A copy of the presentation loosely followed in a terrific interactive discussion around collaborative engagement and how to attract and keep stakeholders engaged.
Companies starting out in social media and those already dipping their toes in the waters can learn what they should and shouldn't do. 10 examples of the good and the bad are shown here. This is intended to be an introduction and not a lesson. Please feel free to comment here or reach out through the channels mentioned here for more information.
Social Media Strategy - Social Media Summit - Knowledge Is Power Kelly Craft
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So here we look at effective projects you can do right now to improve and grow your online communications.
Presentation given by Miles Appel, Executive Director internal Web Capabilities at Kaiser Permanente and Gia Lyons, Director Strategic Conswulting at Jive Software at Enterprise 2.0 San Francisco 2009.
Chorus america social media step by stepDevon Smith
Chorus America 2011pre- conference seminar. Social Media Step by Step (for beginners). Creating a social media strategic plan, Facebook, Twitter, YouTube, Tools to monitor & measure social media.
Companies starting out in social media and those already dipping their toes in the waters can learn what they should and shouldn't do. 10 examples of the good and the bad are shown here. This is intended to be an introduction and not a lesson. Please feel free to comment here or reach out through the channels mentioned here for more information.
Social Media Strategy - Social Media Summit - Knowledge Is Power Kelly Craft
Quantifying the value of social media can be a daunting task. Unclear objectives and numerous metrics add confusion. It's time to ground your social media initiatives with a strategic plan that makes measurement clear and easy.
Project that grow your online presence now - Directions Supplement - july aug...salterbaxter
Welcome to the latest Directions Supplement. Our focus in this edition is digital.
We believe that investing in a major project that takes 18 months to launch is not always the right way to approach your digital communications. Breaking it into bite-sized chunks, simplifying the process into smaller projects will not only lead to results faster, but it can also add real benefits to your users right now.
So here we look at effective projects you can do right now to improve and grow your online communications.
Presentation given by Miles Appel, Executive Director internal Web Capabilities at Kaiser Permanente and Gia Lyons, Director Strategic Conswulting at Jive Software at Enterprise 2.0 San Francisco 2009.
Chorus america social media step by stepDevon Smith
Chorus America 2011pre- conference seminar. Social Media Step by Step (for beginners). Creating a social media strategic plan, Facebook, Twitter, YouTube, Tools to monitor & measure social media.
How to design for adoption - Dachis Group 3M Social Business SymposiumGia Lyons
I presented this as the Dachis Group 3M Social Business Symposium on July 22, 2011. It's practically the same as my Burton Group presentation, with with a few updates. Information in this presentation is based on Jive Software's Strategy Consulting Method for social platform adoption.
Intranets been perceived by many
organisations as their ‘least important’
website. Until recent years, intranet teams
have struggled to show the business value
of an intranet beyond the staff directory. By
adopting a user-centered design approach,
intranet teams can unlock the potential of their intranets to demonstrate tangible business benefits and a superior user experience.
Topics covered:
- The importance of user-centred design
- Balancing the demands of internal stakeholders and end users
- Providing relevant and timely information
- Employing tools and practices that streamline key functions and applications
Survey results, analysis, commentary and analysis from over 1000 participants of the 2008 Online Customer Engagement survey. Brought to you by Econsultancy and the cScape Customer Engagement Unit.
With new social technologies arriving on the scene every day, it's easy to get overwhelmed. This presentation provides step-by-step guidelines to help simplify your social media strategy.
For more information, please contact info@hawkpartners.com
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
Utilizando redes sociales para la innovación en servicios de telecomunicacion...IBMSSA
En Social Business, las personas se conectan e interactuan en espacios digitales más allá de la empresa, creando valor y alcanzo los objetivos de negocios.
Using Clusters to Facilitate Innovation & Entrepreneurship within communities.Jace Grebski
This is what Will and I came up with post "Next Top Startup" as an extension of f3fundit, we saw a huge need in the market for an innovation / entrepreneurship facilitator, and started shopping this around.
We had one month in which we tried to raise the 30k euro, but in the end it just wasn't enough time and the project went to the dogs, along with f3fundit with it. Shame, was a good one.
In Brian's new book, he outlines therising threat of Digital Darwinism, thephenomenon that affects organizationswhen technology and society evolvefaster than the ability to adapt. It's morethan social media. It's the confluenceof disruptive technology and theevolution of consumer behavior. Briandepicts how leadership can surviveDigital Darwinism by understandingcustomer and employee behavior,their expectations, and how it differsfrom traditional consumers of the past.He reviews disruptive technology,innovative business models, and newopportunities. He also demonstratesbest practices and methodologies toalign the organization with a commonand meaningful vision and strategy, andshared objectives.
The fundamentals of digital engagement: TERMINALFOUR t44u 2013Terminalfour
'The fundamentals of digital engagement': Simon Nash is a strategist and consultant specializing in multi-channel digital strategy, communications and engagement. He examines the major challenges that organizations have faced in 2013 and defining the major trends that will dominate the next 12-18 months. These are illustrated by client case studies and followed up with some practical approaches and actionable guidance that can be applied to your own digital marketing activity.
How to design for adoption - Dachis Group 3M Social Business SymposiumGia Lyons
I presented this as the Dachis Group 3M Social Business Symposium on July 22, 2011. It's practically the same as my Burton Group presentation, with with a few updates. Information in this presentation is based on Jive Software's Strategy Consulting Method for social platform adoption.
Intranets been perceived by many
organisations as their ‘least important’
website. Until recent years, intranet teams
have struggled to show the business value
of an intranet beyond the staff directory. By
adopting a user-centered design approach,
intranet teams can unlock the potential of their intranets to demonstrate tangible business benefits and a superior user experience.
Topics covered:
- The importance of user-centred design
- Balancing the demands of internal stakeholders and end users
- Providing relevant and timely information
- Employing tools and practices that streamline key functions and applications
Survey results, analysis, commentary and analysis from over 1000 participants of the 2008 Online Customer Engagement survey. Brought to you by Econsultancy and the cScape Customer Engagement Unit.
With new social technologies arriving on the scene every day, it's easy to get overwhelmed. This presentation provides step-by-step guidelines to help simplify your social media strategy.
For more information, please contact info@hawkpartners.com
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
Utilizando redes sociales para la innovación en servicios de telecomunicacion...IBMSSA
En Social Business, las personas se conectan e interactuan en espacios digitales más allá de la empresa, creando valor y alcanzo los objetivos de negocios.
Using Clusters to Facilitate Innovation & Entrepreneurship within communities.Jace Grebski
This is what Will and I came up with post "Next Top Startup" as an extension of f3fundit, we saw a huge need in the market for an innovation / entrepreneurship facilitator, and started shopping this around.
We had one month in which we tried to raise the 30k euro, but in the end it just wasn't enough time and the project went to the dogs, along with f3fundit with it. Shame, was a good one.
In Brian's new book, he outlines therising threat of Digital Darwinism, thephenomenon that affects organizationswhen technology and society evolvefaster than the ability to adapt. It's morethan social media. It's the confluenceof disruptive technology and theevolution of consumer behavior. Briandepicts how leadership can surviveDigital Darwinism by understandingcustomer and employee behavior,their expectations, and how it differsfrom traditional consumers of the past.He reviews disruptive technology,innovative business models, and newopportunities. He also demonstratesbest practices and methodologies toalign the organization with a commonand meaningful vision and strategy, andshared objectives.
The fundamentals of digital engagement: TERMINALFOUR t44u 2013Terminalfour
'The fundamentals of digital engagement': Simon Nash is a strategist and consultant specializing in multi-channel digital strategy, communications and engagement. He examines the major challenges that organizations have faced in 2013 and defining the major trends that will dominate the next 12-18 months. These are illustrated by client case studies and followed up with some practical approaches and actionable guidance that can be applied to your own digital marketing activity.
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Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
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In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Authentically Social by Corey Perlman - EO Puerto Rico
ALI workshop How to Engage - January 2011 - Toronto
1. AFTERNOON PRE-SEMINAR WORKSHOP B
January 31, 1:00 p.m. to 4:00 p.m.
HOW TO IDENTIFY, CREATE AND ENGAGE YOUR
STAKEHOLDERS TO SUPPORT YOUR SOCIAL MEDIA
EFFORTS
“How might we engage our “How might we leverage the knowledge
workplace better?” that your organization and your partners
have?”
“How might we be truly “How might we change your
collaborative?” organizational culture?”
Innovation through Collaboration
1
2. Today’s Program -Takeaways
o An overview of stakeholder participation in a social
media setting; effective and ineffective practices
o How to successfully engage the crowd both inside
and outside your organization
o How to get the crowd to (willingly) do your work for
you
o Your “skin in the game,” what you need to do to
ensure that your stakeholders keep coming back to
participate in your innovation and collaboration
initiatives
Proprietary and confidential. Not for re‐distribution without the explicit approval from PubliVate Inc. 2
3. Not a topic for today…
Proprietary and confidential. Not for re‐distribution without the explicit approval from PubliVate Inc. 3
4. Today’s Program - Topics
1.Structure
2.Approach
3.People
Proprietary and confidential. Not for re‐distribution without the explicit approval from PubliVate Inc. 4
6. Workshop…first up, some work
o Pick three words that you most
associate with collaborative
engagement
o Here’s the hint, there is way
more than three that I would
consider correct
Proprietary and confidential. Not for re‐distribution without the explicit approval from PubliVate Inc. 6
7. Stakeholder Engagement..what is it?
Stakeholder engagement is the process by which a firm's stakeholders
engage in dialog to improve a firm's decision-making and accountability
toward corporate social responsibility (CSR) and achieving the triple bottom
line.
Stakeholder engagement works to take into account the concerns and
objectives of a firm's stakeholders in its decisions. Stakeholder engagement
takes into account the varying perspectives, priorities, and limitations of
different stakeholders.
The practitioners in stakeholder engagement are often businesses, non-
governmental organizations (NGOs), labor organizations, trade and industry
organizations, governments, and financial institutions.
..issue…collaborative engagement isn’t defined
Proprietary and confidential. Not for re‐distribution without the explicit approval from PubliVate Inc. 7
8. My Three Words
o Trust (or the building of it)
o Communicate/Plan Together
o Commitment
Proprietary and confidential. Not for re‐distribution without the explicit approval from PubliVate Inc. 8
9. Current Engagement Architecture?
Hoard Information
Risk Aversion
Stand Alone
Narrow Focus
Proprietary and confidential. Not for re‐distribution without the explicit approval from PubliVate Inc. 9
10. New Architecture?
Broader goals
Proprietary and confidential. Not for re‐distribution without the explicit approval from PubliVate Inc. 10
12. Understanding the Style of Engagement
CoP CoI Enterprise Open
o The starting point is that each engagement has its own DNA based on challenge, objectives, criteria,
participants, etc. We help you get each critical element aligned to your business objective (ie improving
your workplace, fixing financial forecasting, better building of your policy, client engagement/satisfaction for
your program, etc.)
o One end of the spectrum is a Community of Practice (participants who are experts in a particular field)
engagement and the opposite end is an Open (ie all citizens of Colorado) engagement with Communities
of Interest and Enterprise (ie department/organization wide) in between
o Each style triggers different success factors. For instance, a Community of Practice engagement usually
means there is an emphasis on:
• A (potentially) more detailed Campaign Challenge
• A more agile framework
• Active sponsor/client participation
• Targeted marketing and communications
• Community “skin”
• Clear ground rules on Follow Through
Proprietary and confidential. Not for re‐distribution without the explicit approval from PubliVate Inc.
12
13. Have a Plan…
PubliVate Innovation Methodology
Stage One - Setup Stage Two - Campaign Stage Three – Follow Through
o With guidance from o Engagement Platform set up o Follow through on
PubliVate, client sets out and open for business communication
parameters for their o With “field ploughed”, o Follow through on reporting and
engagement and work on key participants sign up and start analysis
areas that will ensure populating the Engagement o Follow through on
success: Platform implementation of best ideas
• Business Objective o The platform is usually open o PubliVate provides supporting
• Campaign Team for 3-4 weeks tools to allow for a seamless
• Campaign Challenge o Leadership (and participants) transition
• Community continue to communicate
Engagement about Campaign, ensuring
o Platform Setup strong participation and
momentum throughout
Proprietary and confidential. Not for re‐distribution without the explicit approval from PubliVate Inc. 13
14. Example #1 – vocalpoint
Engagement Drivers
o Early information
o Unfiltered sharing
o Empowerment
o Innovation
Proprietary and confidential. Not for re‐distribution without the explicit approval from PubliVate Inc. 14
15. Example #2 – Justice Canada or a tale of two engagements
Area Justice Canada Nameless Client
Size 5000 people 7100 people
Dispersion Everywhere Generally concentrated
although regional
Type Enterprise internal Enterprise internal
Leadership Deputy Minister Asst Dep Minister
“Ask” “How might we continue “How might we improve our
to remain relevant as a workplace?”
department?”
Approach Core plus “cheerleaders”, Core?
community
communications plan
Proprietary and confidential. Not for re‐distribution without the explicit approval from PubliVate Inc. 15
16. A Tale of Two Engagements - Results
Transaction Justice Canada Nameless Client
Registration 45% (2,333) 7.5% (486)
Ideas 789 244
Improvements 1,728 457
Ratings 14,253 1243
Views 63,938 10,291
Proprietary and confidential. Not for re‐distribution without the explicit approval from PubliVate Inc. 16
17. Example #2 – Justice Canada
Engagement Drivers
o Great Plan (that was well
executed)
o Knew their crowd
o Knew what they wanted
o Transparent throughout
Proprietary and confidential. Not for re‐distribution without the explicit approval from PubliVate Inc. 17
18. Example #3 – Quora
Engagement Drivers
o Simple plan
o Easy collaboration
o Knew what they wanted
o But…
…jury is still out I think…
Proprietary and confidential. Not for re‐distribution without the explicit approval from PubliVate Inc. 18
19. Example #4 – ????
What’s Your Example
o Good, bad, or indifferent
o Lessons
o Drivers
Proprietary and confidential. Not for re‐distribution without the explicit approval from PubliVate Inc. 19
20. SOME Engagement best practices
o Know what you want
o Do a pilot
o Time
o Communication
o Follow Through
Proprietary and confidential. Not for re‐distribution without the explicit approval from PubliVate Inc. 20
22. Collaboration Engagement = Change Management
o More public servants are becoming involved in
collaboration exercises but it will be awhile
before they - and their Managers – are
comfortable with the changes coming about.
o Part of getting them there and having them
engage on a regular basis is understanding
key elements of the transition
CHANGE CREATIVITY MOTIVATION
Proprietary and confidential. Not for re‐distribution without the explicit approval from PubliVate Inc. 22
23. Change
o It’s a change management
exercise
CHANGE Be directive
Be educational
Be understanding
Be aware when you plan
Proprietary and confidential. Not for re‐distribution without the explicit approval from PubliVate Inc. 23
24. Creativity
The secret to creative thinking is to start with good problems. Then you need to turn
those problems into thought provoking challenges. After that, great ideas will almost
invent themselves.
Jeffrey Baumgartner
o Do your homework up front
o Provide basics around creativity to the
participants
CREATIVITY o Monitor what they do so you can support
them
o People will be creative in different ways
o You can nurture your stakeholders so that
they can improve their creativity
Proprietary and confidential. Not for re‐distribution without the explicit approval from PubliVate Inc. 24
25. MOTIVATION Motivation
Proprietary and confidential. Not for re‐distribution without the explicit approval from PubliVate Inc. 25
26. Participant Benefits
o Empowerment
o Community
o Recognition
o Engagement
…ideally, intrinsic motivation
Proprietary and confidential. Not for re‐distribution without the explicit approval from PubliVate Inc. 26
27. Something that’s really different…
o They become interested
o They become organizers
o They become volunteers
o They become lots of things
o They…stay
Proprietary and confidential. Not for re‐distribution without the explicit approval from PubliVate Inc. 27
28. Final Thoughts
o Know what you want to accomplish
o Senior leadership throughout
o Have a Plan
o Be Collaborative throughout
o Don’t forget about the Follow
Through
o There is no one size fits all
Proprietary and confidential. Not for re‐distribution without the explicit approval from PubliVate Inc. 28