This document provides tips for creating online content that clients will want to read. It recommends writing in a conversational tone as if speaking to a friend, using normal everyday language, and relaxing instead of trying too hard to sound professional. The key is to imagine the ideal reader and focus on creating remarkable content that people want to read and share over pleasing peers or worrying about strict grammar rules.

1. How to Create
Content Your
Clients Want
to Read

2. Content is King
• Online business is all about what words you
put in front of your prospective clients.
• Learning how to produce content that
provokes people to take action is critical.
• It’s important to learn that you should write
the way you talk!
• Think about the following tips before you
write your next piece of content:
http://RosemaryNonnyKnight.com/toolkit

3. Be conversational
• Keep your ideal person
in mind as you write.
• Try to imagine they’re in
the room with you.
http://RosemaryNonnyKnight.com/toolkit

4. Relax
• You won’t attract
people with words that
sound forced or fake.
• Plan out the points you
want to make.
• Once you have a plan,
relax and let the words
flow.
http://RosemaryNonnyKnight.com/toolkit

5. Don’t be professional
• Looking good in front of
your peers is not the
important thing.
• Creating remarkable
content that other
people want to read
and share is the
important thing.
• Being professional can
be a barrier.
http://RosemaryNonnyKnight.com/toolkit

6. Use normal words
• Use the same language
you would use with
friends and family.
• Your customers are your
friends now.
• They won’t believe your
words if they sound
pompous.
• Stop trying so hard.
Remember to relax!
http://RosemaryNonnyKnight.com/toolkit

7. Break the rules
• It won’t make your
teacher happy 
• But it will help your
prospects connect with
you!
• Do get your spelling
right.
• Don’t worry about
grammar so much.
http://RosemaryNonnyKnight.com/toolkit

8. http://RosemaryNonnyKnight.com/toolkit