Dealing with numbers and talkative sales guys all day long can be boring! Here are 5 tips for all newbies in media planning...also for those experienced who want to be reminded. I am happy to add on more to the list and hear more from you:)

1. F R E S HNESS QUOTIENT
TAKING THE MUNDANITY OUT OF MEDIA PLANNING
A Planners Perspective

2. PLAN AHEAD..
Is important to have a smoothly run media activation.
Don't wait for the brief. Document
ideas that come into your head as and when
they do.
Stay Relaxed. Stay Patient.
Every well planned idea sees the day of light

3. Brand Leadership
Think LEADERSHIP for the brand.
The media activation program should
showcase the brand as a leader in its own
right.. EVERY SINGLE TIME.

4. TECHNOLOGY
It is important
understand how things
work they way they
do. At least at a basic
level.

5. Hudle Up
Partners LOVE to be treated like
partners, not Vendors. Do a periodic
brand ideation meet/ knowledge share
session. Help them grow as
professionals.
After all its a win- win situation.

6. LASTLY...Love what you do.
If not, it shows in the quality
your work.
Your time is limited,
so don't waste it living
someone else's life.
S T E V E J O B S

7. So again, Think Fresh
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