Personalization is about striking delicate balance. Using it as a marketing tool for gaining trust and encouraging further engagement requires strategically adding a human element to email content while still conveying an effective marketing message.
This MarketingSherpa (www.marketingsherpa.com) webinar presentation will show you:
-Creative ways to add a personal touch in copy and subject lines
-How to get just the right amount of information from the consumer
-Why you should extend personalization to the landing page
-Tips on how to quickly personalize a template
Email Marketing: 3 Tips for Producing Engaging Email ContentMarketingSherpa
Due to its relative low cost, audience reach and trackability, email is one of the most common marketing tools used today.
However, it doesn’t matter how effective you are at the technical aspects of email. Without quality content, you’ll have a fire hose that’s only releasing a trickle of water. According to MarketingSherpa’s 2012 Email Marketing Benchmark Report, 69% of the marketers we surveyed consider delivering highly relevant content a top objective.
To help you create relevant content, Daniel Burstein, Director of Editorial Content, and Courtney Eckerle, Reporter, both of MECLABS, will spend 60 minutes in the next MarketingSherpa webinar, sponsored by email technology provider Return Path, Inc., discussing:
-Taking inventory of your existing library of marketing content
-Building an editorial calendar
-Recycling content ideas
-Tips to help you generate high-quality email content
Recording link: http://bit.ly/sherpawebinar
The internet is woven into every aspect of insurance agency marketing: websites, email, social media marketing, SEO, local search...and more. But how to choose the programs for your insurance agency?
That depends on just a few factors, all of which are easily quantified, such as your sales objectives and their time horizons, your budget, and your internal capacity. Once you know these, it is a simple matter of reviewing the unique characteristics of different internet marketing options.
It is worth keeping mind that requirements for unique, informative, and engaging content are required across most internet marketing channels and campaigns.
Marketing Metrics — An “ahhhhh…now I get it” book for measuring digital and t...Spider Trainers
According to Inc.com, “I don’t know,” are powerful, credibility-building words and that by admitting ignorance you make everything else you say more credible. When you learn to act on these three words, you will become a better marketer. Like many self-help approaches, you must first admit you have a problem before you can take steps to solve it.
I am a data addict. I search for answers in numbers, even if I suspect that the answer may not make me smarter on the topic. Just having collected and analyzed the data so that I can evaluate its worth, perhaps discard it, brings me comfort.
In this eBook, I’ll introduce you to the topic of analytics: the measuring of campaign engagement. We’ll also look at how data is tracked, what individual data points matter, what that data means to you, and lastly, how you can improve the data.
This is not a how-to book. It’s an “ahhhhh…now I get it” book.
For the full eBook, go to SpiderTrainers.com/resources
How Webinars Can Fit into Your Content MarketingReadyTalk
In this webinar, experts will discuss webinar-related case studies from their team of reporters, along with an inside look at their own webinar efforts.
Their philosophy is to provide value to an audience (not push a product to prospective customers) with every webinar they conduct. Join us on May 31st, and hold them to that promise. Specifically, they'll discuss the three crucial phases of a webinar, with the goal of giving you (at the very least) one solid takeway to improve your own efforts:
Before: Developing webinar content and pre-event promotions
During: Managing the event in real-time and providing value to the audience
After: Reusing content and getting feedback
How to FUEL Marketing Effectiveness from Lead Generation to Sales ConversionReadyTalk
Learn how to set the stage for marketing success and the FUEL that powers B2B marketing from lead generation to sales conversion. Also find out how to build a foundation for lead generation and nurturing programs, create superior content and learn effective lead generation tactics and strategies.
Effective email marketing programs no longer rely on classic metrics such as clicks and opens, they go beyond a coordinated cross-channel program to deliver relevancy to consumers regardless of channel. Before this is possible, email Marketers need to define what email analytics mean to their customers and business, and how intelligence can power contextually relevant interactions with consumers throughout the lifecycle. The heart of better results lies in having actionable intelligence that is rooted in meaningful analytics.
In this webinar, Julie Anne Reda, VP Product Strategy of Yesmail Interactive, will guide you through best practices in getting better data and better insights so you can power richer engagement personas and interactions that go beyond coordinated email efforts to drive business results and a positive ROI.
What you will learn:
How to ensure data and information integration have the right foundation & where the potholes are.
Using the right analytics at the right stage – whether it’s predictive analytics to predict the next best action or testing cadence frequency to ensure timely calls to action. Know what analytics to use when across channels.
Speaking with one voice – Understanding the nuance of time, location, channel and message so interactions are contextually relevant
Best practices to look beyond opens and clicks, to increase lasting engagement with your customers.
Email Marketing: 3 Tips for Producing Engaging Email ContentMarketingSherpa
Due to its relative low cost, audience reach and trackability, email is one of the most common marketing tools used today.
However, it doesn’t matter how effective you are at the technical aspects of email. Without quality content, you’ll have a fire hose that’s only releasing a trickle of water. According to MarketingSherpa’s 2012 Email Marketing Benchmark Report, 69% of the marketers we surveyed consider delivering highly relevant content a top objective.
To help you create relevant content, Daniel Burstein, Director of Editorial Content, and Courtney Eckerle, Reporter, both of MECLABS, will spend 60 minutes in the next MarketingSherpa webinar, sponsored by email technology provider Return Path, Inc., discussing:
-Taking inventory of your existing library of marketing content
-Building an editorial calendar
-Recycling content ideas
-Tips to help you generate high-quality email content
Recording link: http://bit.ly/sherpawebinar
The internet is woven into every aspect of insurance agency marketing: websites, email, social media marketing, SEO, local search...and more. But how to choose the programs for your insurance agency?
That depends on just a few factors, all of which are easily quantified, such as your sales objectives and their time horizons, your budget, and your internal capacity. Once you know these, it is a simple matter of reviewing the unique characteristics of different internet marketing options.
It is worth keeping mind that requirements for unique, informative, and engaging content are required across most internet marketing channels and campaigns.
Marketing Metrics — An “ahhhhh…now I get it” book for measuring digital and t...Spider Trainers
According to Inc.com, “I don’t know,” are powerful, credibility-building words and that by admitting ignorance you make everything else you say more credible. When you learn to act on these three words, you will become a better marketer. Like many self-help approaches, you must first admit you have a problem before you can take steps to solve it.
I am a data addict. I search for answers in numbers, even if I suspect that the answer may not make me smarter on the topic. Just having collected and analyzed the data so that I can evaluate its worth, perhaps discard it, brings me comfort.
In this eBook, I’ll introduce you to the topic of analytics: the measuring of campaign engagement. We’ll also look at how data is tracked, what individual data points matter, what that data means to you, and lastly, how you can improve the data.
This is not a how-to book. It’s an “ahhhhh…now I get it” book.
For the full eBook, go to SpiderTrainers.com/resources
How Webinars Can Fit into Your Content MarketingReadyTalk
In this webinar, experts will discuss webinar-related case studies from their team of reporters, along with an inside look at their own webinar efforts.
Their philosophy is to provide value to an audience (not push a product to prospective customers) with every webinar they conduct. Join us on May 31st, and hold them to that promise. Specifically, they'll discuss the three crucial phases of a webinar, with the goal of giving you (at the very least) one solid takeway to improve your own efforts:
Before: Developing webinar content and pre-event promotions
During: Managing the event in real-time and providing value to the audience
After: Reusing content and getting feedback
How to FUEL Marketing Effectiveness from Lead Generation to Sales ConversionReadyTalk
Learn how to set the stage for marketing success and the FUEL that powers B2B marketing from lead generation to sales conversion. Also find out how to build a foundation for lead generation and nurturing programs, create superior content and learn effective lead generation tactics and strategies.
Effective email marketing programs no longer rely on classic metrics such as clicks and opens, they go beyond a coordinated cross-channel program to deliver relevancy to consumers regardless of channel. Before this is possible, email Marketers need to define what email analytics mean to their customers and business, and how intelligence can power contextually relevant interactions with consumers throughout the lifecycle. The heart of better results lies in having actionable intelligence that is rooted in meaningful analytics.
In this webinar, Julie Anne Reda, VP Product Strategy of Yesmail Interactive, will guide you through best practices in getting better data and better insights so you can power richer engagement personas and interactions that go beyond coordinated email efforts to drive business results and a positive ROI.
What you will learn:
How to ensure data and information integration have the right foundation & where the potholes are.
Using the right analytics at the right stage – whether it’s predictive analytics to predict the next best action or testing cadence frequency to ensure timely calls to action. Know what analytics to use when across channels.
Speaking with one voice – Understanding the nuance of time, location, channel and message so interactions are contextually relevant
Best practices to look beyond opens and clicks, to increase lasting engagement with your customers.
In this presentation, our experts share the inside scoop on what drives essential lifecycle messaging and how to engage your key segments. These high ROI campaigns are vital to your communication portfolio.
Along with examples and very tactical discussions, you'll learn:
- Types of engagement activation campaigns (with examples!)
- Developing activation campaigns as part of your lifecycle strategy
- Setting it all in motion with Yesmail Engagement Analyzer
Keyword Intelligence - Socialize West 2011Ron Jones
This presentation was given at the Socialize West 2011 conference in San Francisco. It covers the basics of keyword research principles and strategies but also explores keyword tools / techniques for use with social media.
It provides links to mainstream keyword research tools as well as social media related keyword tools and how to use them.
Much of the content came from a book that has recently been authored by Ron Jones and published by Wiley Publishing called - Keyword Intelligence: Keyword Research for Search, Social and Beyond.
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled “Is My Digital Ad Working?” Panelists discuss which metrics are the best indicators of campaign performance?
Panelists include, Sibel Satiroglu, WW Digital Insights for HP & Suzanne Leighton, EMEA Insights for HP. Panel was moderated by Kate Sirkin, EVP, Global Research of StarcomMediaVest.
Lead Generation using Pay-Per-Click and Search Marketing with Google AdwordsNuSpark Marketing
A first of it’s kind. Download the only eBook dedicated to generating leads and sales opportunities using Google Adwords and paid search marketing. Packed with useful strategies and tactics, the eBook will show you our approaches to increasing conversions, building revenue and increasing ROI utilizing this important channel.
http://dempseymarketing.com/events/content-marketing-strategy-2013-webinar/ - According to the "Quarterly Intelligence Briefing: Digital Trends for 2013," report from Econsultancy and Adobe, content marketing is the most important emerging digital trend facing marketers today, followed closely by conversion rate optimization. However, the challenge remains - how can you use content to increase leads and sales?
On this webinar, we'll show you real-life examples of content marketing strategies we've used for our clients.
Tim Watson, Independent Email Marketing Consultant
49% of email marketers in the recent Econsultancy Email Marketing Census 2012 said the lack of email strategy was a major barrier to effective email marketing.
http://www.pointit.com - This presentation covers how to integrate search and email marketing for a comprehensive, successful online marketing campaign.
B2B Marketing in the Age of the Always Addressable CustomerDemandWave
Buying cycles are getting longer and today’s empowered customer is in the driver’s seat. Marketers struggle to deliver the right message to the right audience at the right moment. With 70% of brand interactions taking place before the buyer reaches out, marketers must establish a brand ecosystem that encompasses the extended buying cycle.
Webmarketing123 CEO Paul Taylor and Forrester Analyst, Michael Greene discuss how to:
• Align marketing tactics across your entire brand ecosystem
• Close the loop on your measurement to optimize budgets
• Identify and avoid wasting media dollars due to poor measurement
• Set up a measurement framework for each marketing channel
• Overcome implementation challenges
Start with Small Data: How to Understand your Visitors, Capture Data, and Pro...JimKellerES
Everyone is looking to "Big Data" to provide the answers: How do we learn more about our visitors? How do we capture data? How do we report on it? How do we use it to provide a personalized experience?
Big data is a big challenge, but this session will teach you to start with "small data" - the analytics and information that you probably already have access to, or could easily have access to, but that you're just not capturing or leveraging effectively. We'll discuss how to track more than just page views so that you can understand your visitors' behavior on a deeper level. You'll also learn about tracking specific visitors across sessions, providing a personalized experience, some tips for measuring and reporting on their behavior, and how to adjust your site to drive more meaningful interactions and conversions.
In this presentation, our experts share the inside scoop on what drives essential lifecycle messaging and how to engage your key segments. These high ROI campaigns are vital to your communication portfolio.
Along with examples and very tactical discussions, you'll learn:
- Types of engagement activation campaigns (with examples!)
- Developing activation campaigns as part of your lifecycle strategy
- Setting it all in motion with Yesmail Engagement Analyzer
Keyword Intelligence - Socialize West 2011Ron Jones
This presentation was given at the Socialize West 2011 conference in San Francisco. It covers the basics of keyword research principles and strategies but also explores keyword tools / techniques for use with social media.
It provides links to mainstream keyword research tools as well as social media related keyword tools and how to use them.
Much of the content came from a book that has recently been authored by Ron Jones and published by Wiley Publishing called - Keyword Intelligence: Keyword Research for Search, Social and Beyond.
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled “Is My Digital Ad Working?” Panelists discuss which metrics are the best indicators of campaign performance?
Panelists include, Sibel Satiroglu, WW Digital Insights for HP & Suzanne Leighton, EMEA Insights for HP. Panel was moderated by Kate Sirkin, EVP, Global Research of StarcomMediaVest.
Lead Generation using Pay-Per-Click and Search Marketing with Google AdwordsNuSpark Marketing
A first of it’s kind. Download the only eBook dedicated to generating leads and sales opportunities using Google Adwords and paid search marketing. Packed with useful strategies and tactics, the eBook will show you our approaches to increasing conversions, building revenue and increasing ROI utilizing this important channel.
http://dempseymarketing.com/events/content-marketing-strategy-2013-webinar/ - According to the "Quarterly Intelligence Briefing: Digital Trends for 2013," report from Econsultancy and Adobe, content marketing is the most important emerging digital trend facing marketers today, followed closely by conversion rate optimization. However, the challenge remains - how can you use content to increase leads and sales?
On this webinar, we'll show you real-life examples of content marketing strategies we've used for our clients.
Tim Watson, Independent Email Marketing Consultant
49% of email marketers in the recent Econsultancy Email Marketing Census 2012 said the lack of email strategy was a major barrier to effective email marketing.
http://www.pointit.com - This presentation covers how to integrate search and email marketing for a comprehensive, successful online marketing campaign.
B2B Marketing in the Age of the Always Addressable CustomerDemandWave
Buying cycles are getting longer and today’s empowered customer is in the driver’s seat. Marketers struggle to deliver the right message to the right audience at the right moment. With 70% of brand interactions taking place before the buyer reaches out, marketers must establish a brand ecosystem that encompasses the extended buying cycle.
Webmarketing123 CEO Paul Taylor and Forrester Analyst, Michael Greene discuss how to:
• Align marketing tactics across your entire brand ecosystem
• Close the loop on your measurement to optimize budgets
• Identify and avoid wasting media dollars due to poor measurement
• Set up a measurement framework for each marketing channel
• Overcome implementation challenges
Start with Small Data: How to Understand your Visitors, Capture Data, and Pro...JimKellerES
Everyone is looking to "Big Data" to provide the answers: How do we learn more about our visitors? How do we capture data? How do we report on it? How do we use it to provide a personalized experience?
Big data is a big challenge, but this session will teach you to start with "small data" - the analytics and information that you probably already have access to, or could easily have access to, but that you're just not capturing or leveraging effectively. We'll discuss how to track more than just page views so that you can understand your visitors' behavior on a deeper level. You'll also learn about tracking specific visitors across sessions, providing a personalized experience, some tips for measuring and reporting on their behavior, and how to adjust your site to drive more meaningful interactions and conversions.
"Presentation on Job Analysis. Learn methods of analyzing
and evaluating a job. These PDF's
are available for all VEDA students for free on
www.veda-edu.com"
Slides about "Information and Data Extraction on the Web" for "Information management on the Web" course at DIA (Computer Science Department) of Roma Tre University
How to Qualify, Score and Nurture Leads for Optimal ROIReadyTalk
B2B buyers have a growing tendency and capacity to research their purchase decisions online long before they engage with Sales. As marketers, we now need to assess which leads are ready to engage, and which are still in the independent research phase. By sending leads to Sales too early, we jeopardize the deal by scaring them off, therefore putting our marketing dollars and company revenues at great risk.
So, how do you know when your leads are ready to engage, and how do you nurture those that aren't there yet?
Both of these questions and more will be answered during this 60-minute webinar, which will cover lead qualification, scoring and nurturing strategies for optimal lead generation ROI. We will also highlight MarketingSherpa's FUEL methodology for B2B marketing effectiveness from lead generation to sales conversion.
Digital Marketing ROI: Which Half of My Digital Is Working?David Rogers
Amidst a slew of data from new digital tools, even successful marketers find it hard to know "which half of my marketing is working?" – or to explain to the CFO where they should next invest in digital and why. Instead of searching for a universal ROI solution, marketers need to think strategically about their own customers' path to purchase. By linking audience, engagement, and financial impact to their key business objectives, they can build a model that ensures marketing will matter for their business in the digital age.
The competitive landscape for Email Service Providers (ESPs) has undergone significant change. Sure – marketers more than ever understand the need to invest with an ESP, as tools to boost email communication, targeting and tracking have become essential. However, with 90%+ of the U.S. owning cell phones and 90%+ of cell phone owners keeping their mobile within arms' reach 24/7, the digital world has shifted off of people's desktops and into their pockets. Moreover, email's non-optimal open and time-to-open rates make it ineffective for two-way and time sensitive communication – both hallmark qualities of mobile communication.
That's what makes integrating SMS mobile messaging so powerful for ESPs. SMS complements email elegantly, providing a direct, interactive and immediate pipeline to consumers. Plus, SMS and email strategy are similar, given the importance of developing a subscriber list mapped to various segmentation data.
During this webinar, we analyzed SMS integration for ESPs, putting specific focus on the keys to be successful.
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
Beyond Advertising: Creating Value Through all Email and Mobile TouchpointsMarketingSherpa
Watch this session live at 2:00pm EST on Wednesday, May 3, 2017. www.marketingsherpa.com/beyond
MarketingSherpa Summit was filled with real-world case studies from your peers. This webinar provides an opportunity to step outside your day-to-day role and ask big questions like, “Where do I want to take my organization, department or individual career?” — and learn how to transform your organization and career with customer-first marketing philosophies.
To help you do that, we’ve invited a pioneering researcher focused on reinventing advertising and marketing. In this webinar, Catharine Hays — the executive director of The Wharton Future of Advertising Program and co-author of “Beyond Advertising: Creating Value Through All Customer Touchpoints” — will share her research into customer-first marketing with over 200 thought leaders in marketing, technology, cultural anthropology and other disciplines from 22 countries.
In this webinar, you will learn:
The five forces of change affecting marketing and advertising
Insights, ideas and frameworks for adapting to how mobile technology has changed brands relationships with customers
How to challenge entrenched mental models of email and mobile marketing and advertising, including example pioneering customer-first marketers are taking
Customer-First Mobile Marketing: How B2B, B2C and nonprofit brands are succe...MarketingSherpa
Watch this session live at 3:40pm EST on Thursday, December 8, 2016 http://aamob.targetmarketingmag.com/session/customer-first-mobile-marketing-how-b-to-b-and-b-to-c-brands-are-succeeding-in-an-age-of-skeptical-customers-2/.
It has long been proven by academic literature that customer satisfaction leads to customer loyalty and an increased share of wallet (Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994)).
But how do you get satisfied customers? By engaging in customer-first marketing. In this session, Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how B2B and B2C brands are improving their understanding of customers’ needs and wants…and using that knowledge to improve their mobile marketing.
In this session, you will learn from:
• The latest MarketingSherpa research with consumers (fielded in September 2016), including specific data about customers’ actions in response to mobile marketing
• Inspirational stories of customer-first marketing from NakedWines, Metropolis, Brian Gavin Diamonds and Door to Door Organics
Customer-First Email Marketing: How B2B, B2C and nonprofit brands are succeed...MarketingSherpa
Watch this session live at 2:45pm EST on Thursday, October 27, 2016 http://aaem.targetmarketingmag.com/session/customer-first-email-marketing/. It has long been proven by academic literature that customer satisfaction leads to customer loyalty and an increased share of wallet (Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994)).
But how do you get satisfied customers? By engaging in customer-first marketing. In this session, Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how B-to-B, B-to-C, and nonprofit brands his team has reported on are improving their understanding of customers’ needs and wants … and using that knowledge to improve their email marketing.
In this session, you will learn from:
The latest MarketingSherpa research with consumers (fielded in September 2016), including specific data about customers’ perception of email
A selection of case studies MarketingSherpa has chosen from hundreds of submissions to represent inspirational stories of customer-first email marketing, including Dell, Ebates, DonorsChoose, SCI Solutions, and Health Catalyst
What Do Customers Want? - Daniel Burstein presentation for Integrated Market...MarketingSherpa
Join us as we present this session LIVE at the Integrated Marketing Virtual Conference! Thursday, June 23, 2016 at 11:10 am EST.
http://bit.ly/28LRz7c
Two questions are crucial to every marketer’s success – how well do you know your target customers? And is customer intimacy at the forefront of your marketing campaign?
In this session, Daniel Burstein, director of editorial content, MarketingSherpa, shares what the marketing publication has discovered about customer-centric marketing. You will:
•Learn results of research with 2,021 consumers and 455 marketers to discover disconnects between what channels and marketing techniques customers prefer from brands … and what marketers are actually doing
•Discover ways to unveil customer insights with resources you may already have, with examples from case studies with CNET, Marriott, HomeAdvisor, WeddingWire and flash sale site Doggyloot
•Get inspired to craft customer interactions that end with a win-win – happy customers and better bottom-line results.
Learn from the case studies and research, get your questions answered, and have a little bit of fun while doing it.
Email, mobile, and social media marketing lessons from top performing b2-b a...MarketingSherpa
According to MarketingSherpa research with 2,057 U.S. adults, email is the most popular way (across every age group) customers want companies to communicate with them. And we’re sure you’ve been inundated with enough data about the growth of social media and mobile to want to discover ways to incorporate these channels into your marketing mix.
So to help you get a new idea or two for improving your email, social media and mobile marketing, in this session Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share customer-first marketing case studies from successful B2B, B2C and nonprofit brands like Door to Door Organics, DonorsChoose.org, and Optum.
You will learn how to attract, engage, and convert more customers through ideas to optimize your already existing campaigns and launch new marketing programs.
At MarketingSherpa Summit 2016, marketers came together from across the world to discuss and discover what works in digital marketing. With topics featuring Email & Mobile, Content & Social and Digital & Data, brand-side marketers and industry experts took the stage to share their case studies, insights and actionable takeaways.
Daniel Burstein, Courtney Eckerle and Shelby Dorsey — all from the MarketingSherpa Editorial Team — will discuss the most inspirational and actionable lessons from this year's event.
They'll cover the top takeaways from Summit to help you:
∙ Use social media and email to engage your customers
∙ Produce content within your everyday company cycle
∙ Cement a customer-centric strategy
∙ Use testing to improve and optimize
∙ Act on data to improve marketing performance
The MarketingSherpa blog post "How to Sell Your Marketing and Advertising Ideas to Your Boss and Clients (with free template)" includes a few tips for presenting your campaign, in addition to marketing and advertising ideas to help you win budget, resources and approval. Read the full post at http://sherpablog.marketingsherpa.com/marketing/how-to-sell-to-your-boss/.
How to Overcome the 3 Most Common Content Marketing Barriers to Increase Traf...MarketingSherpa
"Our customers … are really the best ambassadors …We want to make sure that we’re connecting with those people when they’re engaging in conversations online and make sure that we’re supporting them.”
– Shannon Hughes, Senior Director of Marketing, Udemy
MarketingSherpa reporters interview more than 250 marketers every year to find out what really works across marketing channels. In this session, Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how leading brands connect with their customers using content marketing as part of a multichannel strategy based on lessons from:
Udemy’s 43% increase in mentions across social media channels
IBM’s 291% increase in social referral traffic
River Pools & Spas’ 80% conversion rate
MarketingExperiments’ 232% increase in blog traffic
And many more B-to-B and B-to-C case studies
Content Marketing: Case Studies and Strategies for SuccessMarketingSherpa
Content created for UNF Social Media Class, presented by Daniel Burstein and Regina Love.
How can content marketing impact your marketing goals?
In this presentation, Daniel and Regina will define content marketing and explore how creating content attracts an audience and earns companies trust in the eyes of the modern customer.
Special Live Test Clinic: The MECLABS team reveals the results of LifeWay’s e...MarketingSherpa
Do you feel like you’ve tried just about every type of design and copy and still aren’t seeing results? What can you do to completely challenge your testing paradigm? Is it possible to leverage qualitative feedback to produce quantitative results? If so, how?
At Email Summit 2015, we brought these challenges from one of your peers – the marketers at LifeWay – to the entire audience of Marketers at Summit. This experienced peer group provided suggestions for improving LifeWay’s email marketing.
The team from MECLABS, MarketingSherpa’s parent research institute, then worked with LifeWay to test this qualitiatve feedback and will present key lessons learned from this experimentation during this unique live event we’ve dubbed a MarketingSherpa Web clinic.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
Email Summit 2015: Top takeaways from this year's best sessionsMarketingSherpa
You give us 30 minutes, and we'll give you all of the greatest takeaways from two days of MarketingSherpa Email Summit 2015 sessions.
In our next MarketingSherpa webinar, sponsored by BlueHornet, we'll present the most valuable content from more than 13 sessions presented by marketers with transferable and inspirational insights into what works, and what doesn't, in email marketing today.
Join Daniel Burstein, Director of Editorial Content, and Jessica Lorenz, Event Content Manager, both of MarketingSherpa, for the in-depth recap of Email Summit 2015 to get ahead of your competition this year.
Content Marketing: Case studies and strategies for successMarketingSherpa
Presentation by Erin Hogg, Reporter, MECLABS, at UNF's Social Media Marketing class.
This presentation explores the familial relationship of content marketing and social media.
It also provides real examples and case studies of how content marketing is linked to sales and the concept of relationship marketing and establishing a life-long customer by building up company reputation and trust.
MarketingSherpa hosted the official Media Center at the Internet Retailer Conference and Exhibition (IRCE) and interviewed industry experts and in-the-trenches marketers about what's working in ecommerce. Watch all of the interviews at: http://www.MarketingSherpa.com/IRCE
Live from IRCE: Key insights from the MarketingSherpa E-commerce Benchmark StudyMarketingSherpa
What drives e-commerce marketing success today?
MarketingSherpa, thanks to a research grant by Magento, an eBay company, embarked on a nine-month research project to help answer this question. The result is the MarketingSherpa E-commerce Benchmark Study, which addresses 25 core e-commerce questions based on responses from 4,346 marketers.
Join us for this special MarketingSherpa webinar, broadcast live from the world’s largest e-commerce event – IRCE 2014 – where marketing thought leaders will discuss key charts from the Benchmark Study, and how e-commerce marketers can use this data to overcome challenges and improve results in their own companies. You’ll learn from three expert marketers as they discuss:
• Overall e-commerce conversion rates
• Channels that drive significant traffic
• Barriers to growth that e-commerce marketers face
This webinar is sponsored by Magento.
Download your complimentary copy of the MarketingSherpa E-commerce Benchmark Study: MarketingSherpa.com/Ecommerce
Marketing Mashup: Top takeaways from Web Opt Summit 2014MarketingSherpa
you have 30 minutes, we have all the highlights from Web Optimization Summit 2014 in New York City.
Join Daniel Burstein, Director of Editorial Content, and Allison Banko, Reporter, both of MECLABS, as they distill the "need-to-knows" from sessions with organizations such as The Boston Globe, Harvard Business School and Ancestry.com.
In this presentation, they'll cover the main takeaways from the stage, topics like:
- Sustainable competitive advantage
- Selling the intangible
- Moving beyond the landing page
- How, when and why minor changes have a major impact on conversions
- And many more
*Slides from this presentation will be sent to registrants at it's conclusion.
Omni-channel Marketing: Optimizing digital content efforts to maximize growth...MarketingSherpa
In this MarketingSherpa webinar, e-commerce veteran Tom Davis, Global Head of Ecommerce, Puma will share his unified approach to global e-commerce. Davis will speak about how Puma has overcome technological, operational and organizational challenges to embrace digital engagement with customers.
Davis will speak from his more than 15 years of management experience in this webinar, discussing constantly evolving best practices and exploring recent retailing trends. Currently, he oversees the global e-commerce business for Puma SE, which covers more than 30 countries. He possesses hands-on experience with business management (P&L), re-platforming, emerging market e-commerce strategy, customization and e-commerce operations.
How Whirlpool Took a 180-Degree Turn with Just One TestMarketingSherpa
“This is a testimony of how even the most seemingly mundane changes can have a startling impact and help change a culture,” Thomas Mender, Senior Manager or Database Marketing, Whirlpool, said.
In this MarketingSherpa webinar, Mender and Daniel Burstein, Director of Editorial Content, MECLABS, will provide you with a behind-the-scenes look at the Whirlpool Ice lead generation campaign.
Mender will also explain how he took what he learned from Email Summit 2013, and challenged the brand and agency teams to develop a version of the creative that focused solely on the business goal.
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• Mender overcame initial skepticism to move to a “less is more” approach.
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• One minor change led to a 42% lift in clickthrough and helped create a test-and-learn culture at Whirlpool.
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Are you looking for a work environment where you can get your hands dirty and figure out what you do best?
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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7. What you are going
to learn…
• Creative ways to add a personal touch to email sends
• Personalization in subject lines
• Why you should extend personalization to the landing page
• Tips on quickly personalizing a template
• How to get just enough information from the consumer
8.
9. Not this…
The “batch and blast” approach
Many marketers fall into the pattern of sending
general emails to an entire database over and over
again – batch and blast – because they are unsure
of how to move to a more targeted approach.
11. Three key ideas:
To increase the odds that your emails will find
1 a receptive audience, add human elements
to your email.
These elements make emails seem more personal,
2 even if you don’t necessarily incorporate any personal
information.
3 With the rise of social media, your customers expect
more than information; they expect personality.
12. * Personalize your template
With an already created template, it is often easy to
personalize it with a few quick changes:
• Personalized with full name
• Comes from an actual person (“From:” field)
• Signed by an actual person
• Conduct A/B tests by sending different versions of
an email to different segments of your list
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16. Case Study
Challenge
• Marketing team was moving away from batch and blast in favor of
trying targeted marketing for the first time.
Campaign
• Chose a group of subscribers who were one-time big spenders
on the site.
• Sent this audience a one-time promotion to generate revenue,
as well as test the viability of the audience as an email segment
• Instead of the generic, vague messaging common to batch and
blast emails, they focused on a personal connection.
•Source: Email Marketing: 208% higher conversion rate for targeted emails over batch-and-blast
19. Case Study
Challenge
• Aweber knew that personalization in subject lines and
greetings improved results at other companies. However, they
were skeptical it could work with their audience.
Campaign
• Marketing team decided to conduct a test to find out if
personalization really made a difference.
• Rather than testing one email, the team chose to test seven
consecutive emails throughout the month.
• Team sent basic A/B test on each of the designated days. A
random half of its list would receive a normal, unaltered email
(A) and the second half would receive a test email (B).
•Source: Email Marketing: 17.36% higher average clickthrough rate in 7 personalized subject line tests
20. A/B subject line tests
Email A:
Email Marketing Advice From 2 Guys (Who Know What
They’re Doing)
Email B:
[First Name], Email Marketing Advice From 2 Guys (Who
Know What They’re Doing)
21. Results
higher average open rate for personalized
5.13% subject line over regular email
higher clickthrough rate for personalized
17.6% subject line over regular email
What you need to know: Focusing on a single change to a single
! part of the email across multiple sends allows a definitive
conclusion to be drawn from results.
22.
23. What you need to know:
!
Never lose sight of keeping a compelling offer
and clear call-to-action when developing
creative, eye catching email content.
24. Case Study
Challenge
• Helzberg’s charms jewelry were such a strong seller that customers
were almost too familiar with the product.
• The online marketing team wanted to promote them, but needed
to find a way to make them catch customer’s attention again, and
speak to them directly.
Campaign
• The team designed a promotional campaign that addressed the
customer directly, by having the charms spell out their name as a
greeting.
•Source: Email Marketing: Helzberg Diamonds garners 288% sales lift with animated, personalized promo
25. Subject:
This free bracelet has your
name on it
Personalization:
Charms spelling out the
subscriber’s name were
animated to swing back
and forth on the chain
26. Results
increase in sales compared to the
288% previous week promoting the same collection
to the same audience
higher open rate than Helzberg's average for
55% promotional emails
higher clickthrough rate
85%
27. Case Study
Challenge
• Moosejaw wanted to find a creative way to insert a human element
that would help them stay relevant and sell an experience to their
customers.
Campaign
• Moosejaw used “madness” campaigns centered on things such as a
break-up service, a kissing service that helped customers kiss their
crush on New Year’s Eve, and a pizza bribe service that helped
subscribers motivate friends and family through food.
• They actually performed these services, and posted several videos
of their representatives on YouTube having these conversations.
•Source: Email Relevance: 8 tactics for leveraging timing, segmentation and content
28. Results
For Moosejaw, this
approach was both
human, and reflective of
the brand.
The tone of the
campaign mirrored the
personality of the
company.
The electronic
communications
were a translation
of customer As many disengaged subscribers opened the
interactions and
experiences in-
2X “100% madness” emails as opposed to those
featuring product information or special offers.
store.
29.
30. What you need to know:
Once you personalize your email message,
you can see even more benefit by following
through with a personalized landing page.
!
Following through with personalization
from email to landing page can
distinguish even mundane sends.
31. Case Study
Challenge
• HP Education Services sent out print catalogs for their IT pro courses,
but began testing web and email as costs mounted.
• Needed to convey huge amounts of information in an email campaign,
and have a long life.
Campaign
• The team merged their most powerful resources – an online course
catalog at HP.com and a database of thousands of past customers.
• Instead of speaking generally, the email sent suggested one course
based off of one they had taken in the past, and the location was
chosen to be near to their office.
• The customer’s first and last name were in the URL of the landing page
they were directed towards.
•Source: HP Tests Personalized Web Landing Pages for Email and Direct Mail Campaigns -- Data & Samples
32. HP’s personalized email,
featuring:
• Call-to-action to go to personal
landing page
• A recommended course
• Information on that course
• Ability to browse full schedule
HP’s personalized landing
page, featuring:
• Recommended class
• Value proposition
• Location
• Registration
• Full course catalog
33. Results
email recipients went to their personal landing
16.5% pages.
of those visitors clicked again to either register
63%
or surf other course options on the site.
of those who visited the site converted into
31% purchasing courses
34.
35. * Collect information gradually
It is a delicate balance for marketers to obtain
necessary customer information, without
asking for so much that it creates friction for
"
the customer.
38. Don’t go Overboard
Effective email marketing goes back to relevancy
– catering to the needs and interests of
individual customers. This should be the
foundation of a marketing campaign.
• If you ask for too much information, you can kill the conversion rate on
the registration page. If you ask for too little, it can be difficult to
segment your database.
• One effective tactic can be to gradually ask for information from a
customer, as they become more comfortable with your company.
39. Case Study
Challenge
• Scotts Miracle-Gro, a lawn and garden products company, wanted
to use their email newsletter to deliver locally relevant content to
their subscribers.
Campaign
• Once a consumer registered on Scotts’ website, Scotts invites the
consumer to become a subscriber to their email newsletter, Lawn
Care Update, to receive expert advice and special offers.
• By using one simple request of a subscriber’s zip code, Scotts was
able to provide valuable product information based on that region’s
soil or climate.
• By providing specific links in the newsletter, the email can lead the
consumer back to website for further information and help.
•Source: Email Marketing How-to: 5 steps to improve your email newsletter
40. Case Study
Challenge
• Marketing team wanted to keep the barrier to sign up for their list
as easy as possible.
• Still wanted to capture all the information they needed, but they
only captured email addresses, so until a purchase was made and
they could begin targeting based on purchase behavior, they had
nothing else.
Campaign
• The marketing team bypassed the challenge of asking for too much
too fast through what they called “progressive profiling.”
• Launched a three part new series of welcome emails that would be
sent out over the space of seven days.
• Helped improve segmentation without hurting conversion rates,
increased revenue by 27%.
•Source: Email Marketing: New tactics for display ads, segmentation and discount promos
41. Freshpair.com welcome series
Email #1 Email #2 Email #3
Sent at sign-up Sent day four Sent day seven
Capture product Reassure subscribers Discount offer
preference This send emphasized the
If subscribers had not
New subscribers first value proposition
surrounding Freshpair’s
yet purchased, they
receive an email that
email program. received this third and
asks them to select
final welcome email
which types of
Noted that subscribers three days after the
products they prefer,
would receive: first notice second (seven days
men’s or women’s – of sales, product after the first) that
gave them a first information and expert offers them a discount.
datapoint for knowledge, first notice of
segmenting their list. new products.
42. Thank You!
Daniel Burstein, Director of Editorial Content
MECLABS/MarketingSherpa
@DanielBurstein
Courtney Eckerle, Reporter
MECLABS
@courtneyeckerle