This document contains internal assignments for courses in Consumer Behavior, Cost & Management Accounting, and Digital Marketing. The Consumer Behavior assignment asks students to discuss 5 consumer personality traits and how they affect behavior. It also asks students to analyze the adoption of an innovative product and explain innovation adoption categories. The Cost & Management Accounting assignment provides employee data and asks students to calculate labor turnover rates using different methods and discuss them. It also asks students to discuss aspects of management accounting and provide a performance statement for a transportation company. The Digital Marketing assignment asks students to discuss the evolution of the World Wide Web and provide an example Google AdWords campaign. It also asks students to explain the stages of the SOSTAC framework

1. NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: ConsumerBehaviour
Internal Assignment Applicable for June 2021 Examination
1. What is Consumer Personality? Take any 5 consumer personality traits of your choice
and explain how they affect consumer behaviour.
2. Take an innovative product of your choice. How has it been adopted by consumers? What
is Innovation Adoption? Who are the different adopter categories as per the Innovation
Adoption Curve? (10 Marks)
3. In context of Consumer Learning, explain the following behavioural theories:
a. Classical Conditioning (5 Marks)
b. Instrumental Conditioning
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Cost & Management Accounting
Internal Assignment Applicable for June 2021 Examination
1. The following information has been collected from Ms. Divya the head of personnel
department of ART Limited for the year ended 31st March 2020
Number of workers at the beginning of the year 8000
Number of workers at the end of the year 9600
Number of workers left the company during the year 500
Number of workers discharged during the year 100
Number of workers replaced due to leaving and discharge 700
Additional workers employed for expansion during the year 1500
You are required to calculate the labour turnover rate by using separation method,
replacement method and flux method, further discuss each of them briefly.
(10 Marks)
2. Discuss the practical aspects of the management accounting function briefly in the context
of the changing global management practices perspective. Student can take any example
to build around the aspects needs to be discussed (10 Marks)
3. Seth transport operates a fleet of Motor Lorries. The record for Lorry-4150 reveals the
following information
Days Maintained 30
Days operated 25
Days Idle 5
Total hours operated 300
Total kms covered 2500
Total tonnage carried 200
(4 tonne – load per trip, return journey empty)
Total cost for the month 270000
Prepare a performance statement reflectinga.

2. Cost per day operated, cost per kilometer, cost per hour (5 Marks)
b. Cost per round trip, Tonne Km, cost per commercial tonne –km.
(5 Marks)
Note formula plus calculations are required
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Digital Marketing
Internal Assignment Applicable for June 2021 Examination
1. What is world-wide-web. Discuss Web 1.0 to 5.0 with relevant examples (10 Marks)
2. You run a local beauty parlour in Mumbai. Write a Google AdWords Search Campaign
for the same.
3.a. Discuss the various stages of the SOSTAC framework (5 Marks)
3.b. With relevant examples support each stage of the SOSTAC framework (5 Marks)
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