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Building a culture for growth. seven key  themes
First, a little bit about 4imprint.
If you wear it or give it away and it has a logo or message on it, we probably do it.
Brent,  with 4imprint 4 years
Dave,  with 4imprint 4 years
Pam,  with 4imprint 10 years
We’re part of 4imprint Group, plc.
We go to market differently than most others in our industry.
So, what does this guy know about growth?
4imprint Inc. Sales & Operating Profit 2004-2008
Ok, but how are things during ‘The Great Recession’?
7 themes.
3 Camps. People who already believe. People who don’t buy it. People who say they believe, but their actions say otherwise.
theme one. Culture is a BIG deal.
3 reasons ‘Culture is a BIG Deal’ relates to growth. ,[object Object],[object Object],[object Object]
theme two. Being Genuine, Genuinely Matters.
Define who you are & what you stand for. And then stick to it - relentlessly.
3 reasons ‘Being Genuine’ relates to growth. ,[object Object],[object Object],[object Object]
theme three. Remarkable Experience.  Both Words Matter.
 
3 reasons a ‘Remarkable Experience’ relates to growth. ,[object Object],[object Object],[object Object]
theme four. Even Though It’s Painful, You Have To Do The Math. Sub theme: measure, measure, measure!
3 reasons ‘Doing the Math’ relates to growth. ,[object Object],[object Object],[object Object]
theme five. Think BIG.
 
3 reasons ‘Thinking  BIG ’ relates to growth. ,[object Object],[object Object],[object Object]
theme six. Don’t Let Competitors Drive Your Bus.
Censored
3 reasons ‘Keeping Your Competitors Away from the Keys’ relates to growth. ,[object Object],[object Object],[object Object]
theme seven. If Your People Don’t Know Where You’re Going They Can’t Get There.
3 reasons ‘Having a Roadmap’ relates to growth. ,[object Object],[object Object],[object Object]
bonus theme.
Know what you’re good at, and then do it. (and don’t assume that because you’ve had success at one thing you’ll have it with  everything .)
3 reasons ‘Sticking to What You’re Good At’ relates to growth. ,[object Object],[object Object],[object Object]
questions?
thanks.

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