This document contains rationales for marketing slogans and taglines for an unspecified brand or product. Some key points made in the rationales include: - Encouraging women to take preventative measures now through a product to stay strong and active in the future. - Promoting an active lifestyle and pursuing excitement to youth through a product that gives them the "assets" to keep going. - Building greatness through small, everyday actions and choices, similar to how Wikipedia is built by small contributions over time. - A product allows one to live without hesitation by providing a "strong protection" and "trustworthy partnership" so they can fully enjoy and experience life without barriers.

1. Ví dụ rationale
cho bài “Câu Chốt Hạ”

3. The taste that builds occasions

5. MEET YOUR FUTURE SELF
Most women know that prevention is always better. But how do
they know what effects aging will have on them? They’re
strong and healthy now. So what preventive measures against
bone aging will work?
How would it feel if you could see yourself in 15-20 years? To
see that you are still the strong and active person you are
today. By having the evidence that making potent Brand X
Concentrate 4X a part of your life was a reason – and that you
can enjoy your active life with your family far into the future.

6. CHƠI KHÔNG NGƠI – PLAY. DON’T REST
To the youth, life is a sum of excitement. And the multi-dimensional life is
about hopping from one activity to another and being at your best at every
single pastime. More than a physical thing, it’s a statement for life. An
attitude of pursuing excitement and going through it.
Brand X is the brand behind that gives them the assets to keep on going,
both inside out and outside in. The line is not a new tagline, but an
anthem. It delivers on the human level, of encouraging everyone to keep
going. While the tagline remains as a promise of what Revive offers them.

7. GREATNESS IS MADE OUT OF LITTLE THINGS.
When mom realizes the task upon her – raising the best child she can raise and
contributing her best to the society – the thought can be overwhelming. It's a great
task and can be scary.
But greatness is built up from all the little things. Greatness has always the same
mechanism: You go around the world one step at a time. Musicians start with
studying the notes and adding to their knowledge everyday. Bridge engineers start
with understanding Pitagora's theorem. And then something else, and something
else.
Wikipedia is build by small contributions, everyday.
A better generation (and a better tomorrow, a better country) is the result of
little actions (decisions, words, activities, choices) that build up to raise a
good child.

8. “Get ready to live”
Sống Không Ngại Ngần.
Live without hesitation
Một tinh thần sống thoạt nghe thì đơn giản, lý
tưởng nhưng nếu không có một “hậu
phương”, một sự bảo vệ tuyệt đối thì ta sẽ
không bao giờ có được.
Tagline thể hiện vai trò của bảo hiểm X hết
sức rõ ràng, bằng cách nói trẻ trung không
quá “quảng cáo”, hô hào.
Slogan là lời hứa hẹn cho một cuộc sống nay
sẽ không còn ngăn trở, cho ta sống thỏa đam
mê và trải nghiệm hết mình.
Along with its catchiness and memorability, the
line states a simple and beautiful life
philosophy. This philosophy may sound easy,
but to live with no hesitation, one has to have
a trustworthy partnership and strong
protection. That's what brand X is here for.
Now our customer can enjoy a life where they
can rest assured about what they hold dear
and near.
A life where they can live to the fullest.