The document discusses how companies can become "future proof" by embracing changes in society and the global context. It recommends five paradigm shifts: 1) shifting from short-term to long-term engagement by adding meaning through long-term relationships; 2) shifting from linear to systems thinking by adding meaning through stakeholder engagement; 3) shifting from central to decentralized models by empowering creativity and passion; 4) shifting from mass to personalized approaches by adding meaning through personal well-being; 5) shifting from closed to open models by adding meaning through collaboration. The goal is for companies to adapt their business models, culture and purpose to thrive in a changing world.