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URBAN FOOD STRATEGY MIX
Sustainable Food Workshop for European Cities

Eating your way to a better planet
Experiences from the LiveWell for LIFE project
Erik Gerritsen

WWF - European Policy Office
egerritsen@wwf.eu
www.livewellforlife.eu

An URBACT II Thematic Network - Sustainable Food in Urban Communities
Why does WWF care about sustainable food?
kcal/capita/day
5000
4500
4000
3500
3000

Insert here background image

Recommended daily intake

2500
2000
1500
1000

Global food production
500
0

Total agricultural
production / global
citizen

Remainder after waste
and non food use

Remainder after
conversion to meat

Additional calories
through meat

Based on: FAO 2009
The European footprint of food – environment and health impacts
CO2 Emissions UK Food
consumption by food group

Water footprint of current
diet in EU 28
Insert here background image

LiveWell for LIFE – demonstrating healthy and sustainable diets
Insert here background image

LiveWell Plate: Healthy, -25% GHG, adaptable + AFFORDABLE!
I. Eat more plants
II. Eat a variety of foods
III. Waste less food
Insert here background image
IV. Moderate your meat
consumption, both red & white
6 LiveWell Principles

V. Buy food that meets a credible
certified standard
VI. Eat fewer foods high in fat, salt
and sugar
How to get involved? – www.livewellforlife.eu / follow @LiveWellFood
URBAN FOOD STRATEGY MIX
Sustainable Food Workshop for European Cities

THANK YOU…
Erik Gerritsen

WWF – European Policy Office
egerritsen@wwf.eu
www.livewellforlife.eu

An URBACT II Thematic Network - Sustainable Food in Urban Communities

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6 carbon-wwf-erik

  • 1. URBAN FOOD STRATEGY MIX Sustainable Food Workshop for European Cities Eating your way to a better planet Experiences from the LiveWell for LIFE project Erik Gerritsen WWF - European Policy Office egerritsen@wwf.eu www.livewellforlife.eu An URBACT II Thematic Network - Sustainable Food in Urban Communities
  • 2. Why does WWF care about sustainable food?
  • 3. kcal/capita/day 5000 4500 4000 3500 3000 Insert here background image Recommended daily intake 2500 2000 1500 1000 Global food production 500 0 Total agricultural production / global citizen Remainder after waste and non food use Remainder after conversion to meat Additional calories through meat Based on: FAO 2009
  • 4. The European footprint of food – environment and health impacts
  • 5. CO2 Emissions UK Food consumption by food group Water footprint of current diet in EU 28
  • 6. Insert here background image LiveWell for LIFE – demonstrating healthy and sustainable diets
  • 7. Insert here background image LiveWell Plate: Healthy, -25% GHG, adaptable + AFFORDABLE!
  • 8. I. Eat more plants II. Eat a variety of foods III. Waste less food Insert here background image IV. Moderate your meat consumption, both red & white 6 LiveWell Principles V. Buy food that meets a credible certified standard VI. Eat fewer foods high in fat, salt and sugar
  • 9. How to get involved? – www.livewellforlife.eu / follow @LiveWellFood
  • 10. URBAN FOOD STRATEGY MIX Sustainable Food Workshop for European Cities THANK YOU… Erik Gerritsen WWF – European Policy Office egerritsen@wwf.eu www.livewellforlife.eu An URBACT II Thematic Network - Sustainable Food in Urban Communities

Editor's Notes

  1. Just two examples showing the environmental footprint of food – figures on land use are becoming more accurate. Very similar picture.