I recently did some consulting at a local agency and was asked to put together a presentation to help educate the account teams about what is going on in digital marketing. It has a few work flow tips, mobile stats, emerging platforms and some growing trends.
Enhancing Fed Gov Transparency DemocrAssessment And Participative PlanningGov2.0
Strengthening e-Participation at key decision points in Federal Innovation and Performance Management
Presented April 19 By M. Lennon at eDemocracyCamp2
Institute for Politics, Democracy & the Internet George Washington University
http://decay.io/intro/
In the biological world, Decay is a physical phenomenon where materials become a simpler form of material and energy.
But in the culture of making objects, decay is a multidimensional problem. The physical decay of an object fails to sync up to the behavioural, cultural, or digital decay of that thing.
Decay becomes the natural output of an ecosystem of use, disuse, and obsolescence not dictated by material, but by software and consumer expectation from software behaviour. This decay is taking the form of obsolescence and apathy: a world of forgotten things with short lifespans and nowhere to go afterwards.
The danger is that culture rot is claiming the utility of objects before material rot ever does, and the physical casings that held the once functional circuits and software can take an eternity to decay.
To combat this, decay must be reframed as inherent to the value of an object. This can be done by situating time as something that adds value (or detracts by its absence), and by challenging the emerging anonymity and replaceability of network connected objects.
We want to enable a graceful ecosystem of creation, decay, and rebirth in a software-infested and thing-saturated world.
Enhancing Fed Gov Transparency DemocrAssessment And Participative PlanningGov2.0
Strengthening e-Participation at key decision points in Federal Innovation and Performance Management
Presented April 19 By M. Lennon at eDemocracyCamp2
Institute for Politics, Democracy & the Internet George Washington University
http://decay.io/intro/
In the biological world, Decay is a physical phenomenon where materials become a simpler form of material and energy.
But in the culture of making objects, decay is a multidimensional problem. The physical decay of an object fails to sync up to the behavioural, cultural, or digital decay of that thing.
Decay becomes the natural output of an ecosystem of use, disuse, and obsolescence not dictated by material, but by software and consumer expectation from software behaviour. This decay is taking the form of obsolescence and apathy: a world of forgotten things with short lifespans and nowhere to go afterwards.
The danger is that culture rot is claiming the utility of objects before material rot ever does, and the physical casings that held the once functional circuits and software can take an eternity to decay.
To combat this, decay must be reframed as inherent to the value of an object. This can be done by situating time as something that adds value (or detracts by its absence), and by challenging the emerging anonymity and replaceability of network connected objects.
We want to enable a graceful ecosystem of creation, decay, and rebirth in a software-infested and thing-saturated world.
Think Digital is a description of capability required for organisations looking to move to a model of operating that is comfortable with change, able to act quickly and decisively, and technology-aware.
Marketing in a Downturn: Think Digital presentation by Ian Fenwick to the Thai Canadian Chamber of Commerce (TCCC).
Follow me on Twitter, http://www.Twitter.com/DrIanFenwick. Or check out http://www.DigiMarketingNow.com
www.thinkdigital.com.vn - Think! Digital is a complete solution provider for your Digital Marketing Needs. We offer Digital Marketing Strategy, Digital Production, Search Engine Optimization, Pay Per Click, Social Media Marketing and overall Digital Marketing Services.
We love to create "cool" things on Digital Platforms
Design Story, Career opportunity in DesignSameer Chavan
Presentation on what is design and design desciplines - furniture, product design, industrial design, graphic design, animation, User experience. Design schools in India - IDC, NID, Career prospects. Role of a Designer in company, Life of a designer.
Someday, China will be the biggest consumer market in the world. So no wonder many of the world's leading Brands are looking at ways to develop effective Brand strategies to impact the Chinese marketplace.
This is a presentation I gave at the October 2007 Enterprise Architectures Conference. The presentation covers approache sto developing multi-year roadmaps for implementing business strategy.
This informative presentation on integration of PLM and ERP comes to you from Barry-Wehmiller International resources (BWIR), global services & solutions partner to SolidWorks Enterprise PDM, This was made at SolidWorks World 2010 in specific context to integration of various ERP systems to Enterprise PDM . This presentation covers:
1. Role of PDM & ERP in Product Lifecycle
2. Need for integration between PDM/PLM and ERP
3. Understanding Industry-specific demands
4. SolidWorks Enterprise PDM and ERP integration
5. Case Study 1 : SolidWorks EPDM – Infor XA Integration
6. Case Study 2 : SolidWorks EPDM – SAP Integration
Think Digital is a description of capability required for organisations looking to move to a model of operating that is comfortable with change, able to act quickly and decisively, and technology-aware.
Marketing in a Downturn: Think Digital presentation by Ian Fenwick to the Thai Canadian Chamber of Commerce (TCCC).
Follow me on Twitter, http://www.Twitter.com/DrIanFenwick. Or check out http://www.DigiMarketingNow.com
www.thinkdigital.com.vn - Think! Digital is a complete solution provider for your Digital Marketing Needs. We offer Digital Marketing Strategy, Digital Production, Search Engine Optimization, Pay Per Click, Social Media Marketing and overall Digital Marketing Services.
We love to create "cool" things on Digital Platforms
Design Story, Career opportunity in DesignSameer Chavan
Presentation on what is design and design desciplines - furniture, product design, industrial design, graphic design, animation, User experience. Design schools in India - IDC, NID, Career prospects. Role of a Designer in company, Life of a designer.
Someday, China will be the biggest consumer market in the world. So no wonder many of the world's leading Brands are looking at ways to develop effective Brand strategies to impact the Chinese marketplace.
This is a presentation I gave at the October 2007 Enterprise Architectures Conference. The presentation covers approache sto developing multi-year roadmaps for implementing business strategy.
This informative presentation on integration of PLM and ERP comes to you from Barry-Wehmiller International resources (BWIR), global services & solutions partner to SolidWorks Enterprise PDM, This was made at SolidWorks World 2010 in specific context to integration of various ERP systems to Enterprise PDM . This presentation covers:
1. Role of PDM & ERP in Product Lifecycle
2. Need for integration between PDM/PLM and ERP
3. Understanding Industry-specific demands
4. SolidWorks Enterprise PDM and ERP integration
5. Case Study 1 : SolidWorks EPDM – Infor XA Integration
6. Case Study 2 : SolidWorks EPDM – SAP Integration
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
By Design, not by Accident - Agile Venture Bolzano 2024
50 Things About Digital
1. 50 things about digital
Helping to navigate the ever changing world of digital
2. 1. Marketing Will Continue To Change
http://www.dreamsystemsmedia.com/blog/index.php/timeline-of-marketing-channels-graphic/
50 things about digital
3. 2. The World Wide Web
www
50 things about digital
4. 3. Building A Web Site - Step 1
Client
Team
Phases
&
Actions
Project
Management
Design
Staff
Technical
Staff
Phase
1:
Strategy
and
Tactics
Project
Tools
Contract
Schedule
Questionnaires
User
Models
Goals
&
Requirements
www
Strategic
Brief
Creative
Brief
Technical
Brief
Basic
Content
Plan
Site
Map
Engineering
Specification
Final
Schedule
Final
Estimate
Secrets of Successful Web Sites - David Siegel
50 things about digital
5. 4. Building A Web Site - Step 2
Client
Team
Phases
&
Actions
Project
Management
Design
Staff
Technical
Staff
Phase
2:
Creative
Development
Content
Identification
Content
Schedule
Content
Development
Editing
and
Preparation
Initial
Design
Studies
(concepting
/
branding)
Comps
(look
and
feel
/
navigation
/
UI)
Prototypes
(final
direction)
Working
Model
(implementation)
Secrets of Successful Web Sites - David Siegel
50 things about digital
6. 5. Building A Web Site - Step 3
Client
Team
Phases
&
Actions
Project
Management
Design
Staff
Technical
Staff
Phase
3
Technical
Development
Production
Engineering
Alpha
Internal
QA
Beta
1,
2
Internal
QA
Final
Internal
Site
Secrets of Successful Web Sites - David Siegel
50 things about digital
7. 6. Building A Web Site - Step 4
Client
Team
Phases
&
Actions
Project
Management
Design
Staff
Technical
Staff
Phase
4
Delivery
Content
Freeze
External
Staging
External
QA
Site
Measurement
Documentation/Templates
Preflight
Check
Launch
Strategy
Assement
Maintenance
Secrets of Successful Web Sites - David Siegel
50 things about digital
8. 7. Building A Web Site Requires Many
Competencies
The Nine Pillars
of Successful Web Teams
• Project Management
• Concrete Design
• Content Production,
• Technology Implementation
• Abstract Design
• Content Strategy
• Technology Strategy
• Site Strategy
• User Research
http://www.adaptivepath.com/ideas/essays/archives/000242.php
50 things about digital
9. 8. Additional Components to Building A Site
• Analytics
• SEM/SEO
• Usability
• Taxonomy
50 things about digital
10. 9. Web Sites - a single page priority view
Home Page
Category Pages
Detail Pages
Forms/Checkout
Landing Pages
Web Design ROI - Lance Loveday & Sanrda Niehaus
design attention
50 things about digital
11. 10. Web Sites - viewed from a potential
ROI standpoint
Forms/Checkout
Landing Pages
Detail Pages
Category Pages
Home Page
Web Design ROI - Lance Loveday & Sanrda Niehaus
design attention
50 things about digital
12. 11. How To Build A Landing Page
• click throughs
(e commerce)
• lead generation
(collect data)
http://www.seomoz.org/blog/the-12step-landing-page-rehab-program-infographic-10488
50 things about digital
13. 12. THE WEB IS DEAD
LONG LIVE THE INTERNET
Wired Magazine - http://www.wired.com/magazine/2010/08/ff_webrip/ Sources: Cisco estimates based on CAIDA publications, Andrew Odlyzko
50 things about digital
14. 13. Video and The Web
Lady Gaga - Bad Romance; 326,832,779 views
Charlie bit my finger - again !; 265,287,915 views
Evolution of Dance; 160,425,230 views
comScore Reports: 183 Million U.S. Internet Users
Watched Online Video in May
50 things about digital
15. 14. Shift Happens! -
The web business has changed
• 1996-2000 “Build it they will come”
• 2001-2007 “Build it, and help them find it”
• 2007-Present “Becoming Social”
• Take your content (and brand) to where the
conversation happens
• Join (and influence) the conversation
50 things about digital
16. 15. Outbound vs Inbound Marketing
• Blogs, Ebooks,
• Print Ads White Papers
• Television Ads • Viral YouTube
Videos
• Cold Calling
• Search Engine
• Trade Shows Optimization
• Email Blasts • Webinars
• Feeds, RSS
50 things about digital
17. 16. So What Is Digital?
• SEM/PPC
• Social Media
• Viral Videos
• Mobile Devices (phones & tablets)
• Games
• Digital Signage (DOOH)
50 things about digital
18. 17. Digital Eco-System
David Trewern - http://blog.dtdigital.com.au/insight/post/the-first-steps-in-making-your-business-social-online_25/
50 things about digital
19. 18. Crafting An Architecture
360i Social Media Playbook http://www.360i.com
50 things about digital
21. 20. Future Of Retail:
Facebook Powered Social Storefronts
50 things about digital
22. 21. Facebook Gaming Stats
•19% Say they’re addicted
• 69% Of Facebook gamers are women
• 20% have paid cash for in-game benefits
• 56 million people play daily
• 290 million people play monthly
• 420 minutes = average time per
month on Facebook
• 50% of Facebook log-ins are
specifically to play games
That’s 105,878 man-years’
worth of virtual farming
50 things about digital
26. 25. The Shift From 2000-2010
2000 2010
• 46% of adults use internet • 79% of adults use internet
• 5% with broadband at • 64% have broadband at home
home • 82% own a cell phone
• 50% own a cell phone • 59% connect wirelessly
• 0% connect wirelessly • >two-thirds use “cloud”
• <10% use “cloud” • 48% = tech social networkers
• 0% = tech social • NOW: faster, mobile
networkers connections built around
• THEN: slow, stationary outside servers and storage
connections built around
my computer
50 things about digital
27. 26. Mobile Internet Ramping Faster than
Desktop Internet Did
50 things about digital
28. 27. Mobile Web Sites
• New Channel -
reach customers on
the go
• Lifestyle Integration
- one click calling,
mapping/location,
audio, video, and
point-of-sale
• Simplified User
Experience
50 things about digital
29. 28. SMS/Text Messaging
• Increase Sales- promoting
products or services, provide
incentives, and increase
customer loyalty and retention
• Mass Alerts - any urgent
information, such as a change
of appointment, or product • 5,000 customers signed up
• 13,000 sent messages
ready for pickup • 8.8% redemption rate, compared
to 1-2% for direct mail
• Buy-one-get-one-free SMS alert
can be sent out resulting in near
• Reminders - appointments instant increased customer traffic
50 things about digital
30. 29. Apps & Widgets
• Games remain the No.
1 application, and mobile
shopping, social
networking, utilities, and
productivity tools
continue to grow
• Rich Engagement with
brands
• Advertising
opportunities on free
Apps.
(Credit: Gartner) CNET 1.19.10
FLOWTOWN: http://www.flowtown.com/blog/how-important-have-apps-become?display=wide
50 things about digital
31. 30. Native vs Web Apps
Native App Benefits
• Use Built-in Features - motion detection, voice detection, camera and GPS
• Content Available on the Fly - without a strong internet connections
• Monetize Development - make money directly from the sale of the app
• Press Coverage - garner attention in the trade press
Web App Benefits
• Leverage Existing Content - Share web site has same content as the app
• Inappropriate Content - Submitting an application to Apple carries the
inherent risk of being denied entry into the iTunes App Store
• Reach Non-iPhone Users - Webkit frameworks easily transfers to other
platforms such as Android and BlackBerry devices
• Mobile Search - take advantage of mobile search results since it is becoming
increasingly important.
50 things about digital
34. 33. Mobile Loyalty
http://www.fastcompany.com/1654916/loopt-star-location-based-advertising-foursquare-loyalty-rewards-advertising
50 things about digital
35. 34. 2D Codes & Coupons
Utilizing a code reader like ScanLife or JagTag.
•
Create 2D codes and download in seconds
•
Place your 2D code on anything print or digital display
•
Modify your 2D code and changes appear instantly
50 things about digital
36. 35. Augmented Reality
Digital information is overlaid on the physical world
50 things about digital
37. 36. Mobile Contactless Payment
http://www.engadget.com/2010/09/23/visa-rolling-out-paywave-mobile-phone-payments-in-ny-subway-and/
50 things about digital
38. 37. Top Mobile Commerce Trends For 2010
1. Bargain Hunting
2. Mobile Ticketing
3. Banking
4. Tangible Goods
5. Marketing
50 things about digital
46. 45. Crowdsourcing
The best recipes come from home cooks
The first PPC marketplace that
allows agencies and in-house
advertisers to leverage the skills The worldʼs first creative (ad) agency built on
of hundreds of the best PPC crowdsourcing principles, itʼs our goal to provide
experts in the world businesses with a better way to solve their
marketing, advertising and product-design
problems by engaging the worldʼs most talented
creatives.
50 things about digital
47. 46. Cloud Computing
• Leverage scalable bandwidth for each
project or campaign.
• Maintaining elasticity allows for “pay as
you go” for used bandwidth which
helps manage the bottom line.
50 things about digital
50. 49. The Future Is Ubiquitous Media
50 things about digital
51. 50. The Future Creative Partner
• Scalability
technology
• Elasticity
creative
• Extreme Problem
business
strategy Solving Abilities
50 things about digital