The document outlines awareness raising activities of the GIZ Soc Trang Project in Vietnam, which aims to protect and sustainably use coastal wetlands for local communities. The project's communication strategy includes producing teacher's manuals, regional drawing competitions, a high school knowledge competition on mangroves and climate change that was broadcast on TV, roadshows to disseminate environmental information using various tools, supportive activities like mangrove co-management and waste recycling, and supporting other environmental events. The strategy targets local agencies and communities, especially youth, using repetition of key messages across different communication channels.

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Awareness Raising Activities of the GIZ
Soc Trang Project
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Phạm Thùy Dương

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GIZ Soc Trang Project
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Aim: Protect and sustainably use
the coastal wetland for the benefits of the local people
Effective mangrove management and protection, with
emphasis on resilience to climate change
Capacity building and environmental
awareness raising

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Communication strategy
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 Promote positive change for coastal communities
 Encourage behavioural change, rather than just
presenting facts about environmental issues.
 The strategy is aimed at local agency staff and local
communities (particularly youth, and through them,
their parents).
 Via a range of communication channels and
approaches.

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Communication strategy
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Environmental
Awareness
Raising
Drawing
competition
Supportive
activities
Teacher’s
Manuals
Environmen
tal events
High school
knowledge
competition
Roadshows
 Repetition of key
messages by using a
variety of communication
techniques
 Form links, integrate into
environmental education
in schools
 Integrate into advocacy
activities

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1. Teacher’s Manuals
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 Compile Teacher’s Manuals on Environmental Themes

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1. Teacher’s Manuals
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 Training for teachers

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Bạc Liêu, Kiên Giang, Sóc Trăng, Trà Vinh
 Theme of 2009: Climate change
 Theme of 2010: Biodiversity
 Theme of 2011: Forest
 Theme of 2012: Water
 Theme of 2013: Plastic wastes
2. Regional drawing competition

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3. Knowledge competition on Mangroves &
Climate Change
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 Competition among 6 high schools
in 3 coastal districts (2012)
 Recorded and broadcasted as
several episodes on TV

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 Visiting the Biosphere Reserve in
Cần Giờ
3. Knowledge competition on Mangroves &
Climate Change

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4. Roadshows
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 Using different tools, ways to pass on environmental
information

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5. Supportive activities
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 Mangrove co-management
 Waste-bin recycled from old tyres
 Building sanitation toilets

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6. Environmental events
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The project is also supporting other environmental
awareness-raising events.

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http://czm-soctrang.org.vn