4-1 LL (200 words and one reference) Cognitive processes store information into the memory affects their judgement and behavior towards others from different backgrounds. When an individual is raised with different perspectives poured into them, they take on these perspectives and incorporate them into how they view life. According to Amodio (2014), prejudice stems from a mechanism of survival, built on cognitive systems that ‘structure’ the physical world, its function in modern society is complex and its effects are often causes damage. Many of these instances are not intentional, its more that it was how their brain was wired. The impact of culture on prejudice makes it common for individuals to normalize prejudice, because it was approved or promoted in their culture. According to Uhlmann (2013), Prejudices are often a way for a group of higher social status to explain and rationalize their privilege position in society. This is a main stance to consider with the gap of benefits and opportunities that are available to those of the minority (Or as they labeled). Once stereotypes and prejudice are formed, they become self perpetuating because they grow stronger inside the mind, similarly to the information we choose to study and gain insight on. The roots of prejudice can be found in the cognitive and emotional processes (Branscombe, 2016). By rewiring these processes, the root can be diminished. 4-1 KG (200 words and one reference) A person's beliefs and expectations regarding a particular group constitute the cognitive component of the prejudicial attitude. The cognitive approach, (cognitive theory of prejudice), suggests that prejudice is a function of cognitive processes where stereotypic information about social groups, stored in memory, is automatically activated and affects people’s judgments and behavior toward target group members. An example of this is believing that a product marketed by a celebrity is more valuable. While people like to believe that they are rational and logical, the fact is that people are continually under the influence of cognitive biases. These biases distort thinking, influence beliefs, and sway the decisions and judgments people make daily. These biases happen because we can't evaluate every detail and event when forming thoughts and opinions. Because of this, we often rely on mental shortcuts that speed up our ability to make judgments, but sometimes lead to bias ( Saposnik, Redelmeier, Ruff & Tobler 2016). The psychological bases for prejudice are people's values, the ways they see themselves and others, their sense of social identity, and social norms that define who is included in or excluded from social groups. The cognitive dimensions of prejudice relate to issues such as stereotypes and beliefs about outgroup members. Stereotype measures involve the endorsement of negative stereotypes about members of the outgroup. The source of prejudices comes from social differences, conformity, frustration-aggr ...