
• E-blasts
• Event registration
• Surveys

Measuring Growth
2100
2200
2300
2400
2500
2600
2700
2800
2900
2012
Q1
2012
Q2
2012
Q3
2012
Q4
2013
Q1
2013
Q2
2013
Q3
2013
Q4
2014
Q1
MORPC Facebook Followers
Facebook
Followers

Measuring Trends
35%
26%
17%
17%
5%
Top Facebook Posts
Top 10 posts from January 2012–June 2013 based on topic
Photos
MORPC General
MORPC Events
Members &
Partners
Other Links

Measuring Trends
0
1
2
3
4
5
6
7
8
9
10
2012 2012 2012 2012 2013 2013
Photos
MORPC General
MORPC Events
Members & Partners
Other Links
Top Facebook Posts Breakdown
Top 10 posts for each quarter based on topic

Responding to Analytics
–Website Redesign–
• Mobile-responsive design
• New user-friendly CMS
• Sitemap reorganized
• Easy access to most visited pages
• Community calendar
• Members site

Responding to Analytics
–Content–
• Photos or graphics with social media posts
• Facebook cover photos
• Visualizing messages with graphics

Responding to Analytics
–Content–
• Take advantage of increased engagement – positive or negative

Responding to Analytics
–Social Advertising–
• February FB promotion for SOTR
 $39.95
 7,262 reached
 110 engagements
 39 seats registered
• April FB promotion for available vanpool
seats from Lewis Center to OSU
 $40.00
 10,608 reached
 93 engagements
 3 phone calls

SARAH McQUAIDE
smcquaide@morpc.org
111 Liberty Street, Suite 100
Columbus, Ohio 43215
Phone: 614.233.4130
www.morpc.org

This document discusses trends in digital marketing and packaging. It notes that consumers enjoy both touch and mobile experiences. It provides statistics on beauty product searches and growth of e-commerce in India and China. It outlines key social media platforms and how they can be used for niche campaigns, tracking, engagement, contests and sales. It also discusses top smartphone apps, online video, and new players in the mobile ecosystem. Examples are given of beauty brands launching products on Facebook and the results, like increased fans and sales. Trends in smart packaging with QR codes, URLs, NFC and devices are covered. ROI tools like HootSuite and Salesforce are also mentioned.

Criminal law – roy v. gomez case study

Duyen Cao

The document summarizes a criminal law case study involving Roy v. Gomez. It outlines the facts of the case where Roy and McHargue were charged with robbery and murder after being found with two victims who showed signs of stabbing and drowning. While the jury found Roy guilty of second degree murder for one victim but not guilty of robbing him, they found him guilty of first degree murder for the other under the felony murder rule for aiding and abetting the robbery. The document discusses the instructions given to the jury regarding the felony murder rule and aiding/abetting a crime.

Conoscere i Social Media - Introduzione a #SMEM

Colum B. Donnelly

Successful Public Sector Use of Social Media/Digital Communications 101

doryann

Horizon Partners Newsletter 2013-11-22

Tyson Hendricksen

In Q3 2013: - Deal volumes increased 8.4% from Q3 2012 making it the busiest third quarter in five years. Aggregate deal value rose 86.8% to $13.4 billion. - Average deal size was $84 million, higher than the five-year average of $54 million. - Mid-market deal volume was flat from last quarter but up 64% from Q3 2012. Average mid-market deal raised $161 million. - Larger deals boosted average transaction sizes with 17 deals over $500 million, the highest in five years. - Acquisition multiples were higher than the five-year average, with Q3 2013 at 3.6x

Quarterly Market Update: Q3 2013 Digital Media & Internet The key points from the document are: 1) M&A activity in the digital media and internet sector saw an uptick in Q3 2013 with 632 deals announced, up from the previous quarter. Total deal value reached $13.4 billion, an 86.8% increase over Q3 2012. 2) Mid-market deal volume was flat compared to Q2 2013 but up 64% from Q3 2012. Average deal sizes have been trending upward with 17 deals over $500 million in value so far in 2013. 3) Content marketing has emerged as a key focus area for digital marketers, driven by developments

Horizon Partners Q3 2013 Newsletter

horizonpartners

In Q3 2013: - Deal volumes increased 8.4% from Q3 2012 making it the busiest third quarter in five years. Aggregate deal value rose 86.8% to $13.4 billion. - Average deal size was $84 million, higher than the five-year average of $54 million. Larger deals boosted average sizes. - Purchase price multiples were higher than the five-year average, with deals in Q3 2013 at an average EV/Revenue multiple of 3.6x.

The social economy: Unlocking value and productivity through social technologies

McKinsey on Marketing & Sales

In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products or organizing political movements, people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers. While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit. In fact, the most powerful applications of social technologies in the global economy are largely untapped. Companies will go on developing ways to reach consumers through social technologies and gathering insights for product development, marketing, and customer service. Yet the McKinsey Global Institute (MGI) finds that twice as much potential value lies in using social tools to enhance communications, knowledge sharing, and collaboration within and across enterprises. MGI’s estimates suggest that by fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workers—high-skill knowledge workers, including managers and professionals—by 20 to 25 percent.

Investing in social media

Carmine Porco

The document discusses social media measurement and ROI. It provides an overview of Prescient, a company that helps clients measure the business value of their websites and digital strategies. It then covers various topics related to social media measurement, including available measurement software, common metrics to track, and how to determine social media ROI. The document concludes with two case studies on how Old Spice and The Gap used social media promotions to increase sales.

2014 Brunswick Investor Use of Digital and Social Media Survey

Brunswick Group

Brunswick is pleased to announce the release of our fourth annual survey on digital media usage by the investment community. Key findings from the survey include: • 70% of investors believe that the role of digital media will play an increasing role in future investment decisions • 29% of investors are proactively following up on leads initially found on micro-blogging services, such as Twitter • Twitter influence continues to expand, but its growing influence may be under-reported due to recent inclusion on other platforms, like Bloomberg • In ranking their top sources, investors gave information direct from companies an average rating of 1.9, higher than any other source • 35% of investors listed real-time subscription services, like Bloomberg, as becoming more valuable for their work, compared to 22% on our last survey

Social Media Market

resultsig

State of Social Media Industry Number of worldwide internet users now exceeds 2.64 billion, representing a global penetration of 37% Rapidly expanding social network audiences in the emerging markets of Asia-Pacific and the Middle East & Africa will be huge drivers of social user growth Social media industry is both a mature and an emerging market: Mature in term of user size – subscriber growth slowing down In terms or revenue social media companies are still in early stages, with most still looking for creative ways to monetize services

The convergence of social media and data analytics dma graphics v3

Rhonda Drake

The document discusses the convergence of social media and data analytics. It provides an agenda that will discuss the pervasiveness and influence of social media, business uses of social media, traditional thinking around social media metrics, the impact of social media on data analytics, the current state of social media data, and what the future may hold. The speaker is then introduced, who has experience working with major companies and teaching social media analytics. Key metrics on major social media platforms are presented, showing their growth and monthly active users. Drivers of growth like mobile and demographics are explored. The impact of social media on areas like data usage, ecommerce, news, research, and communication is summarized. Secondary uses by entrepreneurs and political groups are

Digital and Social Media Industry.

Sayantan Datta

SOCIAL AND DIGITAL MEDIA MARKETING

SP Jain School of Global Management. Dubai, Mumbai, Singapore, Sydney

The document discusses the rise of digital marketing and social media. It provides statistics on the growth of digital technologies and platforms like the internet, smartphones, Facebook, LinkedIn, and YouTube. It outlines how digital marketing has evolved from traditional 4P strategies to focus more on content, channels, customers and conversions. The rest of the document covers techniques for digital marketing campaigns, examples of companies that have succeeded using social media, and provides tips for getting started with digital marketing.

Socialxpand Reviews | Social Media and its Importance in marketing

SocialXpand

Internal Metrics to Measure: Intranet, Email and Social

Newsweaver Internal Connect

Internal communications for a digital age

Emily Gibbs

The document discusses the FT's efforts to educate employees about embracing digital technologies. It summarizes the FT's digital transformation, including having more digital subscribers than print and growing mobile and social media audiences. It describes the communications team and initiatives like the social intranet Neo and Corporate Google. A major effort discussed is the Digital Learning Week that saw 500+ staff attend sessions on digital topics. Feedback was positive and there was an increase in intranet usage. The document advocates continuing lunch-and-learn sessions and using social media systems to engage employees and build community.

Prove Marketing ROI with Campaign Tracking in #GoogleAnalytics

Converge Consulting

Rachel Dohmann, formally of the Texas A&M Foundation and Ryan Lindsay of Converge Consulting covered campaign tracking tactics that will help you prove ROI on all marketing activities. You’ll learn how to develop a campaign strategy, report on campaigns using dashboards and segment website analytics by marketing campaign. Walk away with free resources to immediately implement a strategy at your institution. In this webinar you'll: - Develop an institutional campaign strategy (with free campaign URL builder) - Report on marketing campaigns using dashboards (with dashboard template) - Segment data by marketing activity (downloadable segments for user accounts)

Derin Dolen | Social Media and its Importance in Political Campaign

Derin Dolen

Social media has become an important tool for political campaigns. It allows politicians and parties to directly engage with voters, especially youth, through platforms like Facebook, Twitter, YouTube and more. Regular posting of messages, photos, videos and other content is important to strengthen visibility and influence voters. While traditional media still has a role, social media allows for more interactive two-way communication at low cost and had become a major part of political communications.

Trends in Social Media; a Focus on Content, Mobile and Geography

GGV Capital

Strategic enrolment management & social media

Laura D'Amelio

Strategic enrollment management (SEM) uses social media to support recruitment, conversion, and retention goals. The presentation outlines how to map SEM principles to social media strategies, including setting goals, choosing channels, developing content, and tracking analytics. Student feedback found social media interactions with the university made them more likely to visit websites and campus. Keeping the momentum of social media SEM requires continued monitoring, student involvement, and integrating social media into the overall online strategy.

Nielsen Social media report 2012

Tuan Le

Social media has grown rapidly over the past two decades and is now a global phenomenon. Mobile devices are driving much of the growth, accounting for over 60% of the increase in time spent on social media. New social networks continue to emerge and gain popularity, with Pinterest seeing the largest growth. Consumers are using social media more while watching TV and for customer service issues. Social media enables word-of-mouth on a massive scale and allows consumers to make more informed purchase decisions through peer recommendations. Marketers have opportunities to engage consumers through social media advertising tailored to their interests.

Social media report 2012 (Nielsen)

Maple Aikon

Social media usage continues to grow rapidly and is now a global phenomenon. Mobile access to social media, through smartphones and tablets, is driving much of this growth. Consumers are increasingly using social media on multiple devices simultaneously while watching TV. Social networks like Facebook and Twitter are still the most popular, but Pinterest has seen explosive growth over the past year. Social media is transforming how consumers get information, make purchasing decisions, and provide feedback to brands through social customer service.

Content Marketing for Broadcasters (Arkansas Broadcasters Association)

Jacobs Media

ADI -- State Of Digital Advertising 2018

Adobe

AHMR volume 10 number 1 January-April 2024

Scalabrini Institute for Human Mobility in Africa

AHMR is an interdisciplinary peer-reviewed online journal created to encourage and facilitate the study of all aspects (socio-economic, political, legislative and developmental) of Human Mobility in Africa. Through the publication of original research, policy discussions and evidence research papers AHMR provides a comprehensive forum devoted exclusively to the analysis of contemporaneous trends, migration patterns and some of the most important migration-related issues.

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Horizon Partners Q3 2013 Newsletter

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In Q3 2013: - Deal volumes increased 8.4% from Q3 2012 making it the busiest third quarter in five years. Aggregate deal value rose 86.8% to $13.4 billion. - Average deal size was $84 million, higher than the five-year average of $54 million. Larger deals boosted average sizes. - Purchase price multiples were higher than the five-year average, with deals in Q3 2013 at an average EV/Revenue multiple of 3.6x.

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Horizon Partners Q3 2013 Newsletter

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MORPC Social Media Workshop - MORPC

1. Planning & Analyzing Online Campaigns Wednesday, June 18, 2014

2. What is Online Communications?

3. Why it’s Important People are spending more time online using a variety of devices Source: 2012 Nielsen US Social Media Survey

4. Social Media Usage Source: 2012 Nielsen US Social Media Survey Time spent on social media increased 24% and continues to rise

5. Mobile 83% of people age 18-29 own a smart phone

6. Outreach Needs SERVICES EVENTS REPORTS MEETINGS NEWS STUDIES PROJECTS

7. Online Communications Planning

8. Keeping Track • Setup form for new campaigns  Define a goal  Determine message to portray • Database for all campaigns • Annual evaluations

9. Monitoring Buzz • HootSuite dashboard • TweetReach reports • Google Alerts • bit.ly stats

10. Integrating Mediums

11. Where to Cross-Promote • Websites • Email signatures • Social media sites • Meetings • Events • Flyers • Videos • Presentations • Reports • E-blasts • Event registration • Surveys

12.

13. Measuring Growth 2100 2200 2300 2400 2500 2600 2700 2800 2900 2012 Q1 2012 Q2 2012 Q3 2012 Q4 2013 Q1 2013 Q2 2013 Q3 2013 Q4 2014 Q1 MORPC Facebook Followers Facebook Followers

14. Measuring Trends 35% 26% 17% 17% 5% Top Facebook Posts Top 10 posts from January 2012–June 2013 based on topic Photos MORPC General MORPC Events Members & Partners Other Links

15. Measuring Trends 0 1 2 3 4 5 6 7 8 9 10 2012 2012 2012 2012 2013 2013 Photos MORPC General MORPC Events Members & Partners Other Links Top Facebook Posts Breakdown Top 10 posts for each quarter based on topic

16. Measuring Traffic

17. Responding to Analytics –Website Redesign– • Mobile-responsive design • New user-friendly CMS • Sitemap reorganized • Easy access to most visited pages • Community calendar • Members site

18. Responding to Analytics –Content– • Photos or graphics with social media posts • Facebook cover photos • Visualizing messages with graphics

19. Responding to Analytics –Content– • Take advantage of increased engagement – positive or negative

20. Responding to Analytics –Social Advertising– • February FB promotion for SOTR  $39.95  7,262 reached  110 engagements  39 seats registered • April FB promotion for available vanpool seats from Lewis Center to OSU  $40.00  10,608 reached  93 engagements  3 phone calls

21. SARAH McQUAIDE smcquaide@morpc.org 111 Liberty Street, Suite 100 Columbus, Ohio 43215 Phone: 614.233.4130 www.morpc.org

Editor's Notes

Trends are showing that people are connecting using these platforms more and more
Nielsen recently did a survey that showed that people are spending more time online, and using a variety of devices including smart phones and tablets
People are spending 24% more time on social media
The way people are connecting is also changing with the rise in mobile usage. Online communication is often the main way people discover and engage with MORPC.
Lots to share; online platforms are an effective way to fulfill our obligation of informing the public
Includes goals, policies and procedures for staff, and quarterly analyses
Top 10 posts based on topic, broken down for each quarter. After third quarter of 2012 – all images.
Shows how visitors arrived at our website; Facebook is a referral
Sitemap was previously organized by dept.; new sitemap tailored to visitors
In one day we gained over 80 followers and took advantage of the attention by posting a positive photo, which got one of our highest engagements

MORPC Social Media Workshop - MORPC

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