SlideShare a Scribd company logo
5
REASONS	
  
YOU	
  NEED	
  A	
  
BUSINESS	
  
BLOG	
  
www.jacksonmarke.ngservices.com	
  
Every	
  business	
  needs	
  its	
  own	
  blog.	
  	
  
A	
  business	
  blog	
  offers	
  an	
  excellent	
  touch	
  point	
  with	
  your	
  customers.	
  
B2B	
  marketers	
  who	
  use	
  blogs	
  generate	
  67%	
  more	
  leads	
  per	
  
month	
  than	
  those	
  who	
  do	
  not.	
  Source:	
  FactBrowser	
  
A	
  more	
  
personal	
  
connecAon.	
  
Relate	
  to	
  your	
  
customers	
  on	
  a	
  more	
  
personal	
  level.	
  
90%	
  of	
  consumers	
  find	
  custom	
  content	
  
useful,	
  78%	
  believe	
  that	
  companies	
  behind	
  
content	
  are	
  interested	
  in	
  building	
  good	
  
relaLonships.	
  Source:	
  TMG	
  Custom	
  Media	
  
ExperAse	
  and	
  
Credibility	
  
Create	
  a	
  
reputaAon	
  based	
  
on	
  your	
  experAse	
  
and	
  build	
  trust.	
  
81%	
  of	
  U.S.	
  online	
  
consumers	
  trust	
  
informaLon	
  and	
  
advice	
  from	
  blogs.	
  
Source:	
  BlogHer	
  
Customized	
  MarkeAng	
  
AdverAse	
  your	
  
products	
  and	
  services	
  
for	
  free	
  on	
  your	
  
terms.	
  
37%	
  of	
  	
  marketers	
  say	
  blogs	
  are	
  
the	
  most	
  valuable	
  type	
  of	
  content	
  
markeLng.	
  	
  Source:	
  	
  Content	
  Plus	
  
Search	
  Engine	
  Benefits	
  
Op.mize	
  posts	
  for	
  keywords	
  and	
  your	
  blog	
  will	
  
appear	
  on	
  search	
  engine	
  results	
  pages.	
  
On	
  average,	
  companies	
  that	
  blog	
  
receive	
  434%	
  more	
  indexed	
  pages.	
  
(Source:	
  HubSpot)	
  
Visibility	
  for	
  
Your	
  
Products	
  
and	
  
Services	
  
Showcase	
  your	
  
products	
  and	
  
services.	
  
ArLcles	
  with	
  images	
  get	
  94%	
  
more	
  views.	
  Source:	
  Jeff	
  
Bullas	
  
Improve	
  Your	
  Blog’s	
  Reach	
  and	
  
MarkeAng	
  Strength!	
  
REQUEST	
  A	
  PROPOSAL!	
  

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5 Reasons You Need a Business Blog

  • 1. 5 REASONS   YOU  NEED  A   BUSINESS   BLOG   www.jacksonmarke.ngservices.com  
  • 2. Every  business  needs  its  own  blog.     A  business  blog  offers  an  excellent  touch  point  with  your  customers.   B2B  marketers  who  use  blogs  generate  67%  more  leads  per   month  than  those  who  do  not.  Source:  FactBrowser  
  • 3. A  more   personal   connecAon.   Relate  to  your   customers  on  a  more   personal  level.   90%  of  consumers  find  custom  content   useful,  78%  believe  that  companies  behind   content  are  interested  in  building  good   relaLonships.  Source:  TMG  Custom  Media  
  • 4. ExperAse  and   Credibility   Create  a   reputaAon  based   on  your  experAse   and  build  trust.   81%  of  U.S.  online   consumers  trust   informaLon  and   advice  from  blogs.   Source:  BlogHer  
  • 5. Customized  MarkeAng   AdverAse  your   products  and  services   for  free  on  your   terms.   37%  of    marketers  say  blogs  are   the  most  valuable  type  of  content   markeLng.    Source:    Content  Plus  
  • 6. Search  Engine  Benefits   Op.mize  posts  for  keywords  and  your  blog  will   appear  on  search  engine  results  pages.   On  average,  companies  that  blog   receive  434%  more  indexed  pages.   (Source:  HubSpot)  
  • 7. Visibility  for   Your   Products   and   Services   Showcase  your   products  and   services.   ArLcles  with  images  get  94%   more  views.  Source:  Jeff   Bullas  
  • 8. Improve  Your  Blog’s  Reach  and   MarkeAng  Strength!   REQUEST  A  PROPOSAL!