4.7 digital story price, marketplace, and trends
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This document discusses pricing strategies for Ford Motor Company. It analyzes project-based pricing, value-based pricing, cost-based pricing, and penetration pricing before recommending that Ford adopt a cost-based pricing model. It also notes that automobile dealerships remain an important sales channel, as people are still buying cars during the pandemic both at dealerships and online. Videos are referenced that show car sales have increased in some areas despite the pandemic. The document concludes that Ford will be in a stronger position to sell its automobiles after restructuring its pricing.
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1.How to search for two vehicles to replace those destroyed?
2.Whether to replace Lisa's vehicle with a new or used vehicle?
3.Whether to lease or buy a vehicle?
4.How to decide between a rebate and a special low APR financing opportunity if they decide to purchase a new vehicle for Lisa?
5.How to negotiate with the sellers of the vehicles?
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2010 car buying guide
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1. Determine your needs such as vehicle type, transmission, cargo space and safety features.
2. Establish a realistic budget for a monthly payment not exceeding 20% of take-home pay.
3. Research buying vs leasing options and use online research to find options before visiting dealerships.
4. Schedule test drives to evaluate vehicles under typical driving conditions like traffic and braking.
5. Consider factors like comfort, passenger space, and whether the vehicle meets your needs long-term.
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For prospects and clients, this page provides proof points to support the business case for a video program. The Video Statistics page is among the top traffic-generating pages on our site, and one of the only places on the web where product video information is consolidated.
As more and more retailers use video and new data is collected, our Video Statistics page has started to burst at its seams. In order to organize and make sense of the data, we present this report.
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When Dora Marquez graduated from college three years ago, she really wanted a fully equipped Honda Civic. Her monthly payment would be about $350 per month, about $70 more than she could afford. To help Dora meet her budget, the dealer suggested that she lease the vehicle and offered a 42-month lease option at $270 per month with a driving maximum of 12,000 miles per year. The contract had a $0.30 per mile fee at the end of the lease for any excess mileage. Now, with six more months on her lease, Dora is already 1500 miles over the 42,000 (3.5 × 12,000) mileage limit in her contract. What is Dora's best option at this point?
A. Turn back the vehicle now and pay the $450 (1500 × $0.30) for excess mileage.
B. Try to cut back on her driving to minimize her excess mileage fee, which could be higher than $2500 if she keeps driving at the same rate as she has been.
C. Stop driving the car and pay $450 for excess mileage when she turns it back at the end of the lease.
D. Continue driving the vehicle and buy it at the end of the lease by paying the residual value agreed upon when she entered into the contract.
The answer is D. None of the other options is financially practical. Dora learned a hard lesson. Leases may have a lower monthly payment but have hidden costs that often are not known until the very end of the contract!
LEARNING OBJECTIVES
After reading this chapter, you should be able to:
Explain the first three steps in the planned buying process that occur prior to interacting with sellers.
Describe the process of comparison shopping.
Negotiate and decide effectively when making major purchases.
Use effective complaint procedures.
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David and Lisa Cosgrove of Tacoma, Washington, are in their early 40s and have three children. They own three vehicles. Lisa drives an almost-new Toyota Camry; David uses a five-year-old Ford pickup; and Alyssa, the couple's 17-year-old daughter, drives a ten-year-old Dodge. Recently, a fire in their garage destroyed both the Dodge and the Camry. The Cosgroves received an insurance settlement of $21,900 on Lisa's car, although the loan payoff amount was $22,800. Alyssa's Dodge was not insured for fire. The couple wants to obtain replacement cars that are similar to those destroyed.
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3.Whether to lease or buy a vehicle?
4.How to decide between a rebate and a special low APR financing opportunity if they decide to purchase a new vehicle for Lisa?
5.How to negotiate with the sellers of the vehicles?
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1.Check repair ratings history in the April issue of Consumer Reports magazine when planning to buy.
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2. Establish a realistic budget for a monthly payment not exceeding 20% of take-home pay.
3. Research buying vs leasing options and use online research to find options before visiting dealerships.
4. Schedule test drives to evaluate vehicles under typical driving conditions like traffic and braking.
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Don't get owned marketing your Certified Pre-Owned Inventory (CPO) - Presente...
Bring CPO Marketing to the Next Level
We know that pre-owned shoppers evaluate cars differently than new car shoppers. Pre-owned buyers evaluate the make, model and the individual vehicle, while new car shoppers typically only evaluate the model and trim.
However, many OEMs still market their CPOs the same way they market their new vehicles: through branding and incentives but not down to the individual vehicle.
Luckily, dealerships have been marketing individual vehicles for years and have made amazing strides at optimizing inventory based marketing. Come learn about the technology and optimization tips that OEMs can use to bring CPO marketing to the next level.
You’ll learn:
Which dealership marketing techniques can easily translate to CPO campaigns
What advances in technology have been made to enable better marketing
New metrics to gauge success for CPO campaigns
Quotes for car insurance
The document discusses the importance of saving money from a young age through an anecdote about the author's childhood allowance. It then summarizes that saving small amounts over time, as with discounts on car insurance, can provide significant savings. The rest of the document provides numerous discounts that car insurance companies offer and stresses asking insurers about all available discounts to get the lowest rate. It concludes by advising getting annual quotes to ensure continuing affordable coverage.
Project No. 1 Used Car Buy and Sell
The document describes a database project created by a group of students for an auto dealership called Autocamp. The group proposed a database called the Autocamp Inventory System to help monitor and manage Autocamp's car inventory. The database would track information like the number of cars, sales details, and replace the manual process currently used. It would help avoid data errors and make the dealership's inventory management more efficient. The document provides background on the car dealership business and factors to consider like goals, critical success factors, and potential problems areas. It also includes interview questions, descriptions of database entities and the members' assigned jobs.
Local edge
LocalEdge offers various digital marketing products and services including landing pages, pay-per-click advertising, search engine optimization, and social media management to help companies reach consumers online. It is a division of Hearst Communications and works with major search engines and social media sites to provide these services. LocalEdge's products are subject to applicable terms and conditions.
Vehicle Advertising - 15 Reasons to Invest
Vehicle wraps provide an affordable, effective advertising medium compared to traditional options like radio, TV, and internet ads. Vehicle wraps promote brand awareness around the clock as mobile billboards that are seen by audiences that may have never considered the company before. Studies show people view companies that use vehicle advertising more favorably and as more successful. Vehicle wraps can enhance reputation, boost exclusivity through widespread yet targeted exposure, and protect vehicles while displaying messaging for years.
JJ Internet Battle Plan (Final)
This document discusses strategies for maximizing profit from a dealership's existing customer database. It recommends focusing as much on retaining current customers as acquiring new ones. It promotes using data mining of the customer database to identify opportunities through targeted alerts, such as when customers are eligible to upgrade their vehicle or extend their warranty. Regular communication through email, direct mail, and other channels is encouraged to maintain relationships and identify sales opportunities over the long term.
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5.7 Implementation and Finalization
Ford Motor Company has an implementation plan to reclaim its position as the #1 automobile manufacturer. The plan involves globalization, eliminating unions through employee videos, and cross-training employees with new presentations to build flexibility. The changes aim to propel Ford back to the top by removing unions and cross-training staff for the overall benefit of the business.
2.7 digital story - organization
Ford Motor Company has been in the automobile industry for 117 years. The consultant proposes a plan to make Ford the most profitable automotive manufacturer by removing power from the United Auto Workers union, allowing employees more flexibility in their roles, and giving managers with shop floor experience more control. The plan aims to reduce costs and inefficiencies that have hindered the company's progress due to union rules.
3.7 Digital Story - Structure, Costs, and Competition
Ford, while facing financial issues, remains an oligopoly in the automobile market with the ability to influence market conditions. The document discusses Ford weighing the opportunity costs of laying off white-collar workers versus redistributing funds to blue-collar workers or machinery to increase production. While competition is high, the author expresses confidence that with teamwork Ford can leverage its experience to improve its position in the global automobile industry.
2.7 digital story - organization
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5.77 finalstorytelling for joy's house
This document provides links to various videos and a podcast related to adult day care, starting an adult day care business, challenges in adult day care, education and training for adult day care, senior health, and a caregiver radio program. The links cover topics such as the increase in adult day care services, how to start an adult day care business, challenges faced in adult day care, education and training opportunities, senior health issues, and a podcast focused on caregivers.
4.7 finalstorytelling for joy's house
Joy's House provides adult day care services in Broad Ripple and at Uindy for $75 and $70 per day, respectively. They accept Medicaid waiver and CHOICE payments and offer a guest scholarship program. Their services have never been denied to qualified candidates due to inability to pay. Corporations and foundations are their top donors. The adult day care industry is projected to grow steadily over the next five years due to increased federal Medicaid funding and rising disposable income. The industry size is $9 billion with over 16,000 businesses employing 211,600 people.
3.7 storytelling for joy's house
This document discusses elder care services and the long term care market in the US. It outlines the various sectors in the market including skilled nursing facilities, home healthcare, assisted living, and continuing care retirement communities. It also notes factors driving the market's growth such as an aging population, reimbursement policies, increasing life expectancy, and changing family structures. Competition in the long term care sector comes from health insurance companies and other elder care support services.
2.80 digital story telling
This document provides information about Joy House, which offers care for adults with life-altering diagnoses through adult day centers designed to feel like a home. It offers support for caregivers through staff support, caregiver retreats, and concierge services. For employers, Joy House helps employees be more productive knowing their loved ones are cared for. It aims to educate the community about adult day services as a healthcare option. The document recommends ways to reach the community through various communication methods and teamwork between departments. It encourages getting involved through events, volunteering, and spreading the word. It also discusses the organization facing a potential shortfall but being rescued through bold action.
Family crests and culture
This is a link to a YouTube video but no other contextual information is provided about the video's content or topic. The document simply provides an incomplete URL without a title, description, or any other details about the video.
Utilizing technology in the classroom for students and teachers
This document discusses how teachers can incorporate technology into the classroom for students and themselves. It provides examples of technologies that engage students in different subject areas like language, reading, writing, science, and math. Some technologies mentioned include apps, tablets, computers, microscopes, and books on tape. Technologies can help keep students tech-savvy, engage them, cover more topics, and encourage problem-solving. For teachers, technologies can help with communicating, organizing, documenting, and expanding lessons. The document concludes by emphasizing using developmentally appropriate apps and technologies, and tying them into all learning areas.
Child sex trafficking
This document discusses child trafficking and provides information to help end it. It begins with true/false questions about trafficking statistics. Several signs of potential trafficking victims and situations teachers and students may encounter are described. Suggested actions include educating children, being aware of recruitment tactics, and reporting suspicious signs to authorities. Ending trafficking requires a collaborative effort through organizations, stronger laws, and providing support to vulnerable families.
Child sex trafficking
This document discusses child trafficking and provides information to help end it. It begins with true/false questions about trafficking statistics. Several signs of potential trafficking victims and situations teachers and students may encounter are described. Suggested actions include educating children, being aware of recruitment tactics, and reporting suspicious signs to authorities. Ending trafficking requires a collaborative effort through organizations, stronger laws, and providing support to vulnerable families.
Presentation 3
Children's mental and emotional health issues can negatively impact their development in several key ways:
Physically, living with an undiagnosed illness can decrease children's desire or ability to be active and lead to poor diet and physical health over time. Socially and emotionally, children may experience a lack of motivation, risky behaviors, and difficulties with relationships. Cognitively, developmental delays or difficulties with language skills can interfere with normal cognitive development processes.
Effective treatment approaches depend on each individual child but may include medication management from psychiatrists, therapy from psychologists or social workers, and coping techniques tailored for their specific diagnoses like taking breaks for anxiety or using fidget toys for ADHD. Supporting healthy physical
Presentation 2
This document discusses ways that technology can be used beneficially in the classroom. It provides resources for students, parents, schools, and examples of assistive technology that can help those with disabilities. For schools that cannot afford technology, it suggests options like applying for grants, recycling old equipment for donations, or requesting excess computers from government programs. Overall, the document outlines how technology can boost engagement, close achievement gaps, and increase learning when implemented effectively in classrooms.
Community building
A parent approaches the teacher because their daughter came home upset that a classmate said she couldn't be an author because she "spoke differently." The document provides strategies for fostering positive relationships in the classroom to prevent such incidents from occurring again. It suggests using a democratic approach that gives students input in classroom rules and curriculum. It also recommends supporting relationships between students by structuring interactions and finding common interests, and between teachers and parents through events, home visits, and communication.
Smart boards
This document discusses smart boards and their use in classrooms. It provides a brief history of smart boards, noting they were created in 1991 and were the first interactive whiteboard to allow touch control of computer applications. The document also discusses potential positive effects of smart boards on students, including increased participation from first grade students and building confidence in students diagnosed with anxiety. It further notes students of all learning types responded positively when an interactive whiteboard was incorporated into teaching in early childhood education classrooms.
Children issues pp
This document discusses several children's issues including the psychological and behavioral effects of divorce on children such as acting out and bullying. It also outlines the psychological impacts of child abuse like anxiety, depression, and flashbacks as well as potential physical signs including bruises and burns. Additionally, it notes that poverty can negatively influence a child's behavior, physical health, academic achievement, and safety due to living in unsafe neighborhoods and that child neglect can result in poor hygiene, health problems, and family and housing issues. Furthermore, some common signs of learning disabilities are mentioned like short attention spans, poor memory, eye-hand coordination difficulties, disorganization, and problems following directions.
Elena Kushnerchuk, Childhood timeline
Children's education has changed significantly over time in the United States. In the early 1600s, the primary method of teaching children to read was through scripture using the New England Primer. During the 1600-1800 period, children had responsibilities helping with farm work or household tasks in addition to one-room schooling. The 1900s brought changes like child labor laws, increased public schooling, and the Supreme Court declaring segregated schools unequal in 1954. More recently, schools have focused on integrating after Brown v. Board and enacting policies like No Child Left Behind. Overall, the timeline shows a shift from family/farm work responsibilities and faith-based basics to greater school structure, integration, and academic focus over the centuries.
Elena Kushnerchuk, ECE programs
The document provides information about three different early childhood education programs:
1. Head Start - A federal social program that provides free early education for low-income families with children ages 6 weeks to 5 years. It has a warm, safe environment with child-sized furniture and established rules. The schedule includes time for play, eating, and learning.
2. Summit Christian Academy - A private school that requires at least a BA degree for teachers. It is funded through tuition and a church. The teaching style is more pencil-and-paper focused with less flexibility than other programs. Community involvement includes chapel and working with firefighters during Christmas. Discipline focuses on praise and talking through issues. Inclusion of students is supported
Elena Kushnerchuk, 5 Childrens Issues
Children in America face many issues such as hunger, malnutrition, obesity, bullying, and drug abuse. One in five children suffer from hunger in the US despite welfare programs, and child malnutrition can cause long-term health problems. Obesity is also a major problem, with 60% of children classified as obese leading to increased risks of heart disease, diabetes and other illnesses. Bullying takes both an emotional and physical toll on children causing depression, anxiety, and even suicide. Drug and alcohol use is also prevalent, with over a third of high school seniors reporting alcohol use and marijuana use increasing over time.
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4.7 digital story price, marketplace, and trends
- 2. Rob Walton Consultant with Indiana Wesleyan University
- 6. In the videos below there are some pricing strategies I have consider.
- 11. After weighing all of the options I believe Cost-Based Pricing is the best system for Ford Motor Company to use. After we get rid of or at least minimize the union we will be in good shape to redo our pricing.
- 13. Marketplace
- 14. Automobile dealerships are still great places to buy cars. Even with the pandemic people are still out buying cars. Dealerships have put in provisions to keep people safe and they have made it easy for people to buy cars online. The door is still open for Ford to make a huge come back.
- 15. Buying cars at the dealership.
- 17. Trends
- 18. Although there is a pandemic going on people are still buying cars. See the videos below.
- 20. As shown in the video, even with the pandemic car sales in different areas are up. After we restructure our pricing, we will be in a better position to sell our automobiles.
- 21. Thank You for watching!