Think Apple relies solely on beautiful hardware and software products to sell themselves? Nope. They use copywriting. In this short presentation I'll show you 5 simple examples of copywriting they use, which you can use too.

1. 5 C O P Y W R I T I N G
L E S S O N S F R O M A P P L E
S T E A L T H I S :

2. T H I N K A P P L E J U S T
R E L I E S O N S E X Y
P R O D U C T S T O D O
T H E I R S E L L I N G ?
N O P E …

3. T H EY U S E
C O P Y W R I T I N G !

4. H E R E ’ S H O W A P P L E E N C O U R A G E S
U S E R S T O U P G R A D E T O T H E I R N E W
O P E R AT I N G S Y S T E M .
T H E Y D O N ’ T L E AV E I T T O C H A N C E .
T H E Y T E L L Y O U W H AT T O D O …

5. ( R E A D Y ? )

6. Here’s the App Store page for Yosemite
Let’s take a closer look…

7. 1. Apple focuses their content on you and your needs
Smart, eh?

8. 2. They use an NLP embedded command to instruct you
No messing around !

9. 3. They remove objections. ‘Free’ can be a powerful word
(Putting ‘for’ before ‘free’ isn’t necessarily, but we’ll let that one go)

10. 4. They focus on a benefit you can visualise.
Who doesn’t want something new and cool?

11. 5. They tell the user what to do
Smart, eh?

12. N I C E LY D O N E A P P L E .
R ES P E CT !

13. FO U N D T H I S
H E L P F U L ? S H A R E I T
W I T H A FR I E N D
V I S I T C O P Y D O J O
http://copydojo.com
A N D FO R
M O R E FR E E
C O P Y W R I T I N G T O O LS
T O G R O W Y O U R
B U S I N ESS …