The document provides 5 ways to harness the power of community even without thinking you have one. The ways are: 1) Tap into existing communities by doing market research. 2) Give others a voice by amplifying what people are saying. 3) Get customers involved by including potential customers. 4) Host collaboration by sponsoring a movement. 5) Interest thought leaders by exposing the general public to influential people. The document concludes by stating to own your niche community.