What to do before, during and after a webinar?

1. WIN WITH A WEBINAR
Anne-Mari Raivio / Metropolia Business School, Finland

2. WITH THIS WEBINAR, YOU WILL...
• understand why webinars
are used
• know what to do before,
during and after a webinar
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4. WEBINARS ARE USED IN
• training
• content marketing
• sales
• communication
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5. THREE STAGES
1. before 2. during 3. after
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6. BEFORE
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7. CREATE CONTENT & OUTLINE
• Define your objectives ->
collect material
• Structure: tell what you're going
to tell - tell what you tell- tell what
you just told
• Guy Kawasaki: 10-20-30 rule
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8. PREPARE FOR PRESENTATION
• Know your stuff
• Rehearse, rehearse,
rehearse
• Do a test run
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9. DURING
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10. WHEN YOU ARE PRESENTING
• Sell, don't tell - push your
energy (smile, voice, umph).
• Pause. And breathe.
• Create a connection with the
audience - "you", camera, chat,
polls, q&a
cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00

11. AND ALSO...
• Design to wow - add color to your
language, style to your slides
• Be plain - avoid jargon, use short
sentences, stay away from the
passive.
• Help the audience - use signposts
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12. AFTER
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13. AFTER
• Follow up!
• Ask for feedback - "Would
you recommend this webinar
to others?"
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14. TO SUM UP...cc: Feral78 - https://www.flickr.com/photos/28695072@N08

15. KEEP THIS IN MIND
1. Be prepared
2. Be a passionate presenter!
3. Use visuals - imagery generates
memory
4. Listen and interact
5. Turn on your mike, share your
video, don't panic :)
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16. GOOD LUCK!
Fake it till you become it
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