Metrics. Because everything COUNTS (LeanCamp Madrid 2012)Justo Hidalgo
Keynote presentation at LeanCamp Madrid 2012. Metrics are key for every startup. This presentation shows some basics about metrics and analytics, with specific examples about how they're being used in 24symbols, a publishing-related startup.
The Roles of Analytics in Digital MarketingT.S. Lim
Presentation at the 4th Indonesian Statistical Analysis Conference (ISAC) 2018, held on Thursday, November 8, 2018 at the Parahyangan Catholic University Graduate School.
If you do ANY search engine marketing or pay per click, this event will improve your results!
Learn what's new and essential within Google Analytics, including recently added features to enhance tracking accuracy. Discover how to avoid common pitfalls that often hamper marketers.
This info packed session will also include how to improve your Google AdWords Remarketing efforts, by creating audience lists within Google Analytics.
Key Takeaways/What to expect:
* Leverage goal data to boost marketing performance.
* Use Google Analytics to determine your CPC bid strategy.
* Follow a web visitors action from online to offline.
* When and why to use Google Analytics for AdWords Remarketing.
Presenters:
Andrew Wetzler, President at MoreVisibility
Theo Bennett, Director of Analytics & Data Solutions at MoreVisibility
Harnessing Data for Better Customer Experience and Company SuccessTreasure Data, Inc.
As big data has exploded, the ability for companies to easily leverage it has imploded. Organizations are drowning in their own information, unable to see the forest through the trees, while the big players consistently outperform in their ability to deliver a great customer experience, faster, cheaper…As a result, the vast majority of companies are scrambling to catch up and become more agile, data-driven, to use their data more effectively so they can attract and retain their elusive customers...
In this joint deck by 451 Research and Treasure Data, you will learn how to enable your line of business team to own their own data (instead of relying on IT) to be able to:
- deliver a single, persistent view of your customer based on behavior data
- make that data accessible to the right people at the right time
- Increase organizational effectiveness by (finally) breaking down silos with data
- enable powerful marketing tools to enhance the customer experience
360 Degree View Of Customer Powerpoint Presentation SlidesSlideTeam
Increase consumer satisfaction and drive sales using these 360 Degree View Of Customer PowerPoint Presentation Slides. Take the assistance of our attention-grabbing customer mapping PowerPoint slideshow to drive ROI through various means like acquiring leads, increasing customer retention, etc. By utilizing these customer relationships PowerPoint templates you can elucidate the process of customer architecture that consists of consumer clustering, CRM analysis, real-time analytics, etc. Take advantage of these consumer lifecycle PPT visuals to reveal the components of 360 frameworks like CRM systems, DBMS, support ticketing, etc. Unveil the constituents of the customer lifecycle such as data visualization, data streaming, data integration, data science, etc. using our content-ready consumer engagement PowerPoint slide deck. Adopt a holistic customer view and interact with them through face-to-face communication, email, phone amongst others. Hence, without any further delay download this customer support PPT slide designs to engage effectively with your current as well as prospective clients. https://bit.ly/2OixhJT
TIBCO: Elevating Revenue Performance with a B2B Customer Data PlatformLattice Engines
As the world’s leader in cloud-based intelligence and integration solutions, Tibco recognizes a generational market disruption in data is underway. Data powers digital transformation and the marketing team at Tibco lives and breathes that mantra.
At SiriusDecisions Summit, TIBCO spoke about how they created their single source of marketing truth to fuel a successful Global ABM program. Learn the campaigns and tactics they used to generate increased engagement and greater pipeline within their target accounts.
Metrics. Because everything COUNTS (LeanCamp Madrid 2012)Justo Hidalgo
Keynote presentation at LeanCamp Madrid 2012. Metrics are key for every startup. This presentation shows some basics about metrics and analytics, with specific examples about how they're being used in 24symbols, a publishing-related startup.
The Roles of Analytics in Digital MarketingT.S. Lim
Presentation at the 4th Indonesian Statistical Analysis Conference (ISAC) 2018, held on Thursday, November 8, 2018 at the Parahyangan Catholic University Graduate School.
If you do ANY search engine marketing or pay per click, this event will improve your results!
Learn what's new and essential within Google Analytics, including recently added features to enhance tracking accuracy. Discover how to avoid common pitfalls that often hamper marketers.
This info packed session will also include how to improve your Google AdWords Remarketing efforts, by creating audience lists within Google Analytics.
Key Takeaways/What to expect:
* Leverage goal data to boost marketing performance.
* Use Google Analytics to determine your CPC bid strategy.
* Follow a web visitors action from online to offline.
* When and why to use Google Analytics for AdWords Remarketing.
Presenters:
Andrew Wetzler, President at MoreVisibility
Theo Bennett, Director of Analytics & Data Solutions at MoreVisibility
Harnessing Data for Better Customer Experience and Company SuccessTreasure Data, Inc.
As big data has exploded, the ability for companies to easily leverage it has imploded. Organizations are drowning in their own information, unable to see the forest through the trees, while the big players consistently outperform in their ability to deliver a great customer experience, faster, cheaper…As a result, the vast majority of companies are scrambling to catch up and become more agile, data-driven, to use their data more effectively so they can attract and retain their elusive customers...
In this joint deck by 451 Research and Treasure Data, you will learn how to enable your line of business team to own their own data (instead of relying on IT) to be able to:
- deliver a single, persistent view of your customer based on behavior data
- make that data accessible to the right people at the right time
- Increase organizational effectiveness by (finally) breaking down silos with data
- enable powerful marketing tools to enhance the customer experience
360 Degree View Of Customer Powerpoint Presentation SlidesSlideTeam
Increase consumer satisfaction and drive sales using these 360 Degree View Of Customer PowerPoint Presentation Slides. Take the assistance of our attention-grabbing customer mapping PowerPoint slideshow to drive ROI through various means like acquiring leads, increasing customer retention, etc. By utilizing these customer relationships PowerPoint templates you can elucidate the process of customer architecture that consists of consumer clustering, CRM analysis, real-time analytics, etc. Take advantage of these consumer lifecycle PPT visuals to reveal the components of 360 frameworks like CRM systems, DBMS, support ticketing, etc. Unveil the constituents of the customer lifecycle such as data visualization, data streaming, data integration, data science, etc. using our content-ready consumer engagement PowerPoint slide deck. Adopt a holistic customer view and interact with them through face-to-face communication, email, phone amongst others. Hence, without any further delay download this customer support PPT slide designs to engage effectively with your current as well as prospective clients. https://bit.ly/2OixhJT
TIBCO: Elevating Revenue Performance with a B2B Customer Data PlatformLattice Engines
As the world’s leader in cloud-based intelligence and integration solutions, Tibco recognizes a generational market disruption in data is underway. Data powers digital transformation and the marketing team at Tibco lives and breathes that mantra.
At SiriusDecisions Summit, TIBCO spoke about how they created their single source of marketing truth to fuel a successful Global ABM program. Learn the campaigns and tactics they used to generate increased engagement and greater pipeline within their target accounts.
Forrester Sales and Marketing Forum - Creating a Data Foundation for Personal...Lattice Engines
At the Forrester Sales and Marketing Forum, Lattice customer Akamai talks about how they structured their marketing technology and data stack to drive personalized buyer journeys and transform their marketing and sales.
How AI Changes Marketing
View ABM Strategies @ https://www.fourquadrant.com/b2b-account-based-marketing-abm/
KEY TAKEAWAYS
Top-performing companies are more than 2X likely to be using AI for marketing, 28% vs. 12%
Retailers are investing $5.9B this year in AI-based marketing and customer service solutions to improve shoppers’ buying experiences according to IDC.
Financial Services marketers lead all other industries in AI application adoption, with 37% currently using them today.
Sales and Marketing teams most often collaborate using CPQ and Marketing Automation AI-based applications, with sales leaders predicting AI adoption will increase 155% across sales teams in 2 years.
VIEW THIS DECK TO SEE
- Technologies With Highest Growth
- Top Uses of AI in Marketing
- How Marketers Are Using AI
- How CMOs Are Using AI
- Machine Learning Use Cases in Retail
- Percentage of Marketers Planning to Use AI
- Reasons to Use AI for Marketing Personalization
- AI in Online Advertising
- AI in Email Marketing
- Where AI is Used on Ad Campaign Execution
============================================
ADDITIONAL GO TO MARKET RESOURCES FROM FOUR QUADRANT
ABM Strategies @ https://www.fourquadrant.com/b2b-account-based-marketing-abm/
Marketing Automation Buyer’s Checklist fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/
Go to Market Resources @ fourquadrant.com
IT Spending Research @ fourquadrant.com/go-to-market-it-spending-research/
Free Downloads @ fourquadrant.com/free-marketing-templates/
Go to Market Insights @ fourquadrant.com/go-to-market-planning-templates/
Data modelling presentation by Andrew Hood, MD of Lynchpin . Creating clusters in data to target and predict behaviour for profit. There are some handy links for tools including R and rattle.
Your website visitors arrive on your site, look around, read a bit, navigate and often take an action of some kind while there. The mountain of data available from web analytics, behavioral analytics, IP detection and more provides businesses with useful information to make a brand’s digital experiences better. However, data is meaningless unless you go beyond the “what” to understand the “why.” What’s needed are insights into the human mind and mapping these to the customer journey. Take a deeper approach to data utilization that can yield remarkable insights into your audience and breakthrough ideas for strengthening your relationship with your customers.
With SpendLead we want B2B marketers to engage with a professional audience of buyers around relevant content sought by buyers to make educated decision.
HighRoad Solution Session at AUC016-Creating the Insight-Driven Content Marke...HighRoad Solution
Outline the approach undertaken by the American Association of Clinical Chemistry, American Payroll Association & the American Dental Association in transforming their email program by moving to an insight-first driven model.
Transforming Your Revenue Engine: How Verizon uses AI and Data to Accelerate ...Lattice Engines
While marketing at Verizon was hitting their lead generation targets, alignment with sales was lacking, which can negatively impact revenue. This session will provide a look at how Verizon used the Lattice Engines AI platform to identify the highest quality leads and accounts, and provided sales with deep data about each of those leads to drive highly contextualized conversations. With AI and data, Verizon was able to improve sales and marketing alignment and drive an increase in revenue.
Key takeaways:
1. Key use-cases for AI and how it can support your sales and marketing alignment
2. Lessons learned when driving sales and marketing alignment at scale
3. How to drive sales adoption and follow-up on leads provided by marketing
CMO Marketing Benchmarks
READ THE FULL POST at https://www.fourquadrant.com/marketing-benchmarks-for-b2b-b2c/
In general, marketing budgets are on the rise amid industry concerns.
Digital Marketing Spend
Growth of digital marketing spend continues to outpace traditional advertising spend, in fact, digital marketing expenditures are expected to increase by 12.3%.
Spending on digital marketing is expected to increase from 44% of marketing budgets to 54% in the next five years.
Social Media Spend
Social media spend has increased more than any year prior, and is expected to expand by 66% in the next 5 years.
Marketing Analytics Spend
Marketing analytics spend is expected to double in the next 3 years.
INCLUDED IN THIS DECK:
- Marketing Spend by Growth Strategy
- Marketing Spend as a Percent of Company Revenue
- Marketing Budgets as a Percent of a Company’s Budget
- Marketing Spend as a Percent of Company Revenues
- Percent Change in Marketing Budgets
- Percent of Marketing Budgets Spent on Domestic Markets
- Marketing Spend on Marketing Analytics
- Percent of Marketing Budget Spent on Marketing Analytics
- Marketing Analytics in B2B & B2C Decision Making
- Traditional Advertising and Digital Marketing Spend
- Percent Change in Traditional Advertising & Digital Spending
- Percent of Marketing Budget Spent on Outsourcing
- Percent Change in Marketing Headcount
- Percent of Sales Through the Internet
FOR ADDITIONAL GO TO MARKET RESOURCES VISIT FOURQUADRANT.COM FOR:
Marketing Automation Buyer’s Checklist
https://www.fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/
How to Evaluate B2B Marketing Automation Platforms
https://www.fourquadrant.com/evaluate-b2b-marketing-automation-platforms/
Download free marketing templates @ fourquadrant.com/free-marketing-templates/
For key market research & Stats from Gartner, IDC, Forrester and more visit https://www.fourquadrant.com/go-to-market-charts-marketing/
Go-To-Market Strategy Planning Templates @
https://www.fourquadrant.com/go-to-market-planning-templates/go-to-market-strategy-planning-template/
People are increasingly expecting more personalized content and better customer experiences, but not at any cost. For marketers, it means rethinking the formats of content to reach customers across devices, the promotions to offer them based on time and context, or the alerts and notifications to push when they step into a physical store. Learn how Customer Data Platform technology allows marketers to gain a 360° view of their customers and personalize the customer experience.
Presentatie tijdens Emerce Performance op 17 november 2016
De ROI van inbound Marketing: 4 praktijkcases
Een groot deel van het marketingbudget gaat bij Graydon naar het produceren van blogs, industry reports, whitepapers etc. Maar wat levert het op? In 2012 startte Mark met een fully forced inbound contentmarketing aanpak. Inmiddels zijn ze bij Graydon ruim vier jaar verder. Het succes is bewezen en Mark is doorgegroeid naar Managing Director. Met heldere praktijkcases leggen Mark en twee marketeers uit hoe ze het rendement van Blogs en content zichtbaar maken voor de board en de CFO.
The Economy of NOW - a digital approach to customer relationshipsRebecca Caroe
Delivered August 2017 to the Employers and Manufacturers Association 4th Annual Managers and Team Leaders conference.
- Customer expectations
- Big Data
- Manufacturing as a service
- Your Digital Organisation
Artificial Intelligence- Carving the next Era of MarketingKashif Khurshid
What is Artificial Intelligence (AI)
Forrester Survey on AI
Types of Intelligence
Stages of Intelligence
Role of AI in Marketing
Roadmap of going from data to AI
AI Use Cases
Concerns with AI
Career Paths & Preparation
360 metadata - crucial for digital marketing - framework for youHeimo Hänninen
Digital Marketing requires high quality metadata about: your consumers, your products, product data and marketing content, your partners, your sales activities and pricing, to mention a few. Linked Open Data (LOD) and semantic technologies are robust, yet flexible way of merging and managing metadata for marketing from different sources. With LOD you can also realize Enterprise Linked Data in wider scope.
Before you begin advertising, be sure your online infrastructure is in place to maximize you digital marketing efforts. This presentation offers an overview of everything you need to think about when planning your online marketing strategies.
Social CRM is a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer ownership of the conversation.
Forrester Sales and Marketing Forum - Creating a Data Foundation for Personal...Lattice Engines
At the Forrester Sales and Marketing Forum, Lattice customer Akamai talks about how they structured their marketing technology and data stack to drive personalized buyer journeys and transform their marketing and sales.
How AI Changes Marketing
View ABM Strategies @ https://www.fourquadrant.com/b2b-account-based-marketing-abm/
KEY TAKEAWAYS
Top-performing companies are more than 2X likely to be using AI for marketing, 28% vs. 12%
Retailers are investing $5.9B this year in AI-based marketing and customer service solutions to improve shoppers’ buying experiences according to IDC.
Financial Services marketers lead all other industries in AI application adoption, with 37% currently using them today.
Sales and Marketing teams most often collaborate using CPQ and Marketing Automation AI-based applications, with sales leaders predicting AI adoption will increase 155% across sales teams in 2 years.
VIEW THIS DECK TO SEE
- Technologies With Highest Growth
- Top Uses of AI in Marketing
- How Marketers Are Using AI
- How CMOs Are Using AI
- Machine Learning Use Cases in Retail
- Percentage of Marketers Planning to Use AI
- Reasons to Use AI for Marketing Personalization
- AI in Online Advertising
- AI in Email Marketing
- Where AI is Used on Ad Campaign Execution
============================================
ADDITIONAL GO TO MARKET RESOURCES FROM FOUR QUADRANT
ABM Strategies @ https://www.fourquadrant.com/b2b-account-based-marketing-abm/
Marketing Automation Buyer’s Checklist fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/
Go to Market Resources @ fourquadrant.com
IT Spending Research @ fourquadrant.com/go-to-market-it-spending-research/
Free Downloads @ fourquadrant.com/free-marketing-templates/
Go to Market Insights @ fourquadrant.com/go-to-market-planning-templates/
Data modelling presentation by Andrew Hood, MD of Lynchpin . Creating clusters in data to target and predict behaviour for profit. There are some handy links for tools including R and rattle.
Your website visitors arrive on your site, look around, read a bit, navigate and often take an action of some kind while there. The mountain of data available from web analytics, behavioral analytics, IP detection and more provides businesses with useful information to make a brand’s digital experiences better. However, data is meaningless unless you go beyond the “what” to understand the “why.” What’s needed are insights into the human mind and mapping these to the customer journey. Take a deeper approach to data utilization that can yield remarkable insights into your audience and breakthrough ideas for strengthening your relationship with your customers.
With SpendLead we want B2B marketers to engage with a professional audience of buyers around relevant content sought by buyers to make educated decision.
HighRoad Solution Session at AUC016-Creating the Insight-Driven Content Marke...HighRoad Solution
Outline the approach undertaken by the American Association of Clinical Chemistry, American Payroll Association & the American Dental Association in transforming their email program by moving to an insight-first driven model.
Transforming Your Revenue Engine: How Verizon uses AI and Data to Accelerate ...Lattice Engines
While marketing at Verizon was hitting their lead generation targets, alignment with sales was lacking, which can negatively impact revenue. This session will provide a look at how Verizon used the Lattice Engines AI platform to identify the highest quality leads and accounts, and provided sales with deep data about each of those leads to drive highly contextualized conversations. With AI and data, Verizon was able to improve sales and marketing alignment and drive an increase in revenue.
Key takeaways:
1. Key use-cases for AI and how it can support your sales and marketing alignment
2. Lessons learned when driving sales and marketing alignment at scale
3. How to drive sales adoption and follow-up on leads provided by marketing
CMO Marketing Benchmarks
READ THE FULL POST at https://www.fourquadrant.com/marketing-benchmarks-for-b2b-b2c/
In general, marketing budgets are on the rise amid industry concerns.
Digital Marketing Spend
Growth of digital marketing spend continues to outpace traditional advertising spend, in fact, digital marketing expenditures are expected to increase by 12.3%.
Spending on digital marketing is expected to increase from 44% of marketing budgets to 54% in the next five years.
Social Media Spend
Social media spend has increased more than any year prior, and is expected to expand by 66% in the next 5 years.
Marketing Analytics Spend
Marketing analytics spend is expected to double in the next 3 years.
INCLUDED IN THIS DECK:
- Marketing Spend by Growth Strategy
- Marketing Spend as a Percent of Company Revenue
- Marketing Budgets as a Percent of a Company’s Budget
- Marketing Spend as a Percent of Company Revenues
- Percent Change in Marketing Budgets
- Percent of Marketing Budgets Spent on Domestic Markets
- Marketing Spend on Marketing Analytics
- Percent of Marketing Budget Spent on Marketing Analytics
- Marketing Analytics in B2B & B2C Decision Making
- Traditional Advertising and Digital Marketing Spend
- Percent Change in Traditional Advertising & Digital Spending
- Percent of Marketing Budget Spent on Outsourcing
- Percent Change in Marketing Headcount
- Percent of Sales Through the Internet
FOR ADDITIONAL GO TO MARKET RESOURCES VISIT FOURQUADRANT.COM FOR:
Marketing Automation Buyer’s Checklist
https://www.fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/
How to Evaluate B2B Marketing Automation Platforms
https://www.fourquadrant.com/evaluate-b2b-marketing-automation-platforms/
Download free marketing templates @ fourquadrant.com/free-marketing-templates/
For key market research & Stats from Gartner, IDC, Forrester and more visit https://www.fourquadrant.com/go-to-market-charts-marketing/
Go-To-Market Strategy Planning Templates @
https://www.fourquadrant.com/go-to-market-planning-templates/go-to-market-strategy-planning-template/
People are increasingly expecting more personalized content and better customer experiences, but not at any cost. For marketers, it means rethinking the formats of content to reach customers across devices, the promotions to offer them based on time and context, or the alerts and notifications to push when they step into a physical store. Learn how Customer Data Platform technology allows marketers to gain a 360° view of their customers and personalize the customer experience.
Presentatie tijdens Emerce Performance op 17 november 2016
De ROI van inbound Marketing: 4 praktijkcases
Een groot deel van het marketingbudget gaat bij Graydon naar het produceren van blogs, industry reports, whitepapers etc. Maar wat levert het op? In 2012 startte Mark met een fully forced inbound contentmarketing aanpak. Inmiddels zijn ze bij Graydon ruim vier jaar verder. Het succes is bewezen en Mark is doorgegroeid naar Managing Director. Met heldere praktijkcases leggen Mark en twee marketeers uit hoe ze het rendement van Blogs en content zichtbaar maken voor de board en de CFO.
The Economy of NOW - a digital approach to customer relationshipsRebecca Caroe
Delivered August 2017 to the Employers and Manufacturers Association 4th Annual Managers and Team Leaders conference.
- Customer expectations
- Big Data
- Manufacturing as a service
- Your Digital Organisation
Artificial Intelligence- Carving the next Era of MarketingKashif Khurshid
What is Artificial Intelligence (AI)
Forrester Survey on AI
Types of Intelligence
Stages of Intelligence
Role of AI in Marketing
Roadmap of going from data to AI
AI Use Cases
Concerns with AI
Career Paths & Preparation
360 metadata - crucial for digital marketing - framework for youHeimo Hänninen
Digital Marketing requires high quality metadata about: your consumers, your products, product data and marketing content, your partners, your sales activities and pricing, to mention a few. Linked Open Data (LOD) and semantic technologies are robust, yet flexible way of merging and managing metadata for marketing from different sources. With LOD you can also realize Enterprise Linked Data in wider scope.
Before you begin advertising, be sure your online infrastructure is in place to maximize you digital marketing efforts. This presentation offers an overview of everything you need to think about when planning your online marketing strategies.
Social CRM is a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer ownership of the conversation.
Digital marketing analytics paths of value - 12-4-17Marshall Sponder
Digital Marketing Analytics Paths of Value is an adaption of many of the highlights of my book along with the Connecting the Dots methodology used in the book, and that sets it apart.
Product development innovation involves many critical steps. None of which are more important then understanding and communicating how those innovations will affect your customers.
"Taking Data-Driven Strategy Beyond Messaging: Bridging the gap between marketing and product development innovation"
Part of The Leading Edge executive signature event series, this presentation was delivered by Angelo Ponzi of Strategic Market Intelligence (SMI), October 28, 2015 in Ontario, California organized and hosted by SoCal BMA.
UID 2015 Presentation - Online Marketing - Where's it going? How to win.Brian Bluff
Since the late 1990’s, manufacturers and distributors have witnessed a tremendous change in marketing technology (search, social, email, etc.). Those that embraced the change have reaped the rewards, and those that ignored it struggle to exist.
But now, this technology, which provided early adaptors a leg up, has changed again and many manufacturers and distributors have seen their hard fought gains evaporate.
Today Google’s ranking preference for big brands and sites with rich high-quality content, coupled with the social platforms tightening up of organic (non-paid) reach in pursuit of viable “pay for play” revenue models favor large sites/companies and threatens the traditional distributor model.
Building a simple website and tweeting a few times does not constitute a good online strategy. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This session will explore where we are now, what’s coming next, and how to prepare your company to compete in 2015 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
How to use the power of data in e-Commerce? Applying the Big Data solutions makes it possible to analyse data in real time. This allows us to use the data not for reports only, but to translate them into action.
Digital marketing technology has outpaced the ability of marketers to implement and optimize it. In this talk, I present a strategic approach to help marketers implement omni-channel marketing more successfully.
Data-based brand building: practical tips and best practicesAnna Nemeth
These "Basics for digital marketing" workshop slides will be helpful if you are trying to figure out your startup or your company's marketing, be it in the B2B or B2C sector. Starting from getting data about your audience's interest in any topic (and willingness to pay), then continuing about building up a relevant strategy for SEO and Facebook.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
StarCompliance is a leading firm specializing in the recovery of stolen cryptocurrency. Our comprehensive services are designed to assist individuals and organizations in navigating the complex process of fraud reporting, investigation, and fund recovery. We combine cutting-edge technology with expert legal support to provide a robust solution for victims of crypto theft.
Our Services Include:
Reporting to Tracking Authorities:
We immediately notify all relevant centralized exchanges (CEX), decentralized exchanges (DEX), and wallet providers about the stolen cryptocurrency. This ensures that the stolen assets are flagged as scam transactions, making it impossible for the thief to use them.
Assistance with Filing Police Reports:
We guide you through the process of filing a valid police report. Our support team provides detailed instructions on which police department to contact and helps you complete the necessary paperwork within the critical 72-hour window.
Launching the Refund Process:
Our team of experienced lawyers can initiate lawsuits on your behalf and represent you in various jurisdictions around the world. They work diligently to recover your stolen funds and ensure that justice is served.
At StarCompliance, we understand the urgency and stress involved in dealing with cryptocurrency theft. Our dedicated team works quickly and efficiently to provide you with the support and expertise needed to recover your assets. Trust us to be your partner in navigating the complexities of the crypto world and safeguarding your investments.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
3. The tide is turning
Source:
http://markbean.tumblr.com/
4. The pain
• Big data 3V
• Is this the same thing here as it is in other source?
• What does this thing mean – no definition, context ?
• Is your definition different than customer's?
• Can I trust this data?
• Who is responsible of maintaining this data?
• Why customers don’t like our content?
• The product is out, but no-one seems to find it?
• Are we putting our money on the right content?
• Are we maintain the content which no one cares?
• What customers might expect next?
• A lot of traffic but not many clicks to buy – why?
5. Some facts
• SEO and Social are the most important drivers to your site
– 75% of users never scroll past the first page of results
– Inbound leads costs 61% less than outbound leads
• a prospect coming from Facebook to your eShop vs one bombarded by
campaigns, newsletters mass broadcasts…
• By Ektron study 2013
• Content must be relevant for the visitors
– Keywords should be derived from the content – not creating content
around the keywords
• to create conversation, to add relevant keywords
• Business systems are optimized locally but damaged as whole
– The relevant metadata about your products and customers is somewhere
(in isolated system) but not inserted to the web pages
6. Metadata behind user experience
Content
Descriptive,
management,
targeting
Business
Offerings,
Biz targets
A / B testing
Customer
Location, site
behaviour,
search history,
community
activities
Other
customers
History data,
patterns,
reviews
7. Life cycle as you may think
Create Publish Engage
Manage
Analytics
8. Life cycle of metadata - evolving
Creation
Publishing
Engagement
Analytics Management
9. CREATION
Content related
ANALYTICS
Behaviour
ENGANGEMENT
Conversion
PUBLISH
Business context
Five content metadata types for 360 view
Dynamic Static
User generated:
- review, rate, posts
- augmentations
- content curation
How customers value it.
Learn from customers.
Conversation
Content meta: e.g.
title, creator,
description,
keywords… How author meant it
Created
Analytics:
- user’s actions
- other users’ action
- Social data mining
How customer behaves and
previous customers behaved
Observed
Business substance
categories: e.g.
product, market,
customer, price…
How business sees it
Applied
Auto-
tagging
Management
10. small data on top of Big Data
Ontology
Product
Model
Life Sport
Technology
Customer Car
Audi
Market
11. How big is the big?
Connected 2012
99% to be connected
12. High level architecture
DB-Pedia
LOD
Common
terms
Web publishing, user interaction
Presentation
RTD
Content
publishing
CMS
Campaign
Data
Customer
Data
Product Data
Site
Operational core data
New terms
Terms for
tagging
User generated Targets
Indexing &
Search
SEO keywords
SOLR
Metadata service
Ontology
Enterprise
graph
PoolParty
Virtuoso
Facebook
Graph API
Web
analytics
Results
Apache Hadoop
MapReduce
SocialDevice
Behaviour
LED
13. Layers
Big Data Storage
Data Sources LOD
Data Processing &
Analysis
Apache Hadoop DFS
DB-Pedia CRM
MapReduce…
Facebook
Graph API
Enterprise Graph
Business Ontology =
small data CMS
PoolParty…
Virtuoso, Neo4j…
PDM
Publishing
CMS
CRM
PDM
LED
14. Sample: 5 type of Content Metadata
User generated
-contest results
-blog comments
-shared own video URL
Business related
-Auto type: Sports/Roadster
-Segment: promoter
-KPI: Number of new
customers per month
-Campaign type: local store
Analytics based, observed
-number of page visits
-time spend on page
-next click to the Event –rate
- Call To Action success
Content related
-Title: Sales event in Münich
-Description: Pink prize to…
-Content type: Teaser
-Format: MPG4
Promoted by
Teaser
A press release:
Content Item Smart Car Radio
Product
Ontology
Product
Model
Life Sport
Technology
Customer Car
Audi
Management
-CMS ID
-Online FROM – TO date
-author
19. Demo: Smart car radio
Three key points are demonstrated in the following video:
1. Smart Car Radio as SKOS thesaurus
• Customized as business ontology (relations, attributes)
2. Five type of metadata of Content Items
3. Linked Open Data connectivity and auto-populating concepts
Play
