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FIVE
WAYS TO HARNESS THE
POWEREVEN IF YOUCOMMUNITY
        OF DON’T THINK YOU HAVE ONE
               CHRIS MOODY | RED HAT | @CNMOODY
WHO IS THIS GUY?
HE WAS NOT ON THE ORIGINAL AGENDA!
POTENTIAL TWEET
WOW. @CNMOODY HAS TOTALLY EXCEEDED MY
EXPECTATIONS AS A SPEAKER. #SOCIALFRESH
1. MARKET RESEARCH
TAP INTO AN EXISTING COMMUNITY
BLOOD PRESSURE          HIGH BP
BP DIAGNOSTIC STATION   STRESS TEST
BP MEASUREMENT          SP02
BP CUFF                 PULSE OXIMETER
HYPERTENSION            DIAGNOSIS
CLINICALS               NURSING SCHOOL
MED SCHOOL              MEDICAL PRACTICE
SUNTECH                 BP SPHYG
POTENTIAL TWEET
PEOPLE ARE ALREADY TALKING ABOUT
SOMETHING SIMILAR TO WHAT YOU DO. STUDY
THEM. @CNMOODY #SOCIALFRESH
2. GIVE OTHERS A VOICE
ARE YOU AMPLIFYING WHAT PEOPLE ARE SAYING?
TURN CRITICS INTO ADVOCATES
POTENTIAL TWEET
ACT ON CUSTOMER FEEDBACK AND PUBLICIZE
YOUR ACTIONS. @CNMOODY #SOCIALFRESH
3. GET CUSTOMERS INVOLVED
POTENTIAL CUSTOMERS COUNT TOO.
DO PEANUTS CREATE COMMUNITY?
STOP TREATING CUSTOMERS
LIKE A MIDDLE SCHOOL DANCE
BUT I DON’T HAVE BUDGET OR TIME CHRIS…

ASK ONE QUESTION PER MONTH TO YOUR LIST.
POTENTIAL TWEET
IF YOU HAVE ANY CUSTOMERS, YOU HAVE A
COMMUNITY. DO SOMETHING ABOUT IT.
@CNMOODY #SOCIALFRESH
4. HOST COLLABORATION
SPONSOR A MOVEMENT.
POTENTIAL TWEET
FIND A WAY TO MAKE WHAT YOU HAVE BETTER
THROUGH COMMUNITY. HOST THAT. @CNMOODY
#SOCIALFRESH
5.INTERESTING PEOPLE INTHOUGHT LEADERS
PUT
    EXPOSE THE GENERAL PUBLIC.
A thought-leader is someone who is willing to step
into the spotlight and voice their points of view,
innovative ideas, and potentially controversial
opinions. He drives conversation and peppers the
Internet and other outlets with his insights, ideas,
and expertise.

                                                        marla tabaka

           THIS SLIDE IS FOR CHUCK HEMANN AND INCLUDES LOTS OF TEXT
OWN YOUR NICHE COMMUNITY
1. RESEARCH EXISTING COMMUNITIES
2. GIVE OTHERS A VOICE
3. GET CUSTOMERS INVOLVED
4. HOST COLLABORATION
5. EXPOSE THOUGHT LEADERS
OPEN QUESTIONS. RE: COMMUNITY
I HAVE SOME
            Q&A


              CHRIS MOODY | RED HAT | @CNMOODY

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