What is "lovable product" and what does make a product one? Learn from this presentation.

1. www.productschool.com
5 Steps to Most Lovable Product by
Amazon Director of PM

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7. TONIGHT’S SPEAKER
Jin Zhang

8. About Me
Inner Mongolia, China
Director of Product, Amazon
Executive @IBM @Apigee (now @Google) @CA
Judge for startup pitch, Defy Ventures
Lead global teams, size ranging from 5 to 300
Volunteer for Palo Alto Lean In Circle
Teach @ Menlo College & @ Stanford CSP

9. 3 Takeaways from Tonight
What makes a product lovable?
Does my product have to be perfect on day one?
What mechanism can be used to ensure the entire
organization is focusing on the MLP?

10. Why MVP is No Longer
Enough

11. Is MVP = mediocracy?
● helpdesks before Zendesk
● tablets before the iPad
● electric cars before Tesla
● CRM tools before Salesforce

12. So how do I build a Most
Lovable Product?

13. Step 1: Love the problem, not
the solution

14. “Are you willing to pay for it?”

15. Is it love?
● At least one person tells you it’s never been done
● Customers visibly smile when you describe it to them
● Someone swears when he hears the idea (in delight or disgust)
● You dream of using it and all of the features you could add
● Only your CTO or top architects think it’s possible
● People start contacting you to learn about what you are building (old school word-of-mouth)
● The top industry analysts are not writing about it
*Brian de Haaff, CEO of Aha!

16. Step 2: Love the users, not
yourself

17. Discover the real users
● Users or buyers, or both?
● Shut up and listen
● Signs of “getting it”

18. Step 3: Love iterations, not
repetitions

19. “An iterative process is a process for
calculating a desired result by means of
a repeated cycle of operations. An
iterative process should be convergent,
i.e., it should come closer to the desired
result as the number of iterations
increases.”

20. Step 4: Love the why, not the
how

21. Simon Sinek: Start with why

22. The man behind Steve Jobs
Chief Designer of Braun
SF Museum of Modern Art
“Good Design” principles:
#2, Makes a product useful
#10, less, but better

23. Step 5: Built with Love - yes,
invest in your developers

24. “There are known knowns - things we know that we know.
There are known unknowns - things that we know we don’t know.
But there are also unknown unknowns - things we don’t know we don’t know.”
- Donald Rumsfeld

25. Checking in: 3 Takeaways from tonight
What makes a product lovable?
Does my product have to be perfect on day one?
What mechanism can be used to ensure the entire
organization is focusing on the MLP?

26. Aim for your Most Lovable Product
MVP is great for feedback, for risk mitigation
MLP requires courage, belief, and it cannot be minimized

27. Want to know more?

28. www.productschool.com
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