In this small article, I share ideas about the importance of registering the name of a company. The benefits of doing so, and the benefit at the entrepreneurs who work so hard every single day to become your dreams into reality. The most important thing is to convey the message that not forget the importance of registering their brand. Pamela Aviles - TradeMark Attorney.

1. MARCH, 2016 PAMELA AVILES
UNIQUE IDENTITY
In the last two centuries our society has participated in a thriving market of
entrepreneurs. Everyone wants to participate in the private
property market. However, nobody gives importance to this
“strange kind of property” this mean intellectual property. Exist
a legal protection for the creation of a company name.
The name of your company, the name of your product and even
your personal name are in the commercial world the unique
identity. The identity of your company is reflected in a brand.
This brand is an intangible asset which may be object of illicit
appropriation. This statement (which is a "cliche" among intellectual property
lawyers) has a real significance. The lack of protection of your business name,
has as its main consequence the impossibility to benefit economically for this
creation.
!1
Pamela Aviles
TRADEMARK
ATTORNEY
INTELLECTUAL
PROPERTY PROTECT
YOUR IDEAS
REGISTRATION OF
YOUR BUSINESS
NAME PUT THE LAW
AT YOUR FAVOR
PROTECT YOUR
IDEAS FROM
MALICIOUS LEGAL
COMPETITORS
Your brand could
become the most
important
intangible asset
you will have in
your company.
PROTECT YOUR BUSINESS NAME

2. MARCH, 2016 PAMELA AVILES
In today's "instant generation" which don't exist the
consume of large amounts of informations, on the
contrary only consume “small snacks”, a legal
protection of their ideas must be necessarily equally
“easy-quick immediately". Development and
protection of trademarks is not a mere "cost of
doing business", a legal protection increase the
loyalty of consumers, allow to greater customer
satisfaction and increased earnings for the
company.
Information published on
the website belongs anyone
There is definitely a before and after when a trademark
is legally registered.
Introduce your products, your ideas, or your services in
the market or in the web need a legal protection,
because at the time when it is reported, this information
is necessarily belonging to everyone. The benefits of
registering the name of your company are countless, for
example:
• Discourages others from using confusingly similar
marks in the first place by making the mark easy to
find in a trademark availability search, thereby
preventing problems before they even begin.
• Grants the right to use the ® symbol when the mark
is used for the goods and services listed in the
registration, giving your products more marketing
cachet and putting competitors on notice that you
are serious about protecting your rights.
For all these reasons and more, you must protect the
name of your company which certainly might become
the most important asset you have. The legal
registration of the name of your company avoid
improper use of malicious abuse third parties or
competitors and the most important thing is that you
put the laws in your fav
!2
The legal protection of
your brand increase
the loyalty of
consumers.
You must protect the name
of your company which
certainly might become the
most important asset you
have. The legal
registration of the name of
your company avoid
improper use of malicious
abuse third parties or
competitors and the most
important thing is that you
put the laws in your
favor.