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Social networking sites have been dominating the discussion lately, but remember that we still search a
lot. We perform 16 billion searches per month, up 15 percent from last year. Ninety percent of Internet traffic originates from search results. From the first search engine, Archie in 1990, the landscape has
changed a lot. Search has become very powerful and sophisticated. Even Bing can tell you now the future cost of airline flights. So have search habits changed? And what is the effect of mobile devices?
Troy Lerner and Chuck Aikens of Booyah! Online Advertising have been involved in the search industry since 1999. They bring a long list of successes (and failures!) to share. Booyah! is a full-service online agency managing about $70 million annually in advertising. Clients include Dish Network, Vail, Gap, Teleflora, and CP+B.