Sharing with you some demographic and behavioral insights of what we know works when it comes to tax season content marketing. Check out our example client work and contact us if you want to learn more.

1. 6 Things Every Finance
Content Marketer Should
Know About Tax Season
The studioD Strategy Lab Brings You:

2. Demographics:
Who is interested
in tax content?
1

3. They account for 38% of
searches for tax software,
which means they’re
most inclined to do
taxes online
of searches
for tax topics come
from Millennials
39%
38%

4. of searches
for tax topics come
from GenXers
36%
are more interested in
capital gains tax
(accounting for 43% of
searches on this topic)
Boomers

5. Men and Women are equally
interested in tax topics.

6. Own the Conversation
Platform
2
of traffic for tax content comes from a computer
browser, rather than the mobile web, which means
users are doing more extensive research about tax
topics rather than accessing information on the go.
90%

7. Seasonality
3

8. 14x
More likely to search
for tax software in
February
10x
More likely to search for
W2 forms in January
Users are more likely to
be searching for tax
content in Q1, with most
topics peaking in
February, in preparation
for tax season in April.
7x
More likely to search
for tax returns in
February

9. Own the Conversation
Affinity
Interests
4
5x
More likely to be
search for food
and drink
3x
More likely to search for
home and garden
3.5x
More likely to search
for unemployment
and careers

10. Own the Conversation
Sample
Content
Titles
5 How to Check the Status of
a Refund
What is the IRS Refund
Schedule?
How to Find School Tax
Identification Numbers
How to Know When to Issue
a 1099-MISC
List of Things You Can
Claim on Your Taxes
Top 10 Professional Tax
Software
Do It Yourself Tax Software

11. Own the Conversation
6
Top
Content
Formats
ü Infographics
ü Decision Trees
ü Checklists
ü Quizzes
ü Animated Video
ü Articles and Blogs

12. Own the Conversation
InfographicDecision Tree

13. Article
Animated Video Checklist
Quiz

14. Ready to own the
conversation in Finance?
Contact us to learn
more insights mined
from our proprietary
publisher data.
info@studioD.com
@DMcontent

15. Own the Conversation
We empower brands to
become publishing
heroes.
We offer content strategy,
content creation and
content distribution.
As a publisher, we reach 1
in 3 Americans every
month. This scalability
informs our proprietary data
sets, shapes our strategy
and ensures our brands
serve their audiences best.
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