5min Leads In A Box Demo
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Valerie Kleinbach from ACOM Solutions presents on their channel program and marketing automation platform. The platform allows users to easily create and automate email marketing campaigns, select from pre-made content pieces and emails, and see metrics on opens, clicks and responses. Customers such as David Backstrom, H. Thurston, and C. Brown have seen double-digit response rates and immediate, profitable results from using the platform.
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5min Leads In A Box Demo
- 1. Presented by: Valerie Kleinbach Channel Program Manager ACOM Solutions, Inc.
- 9. Sign-in at www.acom.com/channels to get started
- 10. “ It’s like having my own extended Marketing Department.” - David R. Backstrom, VP Sales & Marketing, ACS Select a campaign
- 11. Select a piece
- 18. Then select the matching email
- 20. Set It and Forget It: Set-up several pieces to run automatically… at the date/time you specify… all within just a few minutes!
- 21. After each email you can see how many were Sent, Opened, Clicked-Thru, etc.
- 23. “ These are some of the best campaigns I’ve ever seen… and we’re thrilled with the double-digit response rates.” - H. Thurston, Director of Channels, SWK “ For us, the results were immediate and profitable.” - C. Brown, Vice President, ISM
Editor's Notes
- Hello, my name is Valerie Kleinbach, and I’m the Channel Program Manager here at ACOM. I’m here today to introduce you to an exciting new lead generation program that we’ve created for our VARs.
- As we all know, the #1 thing that VARs are looking for is LEADS . But when adding a new product to your offering, the challenge is coming up with the Sales & Marketing bandwidth to create effective lead generation programs.
- So we decided to do… WELL all the heavy lifting for our VARs , by creating a simple, complete turnkey marketing solution we’re calling our Leads-in-a-Box Program.
- This lead generation program contains 32-weeks worth of campaigns you can pick and choose from, including multi-touch emails, direct mails, and Webinars. That way you can just quickly start sending your clients the messages we’ve already created, and start generating leads… even as soon as the first WEEK of joining ACOM’s VAR Success Program .
- We’ve broken our Leads-in-a-Box Program into several bite-sized chunks but today I’ll just focus on our EZContentManager-Sage Campaign.
- The 1 st 3 messages of this campaign are all promoting a brief 30-minute co-branded Webinar event . We’ve created emails and a matching postcards for each message…. Because we’ve found that if you send a direct mail piece and a similar email within a few days of each other, <<CLICK>> you’ll typically more than double your results of just sending one or the other.
- ACOM can set-up the Webinar for you , send you the PowerPoint slides, and even present most of the materials, while you talk specifically to your clients/prospects about why you feel ACOM’s solutions are best suited for them.
- After the Webinar, the next 3 messages are “drip” messages, to maintain your presence in front of your prospects… and if they still haven’t engaged with sales by the last week of this campaign, we’ve even created a special offer email to help you give them that extra nudge to engage.
- Let me show you how easy it is to get started… Once you’ve scheduled a Webinar date & time with ACOM: You just log-in to ACOM’s Partner Portal, Click on the “Download Co-Branded Marketing Materials” button on the home page
- Click on one of the Sage buttons
- And then choose the piece (or pieces) you want to send. This Marketing Library is actually a result of us partnering with a 3 rd party service to help you with the delivery of your campaigns . Each piece you see in here is customizable , meaning that you can just upload your logo & contact information to make it your own co-branded piece… and each piece you can either download & send it yourself… free of charge… or you can use their service to either email or mail the pieces for you. Again, this section of our site is run by a third party, so we never see your lists and we don’t get any kickbacks from you using the service , this is just a quick and easy way for us to share our pieces with you and have you start generating leads immediately after joining our VAR Success Program . And we actually run each of the pieces we place in this Library through our own internal list of Sage users to test them before making the pieces available to our VARs. So the messages we post in our Marketing Library are only the pieces that deliver results . So let me show you how easy it is to use. For example, I’ll just choose Postcard Message #2…
- … you can see that your options are “Print and Ship” or “Send Direct Mail.” If you choose “Send Direct Mail,” (CLICK)
- you just upload your logo… your Webinar Details. Then click on PDF Preview (CLICK) …
- And here you can see where it has added your logo…
- … your contact info, your webinar details, your return address. If all looks good,
- you just click Continue, Check Out, and Marketing Bridge takes care of all the mailing details.
- All for about 55 cents each <CLICK> + postage… as this is for an extra large 5.5x8.5-inch postcard. Or, if you prefer to print & mail the cards yourself, you simply click “Print and Ship” <CLICK>, upload your logo, add your contact info to customize the piece… and then download the high resolution PDF to your PC .
- And setting up your email campaigns are similarly easy. You simply select the piece (or pieces) you want to send…
- Click Send Email to customize it… Add your information, upload your list, and send away…
- In fact, you can even set-up a complete multi-touch email and postcard campaign all within a few minutes, to be sent automatically for you, by simply selecting the pieces you want, customizing them, uploading your list, choosing the date you want them to be sent… and the 3 rd party Marketing Service company takes care of the rest for you.
- And after each email message has been sent, you can even click on Reports to see how many emails were delivered, opened and clicked thru .
- And there you have it… Leads as easy as 1,2,3.
- Here’s what a couple of the largest Sage MAS resellers in North America have said about using ACOM’s new Leads-in-a-Box Program …
- So give it a try and see how easy Lead Generation SHOULD be. For more information about how to join ACOM’s VAR Success Program, or for a more detailed demo about ACOM’s Leads-in-a-Box Program, just give us a call or send us an email, and we’ll get right back to you. Thanks for listening, and we look forward to working with you.