5 major stages in any buying decision
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Stages of in decision making process flow chart powerpoint templates 0812
The document describes how to edit a flow chart diagram template for use in PowerPoint presentations. It includes steps to ungroup objects, change colors, and edit colors using built-in theme colors. Images can be resized, recolored, and reoriented to customize the template for any presentation needs. The template includes editable text boxes and icons to depict stages in a decision making process flow chart.
Buying Decision Making Process
Buying Decision Making Process
Buying roles, Stages of the decision process – High and low effort decisions, Post purchase decisions, Models of consumer behaviour
Buying Decision Process
This document outlines the five stages of the consumer buying decision process: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase decision. It describes each stage in detail, including how needs are triggered, the major information sources used in the search stage, and how satisfaction or dissatisfaction with a purchase can impact future purchase decisions and recommendations to others. The evaluation stage considers how judgments are made consciously and attributes are assessed based on beliefs. The post-purchase stages examine satisfaction levels, potential actions like repeat purchases or warnings to others, and product usage over time.
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Demographic environment
Demography:- Is the study of human populations in terms of size, density, location, age, gender, race occupation, and other statistics.
Demography is very important because it involves people, and people make up markets.
The word population is growing at an explosive rate. This population explosion has been of major concern to governments and various groups.
How do consumers make purchasing decisions
The document outlines the 5-stage process consumers go through when making purchasing decisions: 1) problem recognition, 2) information search, 3) evaluation of alternatives, 4) purchase decision, and 5) post-purchase behavior. It describes each stage in detail, including how consumers are triggered to recognize problems, search for limited options, evaluate products based on attributes, and how their purchase decision can be influenced by others and unexpected factors. It also explains that post-purchase satisfaction depends on whether expectations are met or exceeded by the product.
Aida model advertising
The document discusses two models of advertising: the AIDA model and the hierarchy-of-effects model.
The AIDA model outlines four steps to move customers to action: get their Attention, raise their Interest, create a Desire for the product, and lead to Action like a purchase. A fifth step, loyalty/satisfaction, was later added.
The hierarchy-of-effects model involves six stages to move customers through: awareness, knowledge, liking, preference, conviction, and purchase. It holds that communicators must build awareness of the brand, then knowledge of its benefits, create a liking, build preference over others, develop a conviction to buy, and finally motivate an actual purchase. Examples are given
Demographic environment
The document discusses the importance of demographic factors in market segmentation. It notes that key demographic bases include age, gender, income, family size, occupation, and education. It then outlines trends of declining birth rates and changing age structures in developing countries. This has implications for both businesses and governments, such as pharmaceutical companies focusing on the needs of aging populations and increasing welfare burdens. The document also briefly touches on topics of migration, ethnicity, and immigrant communities concentrating in localities.
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Stages of in decision making process flow chart powerpoint templates 0812
The document describes how to edit a flow chart diagram template for use in PowerPoint presentations. It includes steps to ungroup objects, change colors, and edit colors using built-in theme colors. Images can be resized, recolored, and reoriented to customize the template for any presentation needs. The template includes editable text boxes and icons to depict stages in a decision making process flow chart.
Buying Decision Making Process
Buying Decision Making Process
Buying roles, Stages of the decision process – High and low effort decisions, Post purchase decisions, Models of consumer behaviour
Buying Decision Process
This document outlines the five stages of the consumer buying decision process: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase decision. It describes each stage in detail, including how needs are triggered, the major information sources used in the search stage, and how satisfaction or dissatisfaction with a purchase can impact future purchase decisions and recommendations to others. The evaluation stage considers how judgments are made consciously and attributes are assessed based on beliefs. The post-purchase stages examine satisfaction levels, potential actions like repeat purchases or warnings to others, and product usage over time.
Demographic environment
Demography is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics. The world population is growing explosively, currently accounting for 76% of the global population. This rapid growth has major implications for business, including growing human needs and market opportunities. It is important for businesses to track demographic trends in their markets both domestically and abroad. Key characteristics used to analyze population include age, gender, race, education level, occupation, income, family life cycle, religion, and language. Determinants of demography include fertility rates, mortality rates, life expectancy, and migration. Businesses use demographic profiles for production analysis, site selection, advertising strategies, strategic
Demographic environment
Demography:- Is the study of human populations in terms of size, density, location, age, gender, race occupation, and other statistics.
Demography is very important because it involves people, and people make up markets.
The word population is growing at an explosive rate. This population explosion has been of major concern to governments and various groups.
How do consumers make purchasing decisions
The document outlines the 5-stage process consumers go through when making purchasing decisions: 1) problem recognition, 2) information search, 3) evaluation of alternatives, 4) purchase decision, and 5) post-purchase behavior. It describes each stage in detail, including how consumers are triggered to recognize problems, search for limited options, evaluate products based on attributes, and how their purchase decision can be influenced by others and unexpected factors. It also explains that post-purchase satisfaction depends on whether expectations are met or exceeded by the product.
Aida model advertising
The document discusses two models of advertising: the AIDA model and the hierarchy-of-effects model.
The AIDA model outlines four steps to move customers to action: get their Attention, raise their Interest, create a Desire for the product, and lead to Action like a purchase. A fifth step, loyalty/satisfaction, was later added.
The hierarchy-of-effects model involves six stages to move customers through: awareness, knowledge, liking, preference, conviction, and purchase. It holds that communicators must build awareness of the brand, then knowledge of its benefits, create a liking, build preference over others, develop a conviction to buy, and finally motivate an actual purchase. Examples are given
Demographic environment
The document discusses the importance of demographic factors in market segmentation. It notes that key demographic bases include age, gender, income, family size, occupation, and education. It then outlines trends of declining birth rates and changing age structures in developing countries. This has implications for both businesses and governments, such as pharmaceutical companies focusing on the needs of aging populations and increasing welfare burdens. The document also briefly touches on topics of migration, ethnicity, and immigrant communities concentrating in localities.
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The document discusses AIDA marketing, which stands for Attract, Interest, Desire, and Action. It explains the three stages of the buying behavior process - the cognitive, effective, and behavioral stages. It then outlines the four aspects of AIDA marketing - attracting attention, securing interest, building desire, and obtaining action. For each aspect, it provides examples of techniques to engage customers at each stage of the marketing and buying process. The conclusion states that AIDA marketing is an important technique that can be effective for selling products when each stage is addressed.
How do consumers make purchasing decisions?
The 5-stage consumer decision process model includes: 1) problem recognition triggered by internal or external stimuli, 2) information search using personal, commercial, public, or experimental sources to learn about brands, 3) evaluation of alternatives where consumers form preferences among brands based on perceived ability to satisfy needs, 4) purchase decision involving sub-decisions like brand, dealer, quantity, and payment method, and 5) post-purchase behavior including satisfaction, actions like word-of-mouth, and disposal.
ITFT- Consumer buying process
The document outlines the 5 stages of the consumer buying process:
1) Need recognition - the consumer becomes aware of a problem or need.
2) Information search - the consumer searches for information internally and externally to learn about possible alternatives.
3) Evaluation of alternatives - the consumer evaluates the different alternatives based on attributes and decides on a preferred choice.
4) Purchase decision - the consumer decides on a specific product, brand, store, and purchase method.
5) Post-purchase evaluation - after the purchase, the consumer evaluates satisfaction with their decision and the product.
How do consumers make purchasing decisions
The document outlines a 5-stage model of the consumer buying decision process:
1. Problem recognition - needs are triggered by internal or external stimuli
2. Information search - consumers gather information from personal, commercial, public, and experimental sources
3. Evaluation of alternatives - consumers evaluate products and form preferences among brands based on attributes and perceived value
4. Purchase decision - final decision can be influenced by attitudes of others and unanticipated situational factors
5. Post-purchase behavior - consumers may experience satisfaction, dissatisfaction or disposal after their purchase
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This document discusses distribution channel decisions and intermediaries. It defines distribution channels as the set of intermediaries that help make a product available to consumers. The main types of intermediaries discussed are retailers and wholesalers. Retailers sell directly to final consumers, while wholesalers sell to other businesses for resale. The document also covers functions of intermediaries, types of marketing channels, factors affecting channel choice, and provides an overview of logistics.
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This document provides an overview of the AIDA model for advertising and marketing. The AIDA model consists of 4 steps: Attention, Interest, Desire, and Action. Attention involves capturing a viewer's attention through techniques like typography, color, layout, size, and celebrities. Interest is built by establishing a consumer need and creating a personal link. Desire is stoked by motivating people to buy and explaining buying motives. Action is the final step where the advertisement prompts the viewer to make a purchase.
Types of Consumer Buying Decision
There are four main types of consumer buying decisions: complex buying behavior, dissonance reducing behavior, habitual buying behavior, and variety-seeking behavior. Complex buying behavior involves high consumer involvement, significant perceived differences between brands, and occurs for expensive, risky purchases like computers. Dissonance reducing behavior also has high involvement but less perceived brand differences, for purchases like carpets where learning occurs but decisions are quick. Habitual buying has low involvement and little brand differences, for everyday low-cost items bought out of habit. Variety-seeking behavior has low involvement but significant perceived brand differences, leading to frequent brand switching for items like cookies.
AIDA
The document describes several marketing models that outline the typical stages a consumer progresses through when engaging with advertising or promotional materials for a product.
The most well-known model is AIDA, which stands for Attention, Interest, Desire, and Action. It proposes that marketing communications should first grab the consumer's attention, then build their interest by focusing on benefits, develop desire by convincing them the product will satisfy their needs, and finally prompt them to take action such as a purchase.
Two other models discussed are Lavidge and Steiner's hierarchy of effects model, which adds additional cognitive and affective stages between awareness and action. Lastly, DAGMAR focuses on measuring advertising effectiveness by mapping how consumers move from unaware
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This document discusses consumer decision making processes and models. It describes four views of how consumers make decisions: economic, passive, cognitive, and emotional. It then presents a simple model of consumer decision making that shows external and psychological influences affecting the need recognition, information search, evaluation, purchase, and post-purchase evaluation stages. Graphs and tables further explain the evaluation of alternatives and outcomes. The document also differentiates between trial, repeat, and long-term commitment purchases in consumer decision making.
BB Chapter Three: Problem Recognition
This chapter discusses problem recognition, which is an important stage of consumer decision making. It begins by describing the nature of problem recognition as arising from a gap between a desired and actual state. It then covers different types of consumer decisions like habitual, limited, and extended decision making that are influenced by purchase involvement. The chapter also discusses factors that influence problem recognition, both marketing and non-marketing factors. Finally, it outlines different marketing strategies related to problem recognition, such as discovering consumer problems, responding to problems, and helping or suppressing problem recognition.
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There are four main types of buying behavior: extensive decision making which involves high-risk, expensive purchases like homes or cars where consumers extensively research options; dissonance reducing behavior where consumers have high involvement due to price but see little difference between brands; habitual buying of inexpensive, frequently purchased items like milk or bread based on established attitudes; and variety seeking behavior where consumers have low involvement but switch between brands for variety rather than dissatisfaction with items like snacks.
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The document discusses the importance and objectives of branding. Branding identifies products, increases competition, and creates demand in the market. A brand is defined as a name, term, symbol or design that identifies a seller's goods and services and differentiates them from competitors. Main tasks in managing brands include selecting a brand name and logo, differentiating the brand, and positioning it in the market. Providing distribution and promotion support and keeping the brand active are also important. Branding allows control over the market, introduces new items easily, builds brand image, and establishes pricing.
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The document discusses key concepts related to consumer decision making and behavior. It covers the consumer decision making process, which includes need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. It also outlines various factors that influence consumer decisions, such as cultural, social, individual, and psychological factors. Finally, it provides learning objectives that explain why marketers should understand consumer behavior and identify the different types of consumer decisions and levels of involvement.
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The document discusses the AIDA model of communication. It describes the four stages of the AIDA model: Attention, Interest, Desire, and Action. At each stage, the goal is to move the consumer further along in their purchasing decision. First, advertisements need to grab Attention using things like visuals, text, celebrities. Then they build Interest by highlighting benefits and advantages. Desire is created by convincing consumers they want the product and it will satisfy their needs. Finally, the advertisement should lead to Action, such as calling a phone number or visiting a website to make a purchase. The document provides examples of how the film industry and Reliance mobile campaigns apply the AIDA model.
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How do consumers make purchasing decisions?
The 5-stage consumer decision process model includes: 1) problem recognition triggered by internal or external stimuli, 2) information search using personal, commercial, public, or experimental sources to learn about brands, 3) evaluation of alternatives where consumers form preferences among brands based on perceived ability to satisfy needs, 4) purchase decision involving sub-decisions like brand, dealer, quantity, and payment method, and 5) post-purchase behavior including satisfaction, actions like word-of-mouth, and disposal.
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The document outlines the 5 stages of the consumer buying process:
1) Need recognition - the consumer becomes aware of a problem or need.
2) Information search - the consumer searches for information internally and externally to learn about possible alternatives.
3) Evaluation of alternatives - the consumer evaluates the different alternatives based on attributes and decides on a preferred choice.
4) Purchase decision - the consumer decides on a specific product, brand, store, and purchase method.
5) Post-purchase evaluation - after the purchase, the consumer evaluates satisfaction with their decision and the product.
How do consumers make purchasing decisions
The document outlines a 5-stage model of the consumer buying decision process:
1. Problem recognition - needs are triggered by internal or external stimuli
2. Information search - consumers gather information from personal, commercial, public, and experimental sources
3. Evaluation of alternatives - consumers evaluate products and form preferences among brands based on attributes and perceived value
4. Purchase decision - final decision can be influenced by attitudes of others and unanticipated situational factors
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Marketing distribution channal
This document discusses distribution channel decisions and intermediaries. It defines distribution channels as the set of intermediaries that help make a product available to consumers. The main types of intermediaries discussed are retailers and wholesalers. Retailers sell directly to final consumers, while wholesalers sell to other businesses for resale. The document also covers functions of intermediaries, types of marketing channels, factors affecting channel choice, and provides an overview of logistics.
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Brand management involves building, managing, and improving a brand. It begins with thoroughly understanding the concept of a brand. Key aspects of brand management include developing a brand identity and positioning, crafting a brand promise, and ensuring brand messaging is consistent across all touchpoints to deliver on the brand promise. The goal is to establish a strong brand that creates value for both customers and the organization.
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This document provides an overview of the AIDA model for advertising and marketing. The AIDA model consists of 4 steps: Attention, Interest, Desire, and Action. Attention involves capturing a viewer's attention through techniques like typography, color, layout, size, and celebrities. Interest is built by establishing a consumer need and creating a personal link. Desire is stoked by motivating people to buy and explaining buying motives. Action is the final step where the advertisement prompts the viewer to make a purchase.
Types of Consumer Buying Decision
There are four main types of consumer buying decisions: complex buying behavior, dissonance reducing behavior, habitual buying behavior, and variety-seeking behavior. Complex buying behavior involves high consumer involvement, significant perceived differences between brands, and occurs for expensive, risky purchases like computers. Dissonance reducing behavior also has high involvement but less perceived brand differences, for purchases like carpets where learning occurs but decisions are quick. Habitual buying has low involvement and little brand differences, for everyday low-cost items bought out of habit. Variety-seeking behavior has low involvement but significant perceived brand differences, leading to frequent brand switching for items like cookies.
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The document describes several marketing models that outline the typical stages a consumer progresses through when engaging with advertising or promotional materials for a product.
The most well-known model is AIDA, which stands for Attention, Interest, Desire, and Action. It proposes that marketing communications should first grab the consumer's attention, then build their interest by focusing on benefits, develop desire by convincing them the product will satisfy their needs, and finally prompt them to take action such as a purchase.
Two other models discussed are Lavidge and Steiner's hierarchy of effects model, which adds additional cognitive and affective stages between awareness and action. Lastly, DAGMAR focuses on measuring advertising effectiveness by mapping how consumers move from unaware
Consumer decision making process.
This document discusses consumer decision making processes and models. It describes four views of how consumers make decisions: economic, passive, cognitive, and emotional. It then presents a simple model of consumer decision making that shows external and psychological influences affecting the need recognition, information search, evaluation, purchase, and post-purchase evaluation stages. Graphs and tables further explain the evaluation of alternatives and outcomes. The document also differentiates between trial, repeat, and long-term commitment purchases in consumer decision making.
BB Chapter Three: Problem Recognition
This chapter discusses problem recognition, which is an important stage of consumer decision making. It begins by describing the nature of problem recognition as arising from a gap between a desired and actual state. It then covers different types of consumer decisions like habitual, limited, and extended decision making that are influenced by purchase involvement. The chapter also discusses factors that influence problem recognition, both marketing and non-marketing factors. Finally, it outlines different marketing strategies related to problem recognition, such as discovering consumer problems, responding to problems, and helping or suppressing problem recognition.
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There are four main types of buying behavior: extensive decision making which involves high-risk, expensive purchases like homes or cars where consumers extensively research options; dissonance reducing behavior where consumers have high involvement due to price but see little difference between brands; habitual buying of inexpensive, frequently purchased items like milk or bread based on established attitudes; and variety seeking behavior where consumers have low involvement but switch between brands for variety rather than dissatisfaction with items like snacks.
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The document discusses the importance and objectives of branding. Branding identifies products, increases competition, and creates demand in the market. A brand is defined as a name, term, symbol or design that identifies a seller's goods and services and differentiates them from competitors. Main tasks in managing brands include selecting a brand name and logo, differentiating the brand, and positioning it in the market. Providing distribution and promotion support and keeping the brand active are also important. Branding allows control over the market, introduces new items easily, builds brand image, and establishes pricing.
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The document discusses key concepts related to consumer decision making and behavior. It covers the consumer decision making process, which includes need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. It also outlines various factors that influence consumer decisions, such as cultural, social, individual, and psychological factors. Finally, it provides learning objectives that explain why marketers should understand consumer behavior and identify the different types of consumer decisions and levels of involvement.
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The document discusses the AIDA model of communication. It describes the four stages of the AIDA model: Attention, Interest, Desire, and Action. At each stage, the goal is to move the consumer further along in their purchasing decision. First, advertisements need to grab Attention using things like visuals, text, celebrities. Then they build Interest by highlighting benefits and advantages. Desire is created by convincing consumers they want the product and it will satisfy their needs. Finally, the advertisement should lead to Action, such as calling a phone number or visiting a website to make a purchase. The document provides examples of how the film industry and Reliance mobile campaigns apply the AIDA model.
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In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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Exploring Patterns of Connection -Introduction to Social Dreaming
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Editor's Notes
- http://www.istockphoto.com/stock-photo-9340354-businessman-hand-glasses.php?st=f203a14 4
- http://www.istockphoto.com/stock-photo-18833916-taking-decisions.php?st=f203a14 4
- http://www.istockphoto.com/stock-photo-16098756-solution.php?st=55e0487
- http://www.istockphoto.com/stock-photo-14010591-success.php?st=55e0487 1
- http://www.istockphoto.com/stock-photo-16913681-man-on-top.php?st=55e0487