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#TargetXSummit
Email Upgrades
Product Spotlight
#TargetXSummit
Introductions
Olivier Chaine
Dan Tran
#TargetXSummit
Outline
● Reliability & Visibility
● Performance Improvements
● New Features
● Questions and Feedback
Reliability & Visibility
I LOVE Amazon Prime!
● A paradigm shift, click and forget
● Email hasn’t always been this experience
● The correct foundation is essential
● Increase the granularity of WHY and WHO
● Pass this information on to anyone who needs it
Performance Improvements
How much faster is it?
● An updated microservices infrastructure
○ AWS Serverless
○ Dockers Containers
○ SQS and Lambda Functions
● A quicker response for smaller broadcasts
● Larger sends go out faster (500k from ~7 hours to ~40 minutes)
● Your API counts will also thank you
New Features
What else does it do?
● The template size limit has increased 160x (100kb to 16mb)*
● Full support for UTF-8*
● Broadcast counts hourly updates before EBM uploads
● Or no EBM uploads at all!
● Direct ability to understand and manage templates*
● Removing Dynamic Content restrictions*
● Preview your email in all browsers*
When can I get it?
● We are rolling it out now
● We expect the majority of the transition to be complete by September
● Please contact your account manager for more details

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TargetXSummit Email Upgrades Product Spotlight Reliability & Visibility Performance Improvements New Features

  • 3. #TargetXSummit Outline ● Reliability & Visibility ● Performance Improvements ● New Features ● Questions and Feedback
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