Pricing can often feel like an arcane art rife with phrases such as; value pricing, pricing equilibrium, cost plus pricing, etc. If we get it wrong, our business suffers. The WRAP Pricing Framework gives small business owners the ability to simplify pricing and maximize both their profit and the value provided to their customers. Get a free copy of the framework here: http://thecogentcoach.com/wrap-pricing-framework

1. 4 Simple Steps to Profits through
a Painless Pricing Framework
cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00

2. Why does pricing matter?
cc: NASA's Marshall Space Flight Center - https://www.flickr.com/photos/28634332@N05

3. Charge too much and you look too expensive
Charge too little and be perceived as low quality
cc: PhotoJonny - https://www.flickr.com/photos/79613030@N00

4. You may be leaving loads of
money on the table...
Your business may struggle
unless you get pricing right
cc: Grant MacDonald - https://www.flickr.com/photos/28801512@N00

5. But, it is so complex...cc: digicacy - https://www.flickr.com/photos/23010381@N08

6. Too much to know...
• Value pricing
• Cost plus pricing
• Porter's Five Forces
• Marketing Ps and Cs
• Bass Diffusion Models and so on
cc: eriwst - https://www.flickr.com/photos/37977505@N00

7. Enough!
cc: tim caynes - https://www.flickr.com/photos/70021771@N00

8. Time for a simple framework
cc: Beantin webbkommunikation - https://www.flickr.com/photos/52967766@N03

9. WRAP Pricing Framework

10. Simple and effective - just
what small businesses need
cc: Gulfu - https://www.flickr.com/photos/35092241@N03

11. W - 5 Ws
R - Research
A - Analyze
P - Prove

12. 5 Ws set the stage by asking questions
about your product or service
cc: clickykbd - https://www.flickr.com/photos/37718677955@N01

13. 5 Ws
• What problem does it solve?
• Who needs to solve that problem?
• When do they need the solution?
• Why is your product or service the
best solution?
• Where are your customers and how
do you reach them?
cc: Marco Bellucci - https://www.flickr.com/photos/50451886@N00

14. Research
• What is the value of your solution?
• Define the market
• Know your compeition
• What does the solution cost you to
deliver?
• What are your business goals?
cc: jannekestaaks - https://www.flickr.com/photos/33328695@N02

15. Analyze
• Define how your product fits the
solution
• Define how the solution fits the
market
• Establish levels of value
cc: o.tacke - https://www.flickr.com/photos/89882948@N05

16. Prove
• You've done your fact finding and
brainstorming...
• Now, prove or disprove your
findings
• Engage your customers and learn
• Fine tune
cc: mirai - https://www.flickr.com/photos/12509187@N03

17. Get a free copy of the WRAP Pricing
Framework
cc: Caucas' - https://www.flickr.com/photos/20993292@N08

18. http://thecogentcoach/wrap-pricing-framework

19. Questions?
michael@thecogentcoach.com
cc: Oberazzi - https://www.flickr.com/photos/42788859@N00