International business development success requires 5 steps. Follow them and let success come your way!

1. 5 reasons why internationalization fails!
Copyright © matches2success. All rights reserved – February 2015www.matches2success.com
‘The times they are a-changin’
Combine cost control
with business growth
It is not a matter of
growth or a matter of
saving costs. Don’t get
me wrong, cost control is
important. Still,it is not a
matter of ‘OR’ than a
matter of ‘AND’.
Prioritize international
business development
Don’t put opened
opportunities asleep. Plan
ahead and systematically
continue the international
business development,
even when your key
markets and key
customers call for
attention.
Include international
business development
as a business process
in your strategy
Most (if not all) companies
have limited resources. As
international business
development is time and
resource consuming, it
should be part of your
company strategy.
Understand fitting
business opportunities
and entry options
Going abroad with the
same value proposition
as in your home market,
by using the same sales
channels, expecting the
same pricing, etc. is not
realistic.
Acquire 3 sources
of value
Companies that are
successful in internatio-
nalization and that obtain
sustainable business
results, have a set of
value sources:
- competence
- expertise
- a network.
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The days that internationalization did not need proper planning are long gone.
The world has changed and for the better. Today, there is an overload of information. Differentiation happens through
value propositioning combined with a suitable business model. Deals need long and hard work. The value proposition
is only one part of the business model. In order for international success to come your way, follow the below 5 steps.