This document discusses social networks and open platforms. It describes social networking services as online services that focus on building social relationships among people with shared interests. It then discusses the history and growth of social networks in Vietnam. The document proposes that everything is better with social elements and that open platforms provide a cheap way for products and campaigns to reach millions of users and their friends with additional daily exposure, creating a win-win situation. It outlines Zing's open platform for content providers, which provides user bases, payment channels, and infrastructure services to allow content providers to focus on content and marketing.

1. Social Network – The Open Platform VươngQuangKhải VP of Web Business, VNG Corporation

2. SNS

3. What is Social Network A social networking service is an online service that focuses on building and reflecting of social relations among people, e.g., who share interests and/or activities Basic services Profile Friend list Wall, Status, Photo, Blog Strictly Confidential – Do Not Distribute 3

4. History of social networks Strictly Confidential – Do Not Distribute 4 Source: Google Ad Planner 7/2011

5. Social networks in Vietnam Strictly Confidential – Do Not Distribute 5 Source: Google Ad Planner 4/2011

6. Open Platform

7. Open Platform Everything is better with social elements Cheap way to reach millions of users And millions of their friends And additional exposure daily Win-win situation Product get more audience Campaign get more fan SNS get more content Strictly Confidential – Do Not Distribute 7

8. Inner Platform Free or cheap marketing channel Social App / Fanpage Components Like Feeds Notification Menu bookmark Strictly Confidential – Do Not Distribute 8

9. Outer Platform External websites to embed social plugins (widgets) Components Profile (required) Payment (required) Interaction: Like, Comment, Share Communication: Presence, Chat Advertisement Strictly Confidential – Do Not Distribute 9

10. Why open platform? It’s hard to have a great idea that people love It’s even harder to aggregate millions of users, and give them easy channel to pay Open Platform is disruptive force that flatten the playground Garagames vs. Trochoiviet Megastar fanpage vs. Megastar website Strictly Confidential – Do Not Distribute 10

11. Why local partners? Strictly Confidential – Do Not Distribute 11

12. Why local partners? User bases Zing and Go both have > 10 millions users Facebook: 2M, Twitter, G+: <100K Payment channel Only can provide by domestic players Zing and Go have country-wide distribution channels Local operation Dedicated support personnel Reliable, high speed Internet connection Infrastructure on demand Strictly Confidential – Do Not Distribute 12

13. Zing Open Platform for CPs

14. Why Zing? Strictly Confidential – Do Not Distribute 14

15. Zing Open Platform Strictly Confidential – Do Not Distribute 15 Social Apps MobiApps External Websites Zing Me Zing Connect Zing PlatformProfile / Payment / Communication / Ad Zing Component ServicesHPC / DB / Cache Zing InfrastructureVirtualization / CDN / Server / Bandwidth

16. Appstore Strictly Confidential – Do Not Distribute 16

17. Business Model Zing Me provides User base (Zing ID) Payment channel (Zing Xu) Components and Infrastructure services (if needed) CPs provide Content Marketing Revenue model Exclusive in Vietnam: 70/30 Non exclusive: 50/50 Strictly Confidential – Do Not Distribute 17

18. Q&A http://me.zing.vn/khai