From BOLO 2013 3P Track presentation by Judy Shapiro. The 3P Track is exclusively for agency partners, presidents and principals. Attend BOLO 2014 October 19-21, 2014 in Scottsdale: www.boloconference.com
La Constitución Española agradece a los niños y niñas de primero y segundo grado por acordarse de ella en su 33 cumpleaños y por realizar trabajos preciosos para celebrarlo. Les deja una página en su blog para que lean la Constitución y aprendan más cosas sobre ella.
The document provides tips for saving energy in order to conserve non-renewable resources and reduce costs. It suggests changing daily habits like turning off unused lights and appliances, adjusting the thermostat, using fans instead of AC, and line-drying clothes. Replacing incandescent bulbs and old appliances with more efficient models is recommended. Sealing air leaks, adding insulation, and planting trees can make homes more energy efficient. Installing renewable energy sources like solar panels or a wind turbine can generate power and significantly reduce bills. An integrated approach applying multiple strategies is needed to maximize energy savings.
Open communication and education are key to building strong client relationships in WordPress development. Learn about your clients' needs and knowledge first before sharing technical details. Be clear and transparent in all communications to avoid client confusion or irritation over unclear messages. Educating clients on the work and processes involved helps foster understanding and trust in the relationship.
This document provides an overview and step-by-step instructions for creating a website for an FRC team. It discusses design principles for an effective team website and options for creating one, including using HTML/CSS, content management systems like WordPress, or a combination. The document then outlines the steps to install WordPress locally using AMP stack software, create a database, download and extract WordPress files, and complete a 5 minute install process to set up the first WordPress site. It concludes with a brief introduction to using themes and plugins in WordPress.
The Value Exchange from Content to Conversion BOLO Conference
Michael Pranikoff, Global Director of Emerging Media at PR Newswire shares "The Value Exchange from Content to Conversion" at the BOLO 2013 Conference.
La Constitución Española agradece a los niños y niñas de primero y segundo grado por acordarse de ella en su 33 cumpleaños y por realizar trabajos preciosos para celebrarlo. Les deja una página en su blog para que lean la Constitución y aprendan más cosas sobre ella.
The document provides tips for saving energy in order to conserve non-renewable resources and reduce costs. It suggests changing daily habits like turning off unused lights and appliances, adjusting the thermostat, using fans instead of AC, and line-drying clothes. Replacing incandescent bulbs and old appliances with more efficient models is recommended. Sealing air leaks, adding insulation, and planting trees can make homes more energy efficient. Installing renewable energy sources like solar panels or a wind turbine can generate power and significantly reduce bills. An integrated approach applying multiple strategies is needed to maximize energy savings.
Open communication and education are key to building strong client relationships in WordPress development. Learn about your clients' needs and knowledge first before sharing technical details. Be clear and transparent in all communications to avoid client confusion or irritation over unclear messages. Educating clients on the work and processes involved helps foster understanding and trust in the relationship.
This document provides an overview and step-by-step instructions for creating a website for an FRC team. It discusses design principles for an effective team website and options for creating one, including using HTML/CSS, content management systems like WordPress, or a combination. The document then outlines the steps to install WordPress locally using AMP stack software, create a database, download and extract WordPress files, and complete a 5 minute install process to set up the first WordPress site. It concludes with a brief introduction to using themes and plugins in WordPress.
The Value Exchange from Content to Conversion BOLO Conference
Michael Pranikoff, Global Director of Emerging Media at PR Newswire shares "The Value Exchange from Content to Conversion" at the BOLO 2013 Conference.
Snackable & Sharable Content for the Social Age BOLO Conference
This document discusses how media consumption has changed in the last five years with the rise of social media and mobile devices. BuzzFeed aims to be the first news and entertainment company built for the social age by creating snackable and sharable content. Their audience is primarily youth aged 18-34 who consume most of their online video and content through social media on mobile devices.
BOLO 2013: The Future of Community ManagementBOLO Conference
The document appears to be a series of social media posts from October 13, 2013 discussing topics like community management, content creation, trend research, and insights. Various hashtags are used including #FCMAZ, #BOLO2013, and references are made to sharing kitten photos. The posts suggest evolving disciplines like research, analysis, validation, and connection activation.
The document discusses challenges with retention in advertising agencies and traditional solutions that are ineffective. It suggests adopting strategies used by cults, biker gangs, and sports teams to build loyalty and a sense of family/community. These strategies include making employees feel like part of the group through rituals/patches, sharing experiences together, and prioritizing relationships over transactional aspects of work. The goal is recruiting a "family" rather than just employees by creating a strong culture and front.
Why Display is Getting Better: A Mix of Science and ArtBOLO Conference
This document discusses trends in digital display advertising. It notes that the number of mobile devices such as smartphones and tablets is growing rapidly, with people spending more time with digital media. New display technologies allow for more engaging ads across different screens. Data collection and optimization techniques are improving to ensure ads are seen and campaigns become smarter over time. Compelling content and knowing an ad was seen are emphasized over assumptions about ad performance.
Brands Are Becoming Content Creators: So You Should Get In On It, Right?BOLO Conference
This document discusses how brands are increasingly becoming content creators and the need to adopt a sustained content operation approach. It outlines that different companies have varying objectives for their content strategies. An effective content strategy requires defining the mission, developing the appropriate platform, establishing editorial operations, optimizing content distribution, and continually improving the program. It also emphasizes that working with publishers can help brands become premium content creators and optimize how their content is distributed across digital platforms. Publishers understand audiences and can help produce engaging branded content that is shared widely.
BOLO 2013 3P Track: Is the Juice Worth the Squeeze? Applying Startup Mentalit...BOLO Conference
From BOLO 2013 3P Track presentation by Dan Zelikman. The 3P Track is exclusively for agency partners, presidents and principals. Attend BOLO 2014 October 19-21, 2014 in Scottsdale: www.boloconference.com
The 8 Wrong Questions Agencies Are Asking About Social MediaBOLO Conference
The document discusses common questions agencies ask about social media that miss the mark, and provides better alternative questions. It suggests agencies should focus less on the latest trends or how to get likes/followers, and more on how social media can deliver value to clients, be good for business, and earn promotions organically. The document advocates optimizing existing efforts like email and video before pulling funds to pay for social, and highlights how results come from engaging audiences, not influencers or gurus.
This document discusses implementing value-based pricing for business. It argues that pricing should be based on the value provided to customers, not just costs, in order to maximize profits. It provides a 7-step process for value pricing: 1) understand what the customer wants to accomplish, 2) form a value council, 3) determine optimal pricing methods, 4) develop pricing options, 5) effectively present prices, 6) manage project scope, and 7) conduct reviews to improve future value delivery and pricing. The goal is to have customers perceive the value received justifies the price paid.
This document discusses the importance of pricing services based on the value provided to customers rather than costs. It argues that the default purpose of marketing should be to increase profits, not just sales, and that profit is driven mostly by price. The document provides a 7-step framework for implementing value-based pricing including having conversations with customers about their objectives, forming a value council, developing pricing options, and conducting after-action reviews. It discusses using various pricing models like fixed fees, outcome-based agreements, and royalties. The overall message is that agencies should focus on capturing value for their work rather than just tracking time.
The document discusses various aspects of social media including common misunderstandings around terminology, different types of social media strategies and services offered, measuring social media return on investment, isolating short and long term impacts, recognizing patterns, integrating social media into other channels like email and websites, creating and managing brand communities, running social media campaigns and ads, listening and responding to social conversations, using social internally, connecting content marketing to the sales cycle, identifying and engaging influencers, and the rise of mobile usage.
Tom Martin is an experienced and bi-lingual master salesperson seeking a new sales role. He has a unique set of strategic, analytical, creative, and persuasive skills including being a proactive presenter, outstanding negotiator, storyteller and more. His skills make him well-suited for strategic sales positions.
Tim Hayden from 44Doors gave a presentation at the Social Super Forum about how mobile technology and social media have become interdependent. While social media originally brought similar people together online, it coincided with the rise of smartphones, allowing online connections to extend into the physical world through technologies like QR codes, URLs, SMS, NFC, and digital out-of-home advertising. These bridge the gap between offline and online interactions, making the connection between the two seamless. NFC and digital out-of-home advertising are expected to grow in popularity in 2013.
The document discusses consumer desires and potential brand solutions. It outlines several consumer desires, such as wanting peer influence to be worth something, a reason to go outside and play, and feeling like time spent on games is worthwhile. For each desire, it suggests potential brand solutions, such as social payment/reward systems, real-world gaming, and reward incentives rather than redemption incentives. The document aims to help brands pioneer mobile expectations by addressing current consumer desires.
The document discusses different types of curation including curated lists, curated people, and curation skills. It provides examples of curated lists on websites like Etsy, Yelp, and Tumblr. It also discusses how social networks like Facebook and Google+ allow users to curate groups of people/friends. Finally, it outlines skills useful for curation like using dashboard tools, browser extensions, focusing search locally, and curating content from multiple sources.
Gamification is an effective digital marketing strategy that uses game mechanics like rewards, progress, and status to increase user engagement on websites. The document discusses how game designers, social networks, and airlines have successfully used these techniques to motivate people. It provides examples of companies like NBC, Chiquita, USA Networks, and Stella & Dot that have implemented gamification best practices like differentiating their content, understanding their audience, engaging users across multiple platforms, and strengthening their brand, leading to increases in key metrics like page views, time on site, and viewership.
This document provides tips and advice for sales skills and success from Lucid Agency. It discusses the importance of networking and identifying core competencies. It encourages attendees to evaluate their own abilities and consider outsourcing non-essential tasks to focus on their strengths. Finally, it promotes developing strategic partnerships with other agencies.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Snackable & Sharable Content for the Social Age BOLO Conference
This document discusses how media consumption has changed in the last five years with the rise of social media and mobile devices. BuzzFeed aims to be the first news and entertainment company built for the social age by creating snackable and sharable content. Their audience is primarily youth aged 18-34 who consume most of their online video and content through social media on mobile devices.
BOLO 2013: The Future of Community ManagementBOLO Conference
The document appears to be a series of social media posts from October 13, 2013 discussing topics like community management, content creation, trend research, and insights. Various hashtags are used including #FCMAZ, #BOLO2013, and references are made to sharing kitten photos. The posts suggest evolving disciplines like research, analysis, validation, and connection activation.
The document discusses challenges with retention in advertising agencies and traditional solutions that are ineffective. It suggests adopting strategies used by cults, biker gangs, and sports teams to build loyalty and a sense of family/community. These strategies include making employees feel like part of the group through rituals/patches, sharing experiences together, and prioritizing relationships over transactional aspects of work. The goal is recruiting a "family" rather than just employees by creating a strong culture and front.
Why Display is Getting Better: A Mix of Science and ArtBOLO Conference
This document discusses trends in digital display advertising. It notes that the number of mobile devices such as smartphones and tablets is growing rapidly, with people spending more time with digital media. New display technologies allow for more engaging ads across different screens. Data collection and optimization techniques are improving to ensure ads are seen and campaigns become smarter over time. Compelling content and knowing an ad was seen are emphasized over assumptions about ad performance.
Brands Are Becoming Content Creators: So You Should Get In On It, Right?BOLO Conference
This document discusses how brands are increasingly becoming content creators and the need to adopt a sustained content operation approach. It outlines that different companies have varying objectives for their content strategies. An effective content strategy requires defining the mission, developing the appropriate platform, establishing editorial operations, optimizing content distribution, and continually improving the program. It also emphasizes that working with publishers can help brands become premium content creators and optimize how their content is distributed across digital platforms. Publishers understand audiences and can help produce engaging branded content that is shared widely.
BOLO 2013 3P Track: Is the Juice Worth the Squeeze? Applying Startup Mentalit...BOLO Conference
From BOLO 2013 3P Track presentation by Dan Zelikman. The 3P Track is exclusively for agency partners, presidents and principals. Attend BOLO 2014 October 19-21, 2014 in Scottsdale: www.boloconference.com
The 8 Wrong Questions Agencies Are Asking About Social MediaBOLO Conference
The document discusses common questions agencies ask about social media that miss the mark, and provides better alternative questions. It suggests agencies should focus less on the latest trends or how to get likes/followers, and more on how social media can deliver value to clients, be good for business, and earn promotions organically. The document advocates optimizing existing efforts like email and video before pulling funds to pay for social, and highlights how results come from engaging audiences, not influencers or gurus.
This document discusses implementing value-based pricing for business. It argues that pricing should be based on the value provided to customers, not just costs, in order to maximize profits. It provides a 7-step process for value pricing: 1) understand what the customer wants to accomplish, 2) form a value council, 3) determine optimal pricing methods, 4) develop pricing options, 5) effectively present prices, 6) manage project scope, and 7) conduct reviews to improve future value delivery and pricing. The goal is to have customers perceive the value received justifies the price paid.
This document discusses the importance of pricing services based on the value provided to customers rather than costs. It argues that the default purpose of marketing should be to increase profits, not just sales, and that profit is driven mostly by price. The document provides a 7-step framework for implementing value-based pricing including having conversations with customers about their objectives, forming a value council, developing pricing options, and conducting after-action reviews. It discusses using various pricing models like fixed fees, outcome-based agreements, and royalties. The overall message is that agencies should focus on capturing value for their work rather than just tracking time.
The document discusses various aspects of social media including common misunderstandings around terminology, different types of social media strategies and services offered, measuring social media return on investment, isolating short and long term impacts, recognizing patterns, integrating social media into other channels like email and websites, creating and managing brand communities, running social media campaigns and ads, listening and responding to social conversations, using social internally, connecting content marketing to the sales cycle, identifying and engaging influencers, and the rise of mobile usage.
Tom Martin is an experienced and bi-lingual master salesperson seeking a new sales role. He has a unique set of strategic, analytical, creative, and persuasive skills including being a proactive presenter, outstanding negotiator, storyteller and more. His skills make him well-suited for strategic sales positions.
Tim Hayden from 44Doors gave a presentation at the Social Super Forum about how mobile technology and social media have become interdependent. While social media originally brought similar people together online, it coincided with the rise of smartphones, allowing online connections to extend into the physical world through technologies like QR codes, URLs, SMS, NFC, and digital out-of-home advertising. These bridge the gap between offline and online interactions, making the connection between the two seamless. NFC and digital out-of-home advertising are expected to grow in popularity in 2013.
The document discusses consumer desires and potential brand solutions. It outlines several consumer desires, such as wanting peer influence to be worth something, a reason to go outside and play, and feeling like time spent on games is worthwhile. For each desire, it suggests potential brand solutions, such as social payment/reward systems, real-world gaming, and reward incentives rather than redemption incentives. The document aims to help brands pioneer mobile expectations by addressing current consumer desires.
The document discusses different types of curation including curated lists, curated people, and curation skills. It provides examples of curated lists on websites like Etsy, Yelp, and Tumblr. It also discusses how social networks like Facebook and Google+ allow users to curate groups of people/friends. Finally, it outlines skills useful for curation like using dashboard tools, browser extensions, focusing search locally, and curating content from multiple sources.
Gamification is an effective digital marketing strategy that uses game mechanics like rewards, progress, and status to increase user engagement on websites. The document discusses how game designers, social networks, and airlines have successfully used these techniques to motivate people. It provides examples of companies like NBC, Chiquita, USA Networks, and Stella & Dot that have implemented gamification best practices like differentiating their content, understanding their audience, engaging users across multiple platforms, and strengthening their brand, leading to increases in key metrics like page views, time on site, and viewership.
This document provides tips and advice for sales skills and success from Lucid Agency. It discusses the importance of networking and identifying core competencies. It encourages attendees to evaluate their own abilities and consider outsourcing non-essential tasks to focus on their strengths. Finally, it promotes developing strategic partnerships with other agencies.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Spotify: Revolutionizing the Music Streaming IndustryTMR Infra
Spotify's unique blend of technology, user-centric design, and industry influence has
cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
3. because companies today are one big data retail machine
transparency
RFID
global supply chain
accountability
loyalty
smart POP
just-in-time inventory
privacy
contactless payment
APIs
sensors
6. the personal web, marketing to one person
at a time … at scale.
everyone is different which affects how
they buy
everyone has a story that affects what
they buy
everyone wants to buy but everyone has a
different path to purchase
7. 3 principles for monetizing the personal web epoch
(shh! Content is not king)
1. Creative technology is a new creative palette
2. Engagement experiences that lead to outcomes
3. Platforms are the new media buys
8. Compelling opportunity to monetize human contact …
New revenue lies at the intersection of content creation, social marketing
and immersive branding
Connecting the experiential dots is the new revenue model … such
as mobile, social & commerce
Media revenue is engagement media … CPMs are secondary to
engagement & relevance.
the “show me the money” summary
9. “You’ve always had the power my dear”, the business
is out there, now take it home!