Social Media Presentation - Scottish Food and Drink (Dubai - all 3 parts)Hamill Associates Ltd
The document summarizes a presentation on social media and its implications for the food and drink industry. It discusses how social media has fundamentally changed online interactions and customer expectations. It provides examples of how major brands are using social media platforms like Facebook, Twitter, YouTube and reviews sites. It emphasizes the importance of understanding where customers interact online and engaging with them through social media.
The document provides an overview of search engine optimization (SEO) techniques for improving organic search engine rankings. It discusses how Google ranks pages, factors like keywords, links, on-page content and social media that influence rankings. The presentation outlines techniques for link building, optimizing on-site content and meta data, and measuring SEO performance. It also explores the future of SEO, including increased mobile and social search, and more personalized search results.
The document discusses a presentation on sports marketing strategies for utilizing social media and web 2.0 technologies. It provides an agenda for the presentation that includes an overview of web 2.0/social media, examples of sports organizations using these channels, and what progress has been made. It also outlines group work where students will evaluate a sports marketing organization's use of these technologies and provide strategic recommendations.
Digital Media Strategies That Works For Restaurants! Albin Devasia
This document provides a strategy for using digital media and social media to promote a restaurant business. It recommends establishing an attractive website that is optimized for mobile use and integrates social media platforms. The document outlines best practices for using social media platforms like Facebook, Twitter and Instagram to engage customers, generate leads, and measure return on investment. It also discusses challenges of social media marketing and trends in mobile usage that businesses need to be aware of.
iProspect eBook: SEO Best Practices for Pharmaceutical BrandsiProspectmarketing
iProspect invites you to download the eBook: "The Three-Part Prescription for Successful Natural Search: SEO Best Practices for Pharmaceutical Brands."
In a heavily regulated industry like pharma, brands can still have an optimized digital presence. iProspect has become an industry leader by developing and implementing successful digital strategies for our heath science clients - helping tailor their content for maximum search visibility, while adhering to regulatory guidelines.
You will learn how keywords, content and presentation can impact SEO performance and be able to determine how your website's SEO performance measures up against the pharma industry averages for statistics; such as average search query length.
Interested in speaking with one of our health sciences experts? Contact Casey Williams, Client Services Director, Health Sciences at moreinfo@iprospect.com.
The document discusses paid search advertising (PPA) and search engine optimization (SEO). It summarizes the main differences between PPC and SEO as position on search results pages, traffic potential, associated costs, time commitment, and level of website involvement required. It then outlines benefits of PPC such as increased visibility, ability to get instant results, and ability to track sales. The document also discusses key aspects of effective paid search campaigns including keywords, match types, account structure, ad copy, and ongoing optimization.
Social Media Presentation - Scottish Food and Drink (Dubai - all 3 parts)Hamill Associates Ltd
The document summarizes a presentation on social media and its implications for the food and drink industry. It discusses how social media has fundamentally changed online interactions and customer expectations. It provides examples of how major brands are using social media platforms like Facebook, Twitter, YouTube and reviews sites. It emphasizes the importance of understanding where customers interact online and engaging with them through social media.
The document provides an overview of search engine optimization (SEO) techniques for improving organic search engine rankings. It discusses how Google ranks pages, factors like keywords, links, on-page content and social media that influence rankings. The presentation outlines techniques for link building, optimizing on-site content and meta data, and measuring SEO performance. It also explores the future of SEO, including increased mobile and social search, and more personalized search results.
The document discusses a presentation on sports marketing strategies for utilizing social media and web 2.0 technologies. It provides an agenda for the presentation that includes an overview of web 2.0/social media, examples of sports organizations using these channels, and what progress has been made. It also outlines group work where students will evaluate a sports marketing organization's use of these technologies and provide strategic recommendations.
Digital Media Strategies That Works For Restaurants! Albin Devasia
This document provides a strategy for using digital media and social media to promote a restaurant business. It recommends establishing an attractive website that is optimized for mobile use and integrates social media platforms. The document outlines best practices for using social media platforms like Facebook, Twitter and Instagram to engage customers, generate leads, and measure return on investment. It also discusses challenges of social media marketing and trends in mobile usage that businesses need to be aware of.
iProspect eBook: SEO Best Practices for Pharmaceutical BrandsiProspectmarketing
iProspect invites you to download the eBook: "The Three-Part Prescription for Successful Natural Search: SEO Best Practices for Pharmaceutical Brands."
In a heavily regulated industry like pharma, brands can still have an optimized digital presence. iProspect has become an industry leader by developing and implementing successful digital strategies for our heath science clients - helping tailor their content for maximum search visibility, while adhering to regulatory guidelines.
You will learn how keywords, content and presentation can impact SEO performance and be able to determine how your website's SEO performance measures up against the pharma industry averages for statistics; such as average search query length.
Interested in speaking with one of our health sciences experts? Contact Casey Williams, Client Services Director, Health Sciences at moreinfo@iprospect.com.
The document discusses paid search advertising (PPA) and search engine optimization (SEO). It summarizes the main differences between PPC and SEO as position on search results pages, traffic potential, associated costs, time commitment, and level of website involvement required. It then outlines benefits of PPC such as increased visibility, ability to get instant results, and ability to track sales. The document also discusses key aspects of effective paid search campaigns including keywords, match types, account structure, ad copy, and ongoing optimization.
The document discusses how digital disruption is transforming industries and business models. It notes that many organizations have become "digital dinosaurs" unable to adapt, and that over 40% of jobs could be replaced by digital technology in the next two decades. It provides examples of industries like retail, taxis, and media that have been disrupted. The key themes are that we are in an era of digital disruption and digital Darwinism, where organizations must adapt or risk failure. Strategies discussed include transforming customer engagement, internal processes, and business models to drive digital change.
The document outlines a workshop on preparing for the digital revolution. It discusses how digital Darwinism will lead to the failure of companies and organizations that do not adapt to disruptive technologies. 70% of the global workforce will be "digital natives" by 2025 who expect constant connectivity. Traditional industries like education and media are at risk of becoming "digital dinosaurs" if they do not reinvent themselves for the digital age. The document argues that companies must focus on social media, mobile, big data, and the customer experience to survive. Social business and digital leadership will be required to drive necessary digital transformations.
Our presentation to be delivered at the Scottish Business Exhibition/Export Week Scotland on the 14th and 15th of November. Please see our blog for booking details - www.energise2-0.com The presentation asks whether we need a new approach to Export Support Policy in an increasingly 'connected world' and presents 10 key action points for effective use of digital and social media to support SME internationalisation.
This document provides best practice guidelines for social customer service responses. It outlines areas like being human, proactively promoting the social channel, planning ahead, setting a positive tone, prioritizing responses, setting boundaries, knowing when to take discussions offline, closing the feedback loop, and having special guidelines for crisis periods. Worksheets are suggested for developing an agreed upon social customer service response policy based on accepted best practices.
The document outlines plans for developing a digital marketing and social media strategy for Kube. It discusses conducting a social media landscape analysis and setting up a social media listening system. It proposes 8 key initiatives, including evaluating Kube's website and developing proprietary social media channels like a blog, Twitter, LinkedIn, and YouTube. Performance will be measured using key performance indicators and targets aligned with Kube's business objectives.
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Hamill Associates Ltd
Slide Set 2 for my forthcoming Strathclyde MBA: Social Media/Social Business Class in Abu Dhabi and Malaysia, May 2013. The main focus is on the emerging topic of Social Business and should be studied together with Slide Set 1 on Social Media.
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Hamill Associates Ltd
Slide Set 1 for my forthcoming Strathclyde MBA: Social Media/Social Business Class in Abu Dhabi and Malaysia, May 2013. The main focus of the slides is Social Media and Social Media/Social Business Strategy Development. The slides should be studied together with Slide Set 2 entitled 'From Social Media to Social Business'
Our Keynote presentation at the launch of Glasgow City Council's 'Digital Glasgow Strategy' 18th March, 2013. In the presentation we call for the launch of a Gen C Digital Leadership Programme - a programme that would create high quality career opportunities for our young people; while at the same time improving the international competitiveness of Scottish companies through the strategic use of digital technology.
The document discusses how digital technology is driving a revolution that requires businesses to adapt or face becoming obsolete. It notes that while many organizations have begun responding, most have further to go. The key is embracing social principles internally and externally. Those that view digital as more than just online channels and instead see it as a major shift in how business is conducted will be best positioned to survive and thrive in this new environment.
The document discusses the shift from social media to social business. A social business is one that uses social strategies, culture, organization and technologies internally and externally. Organizations that adopt social business approaches will survive and prosper while those that don't may become like outdated businesses. The document provides examples of how social business benefits organizations through improved collaboration, knowledge sharing and engagement.
The document discusses a presentation on sports marketing and social media. It provides an agenda for the presentation which includes a morning lecture and discussion and afternoon group work. The group work involves evaluating a sports marketing organization's use of social media and making recommendations. The presentation then covers opportunities and threats from social media, examples of social media in use, key things to remember about social media, and developing a social media strategy.
This document outlines an agenda for a workshop on entrepreneurship opportunities in Malta's tourism and hospitality industries. The morning session will discuss what entrepreneurship is, characteristics of entrepreneurs, success factors for startups, and group ideation of business ideas. The afternoon will focus on feedback and discussion of ideas, and introducing a balanced scorecard approach to planning startups. The goal is to help attendees develop a roadmap for turning their business ideas into realities by addressing factors like customers, initiatives, resources, and people. Two motivational videos will conclude the workshop on a positive note.
The document outlines an agenda for a workshop on opportunities and challenges for Malta/Gozo in becoming a social destination. It discusses the impact of social media revolution on tourism and hospitality. It defines what constitutes a social destination and emphasizes the need for organizations to adopt a social mindset. Key questions are identified to help destinations develop social strategies and action plans.
Digital Glasgow Day 1 Session 1 Information on the Move: ScotRailHamill Associates Ltd
This document summarizes ScotRail's digital strategy and initiatives. It notes that ScotRail operates over 2300 daily services across 346 stations in Scotland, carrying over 81 million passengers annually. It discusses ScotRail's digital channels including their website, which receives over 10.5 million visits, their mobile app with over 114,000 downloads, and social media presence with over 21,000 Twitter followers. The document outlines how ScotRail uses digital tools to communicate service disruptions from weather events and keep customers informed in real-time. It also discusses future plans to improve their online booking engine and rollout smartcards.
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Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
The document discusses how digital disruption is transforming industries and business models. It notes that many organizations have become "digital dinosaurs" unable to adapt, and that over 40% of jobs could be replaced by digital technology in the next two decades. It provides examples of industries like retail, taxis, and media that have been disrupted. The key themes are that we are in an era of digital disruption and digital Darwinism, where organizations must adapt or risk failure. Strategies discussed include transforming customer engagement, internal processes, and business models to drive digital change.
The document outlines a workshop on preparing for the digital revolution. It discusses how digital Darwinism will lead to the failure of companies and organizations that do not adapt to disruptive technologies. 70% of the global workforce will be "digital natives" by 2025 who expect constant connectivity. Traditional industries like education and media are at risk of becoming "digital dinosaurs" if they do not reinvent themselves for the digital age. The document argues that companies must focus on social media, mobile, big data, and the customer experience to survive. Social business and digital leadership will be required to drive necessary digital transformations.
Our presentation to be delivered at the Scottish Business Exhibition/Export Week Scotland on the 14th and 15th of November. Please see our blog for booking details - www.energise2-0.com The presentation asks whether we need a new approach to Export Support Policy in an increasingly 'connected world' and presents 10 key action points for effective use of digital and social media to support SME internationalisation.
This document provides best practice guidelines for social customer service responses. It outlines areas like being human, proactively promoting the social channel, planning ahead, setting a positive tone, prioritizing responses, setting boundaries, knowing when to take discussions offline, closing the feedback loop, and having special guidelines for crisis periods. Worksheets are suggested for developing an agreed upon social customer service response policy based on accepted best practices.
The document outlines plans for developing a digital marketing and social media strategy for Kube. It discusses conducting a social media landscape analysis and setting up a social media listening system. It proposes 8 key initiatives, including evaluating Kube's website and developing proprietary social media channels like a blog, Twitter, LinkedIn, and YouTube. Performance will be measured using key performance indicators and targets aligned with Kube's business objectives.
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Hamill Associates Ltd
Slide Set 2 for my forthcoming Strathclyde MBA: Social Media/Social Business Class in Abu Dhabi and Malaysia, May 2013. The main focus is on the emerging topic of Social Business and should be studied together with Slide Set 1 on Social Media.
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Hamill Associates Ltd
Slide Set 1 for my forthcoming Strathclyde MBA: Social Media/Social Business Class in Abu Dhabi and Malaysia, May 2013. The main focus of the slides is Social Media and Social Media/Social Business Strategy Development. The slides should be studied together with Slide Set 2 entitled 'From Social Media to Social Business'
Our Keynote presentation at the launch of Glasgow City Council's 'Digital Glasgow Strategy' 18th March, 2013. In the presentation we call for the launch of a Gen C Digital Leadership Programme - a programme that would create high quality career opportunities for our young people; while at the same time improving the international competitiveness of Scottish companies through the strategic use of digital technology.
The document discusses how digital technology is driving a revolution that requires businesses to adapt or face becoming obsolete. It notes that while many organizations have begun responding, most have further to go. The key is embracing social principles internally and externally. Those that view digital as more than just online channels and instead see it as a major shift in how business is conducted will be best positioned to survive and thrive in this new environment.
The document discusses the shift from social media to social business. A social business is one that uses social strategies, culture, organization and technologies internally and externally. Organizations that adopt social business approaches will survive and prosper while those that don't may become like outdated businesses. The document provides examples of how social business benefits organizations through improved collaboration, knowledge sharing and engagement.
The document discusses a presentation on sports marketing and social media. It provides an agenda for the presentation which includes a morning lecture and discussion and afternoon group work. The group work involves evaluating a sports marketing organization's use of social media and making recommendations. The presentation then covers opportunities and threats from social media, examples of social media in use, key things to remember about social media, and developing a social media strategy.
This document outlines an agenda for a workshop on entrepreneurship opportunities in Malta's tourism and hospitality industries. The morning session will discuss what entrepreneurship is, characteristics of entrepreneurs, success factors for startups, and group ideation of business ideas. The afternoon will focus on feedback and discussion of ideas, and introducing a balanced scorecard approach to planning startups. The goal is to help attendees develop a roadmap for turning their business ideas into realities by addressing factors like customers, initiatives, resources, and people. Two motivational videos will conclude the workshop on a positive note.
The document outlines an agenda for a workshop on opportunities and challenges for Malta/Gozo in becoming a social destination. It discusses the impact of social media revolution on tourism and hospitality. It defines what constitutes a social destination and emphasizes the need for organizations to adopt a social mindset. Key questions are identified to help destinations develop social strategies and action plans.
Digital Glasgow Day 1 Session 1 Information on the Move: ScotRailHamill Associates Ltd
This document summarizes ScotRail's digital strategy and initiatives. It notes that ScotRail operates over 2300 daily services across 346 stations in Scotland, carrying over 81 million passengers annually. It discusses ScotRail's digital channels including their website, which receives over 10.5 million visits, their mobile app with over 114,000 downloads, and social media presence with over 21,000 Twitter followers. The document outlines how ScotRail uses digital tools to communicate service disruptions from weather events and keep customers informed in real-time. It also discusses future plans to improve their online booking engine and rollout smartcards.
➒➌➎➏➑➐➋➑➐➐ Satta Matka Dpboss Matka Guessing Indian Matka
KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
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Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
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5 key things to remember about social media
1. ENERGISE2-0.COM
The 5 Key Things
to Remember
about Social
Media
Dr Jim Hamill
www.energise2-0.com
@drjimhamill
2. 1. It’s a Revolution
A fundamental and revolutionary change
in online behaviour, expectations and
the online customer experience.
The end of the ‘read only’ Internet
Content generated by the network for
the network
We are no longer passive consumers of
content/brand messages
ENERGISE2-0.COM
3. 2. It’s Social
Marketing as a
conversation;
two-way dialogue
Conversations are already
taking place on the cloud
relevant to your business –
are you listening?
ENERGISE2-0.COM
4. Be Social
New ‘mindsets’ are
required to be successful in
social media
‘BE SOCIAL BEFORE
DOING SOCIAL’
ENERGISE2-0.COM
5. 3. Power Shift
Social media empowers
customers, empowers the
network
We no longer control the brand
The brand becomes the customer
experience of the brand –
experiences that are widely
shared online
ENERGISE2-0.COM
7. 4. Declining Effectiveness
Declining effectiveness of traditional
approaches to sales and marketing
Does anyone listen any more?
We are no longer passive sheep
waiting to be ‘driven’ to your web site
If you treat us like sheep, we will tell you
to ‘flock off’
ENERGISE2-0.COM
8. 5. The End of Business as Usual
New ‘mindsets’, new business
approaches and new performance
measures are required
NOT a broadcast medium. Its
about listening to and engaging
with customers, partners, your
community, your tribe
This is something we are not very
good at doing. We prefer telling
people how good we are
ENERGISE2-0.COM
9. The End of Business as Usual
‘Winners’ will be those
organisations who fully utilise the
interactive power of Web 2.0
technology for engaging with
and energising customer and
network relationships
ENERGISE2-0.COM
11. Social Media Planning Pays
• Key issues involved in developing, implementing and
proactively managing an effective social media strategy for
building sustained customer and competitive advantage
• Uses a simplified Balanced Scorecard approach to ensure that
social media actions and initiatives are fully aligned with and
supportive of core business goals and objectives
• A key focus will be the use of agreed KPIs and targets to
measure on-going social media performance and business
impact
ENERGISE2-0.COM
12. Topic List
• The Social Media Revolution
• Social Media Strategy Development
• Strategy Implementation
• Performance Measurement and Business Impact
• From Social Media to becoming a Social Business
ENERGISE2-0.COM