Presentation of results of new marketing and sales alignment survey conducted by the magazine that will shed light on how differently or similarly marketing and sales professionals view the challenges, issues and opportunities facing both teams.
CMO Trends 2009 survey by Michael Leander and Markedu.
Are CMO's feeling the current economic climate? Are budgets dropping and why? Do CMO's feel that their companies' marketing strategy is focused on brand building at the expense of other initiatives with more demonstrable ROI (ROMI)?
Do marketing executives experience a need for increased focus on furthering the education of their marketing teams?
How do CMO's and marketing directors feel about the opportunities and threats in coming years.
Sales report analysis and recommendationDenny Nugroho
Another presentation I working on Fiverr. Please send me your RAW material if you want to create a great presentation by me. Visit my fiverr account on www.fiverr.com/dennynugroho.
We coach Brand Leader on the principles of good analysis, how to assess health and wealth of the brand and turning your analytical thinking into strategic stories, projections and reports. We look at:
1. Principles of Good Analytics Gain more support for your analysis by telling analytical stories through data.
2. Health and Wealth of the Brand Assess brand situation looking category, consumer, channels, brand and competitors
3. Analytical stories get Decision Makers to “what do you think” stage Analysis turns fact into insight and data breaks form the story that sets up strategic choices.
4. Turn analytical thinking into projections Extrapolating data into the future, starts with what you are see in the current.
5. Monthly Brand Report Keep everyone on the team informed, engaged and aware of the strategic thinking
CMO Trends 2009 survey by Michael Leander and Markedu.
Are CMO's feeling the current economic climate? Are budgets dropping and why? Do CMO's feel that their companies' marketing strategy is focused on brand building at the expense of other initiatives with more demonstrable ROI (ROMI)?
Do marketing executives experience a need for increased focus on furthering the education of their marketing teams?
How do CMO's and marketing directors feel about the opportunities and threats in coming years.
Sales report analysis and recommendationDenny Nugroho
Another presentation I working on Fiverr. Please send me your RAW material if you want to create a great presentation by me. Visit my fiverr account on www.fiverr.com/dennynugroho.
We coach Brand Leader on the principles of good analysis, how to assess health and wealth of the brand and turning your analytical thinking into strategic stories, projections and reports. We look at:
1. Principles of Good Analytics Gain more support for your analysis by telling analytical stories through data.
2. Health and Wealth of the Brand Assess brand situation looking category, consumer, channels, brand and competitors
3. Analytical stories get Decision Makers to “what do you think” stage Analysis turns fact into insight and data breaks form the story that sets up strategic choices.
4. Turn analytical thinking into projections Extrapolating data into the future, starts with what you are see in the current.
5. Monthly Brand Report Keep everyone on the team informed, engaged and aware of the strategic thinking
How confident are you that the “story” created by marketing is getting told effectively to your customers in the field? How confident are you that your sales team can deliver your story in a way that maximizes differentiation, deal size, and profitability?
Bring innovation and value to your organization. Today's economy values the user experience and the unique brand experience you offer. It's not about efficiency or technology it's about the right experience, at the right moment for the right audience.
Michael Farrington - Staying Relevant in MarketingAMASanDiego
Our objective as marketers hasn’t changed despite the world changing around us. We remain in the business of changing human behavior — helping customers choose our companies, our products, and our brands (and NOT our competitors). The challenge? Our customers are engaging us later and later in the sales process, our customers know MORE about us than we know about our customers, and our marketing mix continues to get more and more complex. As marketing leaders, we will quickly become irrelevant if we don’t act now and understand how our customers are making decisions, why they’ve made those decisions, and where to place our limited marketing investments. Mike will share how he’s driving this shift within a $1 billion publicly-traded, medical technology company, including the process, tools, and insights to make that change happen at your organization.
Predict 2014, Doug Camplejohn Welcome to PredictFliptop
Why are we here talking about B2B marketing and data?
The fact is that it’s 2014, yet most B2B sales & marketing is still a guessing game. We throw money at different programs to see what sticks. We assign best guess scores to activities in our marketing automation systems. We use “rules of thumb” to see if we’re going to make our number for the quarter.
Portland Small Business Salesforce Salon Presentation deckIdealist Consulting
Follow Fred Armisen of Portlandia through his customer journey from lead to prospect to client, through the lense of Salesforce tools Pardot, Sales Cloud, and Communities. This was presented at a live event for the Portland Small Business community 3/19/15.
Before launching our Price course a year ago, we talked to companies of all shapes and sizes about their struggles with pricing. Each and every one stated that, despite all the information they could gather on their sales, their costs and their competitors, when it came right down to it, their pricing was really just their best guess.
But we can’t leave such an important aspect of our products to chance, which is why in this issue we are delving into all things price related.
Jim Semick leads us off with a great look at the challenges and opportunities of pricing SaaS products. Then our own Mark Stiving talks about pricing in competitive landscapes. Finally, Holly Krafft and Reed Holden write about how to gain internal support for your pricing strategies, first at the leadership level and then within your sales organization.
But this issue isn’t all dollars and cents. I want to call particular attention to Robin Sharma’s article on the top 10 things amazing leaders do, regardless of whether they have a title. Following these simple steps could change the trajectory of your career and those around you.
Today’s product teams have a lot to juggle. Our hope is that this issue can provide you with some tools and tips to make it all just a little easier.
Happy Reading,
Rebecca Kalogeris, Editorial Director
This presentation defines what is inbound sales, sales and marketing Funnel, Inbound Methodology, difference between MQL and SQL, reasons behind conflicts between sales and marketing and the power of Smarketing.
Sales Operations Leaders Meetup: Salesforce Best Practices for Administering ...Krista Caldwell
Some of What we covered (in order):
- Why Reporting Problem #1 is Duplication and how to prevent it
- The power of lead history tracking and how to turn it on
- How to scale Sales Operations and when to hire a Sales Operations Analyst
- Powerful Dashboard sample: Last Month Dashboard
- Leverage ‘roles' to keep dashboards clean
- Automatically refresh dashboard monthly and send to SDR Manager + CEO
- How to motivate reps and increase transparency with live dashboards displayed in the office
- How to improve consistent Data Input by owning your entire process & playbook
- Powerful report sample: Account Penetration Report
- Are you consistently reaching out to active accounts, or dropping the ball anywhere?
- What are the most important KPI's to report on for achieving scale and improving your whole team
- What are key Best Practices from the best SDR teams
- Why you can only capture impactful data when you ‘close the loop’ on SDR to AE handoff
- Powerful Dashboard Sample: Customer reference dashboard
- If you already have a lot of customers (a couple thousand customers), how can you make it easier for reps to reference relevant customers?
- Where to learn the nuts and bolts of SalesForce?
See the recorded video at: http://bit.ly/1Tc6qaT
86 Revealing Charts From the 2013 State of Inbound Marketing ReportHubSpot
86 insightful charts -- straight from the 2013 State of Inbound Marketing Report -- to use in your own content and presentations. Download the full report here (http://offers.hubspot.com/2013-state-of-inbound-marketing), or access our blog post of 150+ stats from the report here (http://blog.hubspot.com/2013-inbound-marketing-stats-charts). Enjoy!
The number 1 marketing rule: be market oriented. The number 2 rule: be aware that you are not a fair representation of the market. Crucial tips here, and tools for segmenting and targeting markets well
Increasing your win rate could make a huge difference in beating your 2016 sales goals. Join Mike Schultz and Dave Boyce as they share key insights and surprising research about what you can do to achieve higher win rates, as well as which sales technologies enable greater sales goal achievement.
In this webinar you will learn:
-What separates top-performing sales organizations from the competition
-Which four questions you must answer to win the sale
-Which sales technologies can help you increase conversion rates and contract value
How confident are you that the “story” created by marketing is getting told effectively to your customers in the field? How confident are you that your sales team can deliver your story in a way that maximizes differentiation, deal size, and profitability?
Bring innovation and value to your organization. Today's economy values the user experience and the unique brand experience you offer. It's not about efficiency or technology it's about the right experience, at the right moment for the right audience.
Michael Farrington - Staying Relevant in MarketingAMASanDiego
Our objective as marketers hasn’t changed despite the world changing around us. We remain in the business of changing human behavior — helping customers choose our companies, our products, and our brands (and NOT our competitors). The challenge? Our customers are engaging us later and later in the sales process, our customers know MORE about us than we know about our customers, and our marketing mix continues to get more and more complex. As marketing leaders, we will quickly become irrelevant if we don’t act now and understand how our customers are making decisions, why they’ve made those decisions, and where to place our limited marketing investments. Mike will share how he’s driving this shift within a $1 billion publicly-traded, medical technology company, including the process, tools, and insights to make that change happen at your organization.
Predict 2014, Doug Camplejohn Welcome to PredictFliptop
Why are we here talking about B2B marketing and data?
The fact is that it’s 2014, yet most B2B sales & marketing is still a guessing game. We throw money at different programs to see what sticks. We assign best guess scores to activities in our marketing automation systems. We use “rules of thumb” to see if we’re going to make our number for the quarter.
Portland Small Business Salesforce Salon Presentation deckIdealist Consulting
Follow Fred Armisen of Portlandia through his customer journey from lead to prospect to client, through the lense of Salesforce tools Pardot, Sales Cloud, and Communities. This was presented at a live event for the Portland Small Business community 3/19/15.
Before launching our Price course a year ago, we talked to companies of all shapes and sizes about their struggles with pricing. Each and every one stated that, despite all the information they could gather on their sales, their costs and their competitors, when it came right down to it, their pricing was really just their best guess.
But we can’t leave such an important aspect of our products to chance, which is why in this issue we are delving into all things price related.
Jim Semick leads us off with a great look at the challenges and opportunities of pricing SaaS products. Then our own Mark Stiving talks about pricing in competitive landscapes. Finally, Holly Krafft and Reed Holden write about how to gain internal support for your pricing strategies, first at the leadership level and then within your sales organization.
But this issue isn’t all dollars and cents. I want to call particular attention to Robin Sharma’s article on the top 10 things amazing leaders do, regardless of whether they have a title. Following these simple steps could change the trajectory of your career and those around you.
Today’s product teams have a lot to juggle. Our hope is that this issue can provide you with some tools and tips to make it all just a little easier.
Happy Reading,
Rebecca Kalogeris, Editorial Director
This presentation defines what is inbound sales, sales and marketing Funnel, Inbound Methodology, difference between MQL and SQL, reasons behind conflicts between sales and marketing and the power of Smarketing.
Sales Operations Leaders Meetup: Salesforce Best Practices for Administering ...Krista Caldwell
Some of What we covered (in order):
- Why Reporting Problem #1 is Duplication and how to prevent it
- The power of lead history tracking and how to turn it on
- How to scale Sales Operations and when to hire a Sales Operations Analyst
- Powerful Dashboard sample: Last Month Dashboard
- Leverage ‘roles' to keep dashboards clean
- Automatically refresh dashboard monthly and send to SDR Manager + CEO
- How to motivate reps and increase transparency with live dashboards displayed in the office
- How to improve consistent Data Input by owning your entire process & playbook
- Powerful report sample: Account Penetration Report
- Are you consistently reaching out to active accounts, or dropping the ball anywhere?
- What are the most important KPI's to report on for achieving scale and improving your whole team
- What are key Best Practices from the best SDR teams
- Why you can only capture impactful data when you ‘close the loop’ on SDR to AE handoff
- Powerful Dashboard Sample: Customer reference dashboard
- If you already have a lot of customers (a couple thousand customers), how can you make it easier for reps to reference relevant customers?
- Where to learn the nuts and bolts of SalesForce?
See the recorded video at: http://bit.ly/1Tc6qaT
86 Revealing Charts From the 2013 State of Inbound Marketing ReportHubSpot
86 insightful charts -- straight from the 2013 State of Inbound Marketing Report -- to use in your own content and presentations. Download the full report here (http://offers.hubspot.com/2013-state-of-inbound-marketing), or access our blog post of 150+ stats from the report here (http://blog.hubspot.com/2013-inbound-marketing-stats-charts). Enjoy!
The number 1 marketing rule: be market oriented. The number 2 rule: be aware that you are not a fair representation of the market. Crucial tips here, and tools for segmenting and targeting markets well
Increasing your win rate could make a huge difference in beating your 2016 sales goals. Join Mike Schultz and Dave Boyce as they share key insights and surprising research about what you can do to achieve higher win rates, as well as which sales technologies enable greater sales goal achievement.
In this webinar you will learn:
-What separates top-performing sales organizations from the competition
-Which four questions you must answer to win the sale
-Which sales technologies can help you increase conversion rates and contract value
Improving Sales Force Performance and EffectivenessL.E.K. Consulting
L.E.K. Managing Director Chris Kenney spoke at a Chief Executive Network event on improving sales force performance and effectiveness. See his presentation here.
Are you searching for professional templates and slides to design a professional PPT on customer acquisition? Well if yes, then select our content ready customer acquisition plan PowerPoint presentation slides. Use this customer acquisition management PowerPoint presentation to demonstrate a lot of techniques utilized to oversee customers prospects and request created by marketing. This customer relationship management presentation PPT includes a template on numerous relevant subtopics such as acquisition strategy plan, nurturing, email and marketing automation, and sale enablement checklist. With the help of these editable consumer services strategies presentation slides, you will be able to train your group members how to convince clients to buy the products and services. You can utilize these PowerPoint slides to illustrate the concept of customer relationship management, consumer experiences, customer retention, customer attainment, customer services, customer satisfaction, sale improvement, and business development. With the use of graphs, chart, pareto, and pie charts in your presentation, you will be easily able to showcase the ratio of satisfied and unsatisfied customers. So, do not delay and rapidly download these customer acquisition strategies presentation slides. Give a boost to entrepreneurial enterprise with our Customer Acquisition Strategies PowerPoint Presentation Slides. They allow dreams to develop.
Similar to S&MM - Results of Marketing and Sales Alignment Survey (20)
Your customers make decisions in your favor based on what they remember, not on what they forget.
Unfortunately, most people will forget 90% of your content after 48 hours—unless you keep their brains engaged.
In this webinar, Carmen Simon, Founder of Memzy (a Corporate Visions company) shares:
- Why it is so hard for audiences to remember your business presentations and related communications
- What neuroscience tells us about how the brain processes and remembers the information you provide
- How to avoid the 4 habits that lead to highly forgettable business presentations & related communications
Watch the full webinar replay here: https://corporatevisions.com/webinar-four-habits-highly-forgettable-people/
Why Customer Acquisition and Customer Expansion Must Have Distinct Messaging Approaches
To disrupt the status quo or reinforce it? Your answer to that question really depends on whether you’re selling into a new prospect or trying to keep and expand an existing customer. That’s because new research proves that the skills and messaging techniques required for the first scenario will backfire in the latter.
In this webinar, Tim Riesterer, Chief Strategy Officer at Corporate Visions and Co-Author of The Three Value Conversations and the upcoming book The Expansion Sale, shares science-backed research designed to help you tell the right story for the right buying situation and finally do away with a one-size-fits-all approach to your customer conversations.
You'll learn how to:
- Disrupt Status Quo bias when you need to build new pipeline and win new business
- Reinforce status quo bias when you are trying to renew and expand existing customers
- Break free from one-size-fits-all approaches and get more situationally fluent with your messaging skills
watch the full webinar recording here: https://corporatevisions.com/content-library/webinar-the-dangers-of-one-size-fits-all-sales-messaging/
Ask any salesperson and they will tell you, gaining meetings with senior executives has never been more difficult. The conventional wisdom is that if you want to get an executive’s attention, you have to sound like an executive by offering case studies, ROI and other quantified results.
This approach has been used in executive selling programs for years, but that conventional wisdom is almost three decades old. Does it still hold up in today’s selling environment?
In this webinar, Rob Perrilleon SVP Consulting Services, Corporate Visions and contributor to the upcoming book The Expansion Sale, shares the latest science-backed research on:
- Why the traditional approach to gaining executive access was the WORST performing condition in our most recent study
- The best messaging approach your sales reps can use to get direct access to an executive and secure time on their calendar
- What type of messaging is most effective for equipping an internal sponsor to get an executive meeting on your rep’s behalf
Get the full webinar recording here: https://corporatevisions.com/content-library/gaining-executive-access-why-your-traditional-approach-to-securing-meetings-is-not-working/
Improving Your Asset and Message Quality Through Smarter Automation
It’s the Holy Grail for every sales & marketing pro: All of your best enablement assets in a single location—brilliantly organized, universally accessible, and customizable for any customer interaction.
Thanks to technological advances like machine learning and predictive analytics, this vision is closer to reality than ever before. But organizations still struggle with the fundamentals. How do you get started? How do you decide which assets to include, and most importantly, how do you keep your system from becoming a dumping ground where great assets go to die?
In this webinar, Jason Keever, VP of Europe, Seismic, and Leslie Talbot, VP of Customer & Commercial Excellence, Corporate Visions, covered how to sidestep these pitfalls and jump-start your automation projects, including:
How to bridge the sales & marketing divide by organizing your messages and content neatly around your buyer’s psychology
How to ratchet up your quality by ensuring every piece of content is as effective as it should be and targeted to the right buyer
How to keep your content fresh and relevant as business and customer needs evolve over time
See the full webinar recording here: https://corporatevisions.com/content-library/what-about-the-content/
When trying to convince prospects to change to your solution, your sales reps need to tell an edgy, disruptive story that makes a compelling case for moving away from their status quo. But when you ARE the status quo, that same provocative approach with existing customers will backfire, increasing the likelihood that they’ll switch or shop around—and there’s research to prove it.
These slides from a recent webinar hosted by Selling Power and featuring special guest, Tim Riesterer, Chief Research Officer from Corporate Visions, will show you surprising research that uncovers the dangers of applying a one-size-fits-all approach to customer conversations. You will learn how to:
- Create provocative messages to challenge your prospects and persuade them to buy
- Reinforce your position when you need to protect and expand with existing customers
- Break free from one-size-fits-all messaging that puts your business at risk of losing existing customers and new business
- Tailor your messages and enable your team to deliver a winning conversation every time
View the full webinar recording here: https://corporatevisions.com/content-library/webinar-the-art-of-a-winning-sales-conversation-selling-power/
Content2Conversion 2014 - Corporate Visions - Tim RiestererCorporate Visions
Learn the three “value conversation moments” your sales reps must master to deliver conversations that win.
Tim Riesterer, co-author of Conversations that Win the Complex Sale and Customer Message Management, shows you how to create, confirm and capture value across the buying cycle.
Three value conversations - San Francisco, Ca. Executive Insights session wit...Corporate Visions
You can do everything right as a company…design, develop and launch killer products, refashion your go-to-market strategy to seize growth opportunities, and acquire other companies to drive inorganic growth. But there’s a gap between all of these great strategies and your prospects and customers actually agreeing to buy from you. Your salespeople, with their lips moving, are attempting to bridge that gap. Unfortunately, most are failing. According to sales managers surveyed by SiriusDecisions, your salespeople’s inability to articulate value is the #1 reason they’re missing their quota…and you’re missing your growth targets. Learn how companies like ADP, Cisco, GE, Motorola, UPS and DuPont are creating compelling stories and enabling their salespeople to deliver them in a remarkable, memorable way.
Three value conversations - Seattle Executive Insights session with Tim Riest...Corporate Visions
You can do everything right as a company…design, develop and launch killer products, refashion your go-to-market strategy to seize growth opportunities, and acquire other companies to drive inorganic growth. But there’s a gap between all of these great strategies and your prospects and customers actually agreeing to buy from you. Your salespeople, with their lips moving, are attempting to bridge that gap. Unfortunately, most are failing. According to sales managers surveyed by SiriusDecisions, your salespeople’s inability to articulate value is the #1 reason they’re missing their quota…and you’re missing your growth targets. Learn how companies like ADP, Cisco, GE, Motorola, UPS and DuPont are creating compelling stories and enabling their salespeople to deliver them in a remarkable, memorable way.
Tim Riesterer Corporate Visions Executive Insights Session 2014 St. LouisCorporate Visions
You can do everything right as a company…design, develop and launch killer products, refashion your go-to-market strategy to seize growth opportunities, and acquire other companies to drive inorganic growth. But there’s a gap between all of these great strategies and your prospects and customers actually agreeing to buy from you. Your salespeople, with their lips moving, are attempting to bridge that gap. Unfortunately, most are failing. According to sales managers surveyed by SiriusDecisions, your salespeople’s inability to articulate value is the #1 reason they’re missing their quota…and you’re missing your growth targets. Learn how companies like ADP, Cisco, GE, Motorola, UPS and DuPont are creating compelling stories and enabling their salespeople to deliver them in a remarkable, memorable way.
Irvine Corporate Visions Executive Insights Session 2014 with Erik PetersonCorporate Visions
You can do everything right as a company…design, develop and launch killer products, refashion your go-to-market strategy to seize growth opportunities, and acquire other companies to drive inorganic growth. But there’s a gap between all of these great strategies and your prospects and customers actually agreeing to buy from you. Your salespeople, with their lips moving, are attempting to bridge that gap. Unfortunately, most are failing. According to sales managers surveyed by SiriusDecisions, your salespeople’s inability to articulate value is the #1 reason they’re missing their quota…and you’re missing your growth targets. Learn how companies like ADP, Cisco, GE, Motorola, UPS and DuPont are creating compelling stories and enabling their salespeople to deliver them in a remarkable, memorable way.
3 Conversations that Win - TrainingIndustry.com webcastCorporate Visions
Learn the three “value conversation moments” your sales reps must master to deliver conversations that win.
Tim Riesterer, co-author of Conversations that Win the Complex Sale and Customer Message Management, shows you how to create, confirm and capture value across the buying cycle.
You can do everything right as a company…design, develop and launch killer products, refashion your go-to-market strategy to seize growth opportunities, and acquire other companies to drive inorganic growth. But there’s a gap between all of these great strategies and your prospects and customers actually agreeing to buy from you. Your salespeople, with their lips moving, are attempting to bridge that gap. Unfortunately, most are failing. According to sales managers surveyed by SiriusDecisions, your salespeople’s inability to articulate value is the #1 reason they’re missing their quota…and you’re missing your growth targets. Learn how companies like ADP, Cisco, GE, Motorola, UPS and DuPont are creating compelling stories and enabling their salespeople to deliver them in a remarkable, memorable way.
United Rentals - Differentiation With Corporate Visions and Maximization With...Corporate Visions
Hear from a leader who has applied both Corporate Visions’ and BayGroup’s solutions together to improve the sales teams’ conversations and performance. No matter which solution you currently use, you’ll want to find out how the sum of these two companies is greater than the individual parts.
Brainshark - Using Video to Improve Demand Generation and Sales EnablementCorporate Visions
The power of video allows companies to tell their unique story and communicate their value proposition in a way that grabs attention and ensures greater retention – both for prospects and for salespeople. In this session we’ll show you how leading companies are using video to clearly demonstrate their value, drive successful demand generation campaigns, train their sales reps and partners, and help close more business.
Tom Peters is the author of the business management bible, “In Search of Excellence,” as well as more than a dozen additional international bestsellers – the most recent of which is “The Little BIG Things: 163 Ways to Pursue Excellence.” As the most brazen and engaging management guru of our time, he’s best known for cutting through the clutter of tired, fluffy business mantras and providing daring, unconventional insights into how to run your business.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
2. 2
SurveyResponses
• Nearly 200 marketing and sales participants
• Cross-section of companies from <50 employees to
>5,000 employees
• Cross-section of companies from at least 15
different industries
4. 4
HowMuchMessagingGetsUsed?
59% said less
than50% of
messaging gets
used
Marke&ng
Sales
61% said more
than 50% of
messaging gets
used
ALIGNMENTFINDING!
• Marke&ng
thinks
sales
people
DON’T
use
their
stuff
• Sales
people
think
they
DO
use
marke&ng’s
stuff
5. 5
WhyMessagesDon’tGetUsed?*
• (45%) Too product-centric,
not customer-centric
• (39%) Selling is in the spoken
word, too many tools written
• (28%) Tools don’t match the
tasks in the buying cycle
*
Pick
your
top
two
choices
from
list
of
seven
op6ons
Marke&ng
Sales
• (51%) Too product-centric,
not customer centric
• (28%) Tools don’t match the
tasks in the buying cycle
• (26%) Messages don’t sound
like customer conversations
6. 6
WhyMessagesDon’tGetUsed?*
• (45%) Too product-centric,
not customer-centric
• (39%) Selling is in the spoken
word, too many tools written
• (28%) Tools don’t match the
tasks in the buying cycle
*
Pick
your
top
two
choices
from
list
of
seven
op6ons
Marke&ng
Sales
• (51%) Too product-centric,
not customer centric
• (28%) Tools don’t match the
tasks in the buying cycle
• (26%) Messages don’t sound
like customer conversations
ALIGNMENTFINDING!
• More
customer-‐centric
messaging
• Tools
that
align
with
the
buying
cycle
• Sound
more
like
sales
conversa&ons
8. 8
WhyProspectsChooseYou?*
• (53%) Product quality
• (27%) Brand reputation
• (10%) Sales interactions
• (8%) Pricing
• (45%) Product quality
• (22%) Sales interactions
• (16%) Brand reputation
• (14%) Pricing
*
Pick
one
of
four
choices
Marke&ng
Sales
ALIGNMENTFINDING!
• We
think
our
products
rock!
• Marke&ng
and
sales
disagree
about
brand
vs.
conversa&ons
9. 9
HowDoesMarketingDriveRevenue?*
1. Branding
2. Product positioning
3. Demand generation
4. Inbound strategies
5. Sales enablement
1. Product positioning
2. Sales enablement
3. Branding
4. Demand generation
5. Inbound strategies
Marke&ng
Sales
*
Rank
these
five
in
order
of
importance
1
=
most
important
10. 10
HowDoesMarketingDriveRevenue?*
1. Branding
2. Product positioning
3. Demand generation
4. Inbound strategies
5. Sales enablement
1. Product positioning
2. Sales enablement
3. Branding
4. Demand generation
5. Inbound strategies
Marke&ng
Sales
*
Rank
these
five
in
order
of
importance
1
=
most
important
ALIGNMENTFINDING!
• Marke&ng
and
sales
disagree
about
priority
for
sales
enablement
• Both
agree
product
posi&oning
is
a
top
strategy
for
driving
revenue
11. 11
(64%) Can’t differentiate
(Losing deals we shouldn’t)
(58%) Can’t break status quo
(Closing rates going down)
(50%) Can’t communicate value
(Deal sizes shrinking)
(28%) Can’t justify price
(Excessive discounting)
(63%) Can’t differentiate
(Losing deals we shouldn’t)
(53%) Can’t break status quo
(Closing rates going down)
(49%) Can’t communicate value
(Deal sizes shrinking)
(35%) Can’t justify price
(Excessive discounting)
ResultofPoorSalesConversations?*
*
Pick
the
top
two
biggest
problems
Marke&ng
Sales
12. 12
(64%) Can’t differentiate
(Losing deals we shouldn’t)
(58%) Can’t break status quo
(Closing rates going down)
(50%) Can’t communicate value
(Deal sizes shrinking)
(28%) Can’t justify price
(Excessive discounting)
(63%) Can’t differentiate
(Losing deals we shouldn’t)
(53%) Can’t break status quo
(Closing rates going down)
(49%) Can’t communicate value
(Deal sizes shrinking)
(35%) Can’t justify price
(Excessive discounting)
ResultofPoorSalesConversations?*
*
Pick
the
top
two
biggest
problems
Marke&ng
Sales
ALIGNMENTFINDING!
• Marke&ng
and
sales
completely
agree
on
the
ranking
of
problems
caused
by
poor
sales
conversa&ons
13. 13
WhatPartofStoryNeedsFixingFirst?*
1. Campaigns
and
selling
tools
don’t
break
through!
2. Messages
are
undifferen;ated
and
uninspiring!
3. Sales
conversa;ons
do
not
dis;nguish
us
from
compe;tors
4. Sales
nego;a;ons
don’t
capture
the
value
we
deserve
1. Messages
are
undifferen;ated
and
uninspiring!
2. Campaigns
and
selling
tools
don’t
break
through!
3. Sales
conversa;ons
do
not
dis;nguish
us
from
compe;tors
4. Sales
nego;a;ons
don’t
capture
the
value
we
deserve
Marke&ng
Sales
*
Rank
all
four
with
1
=
fix
first
and
4
=
fix
last
14. 14
WhatPartofStoryNeedsFixingFirst?*
1. Campaigns
and
selling
tools
don’t
break
through!
2. Messages
are
undifferen;ated
and
uninspiring!
3. Sales
conversa;ons
do
not
dis;nguish
us
from
compe;tors
4. Sales
nego;a;ons
don’t
capture
the
value
we
deserve
1. Messages
are
undifferen;ated
and
uninspiring!
2. Campaigns
and
selling
tools
don’t
break
through!
3. Sales
conversa;ons
do
not
dis;nguish
us
from
compe;tors
4. Sales
nego;a;ons
don’t
capture
the
value
we
deserve
Marke&ng
Sales
*
Rank
all
four
with
1
=
fix
first
and
4
=
fix
last
ALIGNMENTFINDING!
• Both
seem
to
agree
that
the
story
itself
(messages
and
tools)
is
the
more
urgent
challenge
to
fix