What is Artwork? Artwork is a simplified collaboration platform for managing artworks in the most effective manner, reducing turnaround time and minimizing the possibility of mistakes. Why Artwork? KLD preparation to print proofing Reminders & escalations Approval management Version management Artwork for industries: 1. Pharmaceutical Industries 2. Manufacturing Industries 3. Engineering Industries 4. Healthcare Industries 5. FMCG Key Features : 1. Approval workflows - Customized workflows and approval matrices for all artworks to gain instant visibility of all user tasks, keeping them on track. 2. Collaboration & Proofing tools - Compare the digital versions of artwork and eliminate errors in printed packaging and product recalls. 3. Integrations - Integrate it with legacy systems without any hassle. 4. Repository - The central repository for all the artworks including past versions. Search for anything instantly. 5. Reports and Analytics - Get visibility across the platform with progress reports and get the artwork created in lesser time. Benefits: 1. Mobile & web-based approval & process information 2. Collaboration of all stakeholders on a single platform 3. Live tracking of all artwork processes 4. Elimination of human errors 5. Access to the latest, approved artworks 6. Automated reminders & escalations

1. 5 mistakes
FMCG companies make when
developing Artwork (and how
to resolve them) -Part II
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2. In this part, we will look at Artwork Management best practices,
and how some correctly placed technology aids in artwork
automation. And, of course, review how to find solutions to the
5 expensive mistakes we discussed in Part 1.

3. Artwork best practices can be easily achieved by implementing a software-
based artwork management solution. An artwork automation solution
mitigates the impact of critical and tedious artwork procedural tasks. With a
good artwork management system, you can ensure that all the regulatory
guidelines and processes such as designing layouts, form filing and
approvals are automated right from design to print.
Artwork Management System

4. ● Artwork is a simplified collaboration platform for managing artworks
in the most effective manner, reducing turnaround time and
minimizing the possibility of mistakes.
● Artwork detects minute differences that human eyes can surpass
resulting in error-free proofreading.
● Clients use artwork to bring order to the chaos of preparing new
artworks & modifying existing artworks across stakeholders group
and also involving vendors & printers onto a central communication
platform.

5. An artwork management solution offers the following benefits.
● faster time to market
● release approved, error-free, and proofread artwork
● avoid product recall
● avoid wastage due to non-availability of artwork
Presentation and packaging are the first touchpoints for the consumer, and
often the most important part of a product.

6. What to look for when choosing an Artwork
Management software solution
Challenge #1 - Coordination across departments
Challenge #2 - Bringing structure to unstructured Artwork processes
Challenge #3 - a Central Repository for all Artworks
Challenge #4 - Managing colors
Challenge #5 - Proofreading

7. As a first step, preparation of the content required for Artwork - be it for
New Product Development (NPD), Existing Product Development (EPD)
or temporary artwork for campaigns - is a crucial part of the artwork
preparation process. The right Artwork tool will get all your teams on the
same page with regards to the content & deadlines. It is important to look
for some key collaboration features within the software you choose.
Challenge #1 - Coordination across departments

8. The artwork automation tool you choose should give you, at a
minimum, the following features.
● Configurable workflows
● Deadline tracking
● A single, reliable view of each Artwork under preparation for each
team member
● Reminders & notifications
● Chat, comments & other collaboration tools

9. Moving to a Workflow-based system brings accountability & structure to
the Artwork development process. Chances are that you already have a
defined, paper-based fill-pushing workflow that is being used at your
company. This is a great start because a good workflow solution will allow
you to directly map your existing business processes, giving you the best
of both worlds - you can follow your own best practice process as well as
use a software solution.
Challenge #2 - Bringing structure to
unstructured Artwork processes

10. Moving to a workflow-based solution, you should be able to do the following.
● Track KPIs - you should be able to define times for each step of your
workflow, and track adherence to timelines. Any deviations can be
easily identified to introduce improvements as required.
● Automate escalations in case of delays - Sometimes, the concerned
person is on leave - or unavailable. What happens to your process?
● Electronic & mobile approvals.
● Audit trails.

11. Challenge #3 - a Central Repository for all Artworks
● Secure storage - where only authorized access is allowed
● Single view of the truth - meaning, only the final, approved versions
of Artwork are visible to the participants. Only creators & custodians of
the repository may control access to previous or deactivated versions
of Artwork
● Collaboration - your DMS must allow sharing of this information with
internal stakeholders as well as with your Vendors.
● Backups & restore - a cloud-based DMS will provide inherent backup
& restore features. If you choose an on-premise or self-hosted solution,
the DMS needs to allow for regular, scheduled backups that can be
restored onto your infrastructure with minimal effort.

12. The challenge with colors lie in how computers can ‘read’ colors & ‘render’
colors. Computers rely on scanners to read in the specific colors, and the
internal representation is a mix of R,G,B - Red, Green & Blue colors. And,
for each scanner vendor or even iteration of the hardware, the sensors that
detect color will differ.
In the physical world, the colors are developed by mixing CMYK (Cyan,
Magenta, Yellow, Black) colors. In some cases, there can be a mix of even
more color shades. This causes much confusion & frustration with regards
to getting colors accurately represented between what a graphic designer
creates & what a printer can print on physical packaging.
Challenge #4 - Managing colors

13. The automated software solution that you choose may or may not be able
to auto-translate RGB into Pantone shades. That is fine - because the
translation from the physical colors to digital colors will always have a
degree of variance. It is imprudent to rely only on the software solution to
bring any variances to your notice. Color must be verified manually by
matching the Pantone shade to the physical samples provided by your
print vendor.
Having said that, it is very important to finalize the exact Pantone shade
using Pantone Shade Cards for each color on your Artwork. And, this must
be done outside of the software solution. This Pantone code should then
be entered as a reference onto the Artwork design itself, so your print
vendor can ensure the outcomes match the actual expectations.

14. Challenge #5 - Proofreading
Proofreading deserves a blog post by itself - with the sheer number of
variables, potential for error & methods that are part of this process. Each
person proofreading Artwork deals with the following (listed in no particular
order).
● Reading small font sizes
● Incorrect spellings that are difficult to identify
● Missing words, sentences or symbols
● Missing or incorrectly placed tittles
● Good Artwork Management Software today come with built

15. ● Reading small font sizes - Large fonts are, of course, easier to read
than the tiny fonts that are found on leaflets, regulatory messaging and
other information that is not related to marketing. Reading through a
leaflet of hundreds of words to ensure there is no mistake - technical,
grammatical or spelling wise - is a daunting task.
● Incorrect spellings that are difficult to identify - in many fonts, a
capital ‘I’ can be easily confused with the letter ‘l’. This can change the
meanings of words or cause inaccurate information to be published. The
human brain requires only the first & last letter to be in the right place -
letters within the word may be inter-changed or incorrect, but a human
will be able to read the sentence - sometimes without even catching the
incorrect spelling.

16. ● Missing words, sentences or symbols - In some cases, especially in
the case of Pharmaceutical products, a missing hyphen can potentially
cause bodily harm. What if a dosage of 2-4 tablets a day is printed
without the hyphen? It would read ‘a dosage of 2 4 tablets a day’ - which
can easily be confused for 24 tablets.
● Missing or incorrectly placed tittles - that is, the small dot on top of an
i or j, that can go amiss. Or, inversely, a printing mistake could add a spot
that could look like a tittle. A small mistake, but can cause your packaging
to be rejected at source, or cause product recalls.

17. ● Good Artwork Management Software today come with built -
in smart proofreading tools. In fact, this is a key component of
choosing your Artwork Management solution. A section below
focuses on which features to look for in your proofreading solution.

18. Checklist for Artwork Management Software
When choosing a solution that is right for you, you must prepare a checklist of
features required for your team, according to priority. With software, one size
does not always fit all.
1. A lightweight, versatile solution
2. Approval workflow features
3. Annotate & Proofreading Features
4. Compliance to Standards

19. Benefits
● Mobile & web-based approval & process information
● Collaboration of all stakeholders on a single platform
● Live tracking of all artwork processes
● Elimination of human errors
● Access to the latest, approved artworks
● Automated reminders & escalations

20. Reference Links
1. https://blog.discus.solutions/articles/5-mistakes-fmcg-companies-make-
when-developing-artwork-and-how-to-resolve-them-part-ii
2. https://discus.solutions/artwork-management
3. https://www.youtube.com/watch?v=3giam8grqIE&feature=emb_logo
4. https://blog.discus.solutions/articles/5-mistakes-fmcg-companies-make-
when-developing-artwork--part-i

21. THANK YOU
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