The document summarizes a business plan for a new transportation technology company called Smart. It outlines Smart's cultural norms which focus on embracing change, customer obsession, diversity, and accountability. It then provides details on Smart's leadership team, partnerships, business model, technology platform, competition in the market, marketing plan, financial projections, funding ask, and overall mission to develop an affordable and sustainable transportation system.
At Future part of our success is a result of the alignment within
the organisation of our purpose and strategy. To support this we
have created the Future Playbook to capture the “rules” of the
game at work, which is then shared with every new member of
staff to ensure we are all aligned and focused on delivering the
same goals.
Advantage Group International Culture ManifestoCristina321121
Great corporate cultures aren’t created by accident—they require intention and commitment. Our new Culture Manifesto is designed to unite our global business behind our common purpose, while honouring our shared values and goals. Learn more about what it is—and how it works—here.
At Future part of our success is a result of the alignment within
the organisation of our purpose and strategy. To support this we
have created the Future Playbook to capture the “rules” of the
game at work, which is then shared with every new member of
staff to ensure we are all aligned and focused on delivering the
same goals.
Advantage Group International Culture ManifestoCristina321121
Great corporate cultures aren’t created by accident—they require intention and commitment. Our new Culture Manifesto is designed to unite our global business behind our common purpose, while honouring our shared values and goals. Learn more about what it is—and how it works—here.
ROI Online is a new-age internet marketing company that revolves around a core set of values and beliefs. Our culture code is implemented internally within our organization as well as through our customers.
A #CultureCode with Meaning
As 2020 neared, we reflected on the history of ADF and how we got to where we are today. This reflection involved all of our team members and told us what we were doing well and where we needed growth. It also helped us benchmark our culture and our aspirations. Our Culture Code informs how we interact with one another internally, how we interact with others, and how we choose members of our team to join us in our work.
A Culture Code isn't just how we do things; it's the why, it's who we are, and it's who we aspire to be.
The Need for Digital Forensics is Growing: The explosion of digital data means that investigators need forensic tools that provide fast and relevant results. The Market: 2.5 Quintillion bytes of data are created every single day - an amount that will increase rapidly with the proliferation of Internet-connected devices and high-speed Internet.
The Impact: One ADF license can help solve hundreds of investigations in a year. Even a single investigation can result in a prosecution or an investigator solving a multi-million dollar case.
We share a Passion for Results with our customers which is why we build great software to empower individuals and communities to get the results they need quickly.
ADF digital forensic software automates investigations so investigators can quickly collect, analyze, and report digital evidence starting on-scene.
ADF Solutions, Inc. is a cyber/digital forensics software company and the leading provider of intelligent digital forensics and media exploitation software. Our tools are used for processing and analyzing smartphones (iOS/Android) computers, external drives, drive images, and other media storage (USB flash drives, memory cards, etc.).
Learn More at www.ADFsolutions.com/culture-code
Culture evolves from a collective belief and core set of values, and there are 10 guiding principles we drive our business decisions with. Here they are:
Community management: An Intro by Doug Wilson, Community Exec @ Yomego - Stra...Yomego
Yomego Community Executive Doug Wilson gives an introduction to Community Management to Strathclyde University students selecting the Digital Marketing and Social Media class elective.
Faysal Bank - Organizational Structure - ManagementUbaid Zahoor
Sorry about the background Image something went wrong while uploading the file to SlideShare. You can edit the PDF and rotate the image.
Faysal Bank is a bank based in Pakistan. Faysal Bank Limited was incorporated in Pakistan on October 3, 1994, as a public limited company under the Companies Ordinance, 1984.
AES helps you believe in better. This presentation is part manifesto and part employee handbook. It’s about who we are, and what we aspire to become (and we continue to work hard to get there).
MetroStar's 2020 Culture Guide showcases a culture and a brand based on a shared passion, vision, and courage to disrupt the IT landscape. This culture is what inspires us, as a team of now over 250, and binds us with a shared sense of curiosity, passion, and potential. Learn more about who MetroStar Systems is, what MetroStar believes in, and what life is like at our company.
I Impact India Partners (www.iimpactindia.com), is a social impact laboratory providing comprehensive social sector solutions to Non-Profits, Social Enterprises and Corporates. We are a part consultancy and part design studio, which creates a social impact through professional design along with streamlining the client’s communication.
We cater to a panorama of the client's social sector needs ranging from NGO Marketing & Communication to CSR Strategy & Execution.We believe that 'Your message needs to be believed, not just communicated'. Our clients range from International Music Artists like Swami Music to NGOs like Prabhaav Foundation and corporates like DLF Cinema Unit.
The New Media Group is a social enterprise leading the way in Mongolia and across Asia as the Founding Certified B Corporation in the region. The New Media Group is made up of several subsidiary companies focusing on commerce, design, investment, marketing and technology. As a social enterprise, which empowers human-centered business, its utmost goal is to create a positive and friendly corporate culture.
Additionally, The New Media Group has cultivated strong social engagement through its human-centered social responsibility programs and is dedicated to supporting nonprofits and international organizations who are working to help people in Mongolia and around the world.
Social links:
http://thenewmediagroup.co/
http://twitter.com/NMGteam/
https://facebook.com/NMGteam
http://youtube.com/user/NMMAteam/
http://www.linkedin.com/company/the-new-media-group/
http://flickr.com/photos/NMMAteam/
Peter Drucker is attributed with saying, “Culture eats strategy for breakfast.” Do you believe that?
Are you part of an organization where the development of culture is deliberate?
Does your workplace culture foster employee development and, well, joy?
Is your organization an employer of choice because of its culture?
Are your employees passionate about what they do?
In this workshop given by Shawn Miller for the Ada County Employer Association on September 15th 2015 Shawn will first share his organization’s wake up call to culture, how they are responding, mistakes they made, and lessons learned.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
ROI Online is a new-age internet marketing company that revolves around a core set of values and beliefs. Our culture code is implemented internally within our organization as well as through our customers.
A #CultureCode with Meaning
As 2020 neared, we reflected on the history of ADF and how we got to where we are today. This reflection involved all of our team members and told us what we were doing well and where we needed growth. It also helped us benchmark our culture and our aspirations. Our Culture Code informs how we interact with one another internally, how we interact with others, and how we choose members of our team to join us in our work.
A Culture Code isn't just how we do things; it's the why, it's who we are, and it's who we aspire to be.
The Need for Digital Forensics is Growing: The explosion of digital data means that investigators need forensic tools that provide fast and relevant results. The Market: 2.5 Quintillion bytes of data are created every single day - an amount that will increase rapidly with the proliferation of Internet-connected devices and high-speed Internet.
The Impact: One ADF license can help solve hundreds of investigations in a year. Even a single investigation can result in a prosecution or an investigator solving a multi-million dollar case.
We share a Passion for Results with our customers which is why we build great software to empower individuals and communities to get the results they need quickly.
ADF digital forensic software automates investigations so investigators can quickly collect, analyze, and report digital evidence starting on-scene.
ADF Solutions, Inc. is a cyber/digital forensics software company and the leading provider of intelligent digital forensics and media exploitation software. Our tools are used for processing and analyzing smartphones (iOS/Android) computers, external drives, drive images, and other media storage (USB flash drives, memory cards, etc.).
Learn More at www.ADFsolutions.com/culture-code
Culture evolves from a collective belief and core set of values, and there are 10 guiding principles we drive our business decisions with. Here they are:
Community management: An Intro by Doug Wilson, Community Exec @ Yomego - Stra...Yomego
Yomego Community Executive Doug Wilson gives an introduction to Community Management to Strathclyde University students selecting the Digital Marketing and Social Media class elective.
Faysal Bank - Organizational Structure - ManagementUbaid Zahoor
Sorry about the background Image something went wrong while uploading the file to SlideShare. You can edit the PDF and rotate the image.
Faysal Bank is a bank based in Pakistan. Faysal Bank Limited was incorporated in Pakistan on October 3, 1994, as a public limited company under the Companies Ordinance, 1984.
AES helps you believe in better. This presentation is part manifesto and part employee handbook. It’s about who we are, and what we aspire to become (and we continue to work hard to get there).
MetroStar's 2020 Culture Guide showcases a culture and a brand based on a shared passion, vision, and courage to disrupt the IT landscape. This culture is what inspires us, as a team of now over 250, and binds us with a shared sense of curiosity, passion, and potential. Learn more about who MetroStar Systems is, what MetroStar believes in, and what life is like at our company.
I Impact India Partners (www.iimpactindia.com), is a social impact laboratory providing comprehensive social sector solutions to Non-Profits, Social Enterprises and Corporates. We are a part consultancy and part design studio, which creates a social impact through professional design along with streamlining the client’s communication.
We cater to a panorama of the client's social sector needs ranging from NGO Marketing & Communication to CSR Strategy & Execution.We believe that 'Your message needs to be believed, not just communicated'. Our clients range from International Music Artists like Swami Music to NGOs like Prabhaav Foundation and corporates like DLF Cinema Unit.
The New Media Group is a social enterprise leading the way in Mongolia and across Asia as the Founding Certified B Corporation in the region. The New Media Group is made up of several subsidiary companies focusing on commerce, design, investment, marketing and technology. As a social enterprise, which empowers human-centered business, its utmost goal is to create a positive and friendly corporate culture.
Additionally, The New Media Group has cultivated strong social engagement through its human-centered social responsibility programs and is dedicated to supporting nonprofits and international organizations who are working to help people in Mongolia and around the world.
Social links:
http://thenewmediagroup.co/
http://twitter.com/NMGteam/
https://facebook.com/NMGteam
http://youtube.com/user/NMMAteam/
http://www.linkedin.com/company/the-new-media-group/
http://flickr.com/photos/NMMAteam/
Peter Drucker is attributed with saying, “Culture eats strategy for breakfast.” Do you believe that?
Are you part of an organization where the development of culture is deliberate?
Does your workplace culture foster employee development and, well, joy?
Is your organization an employer of choice because of its culture?
Are your employees passionate about what they do?
In this workshop given by Shawn Miller for the Ada County Employer Association on September 15th 2015 Shawn will first share his organization’s wake up call to culture, how they are responding, mistakes they made, and lessons learned.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The What, Why & How of 3D and AR in Digital Commerce
4_5764733945396596216.pptx
1. We’re also calling these cultural norms, rather than
values, because we fully expect them to evolve as Smart
continues to grow. Smart has always been a company that
embraces change, and going forward we’ll approach our
culture in the same way. We certainly don’t expect these
norms to change overnight, or every year, but we always
want to take stock of who we are, who we want to be, and
move accordingly.
SMART’S CULTURAL NORMS
2. These norms preserve the best of the founding
Smart culture that built one of the world’s most
valuable and important companies, while
recognizing that we must adapt to become a great
company where every person feels respected and
challenged, can contribute in his or her own way,
and learn and grow as an individual and as a
professional. At the same time, these norms will take
us forward and will hold each of us accountable as
we continue to change Smart for the better.
3. SMART’S CULTURAL NORMS
We build globally, we live
locally.
We connect the power and scale of our
global operations to deeply connect with
the cities, communities, drivers and
riders that we serve, every day.
• .
We make big bold bets. Sometimes we fail, but
failure makes us smarter. We get back up, we make
the next bet, and we go!
4. SMART’S CULTURAL NORMS
We are customer obsessed.
We work tirelessly to earn our customers’ trust
and business by solving their problems,
maximizing their earnings or lowering their
costs. We surprise and delight them. We make
short-term sacrifices for a lifetime of loyalty.
5. SMART’S CULTURAL NORMS
We celebrate differences.
We stand apart from the average. We ensure
people of diverse backgrounds feel welcome.
We encourage different opinions and
approaches to be heard, and then we come
together and build.
7. SMART’S CULTURAL NORMS
We act like owners.
We seek out problems and we solve them.
We help each other and those who matter to
us. We have a favoritism for action and
accountability. We finish what we start and
we build Smart to last. And when we make
mistakes, we’ll own up to them.
8. SMART’S CULTURAL NORMS
We continue.
We believe in the power of sand. We
don’t seek the easy path. We look for the
toughest challenges and we push. Our
collective flexibility is our secret
weapon.
9. SMART’S CULTURAL NORMS
We value ideas over hierarchy.
We believe that the best ideas can come from
anywhere, both inside and outside our
company. Our job is to seek out those ideas,
to shape and improve them through open
debate, and to take them from concept to
action
12. BUSINESS MODEL
306 M trips
annually total
market
10% market
share (30.6M)
smart market
share
35 birr average
fee 6birr/km @ 5
km distance
20%
commission
transaction
21.5 M birr
revenue
2020-2021
14. COMPETITION
Above 5000
fleets
Almost 90%
market share
.
Low
convenience of
transport
Low
convenience of
interaction
Existing Bajaj's
Above 2000 fleets
.
Low convenience
of transport
Low convenience
of interaction
Minibus taxis
There is no direct competition like ride-hailing and ride-sharing
service provider in our city
But we have indirect competitors
15. THE MARKET PLAN
• We will try to put the unique benefit & features of our innovative
service in the customers minds consistently interrelating
innovation & perception.
Multi-channel marketing
We anticipate a multi-channel and multi-pronged marketing plan
include
Direct outreach to business areas, schools, institutions and
reach any potential customer.
Digital marketing through social media(face book, twitter and
you tube)
Promotions on a broad based marketing campaign
Early successes
Effective customer acquisition cost of 10 birr per customer
Long term value of customer expected to be in excess of 100
birr
Good promotion, press & testimonial.
16. FINANCIAL
• Projections(million)
Year 1 Year 2 Year 3 Year 4 Year 5
Gross
revenues
15.8 M 25.2 M 28.98 M 33.3 m 38.33 m
Gross
expenses
1.9 M 2 m 2.1 m 2.2 m 2.3 m
Gross
profit
13.9 m 23.2 m 26.88 m 31.1 m 36 m
Key assumption
Advertising revenues not considers here but Ad
spaces are scale the revenue up by 25% per year
after first year operation.
Sales and marketing costs ramp up 15% in
consecutive years.
17. THE ASK
• We are seeking 500,000 birr in early stage
financing
• We believe this round of financing will last
approximately 1 month.
• With this round of financing, we will
Ramp up Promotion and marketing
Ramp up hiring staffs.
Ramp up technology to add significant features to
our mobile app.
18. BIG CONCEPT
To develop a highly
successful, profitable
business which provides
quality transportation
technology services in our
country.
18
19. THANK YOU!!
“An affordable, integrated, safe, responsive and
sustainable transport technology system that
enhances the environmental, economic, social and
cultural wellbeing of users”
Contact: Ferid Hussein (0911341941)
