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SAG
E
SAG
E
SAG
E
SAG
E
SAG
E
A strategy, innovation, transformation
E-team
makes companies & brands future proof
SAG
E
Be Future proof
See the transforming macro contextSAG
E
Why?
How?
What?
crisis
growth
technology
big data
new energy sources
3rd industrial revolution
post-capitalism coop
people, planet, profit
consumer centric
greed
SAG
E
Financial/debt crisis
Institutional crisis
Ecological crisis
Consumer crisis
Globalization effects
Aging population
Confusing scientific discoveries
Oversupply of products & services
Revolution in the Arab world
Price of oil/energy
Norms & values are questioned
SAG
E
Digital revolution
East meets West
A Global World
Scientific discoveries
Technological innovations
Valorization of human competencies
Fusion of cultures
China, India, Brazil, Indonesia
SAG
E
We are in winter time
the end of a cycle
a shared feeling
• Anxiety, conflicts
• Lack of growth
• Lack of trust
• Killing rules & structures
• Deflation
• Defend what we have
Commoditisation, fragmentation, polarisation
Spring
Autumn
Summer
Winter
SAG
E
Society and companies
need to build their new S-curve
Give perspective on a new spring
SAG
E
What about the context
in which we have to build this
new S-curve?
SAG
E
Is this an era of change,
or a change of era?
SAG
E
- how you try to solve your
challenges
- your set of ‘weapons’
- the urgency to re-invent
yourself
Your answer has
a huge impact on how
you behave:
SAG
E
‘Old’ worldview
• Strive for more
• Information shortage equals power
• Extrinsic motivation
• My good life
• Unlimited resources
• Others organize parts of our life
‘New’ worldview
a new dominant logic
• Strive for BETTER
• Information luxury equals potential
• Intrinsic motivation
• All is connected
• Limited resources
• We will organize our own life
SAG
E
‘Old’ worldview
Consumption society
GNP
Stuff centric
Products & services being produced
Materialistic
Ego driven
We pursue recognition, success, wealth to
live a good life
GNH
People centric
Improving the Good life of all
Wholeness
Inner rightness driven
We pursue a life well-lived, and the consequence might
be recognition, success, wealth, love.
Society of Meaning
‘new’ worldview
The expectation of
a better future
SAG
E
Present world reality New world reality
Whatwesee
THE FUTURE HAS STARTED
‘see the future first’
v
v
TIME
SAG
E
The economy of meaning
What really matters to me
Meaningful for myself, meaningful for others
We question the meaning behind the options
From marketing to mattering
The expectation of
a better future
SAG
E
Be Future proof
Connect with the changing
expectations of the new customer
SAG
E
A different customer and a
new power balance
• In the know, Consciousness
• Autonomous, hyper connected
• Hybrid customer
• Human-machine cooperation
• Prosumer/intrapreneur
Transformation
SAG
E
SAG
E
Power Balance
Society is tipping from a central, top
down society to a decentral, bottom-
up society
SAG
E
SAG
E
SAG
E
SAG
E
Be Future proof
Embrace a new growth model
SAG
E
The purpose of business
is the business of purpose
The purpose of
your business
Selling stuff?
Profit maximization?
Creating reasons for
living the good life
SAG
E
Profit is a reward for what we do and why
We do the things we do. Go for happy profit
SAG
E
+2 = happy profit = Creating the good life is the
goal, profit the reward. Purpose & Principle driven.
Shareholder value & societal value are intertwined.
Mutual value creation
+1 = good profit = People, Planet, Profit, multiple
value creation (top down). Happiness is a means to
an end
- 1 = bad profit = short term profit only, costs are
socialized, financial value only
Business is
Zero sum
Abundance
SAG
E
The vision of Desso: cradle to cradle, = growth engine
SAG
E
BMWi – The lab of BMW – a totally different approach
SAG
E
Ricardo Semler: ‘the purpose of work is not to make
money. The purpose of work is to make the workers,
whether working stiffs or top executives feel good
about life.’
SAG
E
Bad profit
Happy Profit is the answer
to the economy of Meaning
Happiness is the business model
Optimize life, not consumption
Transformation
Good profit
Happy profit
SAG
E
Be Future proof
Fix the plane while flying
SAG
E
IMPROVE YOUR PRESENT
Give your company oxygen
with the future in the back of your mind
BEHAVE AS A 2D MANAGER
(winter talent) INVENT A NEW FUTURE
Disrupt or be disrupted
BE A 3D LEADER
(spring talent)
BRIDGE PRESENT & FUTURE
Create a safe environment to let go,
see and dream
CONNECT & INSPIRE PEOPLE
v
BE FUTURE PROOF = FIXING THE PLANE WHILE FLYING
SAG
E
Be Future proof
Redream your future
SAG
E
REDREAM YOUR FUTURE
Build a new system (system thinking)
Brand
Purpose
Dreams
Brand Roles
Meaningful Innovations
Brand Relations
Reputation
Value
New
Business
models
New markets
Personalised
Customer journey
Organisation
Structure
Cell organisation
De-central processes
Holistic Reporting
Chain collaboration
Culture
Part of something bigger
Soulful workplace
Purpose fit
Talent-passion based
Inner wholeness
Self management
Co-creation
Matterto people
Create meaning
Make a difference
Happy people,
Happy Profit
SAG
E
FIXING THE PLANE WHILE FLYING
REDREAM YOUR FUTURE
Translate into sustainable business success
Value
New
Business
models
New markets
Personalised
Customer journey
Matter to people
Create meaning
Make a difference
Happy people,
Happy Profit
SAG
E
From short term to long term
adding meaning through long term engagement
5 Paradigm Shifts: adding meaning to
the core of our business models
SAG
E
SAG
E
the Rolls-Royce “TotalCare” program flipped
the conventional transaction-based approach on its
head.
The premise was to build a long-term relationship
with customers by aligning the engine-service
provider’s goals with the airlines’ goals of keeping
the aircraft flying.
SAG
E
Craftsmanship 3.0
SAG
E
From short term to long term
adding meaning through long term engagement
From linear thinking to system thinking
adding meaning through stakeholder engagement
5 Paradigm Shifts: adding meaning to
the core of our business models
SAG
E
SAG
E
SAG
E
SAG
E
SAG
E
SAG
E
SAG
E
From short term to long term
adding meaning through long term engagement
From linear thinking to system thinking
adding meaning through stakeholder engagement
From central to decentral
adding meaning through the use of creativity, passion and talent
5 Paradigm Shifts: adding meaning to
the core of our business models
SAG
E
SAG
E
SAG
E
SAG
E
From short term to long term
adding meaning through long term engagement
From linear thinking to system thinking
adding meaning through stakeholder engagement
From central to decentral
adding meaning through the use of creativity, passion and talent
From mass to personal
adding meaning through personal wellbeing
5 Paradigm Shifts: adding meaning to
the core of our business models
SAG
E
SAG
E
SAG
E
SAG
E
SAG
E
SAG
E
From short term to long term
adding meaning through long term engagement
From linear thinking to system thinking
adding meaning through stakeholder engagement
From central to decentral
adding meaning through the use of creativity, passion and talent
From mass to personal
adding meaning through personal wellbeing
From closed to open
adding meaning through collaboration, cooperation and sharing
5 Paradigm Shifts: adding meaning to
the core of our business models
SAG
E
SAG
E
SAG
E
SAG
E
SAG
E
COOPETITION
SAG
E
SAG
E
SAG
E
SAG
E

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6. Herman Toch : Fixing the plane while flying

  • 6. A strategy, innovation, transformation E-team makes companies & brands future proof SAG E
  • 7. Be Future proof See the transforming macro contextSAG E
  • 8. Why? How? What? crisis growth technology big data new energy sources 3rd industrial revolution post-capitalism coop people, planet, profit consumer centric greed SAG E
  • 9. Financial/debt crisis Institutional crisis Ecological crisis Consumer crisis Globalization effects Aging population Confusing scientific discoveries Oversupply of products & services Revolution in the Arab world Price of oil/energy Norms & values are questioned SAG E
  • 10. Digital revolution East meets West A Global World Scientific discoveries Technological innovations Valorization of human competencies Fusion of cultures China, India, Brazil, Indonesia SAG E
  • 11. We are in winter time the end of a cycle a shared feeling • Anxiety, conflicts • Lack of growth • Lack of trust • Killing rules & structures • Deflation • Defend what we have Commoditisation, fragmentation, polarisation Spring Autumn Summer Winter SAG E
  • 12. Society and companies need to build their new S-curve Give perspective on a new spring SAG E
  • 13. What about the context in which we have to build this new S-curve? SAG E
  • 14. Is this an era of change, or a change of era? SAG E
  • 15. - how you try to solve your challenges - your set of ‘weapons’ - the urgency to re-invent yourself Your answer has a huge impact on how you behave: SAG E
  • 16. ‘Old’ worldview • Strive for more • Information shortage equals power • Extrinsic motivation • My good life • Unlimited resources • Others organize parts of our life ‘New’ worldview a new dominant logic • Strive for BETTER • Information luxury equals potential • Intrinsic motivation • All is connected • Limited resources • We will organize our own life SAG E
  • 17. ‘Old’ worldview Consumption society GNP Stuff centric Products & services being produced Materialistic Ego driven We pursue recognition, success, wealth to live a good life GNH People centric Improving the Good life of all Wholeness Inner rightness driven We pursue a life well-lived, and the consequence might be recognition, success, wealth, love. Society of Meaning ‘new’ worldview The expectation of a better future SAG E
  • 18. Present world reality New world reality Whatwesee THE FUTURE HAS STARTED ‘see the future first’ v v TIME SAG E
  • 19. The economy of meaning What really matters to me Meaningful for myself, meaningful for others We question the meaning behind the options From marketing to mattering The expectation of a better future SAG E
  • 20. Be Future proof Connect with the changing expectations of the new customer SAG E
  • 21. A different customer and a new power balance • In the know, Consciousness • Autonomous, hyper connected • Hybrid customer • Human-machine cooperation • Prosumer/intrapreneur Transformation SAG E
  • 22. SAG E
  • 23. Power Balance Society is tipping from a central, top down society to a decentral, bottom- up society SAG E
  • 24. SAG E
  • 25. SAG E
  • 26. SAG E
  • 27. Be Future proof Embrace a new growth model SAG E
  • 28. The purpose of business is the business of purpose The purpose of your business Selling stuff? Profit maximization? Creating reasons for living the good life SAG E
  • 29. Profit is a reward for what we do and why We do the things we do. Go for happy profit SAG E
  • 30. +2 = happy profit = Creating the good life is the goal, profit the reward. Purpose & Principle driven. Shareholder value & societal value are intertwined. Mutual value creation +1 = good profit = People, Planet, Profit, multiple value creation (top down). Happiness is a means to an end - 1 = bad profit = short term profit only, costs are socialized, financial value only Business is Zero sum Abundance SAG E
  • 31. The vision of Desso: cradle to cradle, = growth engine SAG E
  • 32. BMWi – The lab of BMW – a totally different approach SAG E
  • 33. Ricardo Semler: ‘the purpose of work is not to make money. The purpose of work is to make the workers, whether working stiffs or top executives feel good about life.’ SAG E
  • 34. Bad profit Happy Profit is the answer to the economy of Meaning Happiness is the business model Optimize life, not consumption Transformation Good profit Happy profit SAG E
  • 35. Be Future proof Fix the plane while flying SAG E
  • 36. IMPROVE YOUR PRESENT Give your company oxygen with the future in the back of your mind BEHAVE AS A 2D MANAGER (winter talent) INVENT A NEW FUTURE Disrupt or be disrupted BE A 3D LEADER (spring talent) BRIDGE PRESENT & FUTURE Create a safe environment to let go, see and dream CONNECT & INSPIRE PEOPLE v BE FUTURE PROOF = FIXING THE PLANE WHILE FLYING SAG E
  • 37. Be Future proof Redream your future SAG E
  • 38. REDREAM YOUR FUTURE Build a new system (system thinking) Brand Purpose Dreams Brand Roles Meaningful Innovations Brand Relations Reputation Value New Business models New markets Personalised Customer journey Organisation Structure Cell organisation De-central processes Holistic Reporting Chain collaboration Culture Part of something bigger Soulful workplace Purpose fit Talent-passion based Inner wholeness Self management Co-creation Matterto people Create meaning Make a difference Happy people, Happy Profit SAG E
  • 39. FIXING THE PLANE WHILE FLYING REDREAM YOUR FUTURE Translate into sustainable business success Value New Business models New markets Personalised Customer journey Matter to people Create meaning Make a difference Happy people, Happy Profit SAG E
  • 40. From short term to long term adding meaning through long term engagement 5 Paradigm Shifts: adding meaning to the core of our business models SAG E
  • 41. SAG E
  • 42. the Rolls-Royce “TotalCare” program flipped the conventional transaction-based approach on its head. The premise was to build a long-term relationship with customers by aligning the engine-service provider’s goals with the airlines’ goals of keeping the aircraft flying. SAG E
  • 44. From short term to long term adding meaning through long term engagement From linear thinking to system thinking adding meaning through stakeholder engagement 5 Paradigm Shifts: adding meaning to the core of our business models SAG E
  • 45. SAG E
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  • 50. SAG E
  • 51. From short term to long term adding meaning through long term engagement From linear thinking to system thinking adding meaning through stakeholder engagement From central to decentral adding meaning through the use of creativity, passion and talent 5 Paradigm Shifts: adding meaning to the core of our business models SAG E
  • 52. SAG E
  • 53. SAG E
  • 54. SAG E
  • 55. From short term to long term adding meaning through long term engagement From linear thinking to system thinking adding meaning through stakeholder engagement From central to decentral adding meaning through the use of creativity, passion and talent From mass to personal adding meaning through personal wellbeing 5 Paradigm Shifts: adding meaning to the core of our business models SAG E
  • 56. SAG E
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  • 61. From short term to long term adding meaning through long term engagement From linear thinking to system thinking adding meaning through stakeholder engagement From central to decentral adding meaning through the use of creativity, passion and talent From mass to personal adding meaning through personal wellbeing From closed to open adding meaning through collaboration, cooperation and sharing 5 Paradigm Shifts: adding meaning to the core of our business models SAG E
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