The document discusses five QA initiatives essential for achieving digital success, focusing on continuous testing, omni-channel testing, customer experience testing, cyber security QA, and analytics in testing. It highlights the importance of adapting to digital disruption and transforming customer experiences amid trends in digital banking. The insights are presented by Sai Chintala, a senior VP at Cigniti Technologies, emphasizing strategic practices for organizations in the evolving digital landscape.

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5 QA Initiatives for Digital Success
Sai Chintala, Seinior Vice President, Global Enterprise Solutions Group
BFSI Conclave, 2015

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About The Speaker
» 24 years in Global IT Consulting across
America, Europe, Australia, and in Asia
» 14 years in Independent QA & Testing
» Established Global TCoEs, and Managed QA
Transformations for Large Enterprises
» Helped build organisations with over 5000
Career QA Professionals
» Currently Senior VP, Enterprise QA Solutions
@ World’s Leading Testing Organisation
» Also a Industry Speaker, Blogger,
Photographer, Explorer, and a Foodie
Photographed in Gir Forest, Gujarat, India

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Digital Disruption – How ready are you ?

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Digital Banking – Trends & Pitfalls
Transformation of Customer Experience - Innovation hungry
GenY customers
Disruption around the corner
Complex Integration with Legacy and Digital Trends
Trust and Retention is the Mantra
Allocation of Budgets – 80% goes to “Run The Bank”
250 million people using hand held devices
Paytm has 20 million active users
E-Comm Spend to reach $22 Billion by end
of ‘15
M-Wallets transactions reaching ~ ₹ 70K Cr
₹ 1,080K Cr transactions are done just on
mobile banking

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5 QA Initiatives to make Digital Success
Continuous
Testing
Omni Channel
Testing
Customer
Experience
Cyber Security
QA
Analytics
Validation

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Continuous Testing
» Ensure thorough handshake – Business, Development, Testing, Infrastructure and Deployment teams
» Implement Automated Procedures – Review test requirements and designing systems
» Automate Early and Automate More
» Leverage Service Virtualization to gain access and control over the test environment
» Implement cloud based solution

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Omni Channel Testing
» Assure consistent “Customer Experience” across channels
» End-to-end Business Process Validations across channels
» Cross-platform validations – Device, O/S, Browsers et al
» Validation of Business Logic, Middleware Communication and Data
» Leverage based device labs, simulators, emulators to ensure complete coverage

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Customer Experience Testing
» Testing end-to-end customer journeys
» Testing specific responsive web design patterns
» Accessibility and Usability testing
» Compliance with certification standards and application performance
» Navigation and Content Testing

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Cyber Security QA
» Shift from “alert and reaction-based approach” to “anticipate and hunt for malicious activity”
» PCI DSS Certification, Smart Card and Contact Less Payments testing
» Threat modeling and intelligence – business and technical focus
» Specialized test designing covering: SQL injection, Cross Site Scripting, Honey Pots, Cross Site Request Forgery
(CSRF) (Includes the Top Ten OWASP) and Zero Day Vulnerabilities

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Analytics and Testing
» Validate structured and unstructured data providing a single view of the customers
» Testing the accuracy of data, performance under high loads and ease of usability
» Availability of data even during critical failure at higher performance thresholds (Failover testing)
» Validate completeness of data by analyzing various data sources (web logs, streaming data, social data etc)
» Ensure valid test data and test environment availability

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Let us discuss more !!
Sai Chintala
sai@cigniti.com
986 619 2189
Chandra Kanth
ck@cigniti.com
917 779 9332
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