NetSuite SuiteCommerce Advanced Functionality Overview - Business Solution Pa...Hussain Zaidi
Shows how NetSuite SuiteCommerce Advanced facilitates modern digital commerce by linking ecommerce directly to business environment, all on a single cloud-based platform. Provides descriptions of new features in SuiteCommerce Advanced including responsive design, dynamic merchandising, interactive shopping, pricing & promotions, search filters and flexible SEO framework.
WHAT the F*** is Programmatic Trading & what's in it for us?TailWindEMEA
So, what the F*** is Programmatic Trading and what's in it for us? Odysseas Ntotsikas, the Founder of TDG & TailWind, gave all the answers at a seminar that was organized by the Hellenic Association of Communications Agencies,
NetSuite SuiteCommerce Advanced Functionality Overview - Business Solution Pa...Hussain Zaidi
Shows how NetSuite SuiteCommerce Advanced facilitates modern digital commerce by linking ecommerce directly to business environment, all on a single cloud-based platform. Provides descriptions of new features in SuiteCommerce Advanced including responsive design, dynamic merchandising, interactive shopping, pricing & promotions, search filters and flexible SEO framework.
WHAT the F*** is Programmatic Trading & what's in it for us?TailWindEMEA
So, what the F*** is Programmatic Trading and what's in it for us? Odysseas Ntotsikas, the Founder of TDG & TailWind, gave all the answers at a seminar that was organized by the Hellenic Association of Communications Agencies,
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Dynamics Day 2017 Melbourne: Becoming customer centricEmpired
How a customer experiences your organisation determines your revenue and your costs. Now more than ever we need to realign our organisations' with customers' expectations by harnessing empathy, design and technology. This session will take you through the process of designing, interpreting and implementing a customer experience strategy withing your organisation.
Plumb5 - The Real Time Analytics, Engagement & Personalization platformPavan kumar
Plumb5 from Decisive Analytical Solutions is a robust real time marketing platform that helps companies to generate more online customers at low acquisition costs.
Plumb5 is a unique real time web analytics, personalization and engagement Platform that provides end to end customer centric, online marketing solutions in real time. It helps enterprises, especially e-commerce and retail companies to enhance Conversion rates, ARPU, Campaign ROI’s and customer experience while facilitating reduction in customer acquisition, marketing and resource management costs.
Today, Plumb 5 is the only platform that provides integration across all customer touch points while acting as a platform to personalize, interact and engage with audience in real time. Because the robust platform of Plumb5 provides Real Time Analytics, Real Time Content Optimization, Real Time Personalization, Real Time Customer Engagement, Campaign Management & Marketing Automation, Customer Loyalty and Social CRM features in one platform to deliver seamless Customer experience and conversions.
Built on the solid foundations of real time analytics, the platform provides rule based automation, to enable real time segmentation, behavioural scoring, social media trending to understand user intentions and behaviour to provide a unique 360 degree view of every customer which helps in accurately predicting real time customer value (CLV) through tagging mechanisms across customer touch points to effectively cross-sell and up-sell products.
Some of the other benefits of Plumb5 are:
• The robust platform of plumb5 eliminates silos and the need to invest in multiple tools like analytics tools, social media tools, CRM tools and marketing automation tools. An enterprise can save over 40% of its annual costs, when compared to existing tools in the market
• Plumb 5’s is available as a SAAS pay as you go model, and does not require companies to invest in IT infrastructure.
• It’s unique plug & play feature saves valuable integration time, effort and costs
• Plumb5 provides simple, intuitive, self-configurable and workflow based leading to faster turn-around and adoption times
• Dedicated support through chat, online and phone makes consultation with experts
Before we built Shape, we were PPC marketers wasting silly amounts of time and energy doing repetitive, mundane work instead of the work our clients paid us to do: get results. We lived in Excel, amassing data, reporting on performance, and manually managing advertising spend. There had to be a better way.
We looked for a solution in the marketplace, but nothing was as flexible as we needed it to be. So we built a PPC management platform that eliminated the tasks that were keeping us from getting new clients while maximizing results for the ones we had. Next time you overspend a client’s budget or open Excel or Google Docs to analyze or report on accounts, keep Shape’s flexible PPC software in mind.
Arken is a marketing technology company. We offer intelligent marketing services that minimize time and energy AND Maximize Results!
We deliver results through marketing innovations for companies of all sizes with fully integrated, or stand alone Cross Media Marketing Solutions.
Flip through this to learn about
Search Engine Marketing 101
Best Practices for Campaign Tracking
Measurement & Analytics
Effective Google & Bing Features
Hosted by RJMetrics and SEER Interactive.
Why Effective Marketing Automation Starts with Data Enriched Inbound LeadsPerkuto
Why is the relationship between marketing automation and marketing data so important? Many B2B marketers consider marketing automation a must-have for filling their sales pipeline, effectively nurturing prospects, and passing the most qualified leads to sales. After all, a marketing automation platform can serve as a high-powered marketing engine. Unfortunately, many marketing automation systems are hampered by data limitations – whether a lack of quality or completeness.
In this webinar you’ll learn how to:
- Acquire "high-quality fuel” in the form of accurate, clean and complete data
- Use this data to enable richer targeting, segmentation and personalization
- Achieve true marketing campaign success
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Dynamics Day 2017 Melbourne: Becoming customer centricEmpired
How a customer experiences your organisation determines your revenue and your costs. Now more than ever we need to realign our organisations' with customers' expectations by harnessing empathy, design and technology. This session will take you through the process of designing, interpreting and implementing a customer experience strategy withing your organisation.
Plumb5 - The Real Time Analytics, Engagement & Personalization platformPavan kumar
Plumb5 from Decisive Analytical Solutions is a robust real time marketing platform that helps companies to generate more online customers at low acquisition costs.
Plumb5 is a unique real time web analytics, personalization and engagement Platform that provides end to end customer centric, online marketing solutions in real time. It helps enterprises, especially e-commerce and retail companies to enhance Conversion rates, ARPU, Campaign ROI’s and customer experience while facilitating reduction in customer acquisition, marketing and resource management costs.
Today, Plumb 5 is the only platform that provides integration across all customer touch points while acting as a platform to personalize, interact and engage with audience in real time. Because the robust platform of Plumb5 provides Real Time Analytics, Real Time Content Optimization, Real Time Personalization, Real Time Customer Engagement, Campaign Management & Marketing Automation, Customer Loyalty and Social CRM features in one platform to deliver seamless Customer experience and conversions.
Built on the solid foundations of real time analytics, the platform provides rule based automation, to enable real time segmentation, behavioural scoring, social media trending to understand user intentions and behaviour to provide a unique 360 degree view of every customer which helps in accurately predicting real time customer value (CLV) through tagging mechanisms across customer touch points to effectively cross-sell and up-sell products.
Some of the other benefits of Plumb5 are:
• The robust platform of plumb5 eliminates silos and the need to invest in multiple tools like analytics tools, social media tools, CRM tools and marketing automation tools. An enterprise can save over 40% of its annual costs, when compared to existing tools in the market
• Plumb 5’s is available as a SAAS pay as you go model, and does not require companies to invest in IT infrastructure.
• It’s unique plug & play feature saves valuable integration time, effort and costs
• Plumb5 provides simple, intuitive, self-configurable and workflow based leading to faster turn-around and adoption times
• Dedicated support through chat, online and phone makes consultation with experts
Before we built Shape, we were PPC marketers wasting silly amounts of time and energy doing repetitive, mundane work instead of the work our clients paid us to do: get results. We lived in Excel, amassing data, reporting on performance, and manually managing advertising spend. There had to be a better way.
We looked for a solution in the marketplace, but nothing was as flexible as we needed it to be. So we built a PPC management platform that eliminated the tasks that were keeping us from getting new clients while maximizing results for the ones we had. Next time you overspend a client’s budget or open Excel or Google Docs to analyze or report on accounts, keep Shape’s flexible PPC software in mind.
Arken is a marketing technology company. We offer intelligent marketing services that minimize time and energy AND Maximize Results!
We deliver results through marketing innovations for companies of all sizes with fully integrated, or stand alone Cross Media Marketing Solutions.
Flip through this to learn about
Search Engine Marketing 101
Best Practices for Campaign Tracking
Measurement & Analytics
Effective Google & Bing Features
Hosted by RJMetrics and SEER Interactive.
Why Effective Marketing Automation Starts with Data Enriched Inbound LeadsPerkuto
Why is the relationship between marketing automation and marketing data so important? Many B2B marketers consider marketing automation a must-have for filling their sales pipeline, effectively nurturing prospects, and passing the most qualified leads to sales. After all, a marketing automation platform can serve as a high-powered marketing engine. Unfortunately, many marketing automation systems are hampered by data limitations – whether a lack of quality or completeness.
In this webinar you’ll learn how to:
- Acquire "high-quality fuel” in the form of accurate, clean and complete data
- Use this data to enable richer targeting, segmentation and personalization
- Achieve true marketing campaign success
Intergrated Digital Marketing with automatic sales funnel , content targeting , google analytics integration and social sense.
https://leadautoconvert.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.