SlideShare a Scribd company logo
Reasons
Why You
Shouldn’t
Start a
Business Blog
4
Customer experience
and relevant content
is more important
than ever before
Both mom-and-pop
shops and multi-million
dollar corporations
are looking to connect
with customers and
earn new business
With a company blog,
businesses of every
scale can experience
some form of success
The impact of business
blogging is undeniable,
and it’s perfect for
generating buzz
and driving traffic
So why would anyone
say no to starting
a business blog?
1. You Aren’t
Concerned With
Search Rank
Business blogging
has huge benefits
in terms of SEO
With so much
competition, business
owners need innovative
ways to reach
new customers
Blogging is one of the
top outlets that triggers
the search engines while
engaging real people
Using a business blog
to score better Google
rankings is a slow
process, but it’s proven
to be effective
If you aren’t concerned
about your website’s
search engine rank,
you shouldn’t start
a business blog
It will only help
your rankings get
better over time.
2. You Have
Zero Interest
in Sharing Great
Social Content
More small businesses
are embracing social
media now than
ever before
It’s great to see
small businesses
heading in the
right direction
But the problem is that
many small business
owners aren’t sure what
to post, tweet, or pin
You shouldn’t start a
business blog if you
don’t want to share
helpful and engaging
content with customers
It will only give
them content to
enjoy and share
with their friends
3. You Don’t
Want to Build
Awareness
For Your
Business
Eventually, the
excitement of
every start up
will die down
Brand awareness
will help keep your
company afloat
And a business blog
will leverage your own
voice to generate
buzz for your company
Besides, who will
talk about you
if even you aren’t
talking about you?
You shouldn’t start a
business blog if you
want to build a great
brand and create
awareness of your name.
It will only help
you build up your
brand name, products,
and services
4.You Don’t
Care About cost
Effective
Marketing
Business blogging is by
far one of the most
cost effective forms
of marketing
that exists today
Striking the right
balance between cost
and content that
converts is key
for your ROI.
Many methods of
advertising are budget
breaking and short lived.
Business blogging
is cost effective
because it can be
tweaked so easily
You can sprinkle in
extra content and
design features to
add some oomph
Try doing that with
a billboard or TV ad
You shouldn’t start a
business blog if you
like to spend big
bucks unnecessarily
on your marketing
Business blogging will
only help keep cash
in your wallet while
maximizing your reach
for new customers.
4 Reasons Why You Shouldn't Start a Business Blog

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4 Reasons Why You Shouldn't Start a Business Blog