Tracking additional Key Performance Indicators (KPIs) can help you to understand the key drivers of your business and make more informed decisions. Here are five common KPIs used by travel companies.
This document discusses key performance indicators (KPIs) that can help travel businesses thrive, including:
1. Customer acquisition cost (CAC), which is calculated by dividing total marketing spend by the number of bookings to determine the cost per booking.
2. Return on marketing spend, calculated as a ratio of gross profit to marketing costs to ensure marketing spend is profitable.
3. Repeat booking rates, calculated by dividing repeat customers by total customers from the previous year to understand customer loyalty.
4. Conversion rates, calculated by dividing bookings by website visits, app visits, or calls to determine how effectively traffic is converted to sales.
5. Net promoter score (NPS), calculated from customer satisfaction survey
The document discusses 7 steps for effective search marketing:
1. Refine keyword bids through testing different bid levels and monitoring volume and efficiency.
2. Target ideal search result positions to increase traffic through higher click-through rates.
3. Optimize ad copy to attract users and drive clicks by addressing their needs and distinguishing your offering.
4. Select keywords that generate the most relevant and responsive traffic.
5. Leverage specialized matching options like phrase and exact matches.
6. Use contextual campaigns to reach users searching related topics.
7. Monitor campaigns for click fraud to ensure costs are well-spent. Automating these processes through tools can help scale efforts.
1) The document discusses a direct mail campaign conducted by a retail client to compare the effectiveness of direct mail versus television and unaddressed mailings.
2) Market research findings showed that direct mail was four times more effective at creating awareness of retailer offerings than television and was a good substitute for unaddressed mailings in driving store traffic.
3) A cost-benefit analysis determined that the overall return on investment for the direct mail campaign was 50% higher than for unaddressed mailings.
The document analyzes over 11,000 Facebook advertising campaigns to provide benchmarks on key metrics like click-through rate, cost per click, cost per thousand impressions, and cost per fan. It finds that as Facebook advertising has grown, click-through rates have decreased while costs have increased. Certain factors like age, gender, education level, and using friends-of-friends targeting can impact click-through rates. The benchmarks are intended to help brands evaluate how well their own Facebook campaigns are performing compared to averages.
1) The document discusses how paid search bidding has evolved over 15 years from simple bids placed weekly or daily to the need for continuous, data-driven bidding optimized for maximum profit. 2) It explains that true efficient bidding requires massive data analysis to continuously adjust bids based on changing consumer behavior and market demand. 3) Predictive search bidding uses big data analytics and machine learning to automate high-frequency bidding aimed at the most profitable bids rather than just maximum clicks or revenue.
Incrementality: How to calculate the real ROI of your marketing programsCatalyst
In marketing, what matters is not how much your target audience bought, but how much more they bought because of your marketing. That’s incremental sales, and it drives your true ROI. This white paper will show you how to calculate it
Improving ROI with Marketing Optimization via SASFlutterbyBarb
This document summarizes a presentation about using marketing optimization to improve return on investment. It discusses how increasing marketing efficiency, better targeting customers, and higher campaign volumes are no longer sufficient to maximize ROI. Optimization uses mathematical modeling to determine the best combination of marketing decisions, objectives, and constraints to achieve the optimal outcome. An example shows how optimization can improve ROI by 4% over prioritizing customers or campaigns alone. The presentation argues that optimization should be applied across the entire marketing process for maximum benefit.
Marketing optimization is a solution that allows marketers to maximize economic outcomes from customer communications by considering constraints like budget, channel capacity, and contact policies. It defines alternate scenarios with different constraints, costs, objectives, and policies. A simple example shows how optimization can increase returns over prioritizing just campaigns or customers alone. SAS Marketing Optimization provides an easy-to-use interface and customized reporting integrated with SAS analytics platforms to optimize direct mail, telemarketing, and other campaigns for insurers.
This document discusses key performance indicators (KPIs) that can help travel businesses thrive, including:
1. Customer acquisition cost (CAC), which is calculated by dividing total marketing spend by the number of bookings to determine the cost per booking.
2. Return on marketing spend, calculated as a ratio of gross profit to marketing costs to ensure marketing spend is profitable.
3. Repeat booking rates, calculated by dividing repeat customers by total customers from the previous year to understand customer loyalty.
4. Conversion rates, calculated by dividing bookings by website visits, app visits, or calls to determine how effectively traffic is converted to sales.
5. Net promoter score (NPS), calculated from customer satisfaction survey
The document discusses 7 steps for effective search marketing:
1. Refine keyword bids through testing different bid levels and monitoring volume and efficiency.
2. Target ideal search result positions to increase traffic through higher click-through rates.
3. Optimize ad copy to attract users and drive clicks by addressing their needs and distinguishing your offering.
4. Select keywords that generate the most relevant and responsive traffic.
5. Leverage specialized matching options like phrase and exact matches.
6. Use contextual campaigns to reach users searching related topics.
7. Monitor campaigns for click fraud to ensure costs are well-spent. Automating these processes through tools can help scale efforts.
1) The document discusses a direct mail campaign conducted by a retail client to compare the effectiveness of direct mail versus television and unaddressed mailings.
2) Market research findings showed that direct mail was four times more effective at creating awareness of retailer offerings than television and was a good substitute for unaddressed mailings in driving store traffic.
3) A cost-benefit analysis determined that the overall return on investment for the direct mail campaign was 50% higher than for unaddressed mailings.
The document analyzes over 11,000 Facebook advertising campaigns to provide benchmarks on key metrics like click-through rate, cost per click, cost per thousand impressions, and cost per fan. It finds that as Facebook advertising has grown, click-through rates have decreased while costs have increased. Certain factors like age, gender, education level, and using friends-of-friends targeting can impact click-through rates. The benchmarks are intended to help brands evaluate how well their own Facebook campaigns are performing compared to averages.
1) The document discusses how paid search bidding has evolved over 15 years from simple bids placed weekly or daily to the need for continuous, data-driven bidding optimized for maximum profit. 2) It explains that true efficient bidding requires massive data analysis to continuously adjust bids based on changing consumer behavior and market demand. 3) Predictive search bidding uses big data analytics and machine learning to automate high-frequency bidding aimed at the most profitable bids rather than just maximum clicks or revenue.
Incrementality: How to calculate the real ROI of your marketing programsCatalyst
In marketing, what matters is not how much your target audience bought, but how much more they bought because of your marketing. That’s incremental sales, and it drives your true ROI. This white paper will show you how to calculate it
Improving ROI with Marketing Optimization via SASFlutterbyBarb
This document summarizes a presentation about using marketing optimization to improve return on investment. It discusses how increasing marketing efficiency, better targeting customers, and higher campaign volumes are no longer sufficient to maximize ROI. Optimization uses mathematical modeling to determine the best combination of marketing decisions, objectives, and constraints to achieve the optimal outcome. An example shows how optimization can improve ROI by 4% over prioritizing customers or campaigns alone. The presentation argues that optimization should be applied across the entire marketing process for maximum benefit.
Marketing optimization is a solution that allows marketers to maximize economic outcomes from customer communications by considering constraints like budget, channel capacity, and contact policies. It defines alternate scenarios with different constraints, costs, objectives, and policies. A simple example shows how optimization can increase returns over prioritizing just campaigns or customers alone. SAS Marketing Optimization provides an easy-to-use interface and customized reporting integrated with SAS analytics platforms to optimize direct mail, telemarketing, and other campaigns for insurers.
The document discusses the importance of measuring marketing effectiveness and provides examples of how to measure the effectiveness of various marketing channels, including mass media, social media, web, direct mail, and others. It notes that only 50% of marketers formally analyze data to measure return on investment and provides reasons why some marketers may not measure effectiveness. It also gives tips on identifying key performance indicators and examples of calculating marketing return on investment for different channels.
Introducing Sales Campaigns by Freshsales Freshsales
Sales Campaigns allows companies to create, send, and track personalized outbound email campaigns to start meaningful conversations with customers. Some key benefits include:
1) Knowing customers better by identifying likely customers and communicating systematically to drive conversions.
2) Building relationships by nurturing buyers at every stage of the sales funnel.
3) Improving the product experience through customized onboarding emails.
4) Maximizing revenue potential by staying engaged with customers and enabling upsells.
Optimize & Expand your PPC Campaigns for ProfitAnton Shulke
The document provides an overview of the 5 pillars of pay-per-click (PPC) advertising and optimization. It discusses: 1) Starting with unprofitable campaigns to gather statistics and optimize; 2) Needing accurate historical data for effective bidding; 3) Balancing growth and profit by gradually lowering bids; 4) Always testing ads and sales funnels; and 5) Expanding into new keywords, platforms, and customer segments over time. The goal is maximizing long-term profit, not just ROI or cost per acquisition.
The document provides 10 tactics for keyword research for pay-per-click (PPC) campaigns:
1. Use Google Trends to find related search terms and check for geographical variations
2. Analyze site search queries in Google Analytics to find new keyword opportunities
3. Generate keywords from product feeds used for Shopping campaigns
4. Find related search terms from Google's autocomplete suggestions
5. Identify competitors' keywords using tools like Keyword Planner and SEMRush
6. Use Promoted Pins on Pinterest to discover related search themes
7. Mine question keywords from Q&A sites using the FAQ Fox tool
8. Analyze search queries from Dynamic Search Ad campaigns
9. Answer
This document outlines a customer acquisition strategy for 2017 that focuses on building an effective marketing funnel with multiple "lanes". It discusses how traditional marketing funnels no longer work due to changes in platforms like Facebook. The strategy involves creating value-add content to build relevance and authority. Various lead magnets are recommended for different stages of the funnel based on user obligation and risk. Retargeting, email automation, landing pages, and tripwires are also discussed as important elements to turn traffic into leads and customers in a multi-step process. The goal is to acquire customers at lower costs through this upgraded funnel approach.
Customer Acquisition Cost and Lifetime Value (CAC & LTV)Sarah Wilz, M.Ed
This document discusses customer acquisition cost (CAC) and lifetime value (LTV), two key metrics for evaluating the financial performance of acquiring customers. It defines CAC as the cost to acquire a new customer and LTV as the total revenue generated by a customer over their lifetime. It provides formulas for calculating CAC, LTV, and the CAC payback period. A CAC/LTV ratio of at least 3x and payback period of 12 months or less are recommended targets. The document explains why these metrics are important for investors, bootstrapped companies, and reducing equity dilution. It addresses common questions about including costs in CAC calculations and estimating customer lifetime.
This document provides 5 tips to improve PPC campaign performance on Google:
1) Increase daily budget to improve ad delivery and frequency of impressions.
2) Split keywords into new campaigns/ad groups to improve delivery to lower-performing keywords.
3) Create new campaigns for under-performing ad groups to increase impression frequency.
4) Analyze clicks to optimize bids for targeted vs non-targeted keywords.
5) Optimize ads, keywords, and landing pages to attract prospects and guide them to desired actions.
The document discusses strategies for customer acquisition and retention. It emphasizes using data to continuously test and optimize tactics across the customer journey from awareness to advocacy. The goal is to lower customer acquisition costs while increasing lifetime value through a balanced approach of learning customer needs, testing strategies, and promoting insights gained.
This presentation was shared on PAS Digital Marketing Conference "Dig-It 2.0"
Presentation: Campaign Attribution Model
Speaker: Umair Mohsin Global Director MI Digital
Hotel's Revenue Management Process #6 Session by Dino LeonandriDINOLEONANDRI
The document provides information about an upcoming revenue meeting at a hotel. It outlines who should attend, including the director of revenue management, general manager, and other executives. It discusses objectives of reviewing historical performance, future forecasts and strategies, competition, group bookings, and high demand periods. The document also lists 5 reports that should be generated by revenue management, including reservations, price analysis, competition, channels, and market segments. Lastly, it provides tips on keeping the revenue management team on track through onboarding, business practices, strategic planning, and revenue support.
This document discusses customer acquisition cost (CAC) and lifetime value (LTV), two key metrics for evaluating the financial performance of acquiring customers. It defines CAC as the cost to acquire a new customer and LTV as the total revenue generated by a customer over their lifetime. It provides formulas for calculating CAC, LTV, and the CAC payback period. A CAC/LTV ratio of at least 3x and payback period of 12 months or less are recommended targets. The document explains why these metrics are important for investors, bootstrapped companies, and reducing equity dilution. It addresses common questions about including costs in CAC calculations and estimating customer lifetime.
This document provides guidance on setting up an effective paid search campaign for small to medium-sized businesses. It discusses assessing business goals, performing keyword research, creating optimized ad groups and campaigns, writing effective ad copy, setting appropriate bids and campaign settings, monitoring performance, and testing strategies to improve results over time. The goal is to help businesses get the most out of their paid search marketing spend by focusing on quality scores, low costs per click, and driving profitable conversions and sales.
Beating the competition at the AdWords bidding game is not an easy task. Many advertisers choose to automate bids using Google AdWords or a dedicated third-party tool, BUT neither option is a perfect fit for everyone. So what's the best bid strategy for you?
In this on demand customer webinar, WordStream's PPC experts will guide you through how they think about bidding, and how you can apply our strategies to your own campaigns. We'll share actionable advice to help you conquer AdWords bidding! You'll learn:
- How to crush your AdWords competition & save money
- Signs & signals used to adjust your bids
- And so much more!
Watch this webinar today and learn a successful bidding strategy that will help you beat your AdWords competition once and for all.
Cassie Oumedian and Thue Madsen hosted a webinar on analyzing key metrics for PPC account success. They discussed 7 key areas to examine: 1) Quality Score, 2) Impression Share, 3) Account Structure, 4) Keywords, 5) Ad Extensions, 6) Display, and 7) Segments. For each area, they provided tips on how to evaluate performance and identify opportunities for optimization to improve results. The webinar emphasized the importance of regularly reviewing data and metrics to ensure PPC accounts are running efficiently.
Growth Channels to Acquire SaaS CustomersFreshsales
This is one question every business wants an answer for.
What are the different growth channels or methods to acquire customers?
Beyond the usual social channels like Facebook, LinkedIn or Twitter, what are the other niche channels that could really help find prospects and promote your product.
In this webinar, Nichole Elizabeth (Community Growth, Zest.is) will help you understand:
- Different growth channels to acquire SaaS customers
- Developing a compelling value proposition
- Identifying quick wins and long-term channels for growth
Create ABM Campaigns Your Prospects (And Your Boss) Will Rave AboutDemandbase
The document discusses creating Account-Based Marketing (ABM) campaigns that impress prospects and produce results admired by management. It describes Jellyvision's approach to an ABM campaign using direct mail, email, phone calls, and tailored messaging to target decision makers at large companies. The campaign engaged 1,181 people across 404 accounts. Results included a 31% conversion rate, 8.4x return on investment, sales and marketing alignment, and prospect delight. Lessons learned were to quickly learn from mistakes, engage the right people, clean data, prioritize the right technology like direct mail and attribution tools, and focus on the right metrics like conversions and revenue.
1. The document outlines key performance indicators (KPIs) that AFTEL can use to measure customer success, including churn rate, recurring monthly income, customer satisfaction index, positive customer experience, renewal rates, cost of retaining customers, and customer lifetime value.
2. It describes how to calculate each KPI, such as calculating churn rate by the number of customers lost in a period of time.
3. The KPIs will help AFTEL gain a detailed understanding of customers and identify areas for improvement in order to better satisfy customers and increase customer success.
8 Top Digital Marketing Metrics To TrackBMN Infotech
n the digital age, marketing is defined differently than it was in the past. It is no longer limited to light branding and nebulous awareness campaigns.
Thirty two performance metrics used by startups (KPIs)Pranav Joshi
This document lists and defines 32 common performance metrics used by startups, including definitions, calculations, examples, and ideal states for each metric. Some of the key metrics discussed are customer acquisition cost, retention rate, customer lifetime value, return on advertising spending, margin, revenue run rate, average revenue per user, churn rate, burn rate, and monthly recurring revenue.
The document discusses the importance of measuring marketing effectiveness and provides examples of how to measure the effectiveness of various marketing channels, including mass media, social media, web, direct mail, and others. It notes that only 50% of marketers formally analyze data to measure return on investment and provides reasons why some marketers may not measure effectiveness. It also gives tips on identifying key performance indicators and examples of calculating marketing return on investment for different channels.
Introducing Sales Campaigns by Freshsales Freshsales
Sales Campaigns allows companies to create, send, and track personalized outbound email campaigns to start meaningful conversations with customers. Some key benefits include:
1) Knowing customers better by identifying likely customers and communicating systematically to drive conversions.
2) Building relationships by nurturing buyers at every stage of the sales funnel.
3) Improving the product experience through customized onboarding emails.
4) Maximizing revenue potential by staying engaged with customers and enabling upsells.
Optimize & Expand your PPC Campaigns for ProfitAnton Shulke
The document provides an overview of the 5 pillars of pay-per-click (PPC) advertising and optimization. It discusses: 1) Starting with unprofitable campaigns to gather statistics and optimize; 2) Needing accurate historical data for effective bidding; 3) Balancing growth and profit by gradually lowering bids; 4) Always testing ads and sales funnels; and 5) Expanding into new keywords, platforms, and customer segments over time. The goal is maximizing long-term profit, not just ROI or cost per acquisition.
The document provides 10 tactics for keyword research for pay-per-click (PPC) campaigns:
1. Use Google Trends to find related search terms and check for geographical variations
2. Analyze site search queries in Google Analytics to find new keyword opportunities
3. Generate keywords from product feeds used for Shopping campaigns
4. Find related search terms from Google's autocomplete suggestions
5. Identify competitors' keywords using tools like Keyword Planner and SEMRush
6. Use Promoted Pins on Pinterest to discover related search themes
7. Mine question keywords from Q&A sites using the FAQ Fox tool
8. Analyze search queries from Dynamic Search Ad campaigns
9. Answer
This document outlines a customer acquisition strategy for 2017 that focuses on building an effective marketing funnel with multiple "lanes". It discusses how traditional marketing funnels no longer work due to changes in platforms like Facebook. The strategy involves creating value-add content to build relevance and authority. Various lead magnets are recommended for different stages of the funnel based on user obligation and risk. Retargeting, email automation, landing pages, and tripwires are also discussed as important elements to turn traffic into leads and customers in a multi-step process. The goal is to acquire customers at lower costs through this upgraded funnel approach.
Customer Acquisition Cost and Lifetime Value (CAC & LTV)Sarah Wilz, M.Ed
This document discusses customer acquisition cost (CAC) and lifetime value (LTV), two key metrics for evaluating the financial performance of acquiring customers. It defines CAC as the cost to acquire a new customer and LTV as the total revenue generated by a customer over their lifetime. It provides formulas for calculating CAC, LTV, and the CAC payback period. A CAC/LTV ratio of at least 3x and payback period of 12 months or less are recommended targets. The document explains why these metrics are important for investors, bootstrapped companies, and reducing equity dilution. It addresses common questions about including costs in CAC calculations and estimating customer lifetime.
This document provides 5 tips to improve PPC campaign performance on Google:
1) Increase daily budget to improve ad delivery and frequency of impressions.
2) Split keywords into new campaigns/ad groups to improve delivery to lower-performing keywords.
3) Create new campaigns for under-performing ad groups to increase impression frequency.
4) Analyze clicks to optimize bids for targeted vs non-targeted keywords.
5) Optimize ads, keywords, and landing pages to attract prospects and guide them to desired actions.
The document discusses strategies for customer acquisition and retention. It emphasizes using data to continuously test and optimize tactics across the customer journey from awareness to advocacy. The goal is to lower customer acquisition costs while increasing lifetime value through a balanced approach of learning customer needs, testing strategies, and promoting insights gained.
This presentation was shared on PAS Digital Marketing Conference "Dig-It 2.0"
Presentation: Campaign Attribution Model
Speaker: Umair Mohsin Global Director MI Digital
Hotel's Revenue Management Process #6 Session by Dino LeonandriDINOLEONANDRI
The document provides information about an upcoming revenue meeting at a hotel. It outlines who should attend, including the director of revenue management, general manager, and other executives. It discusses objectives of reviewing historical performance, future forecasts and strategies, competition, group bookings, and high demand periods. The document also lists 5 reports that should be generated by revenue management, including reservations, price analysis, competition, channels, and market segments. Lastly, it provides tips on keeping the revenue management team on track through onboarding, business practices, strategic planning, and revenue support.
This document discusses customer acquisition cost (CAC) and lifetime value (LTV), two key metrics for evaluating the financial performance of acquiring customers. It defines CAC as the cost to acquire a new customer and LTV as the total revenue generated by a customer over their lifetime. It provides formulas for calculating CAC, LTV, and the CAC payback period. A CAC/LTV ratio of at least 3x and payback period of 12 months or less are recommended targets. The document explains why these metrics are important for investors, bootstrapped companies, and reducing equity dilution. It addresses common questions about including costs in CAC calculations and estimating customer lifetime.
This document provides guidance on setting up an effective paid search campaign for small to medium-sized businesses. It discusses assessing business goals, performing keyword research, creating optimized ad groups and campaigns, writing effective ad copy, setting appropriate bids and campaign settings, monitoring performance, and testing strategies to improve results over time. The goal is to help businesses get the most out of their paid search marketing spend by focusing on quality scores, low costs per click, and driving profitable conversions and sales.
Beating the competition at the AdWords bidding game is not an easy task. Many advertisers choose to automate bids using Google AdWords or a dedicated third-party tool, BUT neither option is a perfect fit for everyone. So what's the best bid strategy for you?
In this on demand customer webinar, WordStream's PPC experts will guide you through how they think about bidding, and how you can apply our strategies to your own campaigns. We'll share actionable advice to help you conquer AdWords bidding! You'll learn:
- How to crush your AdWords competition & save money
- Signs & signals used to adjust your bids
- And so much more!
Watch this webinar today and learn a successful bidding strategy that will help you beat your AdWords competition once and for all.
Cassie Oumedian and Thue Madsen hosted a webinar on analyzing key metrics for PPC account success. They discussed 7 key areas to examine: 1) Quality Score, 2) Impression Share, 3) Account Structure, 4) Keywords, 5) Ad Extensions, 6) Display, and 7) Segments. For each area, they provided tips on how to evaluate performance and identify opportunities for optimization to improve results. The webinar emphasized the importance of regularly reviewing data and metrics to ensure PPC accounts are running efficiently.
Growth Channels to Acquire SaaS CustomersFreshsales
This is one question every business wants an answer for.
What are the different growth channels or methods to acquire customers?
Beyond the usual social channels like Facebook, LinkedIn or Twitter, what are the other niche channels that could really help find prospects and promote your product.
In this webinar, Nichole Elizabeth (Community Growth, Zest.is) will help you understand:
- Different growth channels to acquire SaaS customers
- Developing a compelling value proposition
- Identifying quick wins and long-term channels for growth
Create ABM Campaigns Your Prospects (And Your Boss) Will Rave AboutDemandbase
The document discusses creating Account-Based Marketing (ABM) campaigns that impress prospects and produce results admired by management. It describes Jellyvision's approach to an ABM campaign using direct mail, email, phone calls, and tailored messaging to target decision makers at large companies. The campaign engaged 1,181 people across 404 accounts. Results included a 31% conversion rate, 8.4x return on investment, sales and marketing alignment, and prospect delight. Lessons learned were to quickly learn from mistakes, engage the right people, clean data, prioritize the right technology like direct mail and attribution tools, and focus on the right metrics like conversions and revenue.
1. The document outlines key performance indicators (KPIs) that AFTEL can use to measure customer success, including churn rate, recurring monthly income, customer satisfaction index, positive customer experience, renewal rates, cost of retaining customers, and customer lifetime value.
2. It describes how to calculate each KPI, such as calculating churn rate by the number of customers lost in a period of time.
3. The KPIs will help AFTEL gain a detailed understanding of customers and identify areas for improvement in order to better satisfy customers and increase customer success.
8 Top Digital Marketing Metrics To TrackBMN Infotech
n the digital age, marketing is defined differently than it was in the past. It is no longer limited to light branding and nebulous awareness campaigns.
Thirty two performance metrics used by startups (KPIs)Pranav Joshi
This document lists and defines 32 common performance metrics used by startups, including definitions, calculations, examples, and ideal states for each metric. Some of the key metrics discussed are customer acquisition cost, retention rate, customer lifetime value, return on advertising spending, margin, revenue run rate, average revenue per user, churn rate, burn rate, and monthly recurring revenue.
5 metrics to strengthen your multichannel sales strategydevin simon
For many eCommerce companies, measuring multichannel sales performance is a challenge. And as your organisation expands to new sales channels like marketplaces, your own brand web stores, and social commerce channels, the complexity for measuring their performance increases.
So, you may end up being confused on which KPIs to track, or end up tracking every known KPI out there. To avoid this, we have listed some of the most prominent KPIs that can help you critically analyse your multichannel sales strategy:
Customer experience improvement can—and does— drive bottom-line results. So how can we prove that making customers happier can make you and your shareholders happier too?
10 important marketing metrics by eLamaEthanFoster13
This document discusses 10 important marketing metrics to track: ROI, CPO, CPC, CPA, LTV, CAC, LTV to CAC ratio, Payback CAC, Marketing Originated Customer Percentage, and Marketing Influenced Customer Percentage. It provides the definitions and formulas for calculating each metric. Tracking these metrics regularly allows marketers to understand what is and is not working in their campaigns and optimize their strategies based on the results.
The document discusses key performance indicators (KPIs) that are important for measuring the health and performance of a retail store. It describes several important KPIs including incremental sales, store traffic, shopper value, average shopper dwell time, conversion rate, sales per square foot, shopper to staff ratio, customer satisfaction, customer retention, profit margin. Regular analysis of these KPIs can help retailers optimize operations, staffing, promotions, and determine steps needed to improve performance and grow sales.
Modern marketing metrics allow teams to track success across multiple channels in real-time. Key metrics include daily/monthly active users, marketing ROI, cost per lead, customer lifetime value, SEO/social media traffic and conversions, lead-to-customer ratios, and landing page conversion rates. Understanding these metrics helps optimize strategies and identify high performing channels.
Introducing Smart Targets - SMX London 2020Wijnand Meijer
This document provides an overview of setting smart targets for paid search campaigns to maximize profitability. It discusses moving from fixed budget mindsets to focusing on return on ad spend (ROAS) or cost per acquisition (CPA) targets based on relevant business inputs. These inputs include profit margin, percentage of margin willing to invest in acquisition, and lead-to-sale conversion rates. The document also provides guidance on calculating smart targets, health checking targets and CPCs, integrating advertising data with CRM systems, and using smart bidding to explore efficiency and volume tradeoffs. The goal is to set targets grounded in an understanding of actual business metrics and profitability.
The essential equations every marketer needs to knowemfluence
As a marketer, you work tirelessly to move the needle on a huge laundry list of metrics. But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, marketers are under pressure to make sure we can prove the ROI of our marketing efforts. In this session, Alex Greenwood of AGPR shares six metrics—and the math equations to get them—that prove the value of your marketing efforts.
The 6 Marketing Metrics Your Boss Actually Cares AboutClearPivot
Clickthrough rates. Bounce rate. Time on site. "Viral coefficient." But when it comes to the marketing metrics that executives care about, the marketing department panics. But it doesn't need to.
In a way, executives are easy to please: they want to see the numbers that impact the bottom line. They want to know that the marketing program they approved is garnering solid returns for the company. They want to know how it's growing sales and how cost-effectively it is doing so. And when it comes to how many times someone "shared a post on Facebook," it's likely that the executives don't care, unless it somehow directly impacted sales. In fact, sharing these soft metrics may reinforce their collective belief that 73 percent of marketers are not focused enough on results.
But there's good news: marketing results can now be tracked and measured in a financially qualifiable way.
This document provides definitions for various marketing terms, organized into a marketing dictionary. It begins with introductory text explaining that marketing professionals often use jargon and acronyms, so this dictionary aims to define common terms for those new to marketing. The dictionary then lists over 50 terms alphabetically from A-Y, providing a brief definition and examples for each. It concludes by advertising additional digital marketing services from The Digital Bloom.
15 Key Metrics Every E-commerce Business Should TrackPromptCloud
Tracking key metrics is important for ecommerce companies to analyze business performance and customer behavior. Some important metrics include sales conversion rate, customer acquisition cost, revenue by traffic source, new vs returning customers, conversion by device type, cart abandonment, percentage of returning customers, average order value, customer lifetime value, customer retention rate, average order size, email engagement, Google search performance, social media conversion rate, and number of transactions. Understanding these metrics can help companies improve marketing strategies, lower costs, increase sales and optimize the customer experience.
Marketing ROI is the practice of attributing revenue growth to the impact of your marketing initiatives.
Practically, marketing ROI is used to justify the budget allocation for ongoing and future initiatives.
So it’s important to know how to calculate the ROI accurately.
Especially for activities that do not directly provide the metrics of calculation.
This guide teaches you the basics of calculating Marketing ROI in simple terms.
How to use LTV predictions in Marketing Campaigns?Addepto
In today’s customer-focused market, it is very important to know the customer lifetime value (LTV). LTV helps companies focus their business around the most “profitable” customers and predict customer lifetime value through the use of machine learning.
Read more more about LTV in marketing campaigns in this white paper. Learn how identify your most productive media channel using predicted LTV. Discover best practices approach to use LTV in marketing campaigns.
Decoding the KPI Kaleidoscope with Sandfox Advisorssaastr
Metrics are important to investors because they provide visibility into a SaaS company's revenue growth, sales efficiency, and customer retention. Key metrics include monthly recurring revenue/annual recurring revenue to measure topline growth, revenue churn to understand customer retention, and customer acquisition cost and lifetime value to assess the efficiency and profitability of the growth strategy. Maintaining high growth, strong sales efficiency through a favorable magic number ratio above 1, and low revenue churn are positive signs for investors.
ROI for Optimal Lead Quality for B2B Demand GenAsad Haroon
This document discusses the importance of measuring lead quality using ROI metrics for B2B marketers. It recommends tracking contact rates, quote rates, and monthly ROI to evaluate lead performance. Calculating customer lifetime value is also important to consider long-term profit from customers over years. Not all leads are equal - high quality leads from reputable sources will be actively seeking services, verified and targeted prospects. Measuring leads helps optimize budgets and improve sales conversion.
Traveling with Frontier Airlines through Boston Logan International Airport offers a budget-friendly and efficient experience. With the modern facilities at Terminal C, extensive services, and amenities provided by Frontier, passengers can enjoy a comfortable journey. Whether you're a frequent flyer or a first-time traveler, this guide aims to help you navigate BOS with ease and make the most of your trip.
You can easily change/correct a name on your flight ticket under the American Airlines name change policy. The airline provides multiple online and offline modes to place a name change request. To learn more about how to change a name on American Airlines ticket, you can directly approach the airline’s customer support. Moreover, you can connect with a flight expert at +1-866-738-0741 for quick assistance.
A list of budget-friendly things that families can do in San Antonio! Dive into its rich history and vibrant culture at iconic landmarks like the Alamo. Explore colorful Market Square and stroll along the scenic River Walk. Enjoy family-friendly fun at Brackenridge Park and capture breathtaking views at the Tower of the Americas—all without breaking the bank!
Explore Architectural Wonders and Vibrant Culture With Naples ToursNaples Tours
Discover the historical gems and vivid culture of Naples with our guided tours. From the vivid narrow streets of Spaccanapoli to the ancient ruins of Pompeii, the city offers a mixed bag of adventurous experiences. Book your tickets today https://www.naples.tours/ and experience the best of Naples!
The Inca Trail to Machu Picchu is an unforgettable adventure, blending stunning natural beauty with rich history. Over four days, trekkers traverse diverse landscapes, from lush cloud forests to high mountain passes, encountering ancient Inca ruins along the way. Each step brings you closer to the awe-inspiring sight of Machu Picchu, revealed at sunrise from the Sun Gate. The journey is challenging but incredibly rewarding, offering a profound sense of accomplishment. With its combination of breathtaking scenery and cultural significance, the Inca Trail to Machu Picchu is a must-do for those seeking an extraordinary adventure in Peru.
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2. When helping our clients design and build management reporting
decks, we always recommend identifying and focussing on a small
number of relevant KPIs. Tracking them by brand or sales channel
and benchmarking against competitors will also provide the most
useful insights. Doing this will help you understand what is driving
your business and performance at a granular level.
Scroll down for five common KPIs used by travel companies.
3. This will tell you how much you're spending on marketing to generate each booking.
In its simplest form this is calculated as:
Customer Acquisition Cost (CAC) or Cost Per
Acquisition (CPA) (in £)
1
For some channels this is easier to directly calculate than others. For example, with Pay Per Click (PPC) you can track how
many clicks converted into bookings. With media advertising, or events driven campaigns, it can be more difficult to
identify which bookings are attributable (though dynamic phone numbers and unique offer codes can help). But by
tracking total CPA per month, you'll be able to see where there are spikes and if a specific campaign had the desired effect
and generated a proportionate boost in sales.
Example: If you spent £4,000 last month on marketing and you generated 50
bookings, your CAC or CPA is £80.
Marketing costs
Number of bookings
4. Gross profit
Marketing costs
Return on marketing spend
(ratio)
2As well as understanding how much you're spending on marketing per booking (CPA or CAC), you'll also want to
understand how much gross profit you're generating for that spend to ensure it’s profitable and money well spent.
This is generally calculated as a ratio i.e:
Looking at this channel by channel will help you to understand where you can generate the most amount of gross profit
or contribution for the marketing budget. An increase in this over time would show that you're deploying your marketing
budget more effectively and generating more gross profit per £ of marketing spend.
Continuing the example on the previous page, if the £4,000 of
marketing spend generated £12,000 of gross profit, your return on
marketing spend is 3:1.
5. Tracking repeat rates will help you understand how loyal your customers are.
Typically, the cost of retaining a customer, for example through a loyalty scheme or repeat booking discount, is cheaper than the costs of
acquiring a new one, so improving this ratio can be a key driver in increasing profitability.
In its simplest form you can calculate this as:
Repeat booking
rates (%)
3
Total number of customers last year
The number of customers booking this year that had also booked last year
There are several different ways to calculate repeat booking rates and often companies will use three- or five-year periods to calculate
repeat booking rates so be careful when making comparisons to others.
Example: If you had 200 bookings last year,
and 20 of those have booked again for this
year, your repeat booking rate would be 10%.
Your repeat booking rate will also vary depending on the type of holiday you offer - repeat booking rates for bespoke, once in a lifetime
holidays may be very different to those that offer a wide range of destinations for more of an annual summer holiday.
More established businesses will also calculate an estimated ‘Life-time value of a customer’ based on repeat booking rates
and the average value of a booking. This may support accepting a higher initial cost per acquisition if retention metrics are
strong.
6. Conversion
rate (%)
4 This will help you understand how effective your website, app, store and/or call centre is at turning
lookers into bookings.
Again, this would ideally be calculated by each channel using the formula:
x 100
Number of bookings
Number of website sessions, app or store visits or calls to the call centre
To improve this conversion, you should start by looking at the
customer journey and understand what’s stopping customers from
booking, for example how long it takes to run a search or how
many steps there are between clicking on the search button and
the customer payment page.
Example: If you had 10,000 visits to the
website last month and there were 100
bookings, your conversion would be 1%.
7. 5
It's really important to understand your level of customer satisfaction. Higher satisfaction levels can drive higher repeat booking
rates which in turn lowers CPA. One popular way of measuring this is calculating your NPS.
NPS is calculated by carrying out a survey of your customers asking the question: 'On a scale of 0 to 10, how likely is it that you
would recommend our organisation to a friend or colleague?'
Respondents are then classified as follows: Score 0-6: Detractors; Score 7-8: Passives; Score 9-10: Promoters.
The net promoter score is then calculated using the formula:
Net Promoter Score
(NPS)
Example: If you asked 120 customers and they
responded with scores of:
1-6: 25 people
7-8: 55 people
9-10: 40 people
Your NPS would be (40 - 25) / 120 x 100 = 12.5
A score of 70-100 is excellent, 30-70 is great and
0-30 is good. The less said about scores below
zero the better.
(Number of promoters – Number of detractors)
x 100
(Total number of respondents)
8. thettc.co.uk
info@thettc.co.uk
If you have any questions
about the above or would
like to talk to us about
helping you set up,
benchmark and track the
right KPIs for your business,
please get in touch.