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5 Google Analytics Reports that Saved My Ass (and 1 that nearly kicked it)
This document discusses 5 reports that provided useful insights and 1 report that did not. It describes how each report helped clarify results and influence actions through customized dashboards, advanced filters, date range comparisons, attribution modeling, and advanced segmentation. The key lessons are that analytics should clarify results and influence actions, and to avoid "Confusion, Redundancy, Irrelevance" (C.R.I.).
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5 Google Analytics Reports that Saved My Ass (and 1 that nearly kicked it)
- 1. 5 REPORTS THAT SAVEDMY ASS AND 1 THAT NEARLY KICKED IT
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- 5. NAMES CHANGED NUMBERS FUDGED IHAVE NO CLUE
- 6. IAN’S 4 LAWSOF ANALYSIS
- 7. THERE IS NOBAD DATA. ONLY BAD ANALYSIS.
- 8. DON’T MEMORIZE KNOW WHAT’SPOSSIBLE omg ian i can't remember all this!!!
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- 11. IF IT DOESN’T BADTHINGS HAPPEN
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- 13. 5 REPORTSTHAT AFFECTACTION (AND THEIR STORIES)
- 14. CHAPTER 1THE ANALYSISPARALYSIS WHIRLPOOL OF DEATH help...
- 15. help... VISITS UNIQUE VISITORS VISITORSPAGEVIEWS SEARCHES REFERRERS TIME ON SITE AVG PAGEVIEWS/ VISIT BOUNCE RATE EXIT RATE ENTRANCES LANDING PAGES KEYWORDS CAMPAIGNS AD GROUPS DOWNLOAD TIME LOAD TIME OS PLATFORM FUNNELS NEW VISITS RETURN VISITS CITY STATE BROWSER PLUGINS
- 16. TOO MANY METRICS. NOTENOUGH ANALYSIS.
- 17. “I’M GOING TOHOLD OFF UNTIL THIS ALL MAKES SENSE.”
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- 31. RESULTS CLARIFIED WE MOSTCARE ABOUT THIS
- 32. RESULTS CLARIFIED WE MOSTCARE ABOUT THIS WE CARE ABOUT THIS
- 33. A MORE SOPHISTICATED AUDIENCEWANTS MORE STUFF
- 34. WHY I LOVEIT DASHBOARDS BRING CLARITY
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- 36. CHAPTER 2THE CONTENTDENIERS everything looks fine from here. i don't see any content problems.
- 37. 1 BIG LIST 290,000PAGEVIEWS
- 38. OMGMORE MORE MORE LISTSLISTS LISTS!!
- 39. 1 BIG LIST 290,000PAGEVIEWS 11 CONVERSIONS
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- 41. 100 WAYS 1000 WAYS 10000WAYS 100000 WAYS 1000000 WAYS 10000000 WAYS 1 * 10^10000 WAYS
- 42. PROBLEM LACK OF CLARITY= BAD DECISION MAKING
- 43. SOLUTION CUSTOM REPORTS + AVINASHKAUSHIK + ADVANCED FILTERS
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- 55. WHY I LOVEIT CUSTOM REPORTS BRING CLARITY AND DIRECT NEXT ACTIONS
- 56. Eggs Milk Butter Ostrich Chicken Duck Goose Platypus Large Small Angry Friendly Perry Disguised Notdisguised Fake Curse you CHAPTER 3THE MENUS ARE GONNA EXPLODE!!!!!
- 57. Drop downs gobye-bye
- 58. WE NEED THEDORP DOWNZ!!!!!!
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- 60. Eggs Milk Butter Ostrich Chicken Duck Goose Platypus Yak Cow Wildebeest Giraffe ofMagnesia -y substances
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- 63. MENU = 162LINKS 1,600 LINES OF CODE 1-SECOND RENDER TIME TOTAL USER CONFUSION
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- 65. No drop downs Dropdowns
- 66. SORRY, I’M REALLY‘VISUAL’ -- NAMELESS CLIENT
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- 70. No drop downs Dropdowns
- 71. BUT WHERE’S THEPROOF? THE COUSIN’S MOTHER’S BROTHER’S FATHER’S FRIEND FROM THE COFFEE SHOP SAID HE READ IN AN AIRLINE MAGAZINE THAT DROP DOWNS ARE IMPORTANT AND GENERATE MORE REVENUE. HE’D KNOW, SINCE HE RUNS HIS OWN BUSINESS AND BUILT HIS OWN WEB SITE USING DREAMWEAVER. -- MS. ‘VISUAL’
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- 73. WHY I LOVEIT DATE RANGE COMPARISON EMPHASIZES CHANGE, WITH SEASONALITY
- 74. CHAPTER 4LAST. CLICK.ONLY. STOLEN FROM THE HUNT FOR RED OCTOBER BY PARAMOUNT PICTURES OH GOD PLEASE DON’T SUE ME
- 75. SOCIAL MEDIA ISJUST GETTING US FOLLOWERS. IT’S NOT HELPING US. -- NAMELESS CLIENT
- 78. YEAH, BUT THAT’S NOTSALES. -- NAMELESS CLIENT
- 79. PROBLEM LACK OF ATTRIBUTION =WRONG ACTION
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- 85. LONG TAIL LOOK ATTHE WHOLE LIST!!!!
- 86. 10% OF CONVERSIONS ASSISTEDBY SOCIAL
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- 88. WHY I LOVEIT ASSIST ATTRIBUTION CLARIFIES SUCCESSES PREVENTS ‘OVER PRUNING’
- 89. CHAPTER 5THE CPAICEBERG our cost per acquisition is great!
- 90. IS THE ADWORDS CPAREALLY OK?
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- 109. IF YOU GOTIT, CLICK IT
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- 115. how does that equal100%?
- 116. WHY I HATESIT DOESN’T ADD UP HARD TO INTERPRET JUST PLAIN WRONG 100% C.R.I. GENERATOR
- 117. IAN’S 4 LAWSOF ANALYSIS
- 118. THERE IS NOBAD DATA. ONLY BAD ANALYSIS.
- 119. DON’T MEMORIZE KNOW WHAT’SPOSSIBLE i'm chill
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