Despoina Charami, Online Marketing at Gnostix, has closed the first Social Media World conference (2012), hosted at Caravel hotel, Athens, presenting on 5 key social media take-aways.

1. Social Media Monitoring & Analytics tool
www.gnostix.gr
5 TAKE-AWAYS from
1st SOCIAL MEDIA WORLD
CONFERENCE 2012
#smw2012
www.gnostix.gr © 2012

2. #1
SOCIAL MEDIA
IS NOT JUST A NEW TECHNOLOGY
“Social Media is about sociology & psychology more
than technology.” – Brain Solis, Altimeter Group
Social Media Monitoring & Analytics tool www.gnostix.gr

3. #2
Be BUSINESSES DON’T MAKE PEOPLE HAPPY
Sincere, PEOPLE DO
Open, Humanize your company
Collaborative
, Be yourself
Interested, 
Authentic &
Likeable
Be
S.O.C.I.A.L.
Social Media Monitoring & Analytics tool www.gnostix.gr

4. “Engaging […] will be the key to
marketing success and growth,
#3 “The problem with trying to
determine ROI for Social Media
even if that means acknowledging is you are trying to put numeric
negative feedback; transparency quantities around human
is paramount.” OPEN UP interactions & conversations,
which are not quantifiable.”
– Ron Blake, President & CEO,
Rewards Network – Jason Falls, Social Media,
PR & Marketing expert
“If you didn’t get a negative reaction, that
“Hell, there are no rules
means you’re standing neutral & you have no
here; we are trying to
point of view.
accomplish something.”
Who wants to participate in that?”
— Thomas A. Edison
– Frank Cooper, CEO PepsiCo
OPEN UP
Social Media Monitoring & Analytics tool www.gnostix.gr

5. #4
CHANGE
“You can buy attention
(advertising). You can beg for
“A brand is no longer what we tell the attention from the media (PR).
consumer it is – it is what consumers You can bug people one at a
tell each other it is.” time to get attention (sales).
- Scott Cook, Board of directors of Or you can earn attention by
Intuit, eBay, and Procter & Gamble creating something interesting
and valuable and then
publishing it online for free.”
– David Meerman Scott, Best-
Selling Author & Speaker
Social Media Monitoring & Analytics tool www.gnostix.gr

6. #4
CHANGE
“You can buy attention
(advertising). You can beg for
“A brand is no longer what we tell the attention from the media (PR).
consumer it is – it is what consumers You can bug people one at a
tell each other it is.” time to get attention (sales).
- Scott Cook, Board of directors of Or you can earn attention by
Intuit, eBay, and Procter & Gamble creating something interesting
and valuable and then
publishing it online for free.”
– David Meerman Scott, Best-
Selling Author & Speaker
Social Media Monitoring & Analytics tool www.gnostix.gr

7. #5
START TODAY
“How can you squander even one more
day not taking advantage of the greatest
shifts of our generation? How dare you
settle for less when the world has made
it so easy for you to be remarkable?”
– Seth Godin, Best Selling Author
Social Media Monitoring & Analytics tool www.gnostix.gr

8. #5
START TODAY
DAY 1 – Find your ID
“How can you squander even one more
day not taking advantage of the greatest
shifts of our generation? How dare you
settle for less when the world has made
it so easy for you to be remarkable?”
– Seth Godin, Best Selling Author
Social Media Monitoring & Analytics tool www.gnostix.gr

9. #5
START TODAY
DAY 1 – Find your ID
DAY 2 – Create personal accounts “How can you squander even one more
DAY 3 – Create business accounts day not taking advantage of the greatest
shifts of our generation? How dare you
settle for less when the world has made
it so easy for you to be remarkable?”
– Seth Godin, Best Selling Author
Social Media Monitoring & Analytics tool www.gnostix.gr

10. #5
START TODAY
DAY 1 – Find your ID
DAY 2 – Create personal accounts “How can you squander even one more
DAY 3 – Create business accounts day not taking advantage of the greatest
DAY 4 – Share with your team shifts of our generation? How dare you
DAY 5 – Train you team settle for less when the world has made
it so easy for you to be remarkable?”
– Seth Godin, Best Selling Author
Social Media Monitoring & Analytics tool www.gnostix.gr

11. #5
START TODAY
DAY 1 – Find your ID
DAY 2 – Create personal accounts “How can you squander even one more
DAY 3 – Create business accounts day not taking advantage of the greatest
DAY 4 – Share with your team shifts of our generation? How dare you
DAY 5 – Train you team settle for less when the world has made
DAY 6 – Start listening it so easy for you to be remarkable?”
– Seth Godin, Best Selling Author
Social Media Monitoring & Analytics tool www.gnostix.gr

12. #5
START TODAY
DAY 1 – Find your ID
DAY 2 – Create personal accounts “How can you squander even one more
DAY 3 – Create business accounts day not taking advantage of the greatest
DAY 4 – Share with your team shifts of our generation? How dare you
DAY 5 – Train you team settle for less when the world has made
DAY 6 – Start listening it so easy for you to be remarkable?”
– Seth Godin, Best Selling Author
Social Media Monitoring & Analytics tool www.gnostix.gr

13. #5
START TODAY
DAY 1 – Find your ID
DAY 2 – Create personal accounts “How can you squander even one more
DAY 3 – Create business accounts day not taking advantage of the greatest
DAY 4 – Share with your team shifts of our generation? How dare you
DAY 5 – Train you team settle for less when the world has made
DAY 6 – Start listening it so easy for you to be remarkable?”
DAY 7 – Start speaking – Seth Godin, Best Selling Author
DAY 8 – Start engaging
Social Media Monitoring & Analytics tool www.gnostix.gr

14. #5
START TODAY
DAY 1 – Find your ID
DAY 2 – Create personal accounts “How can you squander even one more
DAY 3 – Create business accounts day not taking advantage of the greatest
DAY 4 – Share with your team shifts of our generation? How dare you
DAY 5 – Train you team settle for less when the world has made
DAY 6 – Start listening it so easy for you to be remarkable?”
DAY 7 – Start speaking – Seth Godin, Best Selling Author
DAY 8 – Start engaging
Social Media Monitoring & Analytics tool www.gnostix.gr

15. #5
START TODAY
DAY 1 – Find your ID
DAY 2 – Create personal accounts “How can you squander even one more
DAY 3 – Create business accounts day not taking advantage of the greatest
DAY 4 – Share with your team shifts of our generation? How dare you
DAY 5 – Train you team settle for less when the world has made
DAY 6 – Start listening it so easy for you to be remarkable?”
DAY 7 – Start speaking – Seth Godin, Best Selling Author
DAY 8 – Start engaging
DAY 9 – Start monitoring
DAY 10 – Start tracking
Day 11 – Start leveraging
Day 12 – Don’t stop
Every Day – Have fun 
Social Media Monitoring & Analytics tool www.gnostix.gr

16. Social Media Monitoring & Analytics tool www.gnostix.gr

17. Learn more: www.gnostix.gr
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