Gorman Houston discusses marketing tips to follow in the new year which will potentially boost team morale, work output, and also bring the company more revenue at the end of the day.

1. 5 Marketing Tips To Master
Gorman Houston

2. 1.SocialMediaMarketing
Withalmosteveryoneadaptingtotechnology,you
canfindeveryoneonsocialmedianowadays.
Fromyourkids,allthewaytoyour
grandparents.Companieshavetakennoticeof
thisandaretakingadvantage.Todate,there
arethousandsofsocialmediasitesout,mostof
whichofferadvertisementspaceontheirsite.
Withmoreandmorecompaniesattemptingtobuy
outthisonlineretailspace,itwouldbe
beneficialtoanycompanywithaheavyintoe-
commerce.Theopportunitiesarethere,waiting
forcompaniestopounce.

3. 2.SearchEngineOptimization(SEO)
Overthepastfiveyears,Googlehas
evolvedandupdateditsalgorithmsto
crackdownon‘blackhat’SEO.Google
nowfavorscontentbasedwebsitesand
advertisementsratherthanlinkand
wordstuffing.Companiesneedto
understandthatSEOwillalwaysbe
importantbasedonhowimportantit
istobeonGoogle.

4. 3.EmailMarketing
Socialmediaisobviouslygoingtobeamajor
pipelineformarketingforcompaniesin2015.
E-mailmarketinggoeshandinhandwithsocial
mediamarketingduetothesimplefactit
requiresforonetohaveane-mailifthey
signupforasocialmediasite.Accordingto
Capterra,“Whenmarketedthroughe-mails,
consumersspend138%morethanpeoplewhodo
notreceivee-mails.”Thesearejustcompanies
whosendoutmasse-mails,theopportunities
areendless,youjusthavetotakethem!

5. 4.VideoMarketing
AccordingtoBusinessInsider,videomarketingwill
beveryimportantthisupcomingyear.Companieswho
postvideosaboutproductsorservicesarerecorded
tohavea64%increaseinconsumersmaking
purchases.Also,informationinvideois
transferredtothebrainalmost100,000times
fasterthantext.Essentially,peopleratherwatch
videos,notreadthetextthatgoesintothem.In
December,2013alone52.4billionvideoshadbeen
viewedbyAmericans.Thenumbersspeakfor
themselves,videomarketingisarouteall
companiesshouldbetaking.

6. 5.GoAboveAndBeyond
Itisimportanttofollowthesesteps
sincetheywillbehelpfulinyour
marketingstrategyfor2015.Without
steppingtotheplateandkeepingup
withnewtrends,itwillbetoughto
stayrelevantinthiscompetitive
marketplace.

7. Pleasevisit:
http://gormanhouston.com