The document provides tips for getting a business mentioned in a newspaper, including looking for stories where your business can offer expertise, understanding the audience, knowing when to call an editor for major happenings or after two weeks without acknowledgment, keeping submissions short with complete sentences and contact information, and providing the contact information for the business editor and senior editor at the Times Union newspaper.

1. How to get your
business mentioned
Tena Tyler, senior editor,
Times Union, Albany, NY

2. Read the newspaper
Look for stories
where you or your
business could
offer an “expert”
voice

3. Understand your audience

4. Speak our language
• Know the difference
between a list, a brief and
a story
• Are you submitting a
calendar event because
the happening is open to
the public or because you
want coverage

5. Know when to call an editor
• The biggest
happening at your
business in five
years deserves a
call.
• As does two
weeks without
acknowledgment

6. Accept that online is “being
published”

7. Calendars

9. Basic mechanics
• Know your goal
• Remember the audience
• Answer: Who, what, when, where,
why, how
• Use complete sentences and
subtle punctuation

10. Basic mechanics
• Keep it short
• Remember to include your
contact information including
social media
• Include multimedia
• Send electronically

11. Someone to know
Business Editor
Eric Anderson
454-5323
tubusiness@timesunion.com

12. Tena Tyler
Senior Editor
454-5324
ttyler@timesunion.com