Inside we’ll answer the top five
things we believe after attending
SXSW, reveal the five questions
we should be preparing to answer
and highlight five things you
should check out for yourself.
Highlights from the Cannes Lions Health creative shortlist and conference talks. Best case studies, stories and examples from pharmaceutical and healthcare marketing in 2016.
This document discusses trends in healthcare in 2016 related to clinical trials and research participation. It notes that new technologies are dramatically increasing the size and scope of clinical trials by making it easier for more people to participate remotely through mobile apps and sensors. Traditional trials typically took a year to recruit 10,000 people across 50 medical centers, while new methods can recruit that number from 30,000 people in just one month.
Our first report–Digital Trends–is typically our biggest report of the year, read by tens of thousands across healthcare and marketing. It's fueled by clues, examples and big ideas collected by more than 70 trend watchers from around the world.
What's inside? 2016 is the year that we'll start living in the digital moment, embracing our own custom algorithms, and may even be bringing a robot home. Our smartphones will become more delightful. Even the easiest interfaces will start to disappear entirely. Oh, and Frogger? We think he's coming back.
Exclusive sneak peek for the attendees of Digital Pharma East 2016.
Every year, GSW and inVentiv Health convene trendspotters from across North America and Europe to identify the big shifts that are changing digital expectations. Their popular annual trends report is consistently read by tens of thousands of people throughout our industry.
This October, attendees at Digital Pharma East got the first peek at next year's predictions and learned how they can help brands more effectively connect with healthcare professionals and consumers.
So, what should you expect? Here's a hint: 2016 is the year that we'll start living in the digital moment, embracing our own custom algorithms, and maybe even bringing a robot home. Our smartphones will become more delightful and even the easiest interfaces will start to disappear entirely. Oh, and Frogger? We think he's coming back.
Our fifth annual series of trends reports includes insights into the big shifts that are changing marketing, healthcare, digital experience, and consumer expectations. In this report, you’ll find the top eight consumer trends, each with clues into new possibilities and examples of brands that got there first.
What’s trending in 2015 for wearables, virtual reality, consumer technology adoption? Find out (and more!) in GSW’s third report of their 4-part annual trends series: Digital Trends. With a unique perspective on behavioral trends at the cross section of digital + health, the report outlines the top eight trends expected to change the landscape in 2015.
2015 Health Trends: New challenges for a changing industry
In the second of their 4-part annual trend report series, GSW takes a closer look at healthcare. From evolutions in doctor-patient relationships to strategies in benefit design to the changing mind-set of physicians, a new landscape takes shape.
Highlights from the Cannes Lions Health creative shortlist and conference talks. Best case studies, stories and examples from pharmaceutical and healthcare marketing in 2016.
This document discusses trends in healthcare in 2016 related to clinical trials and research participation. It notes that new technologies are dramatically increasing the size and scope of clinical trials by making it easier for more people to participate remotely through mobile apps and sensors. Traditional trials typically took a year to recruit 10,000 people across 50 medical centers, while new methods can recruit that number from 30,000 people in just one month.
Our first report–Digital Trends–is typically our biggest report of the year, read by tens of thousands across healthcare and marketing. It's fueled by clues, examples and big ideas collected by more than 70 trend watchers from around the world.
What's inside? 2016 is the year that we'll start living in the digital moment, embracing our own custom algorithms, and may even be bringing a robot home. Our smartphones will become more delightful. Even the easiest interfaces will start to disappear entirely. Oh, and Frogger? We think he's coming back.
Exclusive sneak peek for the attendees of Digital Pharma East 2016.
Every year, GSW and inVentiv Health convene trendspotters from across North America and Europe to identify the big shifts that are changing digital expectations. Their popular annual trends report is consistently read by tens of thousands of people throughout our industry.
This October, attendees at Digital Pharma East got the first peek at next year's predictions and learned how they can help brands more effectively connect with healthcare professionals and consumers.
So, what should you expect? Here's a hint: 2016 is the year that we'll start living in the digital moment, embracing our own custom algorithms, and maybe even bringing a robot home. Our smartphones will become more delightful and even the easiest interfaces will start to disappear entirely. Oh, and Frogger? We think he's coming back.
Our fifth annual series of trends reports includes insights into the big shifts that are changing marketing, healthcare, digital experience, and consumer expectations. In this report, you’ll find the top eight consumer trends, each with clues into new possibilities and examples of brands that got there first.
What’s trending in 2015 for wearables, virtual reality, consumer technology adoption? Find out (and more!) in GSW’s third report of their 4-part annual trends series: Digital Trends. With a unique perspective on behavioral trends at the cross section of digital + health, the report outlines the top eight trends expected to change the landscape in 2015.
2015 Health Trends: New challenges for a changing industry
In the second of their 4-part annual trend report series, GSW takes a closer look at healthcare. From evolutions in doctor-patient relationships to strategies in benefit design to the changing mind-set of physicians, a new landscape takes shape.
Cannes Lions is the world's biggest celebration of creativity in communications. For 60 years it’s been home to the biggest ideas changing how brands interact with customers. This year, it turned its attention to health. 800 people from 50 countries gathered to share, judge and celebrate the life-changing creativity of the world’s best healthcare agencies. Inside, you’ll find a quick-scan summary of the conference’s content, including short stories, memorable quotes, great creative, and even a few share-worthy tweets.
Ideas from MediaPost's Marketing for Health ConferenceGSW
This week, we had the opportunity to attend MediaPost’s first annual Marketing Health conference. Thirty-eight speakers – including our own Ritesh Patel and Leigh Householder – from the top agencies and brands in our industry took to the stage to talk about big shifts in digital possibilities and fast-changing consumer expectations. Inside, you’ll find a quick-scan summary of the conference’s content, including short stories, big data points, memorable quotes and even a few share-worthy charts.
The document discusses digital trends in healthcare in 2013. It covers 5 key trends: 1) Full mobility as mobile devices overtake PCs for internet access and users expect seamless experiences across devices. 2) Know me expectation where users want companies to use their personal data to tailor experiences. 3) Common interest communities as people use niche social networks focused on specific interests instead of broad networks like Facebook. 4) Quantified impact as tracking health metrics becomes mainstream. 5) Divided attention as people juggle multiple devices and screens.
Over the last few years, terms like patient-centric marketing and adding value beyond the pill have become immensely popular in the board rooms of leading pharma innovators. These concepts aren't just about the tools we provide; they're about a fundamental shift pharmaceutical marketers are trying to effect. One that moves us from primarily pre-Rx marketing (education, awareness, relationship building) to largely post-Rx engagement (support, adherence, clinical management). That means completely rethinking what a marketing solution looks like – from what we can say to what we can do; from what people can read to what they can use.
The document discusses principles for transforming health marketing by learning from innovation in healthcare laboratories, including forgetting the idea of normal, embracing being solution-seekers, embracing constant change in people's lives, and connecting people with good things by providing relevant recommendations. It argues that health marketing currently acts as a barrier rather than facilitator of innovation and proposes a new patient-centric approach focused on delighting niche audiences by understanding their unique experiences and meeting their needs.
Although Pinterest does not list a category for health or health care, there are plenty of users with pinboards and pins attributed to health care. Overall, there are a surprising number of pins associated to a large number of disease states.
iQ kicked off 2012 by participating in the world's largest electronics show, CES. After 4 days of scouting new and exciting technology, iQ's Ben Harben and Jude Divierte gathered their insights and photos and compiled them into an informative and visually-stunning presentation.
Best Practices for Immediate Response TechniquesGSW
An intermediate level perspective on best practices for using immediate response tools like QR codes and near field communication and a sneak peek into what's next.
ICANN has announced a new program that allows established corporations and organization own their own top level domain for their brand, category or community. Inside, iQ highlights what the implications are for healthcare and pharma marketers.
The FICO Medication Adherence Score is a predictive analytics tool developed by the same organization responsible for FICO credit scores. The adherence score forecast an individual’s likelihood of taking his or her prescription medication as directed.
The document discusses best practices for using digital tools like tablets to arm pharmaceutical sales representatives. It summarizes that while tablets were initially supposed to improve sales calls by making them more personal, flexible and effective, they actually made calls more uncertain, stressful and challenging. It then provides recommendations for successfully using tablets, including creating native content instead of repurposing existing materials, training representatives thoroughly, integrating tablets with other tools and using them to deliver customized, conversational details centered around physicians' needs.
We identified the five U.S. companies that have moved the farthest, the fastest in answering that call for change. These are the enterprises that are best positioned to redefine our future and point the way to a better tomorrow.
The document discusses how Kinect could be used in healthcare applications. It summarizes that Kinect is a motion sensing input device originally made for Xbox that uses an infrared sensor and cameras to track body movement and depth. The document then proposes some potential healthcare uses, including using Kinect for virtual physical therapy sessions, interactive medical education demonstrations for patients, and creating engaging brand experiences at events through gesture and voice recognition.
Pharma companies are finding early success engaging with consumers on Facebook in three emerging trends: [1] Rallying around causes by building community and awareness for diseases, [2] Strengthening relationships by addressing consumer requests rather than deleting comments, and [3] Supporting healthcare professionals with pages dedicated to specific professions like nursing. While still early, some companies are showing the value of social media engagement through growing community pages and handling consumer interactions positively.
Website Trends in Healthcare and Pharma MarketingGSW
Today, the role of the product.com is changing rapidly. Brand managers are leveraging their websites to fill in white space, connect people, deliver meaningful tools and support more empowered patients. They're innovating and evolving both what these sites can and should do. We captured some of the most interesting trends in this presentation:
This mini workshop shares what a QR Code is, what other types of codes there are, the adoption rate of codes, how marketers are using QR Codes and how pharma could benefit from QR Codes.
Introducing iQ the innovation lab of GSW WorldwideGSW
We invent new kinds of opportunity for pharma and healthcare brands and solve persistent marketing challenges with fast-moving technologies like mobile, slate, gaming, etc.
Cannes Lions is the world's biggest celebration of creativity in communications. For 60 years it’s been home to the biggest ideas changing how brands interact with customers. This year, it turned its attention to health. 800 people from 50 countries gathered to share, judge and celebrate the life-changing creativity of the world’s best healthcare agencies. Inside, you’ll find a quick-scan summary of the conference’s content, including short stories, memorable quotes, great creative, and even a few share-worthy tweets.
Ideas from MediaPost's Marketing for Health ConferenceGSW
This week, we had the opportunity to attend MediaPost’s first annual Marketing Health conference. Thirty-eight speakers – including our own Ritesh Patel and Leigh Householder – from the top agencies and brands in our industry took to the stage to talk about big shifts in digital possibilities and fast-changing consumer expectations. Inside, you’ll find a quick-scan summary of the conference’s content, including short stories, big data points, memorable quotes and even a few share-worthy charts.
The document discusses digital trends in healthcare in 2013. It covers 5 key trends: 1) Full mobility as mobile devices overtake PCs for internet access and users expect seamless experiences across devices. 2) Know me expectation where users want companies to use their personal data to tailor experiences. 3) Common interest communities as people use niche social networks focused on specific interests instead of broad networks like Facebook. 4) Quantified impact as tracking health metrics becomes mainstream. 5) Divided attention as people juggle multiple devices and screens.
Over the last few years, terms like patient-centric marketing and adding value beyond the pill have become immensely popular in the board rooms of leading pharma innovators. These concepts aren't just about the tools we provide; they're about a fundamental shift pharmaceutical marketers are trying to effect. One that moves us from primarily pre-Rx marketing (education, awareness, relationship building) to largely post-Rx engagement (support, adherence, clinical management). That means completely rethinking what a marketing solution looks like – from what we can say to what we can do; from what people can read to what they can use.
The document discusses principles for transforming health marketing by learning from innovation in healthcare laboratories, including forgetting the idea of normal, embracing being solution-seekers, embracing constant change in people's lives, and connecting people with good things by providing relevant recommendations. It argues that health marketing currently acts as a barrier rather than facilitator of innovation and proposes a new patient-centric approach focused on delighting niche audiences by understanding their unique experiences and meeting their needs.
Although Pinterest does not list a category for health or health care, there are plenty of users with pinboards and pins attributed to health care. Overall, there are a surprising number of pins associated to a large number of disease states.
iQ kicked off 2012 by participating in the world's largest electronics show, CES. After 4 days of scouting new and exciting technology, iQ's Ben Harben and Jude Divierte gathered their insights and photos and compiled them into an informative and visually-stunning presentation.
Best Practices for Immediate Response TechniquesGSW
An intermediate level perspective on best practices for using immediate response tools like QR codes and near field communication and a sneak peek into what's next.
ICANN has announced a new program that allows established corporations and organization own their own top level domain for their brand, category or community. Inside, iQ highlights what the implications are for healthcare and pharma marketers.
The FICO Medication Adherence Score is a predictive analytics tool developed by the same organization responsible for FICO credit scores. The adherence score forecast an individual’s likelihood of taking his or her prescription medication as directed.
The document discusses best practices for using digital tools like tablets to arm pharmaceutical sales representatives. It summarizes that while tablets were initially supposed to improve sales calls by making them more personal, flexible and effective, they actually made calls more uncertain, stressful and challenging. It then provides recommendations for successfully using tablets, including creating native content instead of repurposing existing materials, training representatives thoroughly, integrating tablets with other tools and using them to deliver customized, conversational details centered around physicians' needs.
We identified the five U.S. companies that have moved the farthest, the fastest in answering that call for change. These are the enterprises that are best positioned to redefine our future and point the way to a better tomorrow.
The document discusses how Kinect could be used in healthcare applications. It summarizes that Kinect is a motion sensing input device originally made for Xbox that uses an infrared sensor and cameras to track body movement and depth. The document then proposes some potential healthcare uses, including using Kinect for virtual physical therapy sessions, interactive medical education demonstrations for patients, and creating engaging brand experiences at events through gesture and voice recognition.
Pharma companies are finding early success engaging with consumers on Facebook in three emerging trends: [1] Rallying around causes by building community and awareness for diseases, [2] Strengthening relationships by addressing consumer requests rather than deleting comments, and [3] Supporting healthcare professionals with pages dedicated to specific professions like nursing. While still early, some companies are showing the value of social media engagement through growing community pages and handling consumer interactions positively.
Website Trends in Healthcare and Pharma MarketingGSW
Today, the role of the product.com is changing rapidly. Brand managers are leveraging their websites to fill in white space, connect people, deliver meaningful tools and support more empowered patients. They're innovating and evolving both what these sites can and should do. We captured some of the most interesting trends in this presentation:
This mini workshop shares what a QR Code is, what other types of codes there are, the adoption rate of codes, how marketers are using QR Codes and how pharma could benefit from QR Codes.
Introducing iQ the innovation lab of GSW WorldwideGSW
We invent new kinds of opportunity for pharma and healthcare brands and solve persistent marketing challenges with fast-moving technologies like mobile, slate, gaming, etc.
share - Lions, tigers, AI and health misinformation, oh my!.pptxTina Purnat
• Pitfalls and pivots needed to use AI effectively in public health
• Evidence-based strategies to address health misinformation effectively
• Building trust with communities online and offline
• Equipping health professionals to address questions, concerns and health misinformation
• Assessing risk and mitigating harm from adverse health narratives in communities, health workforce and health system
- Video recording of this lecture in English language: https://youtu.be/kqbnxVAZs-0
- Video recording of this lecture in Arabic language: https://youtu.be/SINlygW1Mpc
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Rasamanikya is a excellent preparation in the field of Rasashastra, it is used in various Kushtha Roga, Shwasa, Vicharchika, Bhagandara, Vatarakta, and Phiranga Roga. In this article Preparation& Comparative analytical profile for both Formulationon i.e Rasamanikya prepared by Kushmanda swarasa & Churnodhaka Shodita Haratala. The study aims to provide insights into the comparative efficacy and analytical aspects of these formulations for enhanced therapeutic outcomes.
These lecture slides, by Dr Sidra Arshad, offer a quick overview of the physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar lead (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
6. Describe the flow of current around the heart during the cardiac cycle
7. Discuss the placement and polarity of the leads of electrocardiograph
8. Describe the normal electrocardiograms recorded from the limb leads and explain the physiological basis of the different records that are obtained
9. Define mean electrical vector (axis) of the heart and give the normal range
10. Define the mean QRS vector
11. Describe the axes of leads (hexagonal reference system)
12. Comprehend the vectorial analysis of the normal ECG
13. Determine the mean electrical axis of the ventricular QRS and appreciate the mean axis deviation
14. Explain the concepts of current of injury, J point, and their significance
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. Chapter 3, Cardiology Explained, https://www.ncbi.nlm.nih.gov/books/NBK2214/
7. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
These lecture slides, by Dr Sidra Arshad, offer a simplified look into the mechanisms involved in the regulation of respiration:
Learning objectives:
1. Describe the organisation of respiratory center
2. Describe the nervous control of inspiration and respiratory rhythm
3. Describe the functions of the dorsal and respiratory groups of neurons
4. Describe the influences of the Pneumotaxic and Apneustic centers
5. Explain the role of Hering-Breur inflation reflex in regulation of inspiration
6. Explain the role of central chemoreceptors in regulation of respiration
7. Explain the role of peripheral chemoreceptors in regulation of respiration
8. Explain the regulation of respiration during exercise
9. Integrate the respiratory regulatory mechanisms
10. Describe the Cheyne-Stokes breathing
Study Resources:
1. Chapter 42, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 36, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 13, Human Physiology by Lauralee Sherwood, 9th edition
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One health condition that is becoming more common day by day is diabetes.
According to research conducted by the National Family Health Survey of India, diabetic cases show a projection which might increase to 10.4% by 2030.
The 555 on SXSW, What Tech Trends Will Affect Heathcare
1. Trending
Now
Get the 555
from sxsw in
austin, TX
Inside we’ll answer the top five
things we believe after attending
SXSW, reveal the five questions
we should be preparing to answer
and highlight five things you
should check out for yourself.
2. A soft, methodical machine-like whirling
noise fills the room as several drones move
about. They are nimble, quick, and precise.
Slenderly built, they glide with ease across
the booth’s not-so-plush carpet floor.
Unlike your Roomba, real humans power these
drones. At SXSW in Austin, operators in Kansas City
control them.
They are a creation of Suitable Technologies.
I walked up to the booth and was warmly greeted by
Katie, or should I say, the remote presence of Katie.
After a few seconds of feeling awkward standing next
to a 4-foot-tall, Segway-like robot knowing I was
about to talk to it, I just started in. Crazy enough, a
few more seconds after that I began having a real
conversation with Katie.
Looking back, the high video and audio quality paired
with the ease of robot’s movements seemed to help
make this virtual leap.
The idea isn’t exactly new to healthcare–remote
monitoring devices and methods have been evolving
for a while now. But after experiencing this new class
Human-driven
drones are
about to take
over healthcare
of human/machine hybrids, I am convinced it’s where
healthcare will be going.
Imagine choosing your healthcare professional
without regards for location, or the efficiency of seeing
a specialist anywhere in the world.
A physician could sit remotely in a control room with
any real-time information at his hands. Perhaps he
would want to compare all your scans from previous
appointments. While you sit there, he could quickly
access all that info on-screen. Or the “drone” could
have sensors that passively scan you and provide the
doctor with real-time info that would help with
determining a diagnosis or treatment plan.
Once this becomes possible, we’ll make the next
big leap. Then the whole idea of a doctor’s office will
become obsolete.
Treatment will take shape around when and where
you need care.Which means you will never wait at
the doctors’ office again. You may wait somewhere,
but it won’t be there. Soon, the doctor will login to
your “home health bot” and your appointment will
just begin.
1
3. It all starts with bones, then flip-chews,
on to squeaky toys, then silly costumes.
Soon you’ll be buying your dog (or cat) a
wearable. Yep, a wearable!
Introducing Whistle, the on-collar device that
measures your dog’s activities, giving you a new
perspective on day-to-day behavior and long-term
health trends. Whistle touts, “Stay close to your dog
and share in the adventure.”
No doubt wearables are exploding. The market
potential is expected to grow to 100 million units by
the end of 2014. Everything that can be tracked
already is or will be soon.
One internet sensation told us to “hide your kids,
hide your wife…they’re coming for you.” If Sproutling
has its way, that statement may come true, for your
children anyway.
Sproutling is a small, kidney-shaped, Bluetooth-
enabled wearable, that attaches to your baby’s ankle
and will alert you if your child stops breathing.
But wait–there’s more! Sproutling will also track your
child’s heartrate and the temperature of both the
room and your little one.
Now that we’re already tracking your dog and your
offspring, we might as well make it easy to track you
and protect your iPhone at the same time.
So with that in mind, say hello to Wello.
By simply holding the case of your phone, all your
vitals and data are read literally from your fingertips.
Wello states, “Not only do you get an instant idea
about your health, over time you are able to see
patterns that help you manage your life better.”
So if I am following along and now tracking my kids,
my dogs, and myself, what I am I doing with all this
data?
Whistle has you, well, your dog covered.
With Whistle your pet’s info can be sent directly
to your veterinarian, in order to better evaluate
their health.
If your vet can track your pet’s data, there’s no reason
why your kid’s pediatrician won’t soon ask for their’s.
2 delivery to death,
you & your dog will
be tracked
“We humanize technology...
We make technology connect,
speak, and interact with humans
in a positive way.”
Gadi Amit, Fitibit Designer
4. From the NSA to Disney, it seems like
everyone wants access to our every click,
jump, step, or wiggle. So with mountains of
information pouring in from our activities and
our actions, who actually owns that data?
Since Jawbone’s Up records your every step, do they
own that data, or because you took every step, do you?
This was a heated conversation that kept coming up in
various sessions at SXSW.
Gadi Amit, the designer of Fitbit, believes the idea of a
quantified self won’t work because people can’t or don’t
want to deal with all that data –it’s simply too much.
Karl Martin, CEO of Bionym, a biometrics company
based in Toronto, sees a slightly different future. One
where your persona goes digital and your physical world
will know it.
They have created Nymi, a wearable device that
constantly sends out information about who you are and
your preferences.
The Nymi has two great secrets: first it uses a proprietary
way to measure your heart rhythm to authenticate you
and verify that it’s okay to send out your digital persona.
the world
will just instantly
know you
Secondly, it allows you to create custom personas
so you control what and with whom you share.
All, off course, encrypted.
This could have huge implications on healthcare.
Imagine you’re shopping and you pass the pharmacy.
The pharmacy senses you are near and alerts the
pharmacist to refill your prescription. You walk up,
grab your meds, Nymi automatically sends payment
and on your way you go.
Or, when you go to check in at your doctor’s office,
if it still exists (see #1), you can forget about filling
out form after form. With Nymi, your insurance
information, recent health history, and activity level
could all be automatically downloaded and analyzed,
so it’s ready when you see the doctor.
This passive, easy pass through of data doesn’t
require you or your physician to get bogged down in
the “how” of transmitting the data. It just happens.
But then there’s the ownership question again.
Who owns the data? You do. Or at least I believe you
do, and will. It will become a digital extension of you.
Just like you, that digital self needs protected and
needs rights. And it will get them one day.
3
5. Well, let’s put an asterisk on that–legal
likes those. *I am more so saying that the
mere definition or thought behind what a
prescription is will change.
The idea that a doctor prescribes you only
a pill will cease to exist. Instead, there will
be digital prescriptions, app prescriptions,
service prescriptions, perhaps even
lifestyle prescriptions.
First, pharma companies will begin to offer companion
prescription apps. This will be a way to not only
differentiate their prescription from other parity
competitors, but could also offer insightful data to
help or inform future product research.
Dr. Gulati is the Chief Medical Officer and Head of
Product Innovation for Physicians Interactive.
Soon People
won’t take
prescription
pills*
He believes it’s already happening, and will only
increase in the coming years.
“Re-imagine the point of healthcare to the point of
health,” he challenged.
What does that mean for, say, pharmacies? Do you
get an email when your prescription app is ready from
Walgreens to download? Or do pharma companies
begin going direct to consumers with these new types
of prescriptions?
Doctors aren’t the only ones looking to alter the
definition of prescriptions, so are Payers. They’re
looking at a way to incentivize patients to increase
adherence, knowing more than 75% of patients aren’t.
Soon you may be “prescribed” a tracking app that
allows you to get discounts on your healthcare costs
if you gain or get certain levels of achievement.
Regardless of whether it’s an app, a service, or a
monitoring device, the idea of what your doctor will
prescribe you will soon change.
4
More people with a chronic disease would
accept a new app from their doctor than would
accept a prescription (90% v 66%). - Digitas90%
6. How can that be you ask?
The product hasn’t even launched yet.
The developer/demo version of the
product (low res, I might add), is already so
groundbreaking, that the idea of Rift as
simply a video game accessory is dead.
It will be so much more as the developer
version has already demonstrated.
At SXSW, HBO used Oculus Rift demo kits to create a
truly immersive experience dubbed “Ascend the
Wall.” The experience brings fans inside the fantasy
world of Game of Thrones.
“I was swaying back and forth trying to keep my
balance because in virtual reality, I could practically
feel the creaky lift swaying back and forth. At several
points during the roughly two-minute ride, I couldn’t
help but reach out and grab the bars of the cage for
security,” wrote Mario Aguilar, GIZMODO
“The Oculus experience at the #GOTExhibit is
ridiculously good,” tweeted Andy Kinsella, executive
producer at Google Creative Lab. “Wanted it to last
for hours.”
At a convention where everyone is looking to stand
out, this Oculus allowed HBO to shine. People waited
for nearly three hours to see the experience. And
remember, this is only the developer kit version, not
even the consumer product.
This device has the potential like the iPhone and iPad
to change markets, change the way we create and
consume information and entertainment.
The film Zero Point has begun work creating an
exclusive documentary using the Rift to put viewers
“inside” the movie.
Greg Miller is using the headset to bring back to life
Seinfeld’s iconic Upper West Side apartment.
But this is just the beginning of an emerging medium.
Cancer patients could be transported away to any
corner of the globe while they get chemo treatments.
Kids could learn about history by experiencing a
virtual recreation of Gettysburg or bounce alongside
Neil Armstrong as he takes his first steps on the
moon.
Virtual reality debuted a few decades ago, but not
until now, is it truly becoming our new reality.
5
Oculus rift
is already dead
7. questions
we should
be preparing
to answer
4
Wearables are everywhere with
data practically swirling about us.
What if you had a personal area
network?
3
What if we created and shared
our experiences, not just shared
data? Connecting people, not
just the steps they took?
What if we could deliver
adaptable web/mobile services
based on time or real-time?
5
2
What if each individual owned
their personal data and could
grant or deny others access?
When sharing your sensitive
personal data, what if it only
existed for a few minutes, and
then just disappeared?
Is it time to think Snapchat for
your personal health data?
1
8. TOP 5 things
to check out
from SXSW
Skully, winner of the SXSW Accelerator
Award, is an advanced motorcycle helmet
that incorporates the use of Augmented
Reality. Think Iron Man here. The product also
provides the rider with a 180-degree rear view
of what’s behind them and side collision
sensors for additional safety.
Skully
2
Cinematique is a touchable video platform
where people can discover and ultimately
purchase items in a video format.
Cinematique touts, “You simply touch
the things that interest you as they move
across the screen. It changes the way we
tell stories! It opens the doors for more
exploration and information and creates a
deeper relationship through video.”
Cinematique
3
1
9. Dialog right now is just a concept.
But a very cool one at that. It’s
designed to help people with
epilepsy better understand their
condition and make informed
decisions about their care.
Dialog is a wearable that collects a
variety of important patient data,
then transfers it to a companion
smartphone app. This allows
patients to gain insights into what
may trigger events.
Dialog
5
Nymi lets you use your unique heart rhythm
to authenticate who you are, allowing you to
wirelessly take control of your environment.
The world around you will know you, and
your preferences.
NYMI
4
Wello is a health tracker that’s built into
the back of your phone cover. It’s both
cool and functional.
Simply hold it and sensors inside the
case begin testing your vitals. This
information is then sent to an app on
your phone where you get an immediate
read-out about your health.
Wello
10. To discuss this report live, request another module, or
schedule a presentation of trends, please contact Leigh Householder
at 614-543-6496 or leigh.householder@gsw-w.com.